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Your Club Website: Your #1 PR Tool. George Marshall [email protected] www.starsearchtm.org LinkedIn Group: District 57 Toastmasters. Three Website Questions:. Why? What? How?. Why?. Club website -> Membership (District 57 Open clubs only). Clubs with:% with website. - PowerPoint PPT Presentation
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George Marshall, TLI VPPR Training, 6/4/2011
George Marshall, TLI VPPR Training, 6/4/2011
Your Club Website:Your Club Website:Your #1 PR ToolYour #1 PR ToolGeorge Marshall [email protected] Group: District 57 Toastmasters
George Marshall, TLI VPPR Training, 6/4/2011
Three Website Questions:
Why?What?How?
George Marshall, TLI VPPR Training, 6/4/2011
Club website -> Membership (District 57 Open clubs only)
• Less than 20 members 54%(no net gain of five)
• 20+ members 82%!! (or net gain of five):
Conclusion:
Website helps build membership
Clubs with: % with website
Why?
George Marshall, TLI VPPR Training, 6/4/2011
Club website -> DCP Performance(District 57 Open clubs only)
• All clubs 75%
• Distinguished or higher 80%!
• President’s Distinguished 95%!!!
Conclusion:
Website helps strengthen the club
Club stats % with website
George Marshall, TLI VPPR Training, 6/4/2011
What … should go on the website?
• Name, date, time, place, directions
• Description, in your own words
• Friendly invite – ask for the visit!
• Contact – email and phone number
George Marshall, TLI VPPR Training, 6/4/2011
What … Else?
Signs of Life!
Answer the questions !
George Marshall, TLI VPPR Training, 6/4/2011
Make your FTH site look
Unique!
What … about FreeToastHost sites?
George Marshall, TLI VPPR Training, 6/4/2011
A club’sSite:
So far, so good
George Marshall, TLI VPPR Training, 6/4/2011
Another club’s
FTH site: nearly
identical!
George Marshall, TLI VPPR Training, 6/4/2011
What can be changed
on a FTH site?
Title(change it)
Podcast button(remove it)
Entire content block(replace it all)
Some menu links(add some)
Add pages to menu
George Marshall, TLI VPPR Training, 6/4/2011
A FTH site with some differences
George Marshall, TLI VPPR Training, 6/4/2011
An even more
creative FTH site!
George Marshall, TLI VPPR Training, 6/4/2011
How … does the club handle the site
• Which officer leads the club website? – You, the VPPR!
• How to do it?– Do it yourself, if you wish– Work with a club member– Just as long as someone is working on it!
George Marshall, TLI VPPR Training, 6/4/2011
Parting Thoughts
Your website works 24/7
Good Club Website -> More Visitors
More Visitors -> More Members
George Marshall, TLI VPPR Training, 6/4/2011
