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MALAYSIA'S BANKAwardwinning financialservices provider AmBankGroup's journey of success
YOUR BANKMALAYSIA'S BANKAmBank
A HOMEGROWN BRAND WITHWORLDCLASS ASPIRATIONS
By PREMA [email protected] its beginnings in 1975 as
a merchant bank, the AmBankGroup has grown from strength tostrength. Today it stands proud asone of the country's most sought
after financial services conglomerates.The group's business comprises a wide
range of conventional and Islamic financialproducts and services, with a regional presence.
"We have had a loyal following of customers over the years and I believe thatthis is due to the importance we give toour customers," explains AmBank Groupchairman Tan Sri Azman Hashim."It is very important to be aware of our
customers' needs as they have becomemuch more sophisticated today, with moredemanding expectations," he says.The group recently launched a brand
repositioning campaign with a newtagline,Your Bank. Malaysia's Bank. AmBank.This is in line with its refreshed vision of
closer connections with customers and tocreate products and services that meet thediverse needs of modern Malaysians.The group is active with internal initia
tives for its staff and with external campaigns for customers.In June 2012, the group launched
its Employee Value Proposition "i AmConnected" to emphasise the importanceof the personal growth of employeesunderpinning the growth of the group.
A PEOPLEFOCUSED CULTUREAmBank Group's Employee Value
Proposition is built on the tenet thatemployees will have an opportunity tobuild a successful and rewarding careerwith the group.Employees are continuously challenged
to develop themselves through the opportunities provided for selfgrowth.Furthermore, high performing employ
ees are recognised and rewarded for theircontribution.
"I think the people will contributestrongly when they have a stake in thebank, feel that they are growing and feelthat the bank cares for them," explains TanSri Azman.
"We have taken pains to continuallyensure that staff feel connected to oneanother, to customers and to the organisation."
The bank conducts surveys to obtainfeedback from employees on theirthoughts and opinions about their workand career.
"Our people initiatives and programmesfocus on our engagement drivers as aresponse to what employees say are important to them. These ensure that employeesremain motivated and engaged and canperform well," he adds.
DEVELOPMENTON ALL FRONTS"We believe that our staff must be
trained to face the constantly changingand sophisticated demands of today'sbusiness climate. Quality service can onlybe achieved if all staff are equipped withcutting edge knowledge and expertise," hesays.The group provides many avenues and
opportunities for learning via elearning,inhouse programmes, external workshopsand conferences.
"We strongly emphasise that staffshould not only be committed to their jobs,but also strive to continuously update andupgrade their knowledge and skills to beable to compete in the marketplace," says
Tan Sri Azman.
Those who seek to improve their publicspeaking skills can join the ToastmastersClub at AmBank Group.There is also Kelab AmBank Group, the
group's sports club, which encourages staffto participate in a wide range of activities to promote a healthy mind and body,whilst bonding with one another."We also have ongoing employee
engagement activities organised by thecompany and the sports club," he continues.
"These are important events to create asense of togetherness and promote interaction amongst employees of AmBankGroup."
EMPLOYMENTOPPORTUNITIES FOR ALLBe it fresh graduates or experienced
hires, the group is always on the lookoutfor professional, vibrant, resilient, agile andambitious candidates who have a positiveoutlook, are willing to go the extra mile,and are on the lookout for challenges.There are opportunities awaiting high
achievers through various programmesaligned to specific sectors in the financialservices industry.These programmes accelerate the learn
ing curve of individuals and enable them toshape their careers in the financial servicessector. It provides exposure to diverse areasin AmBank Group.As for experienced hires, high perform
ers are assessed, developed and managedthrough the group's talent managementprogramme, which opens up avenuesfor leadership development and careeradvancement.
EMPLOYEES SERVING THECOMMUNITY
Headline YOUR BANK MALAYSIA'S BANK AmBankMediaTitle The StarDate 15 Feb 2014 Color Full ColorSection Supplement Circulation 298,821Page No A1,4 Readership 1,839,000Language English ArticleSize 818 cm²Journalist By PREMA JAYABALAN AdValue RM 37,948Frequency Daily PR Value RM 113,844
As a person who believes in giving backto society and one who has contributed hisfair share to the community, Tan Sri Azmanstresses the importance the group placeson corporate social responsibility (CSR)initiatives."We strive to stay connected to the com
munity by reaching out to society withcompassion and remaining committed to
addressing a wide range of issues."These include helping the underprivi
leged, those in distress situations, as wellas supporting the development of youth,sports, culture, and the media."At the same time, the group continues
to contribute to healthy intellectual growththrough various initiatives such as educational programmes and industry conferences."
The group promotes a spirit of volunteerism amongst employees.Staff frequently give their time to ini
tiatives such as food distribution to the
homeless under the Kechara Soup Kitchenprogramme.To date, AmBank Group has aiso spent
RM300,000 sponsoring life jackets for fish
ermen and others in flood prone areas.The AmKasih Programme is the umbrella
for the AmBank Group's CSR initiatives forthe community at large, irrespective ofrace, creed or religion, as it contributes tothe sustainable development of the community it operates in.Charity programmes for homes and
schools, and treating less fortunate children to festive shopping and food duringmajor festive seasons are only the tip ofthe iceberg of the group's programmes.Some other prominent activities include:AmBankMyKasih Community
ProgrammeThis is a joint project withMyKasih Foundation to provide food aid tolowincome households.
Since 2009, AmBank Group has allocatedRMlmil annually to the programme andsupports communities in 16 locationsnationwide.
Back To School Charity ProgrammeThis annual programme buys school uniforms, backpacks, stationery and shoes forchildren from selected homes and schoolsduring the yearend school holidays as theyare about to enter the new school year.
Annual Countdown Celebration "AMBANG 2014 PUTRAJAYA" is the ninthin the series of countdown concerts heldon New Year's Eve.In the spirit of IMalaysia, it brings
Malaysians together, with entertainmentby popular Malaysian artistes. Attendanceat the last few events have averaged morethan 500,000.Supporting Education AmBank Group's
contribution of RM5mil for the AmBankFinancial Services Chair in UniversitiMalaya is one example of its initiatives insupport of education.Here, a chair holder is appointed to pro
mote academic leadership and knowledgein the field of financial services.Among the chair's various responsibilti
ies, he or she imparts knowledge andexpertise through lectures, seminars andworkshops to academics and students.AmBank Group today stands proud as a
homegrown entity that has reached manymilestones throughout its long history.Even through tough economic climates,
it has managed not only to sustain itself,but to continue to grow.
Headline YOUR BANK MALAYSIA'S BANK AmBankMediaTitle The StarDate 15 Feb 2014 Color Full ColorSection Supplement Circulation 298,821Page No A1,4 Readership 1,839,000Language English ArticleSize 818 cm²Journalist By PREMA JAYABALAN AdValue RM 37,948Frequency Daily PR Value RM 113,844
AmBank Groupchairman Tan
Sri Azman s, Hashim.
Headline YOUR BANK MALAYSIA'S BANK AmBankMediaTitle The StarDate 15 Feb 2014 Color Full ColorSection Supplement Circulation 298,821Page No A1,4 Readership 1,839,000Language English ArticleSize 818 cm²Journalist By PREMA JAYABALAN AdValue RM 37,948Frequency Daily PR Value RM 113,844