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• You made the decision to invest your time with me today to learn new skills that can help you serve at a higher level, be of greater service to your marketplace, and be compensated accordingly.
• I respect your time and I respect YOU. Thank you. I will DELIVER for you today.
Unfortunately this LIVE webinar is not being recorded and we cannot provide you with a copy of it.
Smartagents.com/tools
• I will answer every single questionat the end of this webinar
• Shut the door, silence your phone,and pay attention
• You made the time to be here, so make it valuable for yourself
Smartagents.com/tools
Where Are You From?
Type In The Chat Box And Let Us
Know!
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Little story about me
• Successful In Internet Marketing - Primarily Facebook• Graduated from UNF with a degree in Marketing and Advertisement• Two Years - Quadrupled Sales For The Brokerage• Always Creating Outside The Box Ways To Sell More Homes
Smartagents.com/tools
Who this Webinar IS FOR
Smartagents.com/tools
For Realtors Who Want Results
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FOR Realtors•Want to give away something...
•MUST be willing to work
•Deserve to make $100,000 to $4,000,000 a year, helping
• STAND OUT in today’s market
• Believe in themselves
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FOR Realtors who wanta dream listing business
Luxury Listings
Win Any Listing Appointment
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FOR Realtors who wanta dream listing business
As much businessas you want, easilywithin your reach
The ability to scale upyour listings at any time
Smartagents.com/tools
Who this Webinar is NOT For
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NOT• NOT “get Rich quick”
• Agent who gives BAD service
• Has no guts, no determination
• Agent who WON’T work
• Hates the Rich
• Hates Luxury homes
Will take WORK, answering the phone, doing real marketing for Luxury homes, negotiating contracts, being a real A+ professional
agent, and expecting to be paid as such...
NOT for Agents with NO Guts!Not Willing to Work
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Home Value Ad
Landing Page Opt-in
PIXEL
Ready To List Listing
Warm Audience Follow Up
Blog ArticlesBooksAds
Key Terms• Audience: These are the people that your ads/content is reaching out to
• Cold Traffic: People who have no idea who you are and have no shown interest in what you have to offer
• Pixel: A piece of short code that can be copied and placed anywhere in a website to help you track people and follow them around the internet with ads
• Opt-ins: A term we use to describe a prospective lead. Someone who has chosen to give us their information or buy from us. They have chosen to do what we want them to
• Warm audience: A list of people who have an idea of who you are or are interested in either listing their home or buying a home. They are people who are more likely to work with you
• Follow Up: Continually showing ads or content to someone who has shown some form of interest
• Targeting: Using specific filters to limit those who you show your ads or content to
Let’s take a look at one of our newest agents,
Joe Nickelson…
Ex-Landscaper became a Realtor
Joe NickelsonNEVER sold a home
We were able to make him an authority figure through
This allowed Joe’s first sale to be a $1,095,000 home…
So here is where we started for Joe…
Home value adPerfect starting point for agents, the ad helps to get information on people who are interested in selling
FB Business PageLook on the top right for a downward arrow. Click that and you will see the option to create a page.
FB Business PageYou can choose what kind of business page you would like to create.
FB Business Page
It will ask you to choose a category you
belong. You should select Business
Person. Add Your Name and Click Get
Started.
FB Business PageFill in a few sentences about your page. Then add in your website URL.
FB Business PageClick on “Profile Picture” and then choose a method for adding a profile picture
FB Business PageAfter you click next, you will be able to choose the location of people you would like to connect with as well as there age. We suggest your minimum age be 26.
FB Business PageClick save and your page will officially be created.
Home Value Ad Components
Ad Text
• Should explain what you are offering
• Should be at least one sentence long
• Add a call to action
• Bulk Of Information
Ad Image
• Grab Attention of Scrolling
• Relevant To Your Offer
• Appealing To Most People
Ad Headline
• Quick Attention Grabbing Text
• Try To Keep It To 1 or 2 Lines Of Text
• Enticing Enough To Get Someone To Stop Scrolling And Read Offer
Ad Link Description
• Back Up Or Finish The Thought Of The Headline
• Reinforce The Offer
• Give More Information
Ad Action Button
• 9 Different Options
• Choose Most Relevant To Content
Home Value Ad Setup
• Go to your Facebook page and create a new status update (post)
• Paste in the link to your landing page
Home Value Ad Setup• Click the plus sign and upload your ad
image
Home Value Ad Setup• Above your photo, delete your link URL and
Paste in your "AD TEXT"
Home Value Ad Setup• Replace link description with your "AD
HEADLINE" and your "Ad Link Description“
• Click "Publish"
Promoting Home Value Ad1. Click the down arrow next to your notifications and click on "Create Ads"
Promoting Home Value Ad2. Click Boost your posts
Promoting Home Value Ad3. Select Your Business Page and select the post you just created
Promoting Home Value Ad
4. Adjust your Audience
Promoting Home Value Ad5. Select a Daily Budget you feel Comfortable with
Promoting Home Value Ad
6. Click Choose Ad Creative
7. Place Order
One of the Most Common Mistake Made?
Not using Facebook’s most powerful feature, detailed targeting
Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people
that your ads are shown to
Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people
that your ads are shown to
Landing Pages
When someone clicks on an ad they got sent to a
separate landing page
Landing PagesHere’s what we did for Joe
Landing PagesHere’s what we did for Joe
Landing PagesHere’s what we did for Joe
Bonus Training #1Follow Up Letter
Give you Presentation and Letter at the End.
Our Biggest Mistake
Not Utilizing Facebook's Tracking Pixel
PIXELS
Someone visits Joe’s landing page
They choose not to give their information for a free home value
They leave his site without opting in
Now that they are pixeled, as they go through facebookthey will see his ads
After seeing his ads for some time, they return to his site to opt in and are now a lead
PIXELS• Pixels helped Joe build a warm list
• This list was much more targeted and was full of only people who were looking to list soon
• By doing this you can eliminate wasting money on ads being shown to people who have no interest in moving
Warm Audience
This audience is much more inclined to list or buy
than the average person
Bonus Tip #2
Upload Your Customer list To Create Audiences.
Bonus Tip #11. Click the down arrow next to your notifications and click on “Manage Ads"
Bonus Tip #12. Click “Tools” in the navigation bar and select Audience
Bonus Tip #1
3. Click “Create Custom Audience” out of the 3 options
Bonus Tip #13. Click “Create Custom Audience” out of the 3 options
Bonus Tip #14. Select “Customer List” 5. Choose Method For Uploading
Bonus Tip #16. Name Audience
Following Up
By following up with those who do not opt you are able to keep in them in
your sphere of influence
That way, when they are ready, they will more think of you first
Facebook vs. Email
• When people go on Facebook, they are doing so on their leisure time
• They are not busy or have a specific thing they are looking for; they are just browsing.
• When people are checking emails, they usually have a specific task they are working on.
• They are working or trying get something done.
Facebook vs. Email
People are more inclined to look at an article they are
interested in, while on Facebook than in an email
Following Up
You can follow up with many different forms of content such as helpful tips, points
of separation
Items of Separation
• If you have something that will separate you from other agents, than be sure to use that to your advantage
• For example, if you are good at marketing, or photography, or have even written a book you can use that to create and put content in front of your warm audience
Following Up
Here is how we did it for Joe
What To Provide
• People who are looking to sell their home, generally, are looking for any help they can get
• They are online looking for tips or advice on the best way to sell their home
• Providing blog articles will help bring those people to your website and introduce them to you
Where We Started
• We started off by posting other people’s blog articles
• We quickly realized how much people would engage with them
Creating Our Content
• Joe began working with writers in our office to create our own articles
• We then created a blog for him to post all of the articles on
House Value Blog
House Value Blog
House Value Blog
All of this in conjunction with one other thing has given Joe
some of the best response rates we have ever seen…
So what is this thing that Joe is using?
Books
Why do books work?
because they give you
AUTHORITY!
Gimmicks vs
authority
Listing TONS of Homes Won’t Happen with “Gimmicky” Marketing
Books Also Have Inherent Value
People have bookshelves, but how many people do you
know that have a business card shelf?
Books Also Have Inherent Value
There are plenty of book signings,but no business card signings
Books Inherent Value
• How many people do you know that have their favorite business card that they can’t wait to share with other people?
• However people share books with their friends
He wrote a book and became an Author. By doing this he made himself an
AUTHORITY
2014 AVALON 2014 GS
CAR VALUENow, What Is The Difference?
2014 AVALON 2014 GS
2014 AVALON
$31,590 $48,600
42% Difference
2014 GS
What kind of results has Joe been getting?
Remember Joe’s first listing?
Joe sold a doctors home for $1,095,000…
He recently helped an elder couple sell their home
• Previewed the home and gave them a copy of his FSBO Book
• Turned out the Husband was a RE Broker for over 20 years
• Loved the content and signed a listing with Joe
Home Sold Over List Price In 5 Days
The seller passed the book along to his
brother, and they are in the works for a 3 million dollar listing.
Bonus Tip #3
Leave your book on the counter during a
listing preview.
Sold $389,000 Home
• Joe left the book on the counter during a walk through
• 1 week later received a call
• Listed and Sold in 3 Days