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Berberis ‘Orange Rocket’ PlantHaven ® Hydrangea ‘Bombshell’ Ball Ornamentals www.vanessennursery.com • [email protected] • 38846 River Drive, Lebanon, Oregon 97355 541-258-3626 phone • 541-258-3875 fax • Office Hours 8:00 – 4:30 P.S.T. • Please call for directions. You Are Your Brand Branded plants are in high demand. With customers seeking more value for their money in the form of brand names, the question you should be asking yourself is, “What brands are important to me?” The most important brand is yours, and you don’t need a fancy logo or bright colored pots to offer a brand to your customers. The way you present your business to your customer is your brand. Consistently bringing in quality material, staying on top of current trends, and selling the name brands your customers are seeking will instill in them a brand loyalty specific to your retail center and keep them coming in year after year. We feel that good genetics are the building blocks of a strong brand, which is why we have taken great care to collaborate with leading plant introduction companies like Proven Winners ® ColorChoice ® , Ball ® Ornamentals, LCN Selections, and PlantHaven to deliver to you the fresh, new varieties that bring your customers in. With nearly 100 new introductions for 2011, and over 100 more in our trial programs awaiting introduction for 2012-2014, we are dedicated to our goal of providing you with the must-have plants that excite your customers and return them to your business. Partner with us and let us help strengthen your brand! Thuja Mr. Bowling Ball ® LCN Selections Hibiscus Sugar Tip ® Proven Winners ® ColorChoice ® Thuja Techny Gold Proven Winners ® ColorChoice ® Pieris ‘Katsura’ PlantHaven ® Berberis ‘Tiny Gold’ PlantHaven ® Sorbaria ‘Sem’ Ball Ornamentals 2011 08/26/2010 Hibiscus Lil’ Kim Proven Winners ® ColorChoice ® Hydrangea Starlight Proven Winners ® ColorChoice ® Thuja Golden Spire PlantHaven ® Ball OrnamentalsWorking with innovative breeders and a network of growers who offer high-quality starter materials, Ball supplies the nursery industry with unique trees, perennials and shrubs that are selected for landscape beauty and outstanding performance during production. PlantHaven ® is an independent agency providing expert service to plant breeders who wish to patent and market a new plant variety. If the plant is deemed unique with a market advantage, PlantHaven then assists the breeder in Patent application, and obtaining Plant Breeder’s Rights overseas. It is then licenced to various propagators or distributors. PlantHaven does not produce or sell the plant varieties we represent. LCN Selections is the patent and trademark division of Lake County Nursery. Their chosen plants have four seasons of beauty, need little or no maintenance to retain their form and beauty, are disease and insect resistant and prove to be reliable performers in the landscape. Proven Winners ® ColorChoice ® shrubs are a select group of new, colorful, easy growing plants. Each selection has been carefully evaluated for disease and pest resistance, ornamental interest in multiple seasons, new or unique function in your landscape. Syringa Bloomerang ® Proven Winners ® ColorChoice ® 2010 Stop by our booth for a peek at some of the exciting plants we have to offer. 2011 Booth #4078

You Are Your Brand - Van Essen Nursery Co

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Page 1: You Are Your Brand - Van Essen Nursery Co

Berberis ‘Orange Rocket’PlantHaven®

Hydrangea ‘Bombshell’Ball Ornamentals™

www.vanessennursery.com • [email protected] • 38846 River Drive, Lebanon, Oregon 97355541-258-3626 phone • 541-258-3875 fax • Office Hours 8:00 – 4:30 P.S.T. • Please call for directions.

You Are Your BrandBranded plants are in high demand. With customers seeking

more value for their money in the form of brand names, the question you should be asking yourself is,

“What brands are important to me?”The most important brand is yours, and you don’t need a fancy

logo or bright colored pots to offer a brand to your customers. The way you present your business to your customer is your brand. Consistently bringing in quality material, staying on top of current trends, and selling the name brands your customers are seeking will instill in them a brand loyalty specific to your retail center and keep them coming in year after year.

We feel that good genetics are the building blocks of a strong brand, which is why we have taken great care to collaborate with leading plant introduction companies like Proven Winners®

ColorChoice®, Ball® Ornamentals, LCN Selections, and PlantHaven to deliver to you the fresh, new varieties that bring your customers in.

With nearly 100 new introductions for 2011, and over 100 more in our trial programs awaiting introduction for 2012-2014, we are dedicated to our goal of providing you with the must-have plants that excite your customers and return them to your business.

Partner with us and let ushelp strengthen your brand!

Thuja Mr. Bowling Ball®LCN Selections

Hibiscus Sugar Tip®

Proven Winners®ColorChoice®Thuja Techny Gold™

Proven Winners®ColorChoice®Pieris ‘Katsura’

PlantHaven®Berberis ‘Tiny Gold’

PlantHaven®Sorbaria ‘Sem’

Ball Ornamentals™

2011

08/26/2010

Hibiscus Lil’ Kim™

Proven Winners®ColorChoice®Hydrangea Starlight

Proven Winners®ColorChoice®Thuja Golden Spire

PlantHaven®

Ball Ornamentals™ – Working with innovative breeders and a network of growers who offer high-quality starter materials, Ball supplies the nursery industry with unique trees, perennials and shrubs that are selected for landscape beauty and outstanding performance during production.

PlantHaven® is an independent

agency providing expert service to plant breeders who wish to patent and market a new plant variety. If the plant is deemed unique with a market advantage, PlantHaven then assists the breeder in Patent application, and obtaining Plant Breeder’s Rights overseas. It is then licenced to various propagators or distributors. PlantHaven does not produce or sell the plant varieties we represent.

LCN Selections is the patent and trademark division of Lake County Nursery. Their

chosen plants have four seasons of beauty, need little or no maintenance to retain their form and beauty, are disease and insect resistant and prove to be reliable performers in the landscape.

Proven Winners® ColorChoice®

shrubs are a select group of new, colorful, easy growing

plants. Each selection has been carefully evaluated for disease and pest resistance, ornamental interest in multiple seasons, new or unique function in your landscape.

Syringa Bloomerang®

Proven Winners®ColorChoice®

2010

Stop by our booth for a peek atsome of the exciting plants we have to offer.

2011

Booth#4078

Page 2: You Are Your Brand - Van Essen Nursery Co

Specializing in Woody Ornamentals, Japanese Maples, and Grafted Conifers available in liners, containers and B&B.

Est. 1976 by Dave & Leanne Van Essen

Van Essen Sales Team541-258-3626 [email protected] River DriveLebanon, Oregon 97355

08/26/2010

Hibiscus Blue Chiffon™

Proven Winners®ColorChoice®Malus Lollipop™

LCN SelectionsBerberis ‘Admiration’

PlantHaven®Berberis ‘Rosy Rocket’

PlantHaven®

Weigela Lemon Ice™LCN Selections

Hydrangea Double Delights™Expression – Ball Ornamentals™

Hydrangea Little Lime™Proven Winners®ColorChoice®

Berberis ‘Golden Rocket’PlantHaven®

Abelia Sunshine Daydream Ball Ornamentals™

Lonicera Sweet TeaBall Ornamentals™

Lonicera ‘Caprilia Imperial’ Peaches & Cream ppaf

Ball Ornamentals™

Hydrangea ‘Gold Rush’PlantHaven®

Buddleia Flutterby Grande™ Peach Cobbler

Ball Ornamentals™

Berberis thunbergii ‘Admiration’ pp16921Berberis thunbergii ‘Golden Rocket’ pp18626Berberis thunbergii ‘Orange Rocket’ pp18411Berberis th. ‘Rosy Rocket’Buxus ‘Robbuxupt’ Uptight ppafCalluna ‘Salsa’ ppafCaryopteris ‘White Surprise’Cupressocyparis ley. ‘Relax’Daphne x transatlantica ‘Blafra’ Eternal Fragrance pp18361Hydrangea macrophylla ‘Gold Rush’Juniper chinensis ‘Lemon Pfizz’Pennisetum alopecuroides ‘Burgundy Bunny’ ppafPieris japonica ‘Katsura’ pp15452Potentilla fruticosa ‘Summer Dawn’ pp20302Thuja occ. ‘Golden Smaragd’® Janed GoldThuja plicata ‘Daniellow’ Golden Spire pp20267

Cornus alba ‘Crmizam’ Crème de Mint™

Hypericum ‘Snow Splash’Juniper chin. ‘Etgozam’ Eternal Gold™

Malus ‘Cinzam’ Cinderella®

Malus ‘Lollizam’ Lollipop®

Myrica pen. ‘Bobzam’ Bobbee™

Thuja occ. ‘Bobazam’ Mr. Bowling Ball®

Weigela fl. ‘Lemiczam’ Lemon Ice™

Weigela fl. ‘Mor-Colourful’

Many of the exciting plants listed below are featured in the New Plant Pavilion section of our booth - stop by and take a peek.

Abelia gr. ‘Abelops’ Sunshine Daydream pp20961Abelia x ‘Raspberry Profusion’ pp18834Buddleia Flutterby Grande™ ‘Podaras #4’ Blueberry Cobbler ppafBuddleia Flutterby Grande™ ‘Podaras #5’ Peach Cobbler ppafBuddleia Flutterby Petite™ ‘Podaras #10’ Dark Pink ppafBuddleia Flutterby™ Petite ‘Podaras #15’ Snow White ppafBuddleia Flutterby™ ‘Podaras #9’ Pink ppafBuxus sempervirens ‘Furore’ Jade Pillar ppafCaryopteris divaricata ‘Snow Fairy’Chamaecyparis obtusa ‘Lucas’Cupressocyparis ley. ‘Shorty’Escallonia fradesi ‘Jamie’ Pink Whisper Groundcover pp20180Hydrangea mac. Double Delights™ ‘RIE 06’ Expression pp18393Hydrangea mac. NextGen ‘White King’ Snow Storm ppafHydrangea mac. Double Delights™ Star Gazer ppafHydrangea mac. NextGen ‘Wedding Gown’Hydrangea mac. NextGen ‘Fanfare’ Wedding Ring ppafHydrangea pan. ‘Bombshell’ pp21008Ligustrum sin. ‘Sunshine’Lonicera per. ‘Caprilla Cream’ Sweet Tea ppafLonicera per. ‘Caprilia Imperial’ Peaches & Cream ppafPhysocarpus op. ‘Tuilad’ Ruby SpiceSorbaria sorbifolia ‘Sem’ pp16336Thuja plicata ‘Derakt’ Sugar & Spice pp19926Thuja plicata ‘4ever’ Forever Goldy pp19267Trachelospermum jasminoides ‘Selbra’ Star of Toscane pp20278

Chamaecyparis pis. ‘Dow Whiting’ Soft Serve® pp20883, cbrafHibiscus syr. ‘Amer. Irene Scott’ Sugar Tip™ pp20579,cbrafHibiscus syr. ‘Notwoodthree’ Blue Chiffon™ pp20,574Hibiscus syr. ‘Antong Two’ Lil’ Kim™ pp19,547Hydrangea arb. ‘Abetwo’ Incrediball® ppaf20571,cbrafHydrangea arb. ‘NCHA1’ Invincibelle® Spirit ppaf,cbrafHydrangea mac. ‘Lynn’ Let’s Dance® Starlight pp20019,cbrafHydrangea mac. ‘Robert’ Let’s Dance® Moonlight pp20020,cbrafHydrangea mac. ‘Berlin Rabe’ Cityline® BerlinHydrangea mac. ‘Vienna Rawi’ Cityline™ Vienna pp10930 Hydrangea pan. ‘Jane’ Little Lime™ (Lime Dwarf)Rosa ‘ChewMayTime’ OSO Easy® PaprikaSyringa x ‘Penda’ Bloomerang® Purple ppaf,cbrafViburnum nudum ‘Bulk’ Brandywine™

Other New VarietiesCotoneaster pro. ‘Gerald’ Little Dipper™

Hebe Summer MagicPrunus incisa ‘Little Twist’, STDHakonechloa m. ‘Fubuki’Trachelospermum jas. ‘Tricolor’

Hypericum ‘Snow Splash’LCN Selections