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© MarlinsBrain GmbH 30.03.15 www.marlinsbrain.com 1
Your Smart Start into the EMEA Market
© MarlinsBrain GmbH 30.03.15 www.marlinsbrain.com 2
Executive Summary
§ Issue § Europe is still one of the biggest markets for technology solutions.
Many companies do not have the resources or the market knowledge to start their own business in the region, although the product would sell well.
§ Solution
§ MarlinsBrain provides a modular class of services with focus on R&D and sales to push your solutions and products in the European market.
§ With MarlinsBrain you do not need to set up your own local entity – we will act in your name as a virtual subsidiary with an office in Munich. We will actively sell and promote your products based on local R&D.
© MarlinsBrain GmbH
Options for your market-entry Europeans are looking for § A local office § Direct vendor contact
in local time zone § For EMEA adopted or
localized sales material
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Classic Scope and its Outcome § Hire a sales rep, rent regus office § Start operations (office, secretary, tax
attorney) § One person for all business aspects § No tech support, no partner support § No marcom, no legal support, no R&D
Outcome of MarlinsBrain Scope § Smart Start with focus on revenue from day 1 § Increase share of mind and share of wallet for
your solutions § Minimized investments, reduced market-
entry-risk through market analysis § Transparency of costs and activities at all
levels
MarlinsBrain Scope § Mandate working team
as contractor § Act via local presence § R&D § Revenue driven approach:
sales & marketing
Your
tool
set fo
r suc
cess
in E
urop
e
© MarlinsBrain GmbH
Modular Services
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Germany GmbH
UK Ltd.
Strategy Competitive
Analysis
Target Group Potential
Go-to-market Concept
Business Plan
Sales & Channel Strategy
Direct Sales
Key Accounting
Channel Development + Management
Local Presence
Office Hosting
Legal advice
1st Level Support
Business Development Strategic
Technical
Services
Marketing
Sales Support Localization Sales Kit
PR Lead Gen SEO
Content
Social Media
Case Studies
Customer Care Trade Shows Events
R&D
© MarlinsBrain GmbH
No need to start of an own legal entity in Europe up front with legal,tax, insurance and employment issues: § Service agreement with modular class of services § A team of highly skilled people with entrepreneurial attitude § Local presence up and running from day 1 § Research & development to minimize market-entry-risk § Focus on sales & marketing § Basic investment & shared risk with commission based revenue § Scalable operations § No competitive business
è Trial Phase è Dedicated work packages & business plans è Focus on execution
The Business Model
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© MarlinsBrain GmbH
FREE Value Benefit Analysis
For a first quick check of our expertise and the market chances of your product in EMEA, we offer a FREE Value Benefit Analysis. Based on your briefing we provide you with a first market insight delivered in a presentation: § Market Overview of German market (biggest market in EMEA):
potential & players § Analysis of your go-to-market strategy § Proposal how MarlinsBrain would start entering the European market
in your company‘s name § Sales model § Marcom approach
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FREE Value
Benefit Analysis
© MarlinsBrain GmbH 30.03.15 www.marlinsbrain.com 7
MarlinsBrain – Quick Facts
§ Headquarter in Munich, Germany § UK office close to London § 20 years experience in B2B focus IT § Delivering professional services in marketing,
sales, HR and legal § Research & Development § Product Customization § Proven success in establishing and expanding
EMEA business § Focus on execution § Established partner and customer
network
© MarlinsBrain GmbH
MarlinsBrain Ltd. 4, The Barford Exchange Wellesbourne Road, Barford, Warwick, Warwickshire United Kingdom | CV35 8AQ MarlinsBrain GmbH Kreitstrasse 5 86926 Greifenberg, Munich Germany Phone +49.8192.99733.21 Fax +49.8192.99733.29 [email protected] www.marlinsbrain.com Follow us on
Contact us to learn more
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FREE Value
Benefit Analysis
