YOUR GUIDE TO DIGITAL MARKETING · Your first year (Level 4) You’ll study 120 credits in your first year, exploring your understanding of marketing in a real-world context. To give

YOUR GUIDE TO

DIGITAL MARKETING

DESIGNED BY INDUSTRYPearson Business School offers education powered by industry experience. Immersed in the FTSE 100 Company Pearson PLC, we offer courses in Business Management, Law, Accounting and Digital Marketing. Everything we do is in collaboration with industry, it’s this real-world approach to teaching that means you’ll graduate with the skills required to get ahead!

WHY CHOOSE US?

Real-world education

Designed with industry

Study in the heart of London

WE DON’T THINK LEARNING BEGINS AND ENDS IN THE CLASSROOM, OR IN THE PAGES OF A TEXTBOOK. THAT’S WHY YOU’LL LEARN IMMERSED IN THE REAL WORLD OF BUSINESS.

DR ROXANNE STOCKWELLPrincipal, Pearson College London

EDUCATION, POWERED BY INDUSTRY EXPERIENCE

We work closely with our industry partners – from global industry giants in the private sector to high-quality SMEs and world-leading public sector organisations, so you get up-to-the-minute, inspirational knowledge and experience.

Our industry partners include:

01YOUR GUIDE TO DIGITAL MARKETING

More than a degree

Developed in response to industry demand, our BSc (Hons) Digital Marketing degree will prepare you to launch your career in marketing. Tackling central issues facing marketers, you’ll develop the latest skills and techniques to become an effective leader in a variety of fast-paced sectors such as marketing, communications, public relations, advertising and sales. As more companies opt for a ‘digital first’ marketing strategy, there is a huge demand for skilled, strategic and driven graduates.

AN IMMERSIVE EXPERIENCEBuild your career from day one: attend industry events, start networking and take advantage of our guaranteed internship programme (subject to eligibility criteria). Plus, we offer international study trips so you can experience different cultures and apply the theory to different markets.

DEGREE PROGRAMMEBSc (Hons) Digital Marketing

UCAS CODEN590

ENTRY REQUIREMENTS:Typical offer is 120 UCAS points (BBB at A Levels) and an interview. Students who do not meet, or who are not predicted to meet, the entry requirements will be asked to attend a Professional Workshop.

LOCATION:London Campus, 190 High Holborn, London, WC1V 7BH

TUITION FEES:£9,250 per year for a 2021 entry* (please refer to the website for the most up to date information

INSTITUTION CODE:P34

PROGRAMME DURATION3 years)

VALIDATED BY

FIND OUT MORE:For full details of learning and teaching hours, assessments, fees and funding and module details, go to:

pearsonbusinessschool.ac.uk/marketing

Why choose this course?

You’ll have the opportunity to take part in industry events that we host alongside start-ups, SMEs and industry giants. Previously students have completed marketing workshops at the headquarters of Unilever, L'Oréal and Direct Line Group.

Graduate career ready - you’ll study modern marketing modules that have been developed with employers to give you the skills that they’re looking for.

You’ll be taught by industry professionals with a wealth of marketing experience giving you a practical insight into the industry, bringing the modules to life with real case studies and challenges.

Versatile career options - this course will prepare you for a variety of roles in marketing, public relations, advertising, consultancy and management, so you’re equipped to enter the industry in a role that suits you.

We guarantee at least one internship as part of your degree (subject to eligibility criteria) to help you boost your CV, explore your career options, build your professional network and put what you’ve learnt into practice.

NO OTHER UNIVERSITY COULD OFFER ME THE SAME LEVEL OF EXPOSURE TO INDUSTRY. THERE ARE FANTASTIC OPPORTUNITIES FOR INTERNSHIPS, PLACEMENTS AND EMPLOYMENT.

BEN THOMASOperation Manager at Lloyd's of London,Pearson Business School Alumnus

*Please note tuition fees for subsequent years of your program

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02 03YOUR GUIDE TO DIGITAL MARKETING YOUR GUIDE TO DIGITAL MARKETING

Your first year (Level 4)

You’ll study 120 credits in your first year, exploring your understanding of marketing in a real-world context. To give you a personalised experience, half of the modules that you’ll study at level 4 are electives to help you discover what interests you the most about marketing.

Core modules

Principles of Marketing 15 creditsAgile App Design for Business 15 creditsIntroduction to Digital Marketing 15 creditsLegal and Regulatory Requirements in Digital Marketing and Data 15 credits

Other modules

You will also study the modules below to enhance your marketing knowledge within the wider business and academic landscapes:

Principles of Business 1 30 creditsSelf Managed Learning: emerging technologies, trends, and themes in digital marketing 30 credits

THIS COURSE MEETS THE DEMAND FROM EMPLOYERS FOR GRADUATES WHO TRULY UNDERSTAND MARKETING IN A DIGITAL WORLD. IT’S MODERN, INNOVATIVE AND FORWARD-THINKING.

KATE JONESMarketing tutor


Your second year (Level 5)

We encourage all of our students to immerse themselves in business to enrich their studies and bring a thought-provoking discussion to the classroom applying experiences interning in the industry and participating in business challenges. In your second year, you’ll build on the principles learnt and delve deeper into the latest digital marketing tools and techniques, studying a total of 120 credits.

Core modules

Digital Consumer Behaviour 15 creditsSales and Customer Relationship Management 15 creditsOmni-Channel Communications 15 creditsDigital Customer Experience and Value Management 15 credits

Other modules

We will assign you modules from the indicative list below which will complement core modules:*

Digital and Social Marketing 15 creditsGlobal Marketing 15 creditsConsultancy Project 30 creditsSelf-Managed Learning: Digital Graphic Design, Interface and Authoring 30 credits

*Where the number of students on this programme is small, your programme leader may use their expertise to allocate you to elective modules that will complement your core modules.

Your third year (Level 6)

By your final year, you’ll have developed a thorough understanding of digital marketing and had lots of exposure to real organisations, industry case studies and experienced professionals. The remaining modules are designed to give you a holistic approach to campaign planning, understanding how the tools and techniques can be implemented to impact performance. You’ll study 120 credits in total in your third year.

Core modules

Social Media Strategy and Analytics 15 creditsData Analytics and Financing in Digital Marketing 15 creditsStrategic Digital Business Model Building and Transformation 15 creditsDigital Marketing Management 30 creditsMobile Marketing and Web Design 15 creditsMajor Project - Digital Marketing 30 credits

THE ENTREPRENEURIAL CULTURE AT PEARSON COLLEGE LONDON REALLY HELPS SHAPE YOU INTO THINKING WITH AN INNOVATIVE MINDSET WHICH CAN ONLY HELP WHEN SETTING OUT ON A NEW BUSINESS. IT CANNOT BE DENIED HOW ADVANTAGEOUS IT HAS BEEN TO HAVE STUDIED INSIDE A FTSE100 BUSINESS.

SIMON MOOREDigital Marketeer at Initial PackagingBusiness and Enterprise Alumnus


Our tutors

Dr Elizabeth Miller Deputy Dean and Programme Leader, Business Management Degrees An award-winning teacher and writer, Elizabeth brings international experience, specialising in research with a PhD from the University of Sydney and an MSc Education from the University of Oxford.

Kate Jones Marketing Tutor Kate has taught business and marketing related topics at Universities such as Kingston and Birkbeck. She holds a Masters of Research from Kingston University, where she is also studying for a PhD in consumer psychology. Prior to working in academia, Kate worked on many well-known brands across all corners of the globe, including Maltesers, Dove, Jaguar Land Rover and Vodafone.

Simon Hall Business and Marketing Tutor Simon is a former Chief Marketing Officer at Dell UK, with around 25 years experience in Information Technology and Services, Telecommunications and Multimedia across B2B and B2C, including Microsoft, Toshiba and Phillips. Simon is also the author of ‘Innovative B2B Marketing’.

Mike Gulvin Business and Marketing TutorMike lived in Japan for 12 years and spent 11 years in Vietnam where he worked in higher education as a department head for English and then he moved on to teach business modules. He owns a serviced apartment building there and also ran a small brand awareness company for a while. Mike has two Master's degrees one in Marketing and the other in Contemporary Popular Knowledge.

THE PEOPLE WHO TAUGHT ME, THE PASSION AND LEVEL OF KNOWLEDGE, AND HOW MUCH THEY ARE INVESTED IN YOU, THAT’S THE BIG DIFFERENCE. IT WAS BY FAR THE BEST DECISION I COULD HAVE MADE.

SARAH LEECommercial Manager at Dyson,Business Management Alumna


Guaranteed internships

We believe getting hands-on experience is an important part of your time as a student, helping you to stand out from other graduates when applying for jobs. That’s why we guarantee the offer of an internship opportunity when you’ve met certain criteria, and those of you who meet the eligibility criteria will be our top priority. However, if you haven’t met the criteria for the guarantee itself, we still encourage you to do an internship if you can and will work with you to help try and source one.

OUR STUDENTS HAVE INTERNED AT A RANGE OF COMPANIES, FROM INDUSTRY GIANTS TO SMES – WE ARE COMMITTED TO HELPING YOU FIND AN INTERNSHIP.

NATHALIE PEACHDirector of Work Integrated Learning,Pearson College London

Internship case studies

Take a look at where our students have interned…

Clive Nyawo, Marketing Consultant, Direct Line Group“I worked as a Marketing Consultant, supporting the Senior Campaign and Engagement Manager and the wider Customer Marketing team in planning and implementing monthly data-driven campaigns.”

Sebastian Reca, Digital Marketing Intern, Adwaiz“The experience of creating content, researching influencers and managing clients’ Instagram accounts has been so beneficial in enhancing my knowledge of how to properly market products and services on social media platforms.”

Oliver Moreton, Projects Intern, UKActive“I have been involved in key meetings and campaigns alongside elite athletes, directors of large sporting organisations as well as members of government, all of which I did not expect to happen so soon.”

Francesca Zanetti, Marketing Intern, 5app Hub“By managing the start-up's social media platforms and creating my first marketing campaign, I gained valuable employability skills such as open communication, commercial awareness, leadership, and teamwork among others.”

Martha Horrox, Marketing & Business Development Intern, True Altitude “Working within such a small company gave me the opportunity to experience many different aspects of business, allowing me to get involved, particularly in client-facing situations. I am delighted to be continuing to work with them part-time during my third year.”

Amy Butcher, Digital Marketing Intern, L'Oréal“This has been a fantastic opportunity to immerse myself in the world of work, and I’ve gained so many skills that I can take back and use in my final year.”

To find out more about guaranteed internships visit: pearsonbusinessschool.ac.uk/internships


Graduate success stories

Our degrees give you endless opportunities and ensure you stand out in the competitive graduate jobs market. Find out where some of our alumni are now...

Nethmi Weerakoon, Content Executive, Dyson“One of my many highlights from Pearson College London is visiting Unilever’s HQ and learning more about their diverse marketing campaigns, one of them being Dove.”

Jessica Masters, Partnerships Executive, Goodstuff“Being able to tell people about my innovative, immersive education is something I’m always proud to share. One very exciting partnership I’m currently working on involves ITV’s This Morning.”

Chloe Bartlett, Global Brand Coordinator, BBC Studios“One thing I love about my role is that no day is the same, in an ever changing world each day brings new ways we can develop our brands.”

Adam West, Head of Marketing, Satalia“The impact that Pearson Business School has had goes beyond what I learned from the textbooks. I work closely with the team to ideate, develop and execute a marketing strategy that aligns with the overarching strategic priorities.”

For more success stories visit: pearsonbusinessschool.ac.uk/alumni

THE KNOWLEDGE AND EXPERIENCE I GAINED AT PEARSON BUSINESS SCHOOL HELPED ME SECURE A JOB IN MARKETING AFTER GRADUATION.

TINO ATHANASIOUPaid Search Account Manager at iProspect,Business Management with Marketing Alumnus


Pearson Business SchoolLondon Campus190 High HolbornLondonWC1V 7BH

+44 (0) 203 944 [email protected]

Pearson College London is the trading name of Pearson College Limited.

Documents

YOUR GUIDE TO DIGITAL MARKETING · Your first year (Level 4) You’ll study 120 credits in your first year, exploring your understanding of marketing in a real-world context. To give