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VR Group Limited | Corporate Profile | www.vrhotels.co.nz
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VR Group Limited | Corporate Profile | Page no. 1
About VR Group
Established in the year 2003, VR Group has emerged as one of the fastest growing
companies within the New Zealand Hospitality Industry. At present, VR group manages
18 hotels and serviced apartments under its portfolio, which are primarily rated 4 star and
above. Many of these properties are owned by the VR Group.
VR Group is head-quartered in Auckland, New Zealand and has its operations across New
Zealand, Australia, India and USA. With a hospitality experience of over 10 years, class
leading innovation and lateral thinking , VR Group has redesigned and developed
business strategies to yield exponential growth for its investors, strata title owners and
other stakeholders in terms of value and also profitability.
Experience
10 years of rich experience in operating hotels and delivering property management
services
Currently managing 18 hotels & serviced apartments across New Zealand, Australia,
India and USA
7 years of strong experience in working with strata title owners and operating strata
title owned serviced apartments
VR Group works with Oaks Hotels & Resorts to manage strata title owners of Oaks
Hotels in New Zealand
With experience, VR Group has developed strategies to maximize profitability for
hotel owners by optimizing operating costs
References are available from the likes of Bayleys group, Oaks Hotels & Resorts and
Oaks Hotel owners
VR Group is in the process of developing its own brand name to maximise revenue
through strong brand loyalty
Quality
High standard of service delivery and strong management practices
Professional conduct of the management and the staff towards the guest, owners
and other stake holders
Always maintained and upgraded the quality of hotels and serviced apartments
Why choose VR Group ?
VR Group Limited | Corporate Profile | Page no. 2
Why choose VR Group ?
Resources
Positive cash flow after debt servicing and net assets after debt
VR group has its own laundry and cleaning services unit set-up in Auckland to service
all its hotels
VR group has its own property construction division, which gives it an edge over
others when it comes to maintaining and refurbishing properties
VR group funds its capital expenditure through strong cash flows at all hotels
Strong Credibility
Strong credit rating of the company and its directors
Strong and positive references are available from bankers
VR Group has a history clean & transparent financial practices, hence has never
necessitated for a discrepancy audit by an external agency or the title owners
No history of bankruptcy or liquidation of the group, or associated business or the
directors
Yield Management
Turned around loss making businesses into highly profitable ventures
Helped strata title owners to reverse their losses to profitable returns
Strata title owners have experienced better property management and higher yield
with VR group
VR group has also helped strata title owners with vendor finance, fund own
refurbishment of building owned by consortium of owners
Strategy
Inducing business growth through attaining economies of scale
Self-managing value adding services and optimizing costs
Lateral thinking across functions and levels to introduce best practices which would
enhance value for customers and stakeholders
Key Management Team
Dr. Vinod Sharma Chief Executive Officer & Founding Partner
A qualified and experienced Medical Doctor (Bachelors in Medicine)
Owns and operates Medical Centres in and around Auckland
Specialised in dealing with Financial Institutions and Property Investment companies.
In depth knowledge of local city council rules and regulations
Responsible for Growth & Acquisition for VR Group
Mr. Raman Sarin Chief Operating Officer & Founding Partner
Senior Diploma in Hotel Management from Salzburg, Austria
An accomplished Hotelier with over 40 years of experience in tourism & hospitality industry with a
strong understanding of strata & typical ownership models and lease negotiations
Over 30 years of experience in working with 5 star luxury hotel groups such as Inter-Continental, Taj
Hotels & Resorts and The Ashok, New Delhi
Led the National Convention Centre, Australia
Responsible for the Growth & Expansion of VR Group
Mr. Rakesh Sharma Managing Director
Masters in Civil Engineering
Owned and operated construction companies in and around Auckland
In depth knowledge of local city council rules and regulations
Strong network with influential people and various trade companies
Responsible for the daily operations of VR Group
Mr. J C Chaturvedi Director of Operations
Masters in Business Administration, Bachelor of Laws and Post Grad in Personnel Management and
Industrial Relations.
Held senior management positions in various multi-national organisations across various countries.
Vastly experienced at effectively managing large scale projects with large teams. Hands on
experience in international trading.
Change management agent for strategically transforming loss-making projects into profit centres.
Hands-on experience in multi-storey construction projects, including council rules.
Responsible for managing new and existing construction projects of VR Group.
VR Group Limited | Corporate Profile | Page no. 3
VR Group Limited | Corporate Profile | Page no. 4
Key Executive Team
Mr. Udai Sarin (CA) Group Sales, Marketing and Revenue Director
Bachelors of Commerce and Administration with Postgraduate Studies
Fully Qualified Member of The New Zealand Institute of Chartered Accountants with
training from Ernst and Young New Zealand Limited
An expert at effective rate & inventory management and a strong catalyst in generating
profitable business revenue for VR Group
Responsible for Sales, Marketing and Revenue management for VR Group
Mr. Prashant Malik Group General Manager
Masters in Tourism Management with a Diploma in Hotel Management
Vast experience in project management and construction companies
Works with over 1000 owners monthly for month end reporting
Responsible for Manager’s accountability and overall management of all the VR properties
Mr. Sunil Shethia Financial Controller
Member of the Indian Institute of Chartered Accountants
Over 30 years of strong experience in the finance and revenue management sector
Responsible for the Financial functions of VR Group
Mr. Ajay Soeny Group Operations Manager
Over 20 years on experience in hospitality and construction
Expert knowledge of Council Rules and Standards of Building in New Zealand
Responsible of Construction, Redevelopment & Refurbishment projects at VR Group
Mr. Mayank Sharma Group Finance Manager
Bachelors of Commerce and Administration with Marketing and Accounting
Combined experience of Finance and Marketing
Strong acumen for Project finance & management
Responsible for controlling expenditure of the group to boost profitability
VR Group Limited | Corporate Profile | Page no. 5
VR Projects
Current Management Rights and Building Ownerships
Auckland Takapuna Oaks 40 rooms | Bayswater, Northshore, Auckland
5
STARS RATING
Proximity Apartments 100 rooms | Manukau, Auckland
5
STARS RATING
VR Group Limited | Corporate Profile | Page no. 6
VR Projects
Current Management Rights and Building Ownerships
Auckland City Oaks 110 rooms | Auckland CBD
STARS RATING
4.5
Auckland Harbour Oaks 130 rooms | Auckland CBD
STARS RATING
4.5
VR Group Limited | Corporate Profile | Page no. 7
VR Projects
Current Management Rights and Building Ownerships
The Quadrant Hotel & Suites 260 rooms | Auckland CBD
4
STARS RATING
Bianco off Queen Serviced Apartments 180 rooms | Auckland CBD
4.5
STARS RATING
VR Group Limited | Corporate Profile | Page no. 8
VR Projects
Current Management Rights and Building Ownerships
Ascotia off Queen 82 rooms | Auckland CBD
3.5
STARS RATING
Queen Street Oaks 90 rooms | Auckland CBD
Coming Soon
4.5
STARS RATING
Auckland Airport Kiwi Hotel 52 rooms | Mangere, Auckland
3
STARS RATING
VR Group Limited | Corporate Profile | Page no. 9
VR Projects
Current Management Rights and Building Ownerships
Airport Gateway Hotel 50 rooms | Mangere, Auckland
STARS RATING
3
VR Group Limited | Corporate Profile | Page no. 10
VR Projects
Current Management Rights and Building Ownerships
Auckland Airport Kiwi Motel & Backpackers 30 rooms | Mangere, Auckland
STARS RATING
3.5
Hamilton City Oaks 35 rooms | Victoria Street, Hamilton
4.5
STARS RATING
Wirrina Resort & Conference Centre 87 rooms | Fleurieu Peninsula, South Australia
4
STARS RATING
VR Group Limited | Corporate Profile | Page no. 11
VR Projects
Current Management Rights and Building Ownerships
The Lofts Apartment 25 rooms | Shotover Street, Queenstown
STARS RATING
3.5
VR Group Limited | Corporate Profile | Page no. 12
VR Projects
Current Management Rights and Building Ownerships
Quality Inn Central 213 rooms | Denver, Colorado
STARS RATING
3
Quality Inn & Suites Harvey 76 rooms | Harvey, Illinois
3
STARS RATING
VR Group Limited | Corporate Profile | Page no. 13
VR Projects
Current Management Rights and Building Ownerships
Motel 6 Harvey 73 rooms | Harvey, Illinois
Days Inn Harvey 76 rooms | Harvey, Illinois
2.5
STARS RATING
2
STARS RATING
VR Group Limited | Corporate Profile | Page no. 14
Property Construction Division
Currently, VR Group manages approximately
1500 Hotel rooms and Serviced apartments
across New Zealand, Australia, India and The
United States of America. The skills and
expertise of the group are second to none.
VR Group has developed into one of the
leading New Zealand hospitality renovation
and construction companies with offices
located in Auckland, New Delhi and Denver.
With over 4 decades in the hospitality
industry, the foundation of VR is a fusion of
service focussed hospitality executives and
construction minded professionals that
enable us to work and think a little
differently. Our ability to provide value
engineering throughout each project enables
our clients to manage costs while expediting
the completion schedule.
VR’s team structure is comprised of
operations professionals, construction
workers, engineering executives, a design
team and project managers for each
individual job. We have more than 30
contracted tradesmen and sub-contractor
resources in all aspects of construction that
travel and work for VR.
We only employ the most talented individuals
at their respective positions in the industry.
Once contacted and engaged on the project,
the pre-construction team incorporates all
the key personnel who will be involved in the
pre-construction all the way through to
completion. There is no ‘hand off’ point from
the pre-construction to construction
completion but rather a smooth transition
ensuring continuity and consistency of
personnel.
Services We Offer,
Complete Turn Key Renovations
Construction Services from the ground up
Complete Fit-outs
General Contracting
Value Engineering
Budgeting / Estimation
Aiming for the highest possible results at
every stage of a project, VR manages and co-
ordinates all aspects of a project. Our local
knowledge gives us great scope to deliver
national projects in any metropolitan or
regional location. This approach has
supported the company’s rise as a leading
provider of high quality Hotel builds and
refurbishments across New Zealand, Australia,
India and now The United States of America.
We have considerable amount of experience
in the hotel industry, skilled professionals and
most importantly financial stability which
gives the security and certainty that any
project VR takes on is going to be delivered as
promised. We have a proven process that
delivers great results with a proven
consistency. Our journey of excellence always
begins with understanding our clients and
business partners.
Targeting Quality clientele
An effective and efficient building management system
Environment friendly and energy efficient buildings to reap long
term benefits
Quality and Experienced staff
Extensive training and development programmes
Secondments for staff through the group
Timely collection of payments due
Lowering owner costs through effective maintenance
programmes
Effective yield management practices for owners
Employing experienced Sales people
Active Marketing
Understanding local market conditions
On-site sales people
VR Group Limited | Corporate Profile | Page no. 15
Sustainability
VR has a good working knowledge of what it takes to run
an energy efficient building with effective energy and water
management practices. VR practices are backed by
Qualmark Rating of an Enviro-Silver Award for two of the
properties in Auckland City for excellence and ethical
practices observed in Responsible Tourism.
VR Management is highly focussed on expanding operations and making the most of the
unique qualities within the group. The experience, knowledge, staff and financial resources
enables VR Management to engage in new projects and very much have a forward outlook.
VR Goals
High Occupancy
High Profile Buildings
High Focus on Service Delivery
High Net Owner Returns
VR Group Limited | Corporate Profile | Page no. 16
Previous Projects
Quality Inn Central Denver March 2010
Job
2 Million United States Dollars refurbishment
over a 6 month period. Upgrades included
replacement of lifts, room upgrades with new
carpeting, public area upgrades, new fire
systems and new Air-Conditioning/Heat Pump
system throughout the premises.
Result
A top performing hotel in Denver Colorado
with occupancies in the top 10% in the city.
Auckland Takapuna Oaks July 2011
Job
1 Million New Zealand Dollars refurbishment
over a 2 month period. Upgrades included full
furniture fit-out, new kitchens in every room,
new carpeting throughout the property, roof
re-construction and public area paving.
Result
Takapuna Oaks has been a revelation in the
Auckland Hotel Market. Constantly ranked in
the top 3 hotels in Auckland on Trip Advisor,
Takapuna Oaks is a 5 star boutique apartment
hotel that will exceed all expectations.
Auckland Airport Kiwi Hotel January 2011
Job
500,000 New Zealand Dollars refurbishment
over a 4 month period. Upgrades included
new carpeting, total new bathrooms,
complete restaurant kitchen, furniture
upgrade, landscaping of grounds, new roof
for the hotel and blacktopping of the car
park.
Result
The occupancy for its first year of operation
under the VR Management tells the complete
story, 97% for a calendar year from the day of
takeover is astonishing considering the
property was bought with an occupancy of
16%.
Auckland Airport Kiwi Motel November 2010
Job
800,000 New Zealand Dollars refurbishment
over a 6 month period. Rooms were gutted
and made to a new standard. This included
new furniture, bathrooms, walls, kitchens,
painting, driveways being black-toped, new
reception and new signage.
Result
When the motel was taken over by VR it was
shut down and in dire need of TLC. After year
one VR achieved a 94% occupancy – numbers
really do tell the full story. Both Auckland
Airport Kiwi Hotel and Motel have made its
mark in the Auckland Airport Region – a top
performer.
Previous and Current Construction Contracts
VR Group Limited | Corporate Profile | Page no. 17
Previous Projects
Scotia Place Auckland December 2012
Job
2 Million New Zealand Dollars refurbishment
over 6 months. VR have taken an old student
hostel and transformed the hostel into an 82
room hotel in Auckland’s CBD. Everything
from the bathrooms, kitchen, bar, restaurant,
rooms, carpeting, lifts, public areas and car
parking were newly done as good as
complete re-build
Result
Being in its first year of operation, Scotia
Place, now known as Ascotia off Queen is a
Qualmark 3.5 star rating hotel and under the
VR management has shown an occupancy of
more than 80 % till date
Sampann Villa Boutique Residences
Job
5 Million New Zealand Dollars project. New
Construction from the ground up of a
boutique hotel in New Delhi, India.
Result
80% year round occupancy in its first year of
operation.
Queen Street Oaks current project
Job
15 million New Zealand Dollars rebuild over 12
months. VR has taken over this property to
transform it into a 4.5 star serviced apartment
with 90 rooms to offer. The property is on the
prime street of Auckland and will be in the
centre of all city buzz
Result
The project is scheduled for completion by 1
Feb 2014 and result into yet another prized
4.5 star property under VR group.
VR Group’s property division has been
involved in the past with the following
construction and renovation projects.
Medical and Retail Commercial Centre's
Child Care Centre's
Specialty Restaurants
Food Factories
However, for the last four years VR Group’s
focus has shifted to only hospitality related
industries. VR now specialise in renovating,
building and refurbishing existing buildings
into completed running hotels. Our passion is
hospitality, we specialise in what we are best
in class.
Previous and Current Construction Contracts
VR Group Limited | Corporate Profile | End page
Contact Us
For Corporate enquiries please contact
Mr. Udai Sarin (CA) - Director of Group Sales, Marketing & Revenue
P: +64 9 984 6002
M: +64 21 869 459
For Business propositions, please contact:
Dr. Vinod Sharma - Chief Executive Officer & Founding Partner
M: +64 27 692 3350
Mr. Raman Sarin - Chief Operating Officer & Founding Partner
M: +64 21 867 939
