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Your M2M customer wants to be MVNO. Rudolf van der Berg r [email protected] November 2010. Disclaimer. - PowerPoint PPT Presentation
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11th Executive BrainstormNovember 2010, London
Your M2M customer wants to be MVNORudolf van der [email protected] 2010
© Logica Business Consulting 2010. All rights reserved
Logica has no formal opinion on the matters discussed here. We deliver our services to all players in the M2M market, be they telco or customer, in a variety of roles. Each customer receiving the best service possible. This means we also come across and give advice on competing opinions.
No. 3
Disclaimer
© Logica Business Consulting 2010. All rights reserved
The M2M deployer needs to be independent of the telco to solve it’s business problems.
Independent through own HLR and IMSI’s
No. 4
Why an MVNO?
© Logica Business Consulting 2010. All rights reserved
Procurement law required a semi-public customer to change mobile operators for their 10,000 devices, but they couldn’t
€1 million+ swap for project and logistics, taking 6-24 months, reaching mobile, hard to reach and restricted access devices
No. 5
The M2M reality
© Logica Business Consulting 2010. All rights reserved
Dutch Ministry of Economic Affairs asked for research into switching costs of large scale M2M deployers
Our advice: to liberalize access to IMSI-numbers (Mobile Network Codes) so that private users can be free of their telco
No. 6
Logica’s research on M2M
© Logica Business Consulting 2010. All rights reserved
Lifecycle of an M2M device is 30 years and has problems starting at manufacturing and everywhere throughout lifecycle
M2M is large scale, millions of devices on all continents
No. 7
M2M is different
© Logica Business Consulting 2010. All rights reserved
It’s impossible to negotiate good global roaming deals. Telco’s are local
Roaming is Sudoku multivariate analysis. Different numbers same result
No. 8
4 problems: Roaming (1/4)
© Logica Business Consulting 2010. All rights reserved
Coverage for static use is horrible and changes constantly
Every network has gaps that fortunately don’t overlap between networks. National roaming needed
No. 9
4 problems: Coverage (2/4)
© Logica Business Consulting 2010. All rights reserved
Switching operators is impossible
Not just renegotiating contracts, also mergers, acquistions or divestments
No. 10
4 problems: Switching (3/4)
© Logica Business Consulting 2010. All rights reserved
No innovation by the operators
It is not in their interest to save their customers money, if it will cost them money. Ie wifi offload.
No. 11
4 problems: Innovation (4/4)
© Logica Business Consulting 2010. All rights reserved
Uses it’s own IMSI number, with own operator code (MCC+MNC)
Regulator needs to open up IMSI-ranges and possibly cartels
No. 12
M2M user needs to be MVNO
© Logica Business Consulting 2010. All rights reserved
OTA was researched by 3GPP and banned by the GSMA
OTA doesn’t remove dependence of deployer on M(V)NO for roaming, IMSI’s, switching and innovation
No. 13
Over the Air updates
© Logica Business Consulting 2010. All rights reserved
Be the best enabler to your M2M customers, giving them full freedom and satisfaction
If you need lock-in for your business, you’re not someone that companies should do business with
No. 14
The scary challenge
© Logica Business Consulting 2010. All rights reserved
Rudolf’s blog:http://internetthought.blogspot.com with articles on M2M, the Telecom Cool Wall, Common Error’s of Telecom CEO’s, FTTH, Why all telecom marketing and product management is wrong, The best ISP in the world
The report (in Dutch):http://www.rijksoverheid.nl/bestanden/documenten-en-publicaties/rapporten/2010/09/06/onderzoek-flexibel-gebruik-mnc-s/mnc-s-versie-2-5-final.pdf
The management summary (in English): http://www.slideshare.net/Raindeer/management-summary-of-onderzoek-flexibel-gebruik-van-mncs
No. 15
Want to know more?
Logica Business Consulting is the consulting division of the Logica group, a leading IT and business services company, employing 40,000 people. It provides business consulting, system integration, and IT and business process outsourcing services. Logica Business Consulting has a network of 3,500 consultants located throughout Europe. Our consultants help drive the success of clients’ transformation projects. They stand apart through their European culture, ability to work closely with clients, and unique blend of sector-based, functional and technological expertise. More information is available at www.logica.com/consulting
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