Your path towards becoming a Full Stack Product Manager · Product Management Course Syllabus Product School’s Product Management course is a part-time program for professionals

Your path towards becoming a Full Stack Product ManagerWe o!er certificates for each of our five programs, and

completion of all five courses will grant you our Full Stack Product Management Certificate

Product Management

Coding for Managers

Data Analytics for Managers

Digital Marketing for Managers

UX Design for Managers

Product Leadership

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Product Management Course Syllabus

Product School’s Product Management course is a part-time program for professionals with strong

technical or business backgrounds. In just a span of 8-weeks, we prepare professionals who want

to transition into product management roles at software-based companies.

In addition to our classes being compatible with traditional work schedules, our campuses are

conveniently located in San Francisco, Silicon Valley, Los Angeles, New York, Seattle, London,

Toronto, Orange County, and Santa Monica! If you are unable to attend in person, you can receive

the same real-time, experience Online ! With either option, upon completion of the course you will

be awarded with the Product Management Certification.

This is not your traditional lecture class. Expect a healthy mix of group work, hands-on practice

with mentors, job search assistance, and an experiential learning process centered around

managing the development of software products from beginning to end, all with the goal of helping

you become a top-tier product manager.

Product Management 101

• Introduction to Product Management: Defining roles; Defining responsibilities.

• The Product Management Process: An overview of the product development life cycle.

• Looking at Your Resume Through a Product Filter: Creating a great resume and cover letter.

Assess Target Opportunities Week 1

Strategically Understanding a Company

• Personas: Understanding your customers.

• Success Metrics: How does a company measure and quantify its goals.

• Use Cases: Understanding how customers use products to achieve goals.

Creating an Opportunity Hypothesis

• Quantitative Methods: Turning metrics into opportunities.

• Qualitative Methods: Figuring out what to do next from non-measurable sources, aided by the Business Model Canvas, Value proposition Canvas, and Kano Model.

Determine your Target Customer Week 2

Validating an Opportunity Hypothesis

• Internal Validation: Validate an opportunity with your team.

• Customer Development: Communicating customer needs to improve upon future projects.

• Validating with Experiments: A/B Tests, Testing with a Minimum Viable Product (MVP).

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From Ideas to Action

• Define an MVP: How to determine the MVP.

• Writing and Using Product Requirement Documents (PRDs): How to write PRDs people will actually read.

Define and Design your Product Week 3

UX Design

• UX Design Process: Sketching Wireframing / Mockup / Prototyping.

• Working with Design: PMs and Design responsibilities, Assess a Design.

• Google Ventures Design Sprints: Hands-on.

Engineering Development Methodologies

• Product / Engineering Relationships: Strategies for establishing and maintaining a great relationship with your engineering team to produce optimal results.

• Development Methodologies & You: Waterfall; Agile: Kanban & Scrum.

Build and Launch your Product Week 4

Product Marketing and Launch

• Customers and Messaging: How to create a product message to convey your product to customers.

• Going to Market: How to successfully launch a product.

Product Iteration and Interview Questions

• Iteration: Finishing up the product development cycle & preparing for the next iteration.

• Interview Questions: Tips and practices to prepare you for Product Management interview questions.

Measure and Iterate your Product Week 5

Public Speaking I

• Create speaking content: A gentle introduction to public speaking with hands-on practice.

• Google Ventures Design Sprint practice.

Public Speaking II

• Create speaking content: A gentle introduction to public speaking with hands-on practice.

• Create presentation content: How to speak with impact during a presentation.

Course Review Week 6

Course Review & Final Project

• Recap: We cover any unanswered questions and spend the rest of the class doing a mini project together.

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Final Presentations

• Achieve buy-in for your product: Your instructor will identify strengths and areas for improvement.

Demo your Product Week 7

Final Presentations Review

• Analyze other products: Learn from the feedback your instructor will provide to your peers.

Job Searching Strategies

• Prepare to Apply: Making sure you and your supporting materials are ready for the application process

• Finding an Advocate: Finding someone at the company to advocate for you, be it via referral or cold email

Get a Product Job Week 8

• Interview Practice: Resumé review & mock interviews.

Job Interview Practice

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https://www.productschool.com/slack-community/?utm_source=syllabus_pdf&utm_medium=email&utm_campaign=slack_sf

https://www.productschool.com/apply-now/?utm_source=pm_syllabus&utm_medium=email&utm_campaign=email

https://www.productschool.com/product-management-workshops/?utm_source=syllabus_pdf&utm_medium=email&utm_campaign=workshops_sf

As part of our program, each of our students receivesunlimited free access to all of our weekly

Product Management Workshops& an exclusive invite to the largest

Product Management Slack Community

If you would like to learn more about our Product Management course,

visit our website,or Apply Now

Coding for Managers Course Syllabus

Product School’s Coding for Managers is a part-time course for professionals with strong business

background who want to learn to code, build a better rapport with engineering teams, and increase

their visibility with hiring managers. This 8-week intensive program is not designed for you to

become a software engineer, but instead to provide you with the necessary technical knowledge to

enhance your ability to work with technical professionals.

By the end of this course, you’ll have built a webpage using HTML and CSS, a web app component

manipulating APIs via JavaScript, and a model to manipulate a relational table utilizing Rails. We’ll

tackle three core pillars of the web development process: front-end web development, back-end

web development, and cloud-side code deployment and hosting.


conveniently located across 3 locations across the US! If you are unable to attend in person, you

can also receive the same real-time experience Online thanks to our flexible worldwide scheduling!

Whether in-person or online, upon completion of the course you will be awarded with the Coding

for Managers Certification.

This is not your traditional lecture class. Expect a healthy mix of hands-on practice and group

work from beginning to end, and publishing it to the world.

• User Interface

• Front-end / Back-end

• APIs / Programming Languages

• Software Architecture

• Development Environments

• HTML / DOM

Software Engineering & HTML Week 1

• HTML styling

• CSS components and best-practices

• Version control

• Git vs. GitHub

• Push changes from local to cloud

CSS & Git Repositories Week 2

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• Application interaction model

• Components of a REST API

• Endpoint / Query Parameter

• HTTP components

API (Application Programming Interface) Week 4

• Syntax, terminology, keywords and functions

• Best practices in architectural solution for software

• Class, subclass, local, instance, class variables

RUBY Week 5

• Model creation

• Ruby + ActiveRecord + SQL integrations

• Migration files

• Sca!olded models

• ActiveRecord for record manipulation

• Server-rendered web apps vs. Single-Page apps (SPA)

RAILS Week 6

• OAuth

• Apps/APIs access control

• Third party authentication with client-side vs. server-side

Authorization & Authentication Week 7

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• JavaScript components - Variables, Methods, Functions

• Control Flow

• Web APIs

• Styling HTML/DOM with selectors in CSS

• Manipulating DOM via selectors

JavaScript Week 3

• Course Review

• Third party analytics programs for web apps

• User behavioral data

• Callback function of event listeners

• Analytics APIs

Review & Special Topics Week 8

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Data Analytics for ManagersCourse Syllabus

Product School’s Data Analytics for Managers course is an 8-week part-time program for

professionals with strong business backgrounds who want to learn how to make data-driven

decisions and increase their visibility with hiring managers.

By the end of this 8-week course, you will be equipped with the skills to retrieve data, understand

its value, and run thoughtful experiments to make impactful decisions. This course will teach you

to master tools such as Google Analytics and Optimizely, as well as perfecting your skills in SQL and

data visualization using Tableau. Lastly, you will learn how to implement the key concepts of Big

Data and Machine Learning.


conveniently located in San Francisco, Silicon Valley, and New York. If you are unable to attend in

person you can still receive the same real-time, experience Online thanks to our flexible worldwide

scheduling! Upon completion of the course, you will be awarded with the Data Analytics for

Managers Certification.

This is not a traditional lecture. Expect a healthy mix of group work, hands-on practice and an

experiential learning process centered around collecting, cleaning, manipulating, analyzing and

presenting data.

Understanding Web Analysis

• Introduction to Data Analytics: Understanding the Importance of Data.

• Analyze tra!c sources: Identify and grow your high converting tra!c sources.

• Understand User Behavior: Analyze visitors behavior, reduce bounce rates, identify your popular content.

• Identify primary market: Target best audience and identify best customers.

Web Analytics Week 1

A/B Testing

• Define Goals: Choose the right conversion metrics.

• Launch your experiment: Select a target audience and create variation.

• Turn Results Into Action: Define winners and interpret the results.

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• Statistics: Learn Statistic Data Types and Data Collection.

• Graphics: Statistical Graphics and Misleading Graphics.

• Measures of Center and Variation: Understand and know how to use them with business datasets.

• Measures of Relative Standing: How to compare values accurately from di!erent datasets or within the same data set.

• Additional Rule VS Multiplication Rule: Learn how to accurately calculate probabilities.

Estimates and Sample Sizes

• Confidence intervals: Define confidence intervals for Population Proportions and Population Means.

• Sample Sizes: How to find the minimum sample required.

Advanced Statistics Week 3

Course Review

• Key Concepts of Statistics

• Key Concepts of Probability

Introduction to SQL

• Database Tables and Relational Databases: Define what is a database and di!erentiate databases.

• How to Query: Basic Queries to Retrieve Data.

• Records: How to Insert, Update and Delete a record.

Manage Large Datasets with SQL Week 4

Customizing Queries

• Sorting and Filtering Data: Get more specific outputs with your queries.

• Apply Maths to your Query: Calculated Fields and Functions.

Summarizing Data

• Aggregate Functions: Use COUNT, GROUP BY, AVG.

• Calculating Summary Statistics: How to calculate mean, medians, percentiles...

• Working with Subqueries: Use queries inside a query.

Advanced SQL Week 5

Joined Tables

• Create and Use Joined Tables: Analyse more data with Joined Tables.

• Join a Table to Itself: Why to do it and how.

Statistical Thinking and Graphing Summary Statistics and Probability

Understanding Data Week 2

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Machine Learning

• Intro to Machine Learning: Application of Machine Learning and why it’s the future.

• Correlation Coe!cient and Explained Variation: How to avoid correlation and measure dispersion of a given dataset.

• Simple and Multiple Regression: Learn simple machine learning models.

Machine Learning & Big Data Week 7

Introduction to Big Data Analytics

• What is Big Data: When are we talking about Big Data and why is it challenging to manage large datasets.

• How to Analyse Big Data: Intro to Hadoop.

• Databases and SQL Review: Key concepts of SQL and Databases.

• Practice SQL: Practice on HackerRank.

• Import Data with Tableau: Import all types of files (CSV, Excel...)

• Data Mining: Extract and present useful knowledge from your dataset.

Solve a Data Challenge

• Methodology: Step by step data analysis method to apply when solving problems.

• Analyse your Dataset: Apply the methodology to a real business problem you chose.

Hands-on Data Analysis Project Week 8

• Student Presentations: Your instructor will identify strengths and areas for improvement.

• Analyze Students Projects: Learn from the feedback your instructor will provide to your peers.

Present Your Results

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Course Review

Data Mining & Data Visualization Week 6

Data Visualization with Tableau









Digital Marketing for Managers Course Syllabus

Product School’s Digital Marketing for Managers course is a part-time program designed for

professionals who want to learn the frameworks and tools to acquire more users online and convert

them into clients. Through 8 weeks of hands-on training, you’ll gain the skills required to work

with and lead marketing teams.

This is not your traditional lecture class. The coursework is designed and taught by senior-level

marketing experts working at leading tech companies. Expect a healthy mix of group work, hands-

on practice, job search assistance, and an experiential learning process centered around developing

a robust digital marketing plan.

Upon completion of the course, you will be awarded with the Digital Marketing for Managers

Certification.


conveniently located across 3 locations across the US. If you are unable to attend classes in person,

you can also receive the same real-time experience through our Online campus.

• Marketing Plan

• Funnels, Acquisition, Retention

• Objective First Marketing

• Awareness / Engagement / Conversion / Profit

Marketing Funnels & Key Performance Indicators (KPIs) Week 1

• Growth vs. Marketing vs. Product

• KPIs

• Final Project Kick-o!

Customer Acquisition Channels & Search Engine Marketing (SEM) Week 2

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• Existing Channels

• Decision Making Criteria

• Buyer Personas

• Value Proposition

• Search Engine Marketing

• Paid Search

• CTR / Quality Score / CVR / CPC / CPA / I2C / ROAS

• SEM/SEO Research Tools

• Paid Social Media Content

• Audience Definition

• Formats

• Creative Levers

Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) Week 3

• Search Engine Optimization

• On-page SEO / Link Building

• Search Engine Optimization Tools

• Marketing Lifecycle

• Customer Relationship Management

• Content Strategy

• Push Notifications

Customer Relationship Management (CRM), Email, & Marketing Automation Week 4

• Automation Strategies

• Growth Tools

• Google Analytics

• Audience / Acquisition / Behavior / Conversions

• A/B Testing

• Data Collection

Marketing Analytics, A/B Testing & Reporting Week 5

• Reporting

Branding, Storytelling & Conversion Rate Optimization (CRO) Week 6

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• Brand Awareness

• Perceived Quality

• Brand Association

• Brand Loyalty

• Storytelling Techniques

• Conversion Rate Optimization

• Content Optimization

• Growth Hacking Strategies

• Growth Hacking Tools

• Marketing Strategy & Campaigns

• Planning & Budgeting

Marketing Planning, Budgeting & Growth Hacking Week 7

• Strategies & Channel Allocation

• Marketing Plan Presentation

• Feedback and Course Review

Final Presentations Week 8

UX Design for Managers Course Syllabus

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Design Thinking and The UX Design Process

Week 1

• Design Thinking Framework

• The UX Design Process & Best Practices

• Generative Research / Evaluative Research

• Popular methods, Interviews, Usability Testing

• Best practices for interviews, surveys, etc.

User Research

Week 2

Product School’s UX Design for Product Managers course is a part-time program designed for professionals who want to learn the frameworks and tools to design software products. This 8-week course is not just about making something look flashy; it's about deeply understanding your users and delivering an exceptional experience through every step of the process. You’ll gain the skills required to work with or lead projects with design teams.

The coursework is structured and taught by senior-level UX design experts working at leading tech companies. Rather than old fashioned lectures, expect a healthy mix of group work, hands-on practice, job search assistance, and an experiential learning process centered around developing a digital UX Design project.

Upon completion of the course, you will be awarded the UX Design for Product Managers Certification.

Our classes are compatible with traditional work schedules and our campuses are conveniently located across 4 locations in the US. If you prefer, you can also receive the same real-time experience through our live Online campus.




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• A!nity Diagrams

• User Personas

• Customer Journey Maps

• Feature Matrices

• Sitemaps

• User Flows

• Wireframes

Design Deliverables

Week 3

• Prototyping Tools

• Types of Usability Testing (Preference Testing, A|B Testing, Multi-varied testing)

• How to Run a Usability Test

Prototyping & Validating Ideas

Week 4

• Personal assessment and portfolio reviews

• Best practices in nurturing, retaining and growing you design team

How to Hire & Retain UX Designers

Week 7Capstone Project

Week 8

• Creating a Customer Experience panel

• Gathering Insights From Customer Interviews

• Distributing Insights

Customer Development

Week 5

• Google Design Sprints

• UX with Agile

• UX with Lean

Integrating the UX Design Process into the Product Development Process

Week 6

https://www.productschool.com/slack-community/?utm_source=syllabus_pdf&utm_medium=email&utm_campaign=slack_sfhttps://www.productschool.com/slack-community/?utm_source=syllabus_pdf&utm_medium=email&utm_campaign=slack_sf


As part of our program, you will receiveunlimited free access to all of our weeklyProduct Management Workshops& an exclusive invite to the world’s largestProduct Management Slack Community


If you would like to learn more aboutour Product Management course,visit our website,or Apply Now

Product Leadership Course Syllabus

Product School’s Product Leadership course is a 4-week part-time program for experienced Product Managers looking to advance into a more strategic, leadership role.

This advanced, high-level course is not for everyone. If you already have at least three years experience in a Product Management role and want to take your career to the next level, then this course will give you confidence and direction. Through hands-on group work and practical exercises and case studies, you’ll dive deeper into how you can implement PM best practices on the strategic level to significantly impact your company’s portfolio and revenue.

Our schedule is compatible with traditional work-hours and our campuses are conveniently located across 15 locations in the US, Canada, and the UK! You can also receive the same in-person, real-time experience Online thanks to our worldwide flexible scheduling!

Product Leadership Fundamentals

Week 1

• Creating and executing a winning product strategy

• Using OKRs and KPIs e!ectively

• Product Lifecycle Management

• Road-mapping

• Being a great product leader

Leading High - Performance Teams

• Developing a culture of innovation

• Managing team dynamics

• How to manage superheroes

• Organizational design

• Finding talent & hiring

• Delivering feedback

Week 2

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The Art of Influence

• Leading without formal authority

• Power & status in organizations

• Psychology of Persuasion

• Managing stakeholders e!ectively

• Managing di"cult conversations

Week 3Embracing Change and Managing Growth

Week 4









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Who this course is for:

• Be a graduate of our Product Management Course, or• Have 3+ years of relevant work experience as a Product Manager

Product Managers shifting into managerial and strategic roles, who also fulfill one of the following criteria:

• Navigating challenges during transformation

• Product Innovation Frameworks

• Scaling your product

• Leading through growth