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Your Journey To The Private Cloud

Agathi GalaniSales Manager, Strategic AccountsEMC Hellas

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MiniMini Distributed/Distributed/NetworkedNetworked

MainframeMainframe PC / MicroprocessorPC / Microprocessor

Waves of Information Technology

Cloud ComputingCloud Computing

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?Cloud Computing

Why Now?

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Virtualization

Cloud Computing

1 3

2 14

Source: Gartner - The 2010 CIO Agenda, Q4 2009

Reason #1: CIO Priorities

6© Copyright 2010 EMC Corporation. All rights reserved.Source: BarCap CIO Survey, April 2010.

100 3020 40 6050

Oct 2009Apr 2010

Server Virtualization

Security

Cloud Computing

Storage Virtualization

Windows 7 Upgrade Cycle

Desktop Virtualization

Mobile Messaging / Apps

Labor Optimization

Green Computing

Reason #1: 2010 CIO Priorities

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Reason #2: IT Infrastructure

Complex

Inefficient

Inflexible

Costly

72%Maintain

28%Invest

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2009:0.8 Zb

Source: IDC Digital Universe Study, sponsored by EMC, May 2010

2020: 35.2Zb

Reason #3: The Digital Universe 2009-2020

Growing by aFactor of 44!

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Cloud Computing

?What is it?

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Dynamic

Cost-Efficient

On-Demand

Flexible

Dynamic

Cost-Efficient

On-Demand

Trusted

Controlled

Reliable

Secure Flexible

Implications for Today’s Data Center

PrivateCloud

PublicCloud

Compute

Storage

Network

VMware - Cloud VMware - Cloud OSOS

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Operating SystemInformation

Security

Federation

VirtualApplicatio

ns

Virtualization Enables Cloud Computing

The Goal: Global Workload Deployment

PrivateCloud

PublicCloud

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EMC’s Mission

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IT-as-a-ServiceImprove Agility

IT ProductionLower Costs

Business ProductionImprove Quality of Service

% Virtualized

15%

30%

50%

85% 95%

Run IT as a BusinessRun IT as a Business

The Journey to the Private Cloud

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What it Means to Run “as-a-Service”• Policy-driven

– Manage outcomes, not elements• Fluid and elastic, but automated

– Lower cost, better reliability• Chargeback for usage

– Run IT as a business

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Cloud Computing

?How we are

doing it?

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Server & Storage Federation• Cooperating pools of resources• Dynamic application and data movement• Local, Metro, Geo, Global

Data Center

Data Center Data Center

Data CenterExe

t

P

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Introducing EMC VPLEXAccess Data Anywhere in the Private Cloud• Advanced data cache• Open storage support• Array aware• Distributed cache

coherence

VPLEXVPLEX

Data Center

EMC & Non-EMC Arrays

VPLEXVPLEX

Data Center

EMC & Non-EMC Arrays

WAN

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VCE Coalition and Vblock

• In November 2009, VMware, Cisco, and EMC announced the Virtual Computing Environment coalition, offering Vblock – an integrated solution for Cloud based on the best-of-breed core products from each of the three vendors:

– VMware vSphere providing the server virtualization– Cisco Unified Computing System blade servers providing the compute

power– Cisco Nexus switches providing the connectivity– EMC arrays providing the data storage– EMC arrays and software providing the data protection– EMC Ionix Unified Infrastructure Manager providing the solution

management tools• One combined unified support model – the VCE Coalition

provides a single point of accountability– Jointly-funded and jointly-staffed call centers and support organization

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Vblock Infrastructure Packages A New Way of Delivering IT Rapid deployment model

of virtualized infrastructure Pre-integrated and validated

solutions reduce total cost of ownership

Service-level driven through predictable performance and operational characteristics

Improved compliance/security and reduced risk

Compute

Network

Virtualization

Storage

Vblock Infrastructure Packages

Solution Packages

Accelerate Time to Results – Reduce TCO

Operating Systems

Applications

Information

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Cloud Computing

?Why EMC for your Journey?

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now

The benefits of Our Cloud Strategy

virtualized datacentervirtualized desktops efficiencyall data center and desktop

applications run in virtual machines

automated ITinfrastructure controlkey IT processes are dynamic

and use trusted policies

IT resource marketplace choicefederated internal and

external IT resources

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Three Cloud Models – You Choose.

Über-cloud

Verticalization

Virtual Infrastructure

Virtualization

Aggregation

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Wrap Up

To apply the new To apply the new concept and go concept and go ahead!ahead!

CloudCOMPUTING

StrategyPRIVATE CLOUD

EMC’s OfferingsEMC’s EventToday’s

Transform the data center and deliver IT-as-a-Transform the data center and deliver IT-as-a-ServiceService1000s of private clouds, 100s of public clouds1000s of private clouds, 100s of public clouds

Virtualize, build a private cloud then federate to the Virtualize, build a private cloud then federate to the public cloudpublic cloudefficiency, control and (most importantly) choiceefficiency, control and (most importantly) choice

Symmetrix to VCE, RSA to VMware, Symmetrix to VCE, RSA to VMware, VPLEX, we’re focused on enabling your VPLEX, we’re focused on enabling your journey to the private cloudjourney to the private cloud

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