To our newest mastermind member

Ron Routman. Ron has invited friends

and fellow business owners to the No

B.S. Marketing Meetings. Ron insists

“more people should hear what

you’re showing them at the

meetings”.

To help make sure that happens he

keeps inviting them to attend.

Your Place For Prosperity

Congratulations to

Mastermind

Member Connor

Brostek. The company

he owns with his family

was recognized as a

Top 10 in THE COUNTRY

Retailer by Babylok!(one

of his industry suppli-

ers)!! I’m not surprised, Connor is a really

sharp guy who is a fireball, who gets things

done!

Find us on Facebook at Cleveland Marketing

Workshop - GKIC Chapter with Dan Cricks

What’s Inside This Month:

• Congratulations Connor -Page 1

• You Can’t Give Up on Marketing Your Business — Page 2

• Halloween Presents Many Marketing Opportunities — Page 3

• Leveraging the Holidays to Grow Your Business — Page 4

I hear from all types of business owners over & over: "That didn't work last time". I'm a HUGE fan of learning from past experience and sticking to things that work well, but before I condemn something, I'm also a HUGE fan of asking WHY it didn’t work!

WHY didn't that work last time? Was it poorly planned? Did the person answering the phone drop the ball? Was it promoted or marketed properly? Was it themed properly? WHY did it fail?? Too often I find the marketing and/or the ad was NOT good. I’ve been able to take a marketing piece or campaign and turn it into a winner, producing a great Return On Investment.

Only when ALL of the facts are analyzed can a decision be made whether to try it again or not. Trying it again doesn’t mean doing it the same as last time, usually there are some changes needed. That is where getting all the facts come into play.

Sometimes a particular ad/campaign didn’t work because of the media. I have ads that work for a while and then just stop, due to many outside factors. There are times when it happens because if what the consumer will respond to at that time or what the rest of the business world is doing.

We were helping clients use 6 X 9 postcards very successfully for a while and then response rates just plummeted for a variety of reasons. We’ve seen certain media stop working and then coming back. This goes to something I talk about on a regular basis --- marketing is a moving target, with many aspects evolving.

Think about how many things have change on Facebook over the years. It was originally set up as a way for college students to stay in touch with their friends, now that same age group of people is nowhere to be found on Facebook.

Keeping your eyes and ears open to what is going on and what is changing is critical. It’s also the reason more and more entrepreneurs and business owners are turning to folks like me to do their company marketing for them or at least consulting for them to help them sort it out.

Sometimes "that didn't work last time" is just an easy way out of doing anything and staying risk-free. If you wanted risk-free you should have NEVER gone into business for yourself.

NO marketing or advertising works 100%.

By doing nothing you have NO RISK more importantly you NO chance for success.

This month at the No B.S. Marketing Meeting I’ll be talking about the upcoming holiday season and how you

can and should leverage to help you grow your business.

H a l l o w e e n !

A G r e a t R e s o u r c e f o r M a r k e t i n g Yo u r B u s i n e s s

T h e r e a r e s o m a n y o p p o r t u n i t i e s i f y o u m a k e a n e f f o r t t o l o o k f o r t h e , h e r e a f e w :

Y o u c a n o f f e r s c a r y d e a l s / s p e c i a l s . S p o o k y s a v i n g s . E n g a g e m e n t c o n t e s t s w i t h f u n g i v e a w a y s . H a v e y o u r t e a m d r e s s - u p t h e w e e k o f . T h e m e y o u r l o c a t i o n o r e v e n y o u r o n l i n e p r e s e n c e ,

c h e c k o u t w h a t G o o g l e d o e s w i t h t h e i r n a m e w h e n y o u s i g n o n . I t c h a n g e s s o m e t i m e s d a i l y d e p e n d i n g o n w h a t ’ s r e l e v a n t .

T h e k e y i s t o g e t i n t o t h e m i n d s e t o f l o o k i n g f o r

o p p o r t u n i t i e s . T h e n m a k e t h e m f i t f o r y o u r b u s i n e s s .

“

“How to Leverage this Holiday Season to Be Your ”

The Next 3 Months Offer Many Awesome Opportunities!

This month’s No B.S. Meeting will include:

• How to identify --

• A 5-Step

Creating Your Own Marketing, and

This month’s No B.S. Marketing Meeting is Wednesday, October 9th

The 100th Bomb Group Restaurant 20920 Brookpark Rd.

11:30 A.M. to 1:00 P.M.

Register now at NoBSCleveland.com or call Lois at 440-842-8938 or email Lois@GreatResultsMarketing.com

First time guests attend for FREE!

Attendees from the September No B.S. Marketing Meeting!