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NUTRITION GUIDE Teriyaki Chicken Bowl Beef Bowl® Combo Bowl Beef & Teriyaki Chicken Calories 2,000 Total Fat Less Than 65g Sat Fat Less Than 20g Cholesterol Less Than 300mg Sodium Less Than 2,400mg Total Carbohydrate 300g Dietary Fiber 25g You can view USDA’s Dietary Guidelines for Americans at: health.gov/dietaryguidelines Daily Values Per U.S. Food & Drug Admin. In California and per U.S. Dept. of Agriculture: Recommended limits for a 2,000 calorie daily diet are 20 grams or less of saturated fat and less than 2,300 milligrams of sodium. DRINKS Pepsi® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 54 0 54 0 Caffeine Pepsi® - Small 20 floz 250 0 0 0 0 0 63 68 0 68 0 Caffeine Pepsi® - Medium 30 floz 375 0 0 0 0 0 94 101 0 101 0 Caffeine Pepsi® - Large 42 floz 525 0 0 0 0 0 131 142 0 142 0 Caffeine Diet Pepsi® - Kid Meal Drink 16 floz 0 0 0 0 0 0 50 0 0 0 0 Caffeine Diet Pepsi® - Small 20 floz 0 0 0 0 0 0 63 0 0 0 0 Caffeine Diet Pepsi® - Medium 30 floz 0 0 0 0 0 0 94 0 0 0 0 Caffeine Diet Pepsi® - Large 42 floz 0 0 0 0 0 0 131 0 0 0 0 Caffeine Wild Cherry Pepsi® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 56 0 54 0 Caffeine Wild Cherry Pepsi® - Small 20 floz 250 0 0 0 0 0 63 70 0 68 0 Caffeine Wild Cherry Pepsi® - Medium 30 floz 375 0 0 0 0 0 94 105 0 101 0 Caffeine Wild Cherry Pepsi® - Large 42 floz 525 0 0 0 0 0 131 147 0 142 0 Caffeine Mountain Dew® - Kid Meal Drink 16 floz 220 0 0 0 0 0 70 62 0 62 0 Caffeine Mountain Dew® - Small 20 floz 275 0 0 0 0 0 88 78 0 78 0 Caffeine Mountain Dew® - Medium 30 floz 413 0 0 0 0 0 131 116 0 116 0 Caffeine Mountain Dew® - Large 42 floz 578 0 0 0 0 0 184 163 0 163 0 Caffeine Mug® Rootbeer - Kid Meal Drink 16 floz 200 0 0 0 0 0 60 52 0 52 0 N/A Mug® Rootbeer - Small 20 floz 250 0 0 0 0 0 75 65 0 65 0 N/A Mug® Rootbeer - Medium 30 floz 375 0 0 0 0 0 113 98 0 98 0 N/A Mug® Rootbeer - Large 42 floz 525 0 0 0 0 0 158 137 0 137 0 N/A No Calorie Brisk® Green Tea with Peach- Kid Meal Drink 16 floz 0 0 0 0 0 0 140 0 0 0 0 Caffeine No Calorie Brisk® Green Tea with Peach- Small 20 floz 0 0 0 0 0 0 175 0 0 0 0 Caffeine No Calorie Brisk® Green Tea with Peach - Medium 30 floz 0 0 0 0 0 0 265 0 0 0 0 Caffeine No Calorie Brisk® Green Tea with Peach- Large 42 floz 0 0 0 0 0 0 370 0 0 0 0 Caffeine Sierra Mist® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 54 0 54 0 N/A Sierra Mist® - Small 20 floz 250 0 0 0 0 0 63 68 0 68 0 N/A Sierra Mist® - Medium 30 floz 375 0 0 0 0 0 94 101 0 101 0 N/A Sierra Mist® - Large 42 floz 525 0 0 0 0 0 131 142 0 142 0 N/A Tropicana® Pink Lemonade - Kid Meal Drink 16 floz 200 0 0 0 0 0 180 56 0 54 0 N/A Tropicana® Pink Lemonade - Small 20 floz 250 0 0 0 0 0 225 70 0 68 0 N/A Tropicana® Pink Lemonade - Medium 30 floz 375 0 0 0 0 0 338 105 0 101 0 N/A Tropicana® Pink Lemonade - Large 42 floz 525 0 0 0 0 0 473 147 0 142 0 N/A Brisk® Raspberry Sweetened Iced Tea - Kid Meal Drink 16 floz 160 0 0 0 0 0 50 42 0 42 0 Caffeine Brisk® Raspberry Sweetened Iced Tea - Small 20 floz 200 0 0 0 0 0 63 53 0 53 0 Caffeine Brisk® Raspberry Sweetened Iced Tea - Medium 30 floz 300 0 0 0 0 0 94 79 0 79 0 Caffeine Brisk® Raspberry Sweetened Iced Tea - Large 42 floz 420 0 0 0 0 0 113 110 0 110 0 Caffeine Tropicana® Fruit Punch - Kid Meal Drink 16 floz 220 0 0 0 0 0 100 60 0 56 0 N/A Tropicana® Fruit Punch - Small 20 floz 275 0 0 0 0 0 125 75 0 70 0 N/A Tropicana® Fruit Punch - Medium 30 floz 413 0 0 0 0 0 188 113 0 105 0 N/A Tropicana® Fruit Punch - Large 42 floz 578 0 0 0 0 0 263 158 0 147 0 N/A Aquafina® Bottled Water 20 floz 0 0 0 0 0 0 0 0 0 0 0 N/A Hot Green Tea 8 floz 0 0 0 0 0 0 0 0 0 0 0 Caffeine Ocean Spray® Orange Juice 15.2 floz 210 0 0 0 0 0 30 51 N/A 42 4 N/A Ocean Spray® Apple Juice 15.2 floz 210 0 0 0 0 0 20 51 N/A 48 1 N/A Milk 8.1 floz 110 20 2.5 1.5 0 15 130 13 0 12 9 Dairy MENU ITEMS Serving Size (g) Calories Calories from Fat Total Fat (g) Saturated Fat Trans Fat (g) Allergens Cholesterol (mg) Protein (g) Sugars (g) Dietary Fiber (g) Total Carbohydrate (g) Sodium (mg) We are pleased to provide you a nutritional analysis prepared by Michelson Laboratories, Inc., an independent laboratory. (www.michelsonlab.com). Yoshinoya takes pride in seeking to provide you quality foods. Diet and good nutrition, exercise, regular health examinations, and consulting your health professionals can all contribute to a healthy lifestyle. Our products can be part of an overall balanced diet. If you have questions about nutrition and diet, consult your physician, dietician and/or nutritionist. This nutritional and ingredient information is based on samples, times and conditions in which testing occurred for our standard menu items the way they are usually prepared and offered for sale. But variations from this data may occur in items you select. This is due to the possibility of different suppliers, ingredient substitutions by suppliers or us, recipe variations, product assembly at restaurant, seasonal variations, special ordering, changes in product formulations, processing variations, storage or temperature, interactions, different serving size from quantity tested, procedure variations at a restaurant, or other factors. Your choices could have the same, or more, or less, of any or all elements or characteristics. Please use these for guidance, but not as a claim that your selection or meal has exactly the stated amounts of any element or characteristic. Also, test products may not be included. We do not represent that any item meets any particular dietary or health need, preference or restriction (for example, free of caffeine, eggs, gluten, lactose, nuts, shellfish, soy, wheat, yeast, or other ingredients, halal or kosher, vegetarian or vegan, natural or organic) or is made or processed in facilities that are free of any particular ingredients or processing methods. These and other allergens or characteristics may or may not be present. Yoshinoya Companies it’s employees affiliates and franchisees assume no responsibility for any food item satisfying a particular dietary need, preference or restriction. Nutrition Information for drinks, desserts and dressings provided by manufacturers and/or packaging labels. * Due to variations in sodium contributions from water, the sodium level of our fountain beverages may vary. * Information reflects rounding as required by the Food & Drug Administration (21 CFR 101). * 2009 PepsiCo, Inc. All Rights Reserved. This display contains valuable trademarks owned and used by PepsiCo, Inc. and its subsidiaries and affiliates to distinguish products and services of outstanding quality. Yoshinoya® and Beef Bowl® are registered trademarks of Yoshinoya Companies.

Yoshinoya Diet

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teriyaki Chicken Bowl

Beef Bowl®

Combo BowlBeef & Teriyaki Chicken

Calories 2,000Total Fat Less Than 65gSat Fat Less Than 20gCholesterol Less Than 300mgSodium Less Than 2,400mgTotal Carbohydrate 300gDietary Fiber 25g

You can view USDA’s Dietary Guidelines for Americans at: health.gov/dietaryguidelines

Daily Values Per U.S. Food & Drug Admin. In California and per U.S. Dept. of Agriculture: Recommended limits for a 2,000 calorie daily diet are 20 grams or less of saturated fat and less than 2,300 milligrams of sodium.

DRINKSPepsi® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 54 0 54 0 CaffeinePepsi® - Small 20 floz 250 0 0 0 0 0 63 68 0 68 0 CaffeinePepsi® - Medium 30 floz 375 0 0 0 0 0 94 101 0 101 0 CaffeinePepsi® - Large 42 floz 525 0 0 0 0 0 131 142 0 142 0 CaffeineDiet Pepsi® - Kid Meal Drink 16 floz 0 0 0 0 0 0 50 0 0 0 0 CaffeineDiet Pepsi® - Small 20 floz 0 0 0 0 0 0 63 0 0 0 0 CaffeineDiet Pepsi® - Medium 30 floz 0 0 0 0 0 0 94 0 0 0 0 CaffeineDiet Pepsi® - Large 42 floz 0 0 0 0 0 0 131 0 0 0 0 CaffeineWild Cherry Pepsi® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 56 0 54 0 CaffeineWild Cherry Pepsi® - Small 20 floz 250 0 0 0 0 0 63 70 0 68 0 CaffeineWild Cherry Pepsi® - Medium 30 floz 375 0 0 0 0 0 94 105 0 101 0 CaffeineWild Cherry Pepsi® - Large 42 floz 525 0 0 0 0 0 131 147 0 142 0 CaffeineMountain Dew® - Kid Meal Drink 16 floz 220 0 0 0 0 0 70 62 0 62 0 CaffeineMountain Dew® - Small 20 floz 275 0 0 0 0 0 88 78 0 78 0 CaffeineMountain Dew® - Medium 30 floz 413 0 0 0 0 0 131 116 0 116 0 CaffeineMountain Dew® - Large 42 floz 578 0 0 0 0 0 184 163 0 163 0 CaffeineMug® Rootbeer - Kid Meal Drink 16 floz 200 0 0 0 0 0 60 52 0 52 0 N/AMug® Rootbeer - Small 20 floz 250 0 0 0 0 0 75 65 0 65 0 N/AMug® Rootbeer - Medium 30 floz 375 0 0 0 0 0 113 98 0 98 0 N/AMug® Rootbeer - Large 42 floz 525 0 0 0 0 0 158 137 0 137 0 N/ANo Calorie Brisk® Green Tea with Peach- Kid Meal Drink 16 floz 0 0 0 0 0 0 140 0 0 0 0 CaffeineNo Calorie Brisk® Green Tea with Peach- Small 20 floz 0 0 0 0 0 0 175 0 0 0 0 CaffeineNo Calorie Brisk® Green Tea with Peach - Medium 30 floz 0 0 0 0 0 0 265 0 0 0 0 CaffeineNo Calorie Brisk® Green Tea with Peach- Large 42 floz 0 0 0 0 0 0 370 0 0 0 0 CaffeineSierra Mist® - Kid Meal Drink 16 floz 200 0 0 0 0 0 50 54 0 54 0 N/ASierra Mist® - Small 20 floz 250 0 0 0 0 0 63 68 0 68 0 N/ASierra Mist® - Medium 30 floz 375 0 0 0 0 0 94 101 0 101 0 N/ASierra Mist® - Large 42 floz 525 0 0 0 0 0 131 142 0 142 0 N/ATropicana® Pink Lemonade - Kid Meal Drink 16 floz 200 0 0 0 0 0 180 56 0 54 0 N/ATropicana® Pink Lemonade - Small 20 floz 250 0 0 0 0 0 225 70 0 68 0 N/ATropicana® Pink Lemonade - Medium 30 floz 375 0 0 0 0 0 338 105 0 101 0 N/ATropicana® Pink Lemonade - Large 42 floz 525 0 0 0 0 0 473 147 0 142 0 N/ABrisk® Raspberry Sweetened Iced Tea - Kid Meal Drink 16 floz 160 0 0 0 0 0 50 42 0 42 0 CaffeineBrisk® Raspberry Sweetened Iced Tea - Small 20 floz 200 0 0 0 0 0 63 53 0 53 0 CaffeineBrisk® Raspberry Sweetened Iced Tea - Medium 30 floz 300 0 0 0 0 0 94 79 0 79 0 CaffeineBrisk® Raspberry Sweetened Iced Tea - Large 42 floz 420 0 0 0 0 0 113 110 0 110 0 CaffeineTropicana® Fruit Punch - Kid Meal Drink 16 floz 220 0 0 0 0 0 100 60 0 56 0 N/ATropicana® Fruit Punch - Small 20 floz 275 0 0 0 0 0 125 75 0 70 0 N/ATropicana® Fruit Punch - Medium 30 floz 413 0 0 0 0 0 188 113 0 105 0 N/ATropicana® Fruit Punch - Large 42 floz 578 0 0 0 0 0 263 158 0 147 0 N/AAquafina® Bottled Water 20 floz 0 0 0 0 0 0 0 0 0 0 0 N/AHot Green Tea 8 floz 0 0 0 0 0 0 0 0 0 0 0 CaffeineOcean Spray® Orange Juice 15.2 floz 210 0 0 0 0 0 30 51 N/A 42 4 N/AOcean Spray® Apple Juice 15.2 floz 210 0 0 0 0 0 20 51 N/A 48 1 N/AMilk 8.1 floz 110 20 2.5 1.5 0 15 130 13 0 12 9 Dairy

MENU ITEMS

Serving Size (g)Calories

Calories from Fat

Total Fat (g)

Saturated Fat

Trans Fat (g)

Allergens

Cholesterol (mg)

Protein (g)

Sugars (g)

Dietary Fiber (g)

Total Carbohydrate (g)

Sodium (mg)

We are pleased to provide you a nutritional analysis prepared by Michelson Laboratories, Inc., an independent laboratory. (www.michelsonlab.com). Yoshinoya takes pride in seeking to provide you quality foods. Diet and good nutrition, exercise, regular health examinations, and consulting your health professionals can all contribute to a healthy lifestyle. Our products can be part of an overall balanced diet. If you have questions about nutrition and diet, consult your physician, dietician and/or nutritionist. This nutritional and ingredient information is based on samples, times and conditions in which testing occurred for our standard menu items the way they are usually prepared and o�ered for sale. But variations from this data may occur in items you select. This is due to the possibility of di�erent suppliers, ingredient substitutions by suppliers or us, recipe variations, product assembly at restaurant, seasonal variations, special ordering, changes in product formulations, processing variations, storage or temperature, interactions, di�erent serving size from quantity tested, procedure variations at a restaurant, or other factors. Your choices could have the same, or more, or less, of any or all elements or characteristics. Please use these for guidance, but not as a claim that your selection or meal has exactly the stated amounts of any element or characteristic. Also, test products may not be included. We do not represent that any item meets any particular dietary or health need, preference or restriction (for example, free of ca�eine, eggs, gluten, lactose, nuts, shell�sh, soy, wheat, yeast, or other ingredients, halal or kosher, vegetarian or vegan, natural or organic) or is made or processed in facilities that are free of any particular ingredients or processing methods. These and other allergens or characteristics may or may not be present.

Yoshinoya Companies it’s employees a�liates and franchisees assume no responsibility for any food item satisfying a particular dietary need, preference or restriction.

Nutrition Information for drinks, desserts and dressings provided by manufacturers and/or packaging labels.* Due to variations in sodium contributions from water, the sodium level of our fountain beverages may vary.* Information re�ects rounding as required by the Food & Drug Administration (21 CFR 101).

* 2009 PepsiCo, Inc. All Rights Reserved. This display contains valuable trademarks owned and used by PepsiCo, Inc. and its subsidiaries and a�liates to distinguish products and services of outstanding quality.

Yoshinoya® and Beef Bowl® are registered trademarks of Yoshinoya Companies.

ENTRÉES Beef Bowl® - Regular 425 730 240 27 12 0 70 1310 91 3 5 30 Soy, Yeast, WheatBeef Bowl® - Large 610 1040 340 38 17 0 100 1870 131 5 8 43 Soy, Yeast, WheatBeef Bowl® w/ Vegetable - Regular 496 650 180 20 9 0 50 1220 95 5 4 24 Soy, Yeast, WheatBeef Bowl® w/ Vegetable - Large 808 960 260 29 12 0 70 2040 141 9 8 35 Soy, Yeast, WheatTeriyaki Chicken Bowl - Regular 572 790 160 18 5 0 165 1490 110 5 16 48 Soy, WheatTeriyaki Chicken Bowl - Regular (No Skin) 572 740 130 15 4 0 90 1400 110 5 16 44 Soy, WheatTeriyaki Chicken Bowl - Large 903 1140 230 25 7 0 220 2480 165 9 25 66 Soy, WheatTeriyaki Chicken Bowl - Large (No Skin) 903 1090 190 21 6 0 115 2350 166 9 25 61 Soy, WheatBeef & Teriyaki Chicken Combo - Large 800 1190 330 36 14 0 215 2340 151 7 19 67 Soy, WheatBeef & Teriyaki Chicken Combo (No Skin) - Large 799 1150 300 33 12 0 135 2250 151 7 19 64 Soy, WheatVegetable Bowl - Regular 510 440 25 3 1 0 0 740 97 7 2 8 Soy, Yeast, WheatYaki Udon w/ Chicken & Rice 611 820 150 17 4.5 0 145 680 123 5 11 45 Soy, Wheat, Milk, ShellfishYaki Udon w/ Chicken & Noodles 554 750 160 18 4.5 0 145 1300 103 6 11 44 Soy, Wheat, Flour, Milk, ShellfishYaki Udon w/ Beef & Rice 582 810 190 21 8 0.5 80 950 126 5 13 31 Soy, Wheat, Milk, ShellfishYaki Udon w/ Beef & Noodles 526 740 200 22 8 0.5 80 1570 106 6 13 30 Soy, Wheat, Flour, Milk, ShellfishGrilled Fish w/ Rice & Slaw - Ponzu Sauce 466 530 120 14 4.5 0 35 1490 78 5 9 25 Soy, Wheat, FishGrilled Fish w/ Rice & Vegetables - Ponzu Sauce 494 460 60 6 2 0 35 1840 75 4 4 26 Soy, Wheat, FishGrilled Fish w/ Rice & Slaw - Teriyaki Sauce 466 550 120 14 4.5 0 35 1290 83 5 12 25 Soy, Wheat, FishGrilled Fish w/ Rice & Vegetables - Teriyaki Sauce 494 470 60 7 2 0 35 1640 79 4 8 25 Soy, Wheat, FishChicken Salad 425 360 130 14 4.5 0 165 310 14 3 6 43 Soy, Wheat

SIDES Chicken Vegetable Soup 227 70 15 1.5 0.5 0 30 1000 7 0 2 7 Soy, WheatClam Chowder Soup 227 210 60 7 2.5 0 10 750 34 0 0 3 Dairy, SeafoodMiso Soup 227 60 15 1.5 0 0 0 380 8 0 3 3 Soy, Seafood, MushroomGarden Salad 255 50 0 0 0 0 0 76 9 3 5 3 Macaroni Salad 170 350 190 21 4 0 20 620 37 5 13 3 Soy, Egg, Wheat, DairyCheese Cake 99 330 170 19 11 0 65 260 35 1 23 7 Dairy, Wheat, Yeast, Egg, Soy,Chocolate Cheese Cake 99 370 190 22 12 0 40 250 37 2 26 6 Shared Equipment with Peanuts and Tree NutsCaramel Flan 128 270 80 9 5 0 110 105 38 0 27 9 Egg, MilkCookie - Chocolate 38 170 70 8 3.5 0 10 125 23 1 14 2 Wheat, Egg, Milk & Soy. Processed in Plant.Cookie - Oatmeal 38 160 50 6 2.5 0 10 115 23 1 12 2 Contains: Peanuts, Tree Nuts, Sulphites & Tatarzine

A LA CARTE Teriyaki Chicken only 345 410 140 16 5 0 165 1470 27 3 16 42 Soy, WheatTeriyaki Chicken only (No Skin) 345 370 110 12 4 0 90 1370 27 3 16 39 Soy, WheatBeef only 198 360 230 25 11 0 70 1290 8 1 5 25 Soy, Yeast, WheatVegetables only 284 70 5 0.5 0 0 0 720 14 4 2 2 Soy, Yeast, WheatRice only 227 370 20 2 0.5 0 0 25 83 2 0 6 Teriyaki Sauce only 113 130 0 0 0 0 0 1460 31 0 23 2 Soy, WheatBeef Soup only 113 40 0 0 0 0 0 590 6 0 6 4 Soy, Yeast, Wheat

APPETIzERS Sesame Wings - (4pc) 104 280 166 18 4 0 96 613 1 0 0 .5 28 Soy, WheatSesame Wings - (6pc) 156 420 250 27 7 0 145 920 2 0 1 42 Soy, WheatGyoza - (6pc) 85 230 90 10 2 0 10 470 27 2 2 7 Soy, WheatGyoza - (9pc) 128 340 140 15 3 0 15 710 41 3 3 11 Soy, Wheat

KID’S MEALS Kid’s Meal Beef 269 350 100 11 5 0 30 700 48 3 2 13 Soy, Yeast, WheatKid’s Meal Teriyaki Chicken 284 360 70 7 3 0 75 680 53 3 6 21 Soy, WheatKid’s Meal Teriyaki Chicken (No Skin) 284 340 50 6 2 0 40 640 53 3 6 20 Soy, Wheat

DRESSINg Blue Cheese Dressing 2 oz 280 280 30 6 0.5 35 390 3 0 3 1 Soy, Dairy, EggRanch Dressing 2 oz 270 260 29 5 0.5 30 420 2 0 1 1 Soy, Dairy, EggThousand Island Dressing 2 oz 240 230 25 4 0 30 430 9 0 6 1 Soy, Egg, YeastItalian Dressing 2 oz 260 250 28 4.5 0 0 560 4 0 3 0 SoyItalian Dressing 12 gr 40 35 4 0.5 0 0 115 1 0 1 0 Soy

Standard Nutritional Information November, 2012

MENU ITEMS

Serving Size (g)Calories

Calories from Fat

Total Fat (g)

Saturated Fat

Trans Fat (g)

Allergens

Cholesterol (mg)

Protein (g)

Sugars (g)

Dietary Fiber (g)

Total Carbohydrate (g)

Sodium (mg)

For over 100 years, Yoshinoya customers have been coming to us for food that not only tastes great, but is also good for you. And to make sure our food is at its freshest best, we never cook it hours in advance and then warm it up in a microwave when you order it. Each order is prepared upon request.

Beef Bowl®With healthy helpings of our USDA Approved beef simmered with fresh onions on a bed of fluffy steamed rice, our Beef Bowl® is the foundation of our tradition of quality.

teriyaki ChiCkeN BowlTender, golden brown pieces of chicken in our exclusive teriyaki sauce are combined with a medley of nutritious vegetables and topped with green onions and sesame seeds – all served on a bed of fluffy steamed rice.

ComBo BowlBeef aNd teriyaki ChiCkeNCombining the delicious flavors of our beef and teriyaki chicken, along with our signature sauce on crisp-cooked broccoli, cauliflower, cabbage, and carrots, the Combo Bowl has been a long time favorite at Yoshinoya.uSda approved BeefOur beef is juicer, more tender and flavorful than most beef you can order in other fast food restaurants. ChiCkeNChicken is power-packed with proteins and is an excellent source of niacin, B-6, B-12, vitamin D, iron and zinc which is essential to maintain a healthy body. veGetaBleSOur broccoli, cauliflower, cabbage, and carrots are a great source of vitamins, minerals, and anti-oxidants, all essential for good nutrition.riCeRice contains vitamins and minerals that are considered important to a healthy diet. It provides a variety of B vitamins that play a key role in energy metabolism.

our hiStoryIn 1899, on the outskirts of Edo Castle in the Nihonbashi Fish Market of Chuoku, Tokyo, Eikichi Matsuda opened the doors of the first Yoshinoya restaurant. Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda’s restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit.

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