FRANCHISE KIT

FRANCHISE KIT“Fill da cup - feed da soul”We know that Yo Mon Yogurt nourishes and provides a satisfying quench of the altruistic, yogurt impulses we all have buried deep inside. Who could pass up an all-natural tart and tasty yogurt with dozens of fresh seasonal toppings to choose from? Sounds yummy! Now, couple that with an environment which is hip and fun for the entire family—and you have a franchise opportunity that is both profitable and fun to own.

We are excited that you have downloaded our Franchise Kit, and we hope that you will gain a sense of appreciation for what makes us different from all the other run-of-the-mill ice cream and yogurt businesses. Our stores become a meeting place for the communities we serve. We have created a coffeehouse feel, a place where our customers can just chill out.

Our customers are a diverse group, but they all have one thing in common—they love yogurt; and with all of the tasty flavors that are now available at Yo Mon Frozen Yogurt, the possibilities are unlimited.

THE FROZEN YOGURT INDUSTRY IS ON TRACK AND MORE POPULAR THAN EVER BEFORE, AND OUR DIET-FRIENDLY TREATS ARE APPEALING TO HEALTH-CONSCIOUS CONSUMERS.

So mek haste, put on your best darkers and bring your fambly in for a visit! See why all fruits ripe at Yo Mon Frozen Yogurt!

Michael MannPresident & CEO Yo Mon Frozen Yogurt Franchising

FRANCHISE KITYO MON FROZEN YOGURT OVERVIEWWhen Jennifer and Michael Mann set out to create the antithesis of the established fro-yo market, the first thing they did was spend time observing established brands who were rolling out cookie-cutter yogurt shops. From experiences they had gained in corporate America, they focused on every detail and worked to create “atmosphere.”

As they say down in the islands, Jennifer and Michael created “a place where dups drop in and bill.” This “big ting” provides a franchise model that combines a superior product with outstanding service. Customers come back frequently and that is one of the key ingredients in the success of Yo Mon. Some places just feel right--it’s hard to describe, but you recognize it when you’re there.

Where most yogurt establishments cater to a 75% female clientele, the Jamican-Caribbean theme Yo Mon appeals to a larger demographic, ranging from stroller moms to blue-collar tough guys. Creating that third-place environment, where the local attorney can meet with clients or college students can sit and study, was the goal that Jennifer and Michael set out to create. The place is madd, naah mean? (Translation: The place is awesome, do you know what I mean?)

The Yo Mon team is focused to ensure that customers are provided the total experience.

• Only Healthy Products

• Low-Profile, Kid-Friendly Furniture

• Superior, Fat-Free Yogurt and Signature Flavors

• No Soda Machines

• Family Friendly

Not all yogurt establishments are created equal. Yo Mon is the “World’s Chilliest Frozen Yogurt.” We hope that you will take time to find out a little more about us; we think you will like what you see. So, if you are looking for a franchise opportunity that will become an integral part of the community that you live in—look no further. Yo Mon Yogurt provides the best of both worlds—a cool place to own and a nearly recession-proof model that serves a growing population.

Rrrhh!

FRANCHISE KITFAQsDO I NEED TO HAVE ANY PRIOR EXPERIENCE IN OWNING A RETAIL OR RESTAURANT-TYPE BUSINESS TO OPERATE A YO MON? No. We understand that the majority of new franchise owners do not have prior experience in owning a business and the Yo Mon system provides all the tools you will need to be successful. Additionally, our team will be at your location as you open your shop.

HOW LONG WILL I BE AT TRAINING AND WHAT CAN I EXPECT TO LEARN?Our initial training program consists of approximately two weeks of classroom and on-site training at a company-owned location in Red Bank, New Jersey. We request that you attend training, and we also invite you to bring your store manager. In addition, one of our team members will be at your site for up to 5 days (to be scheduled around your opening).

Your training program includes: Recipes and Prep Procedures, Quality and Service Standards, Inventory Procedures, Equipment and Safety, Brand Compliance, Food Safety, and Sanitation and Health Code Compliance. The training program will ensure that you are ready to open and run your shop with complete confidence from day one.

WILL YOU ASSIST ME WITH ESTABLISHING MY VENDOR RELATIONSHIPS AND INITIAL INVENTORY PURCHASE?Yes. Most of our product is purchased from the same vendor. In addition, we order all of our branded, paper goods in bulk, which you can purchase at considerably less cost then ordering on your own. In addition, we will assist and advise you during your initial opening inventory purchase.

DOES YO MON YOGURT OFFER FINANCING?Currently, we do not have a relationship with a third party that will assist you with financing. However, the majority of the equipment manufacturers that we use do have financing sources for equipment.

DOES YO MON OFFER A MULTIUNIT FRANCHISE OPPORTUNITY?Absolutely! We understand that you may want the flexibility to open multiple locations and have complete control of your territory. You are provided a protected territory as part of your franchise agreement. We will also provide you a first right of refusal for adjacent territories at the time of your franchise closing.

WHAT ARE THE INITIAL FRANCHISE FEES AND ONGOING ROYALTY FEES?The initial franchisee fee is $35,000. Currently there is no national advertising fee, but you will pay ongoing royalties of 6% of gross sales (or a minimum of $1,000 per month). We ask that you spend a minimum of $1,000 a month in local advertising.

WHERE SHOULD I LOCATE MY YO MON SHOP?We appeal to a large cross-section of consumers. Our locations are currently located in more suburban areas, and we will work directly with your local real- estate professional to help select the best location available. In general, we are looking for significant community activity, including:

• Mixed Medical Complexes and Offices

• Schools and Recreational Areas

• YMCA’s or Large Fitness-Related Centers

• Theatres and Other Social Gathering Spots

FRANCHISE KITIdeally, we would like to see you in a space that is between 1,500 - 1,800 square feet of space that also has outdoor seating available. It is not necessary for you to have a strong anchor tenant; however, visibility and signage is very important.

HOW LONG WILL IT TAKE ME TO OPEN MY SHOP ONCE I HAVE SIGNED A FRANCHISE AGREEMENT?Your first location will generally open within 6 – 9 months of signing your agreement. If your location has already been identified, the time to open can be reduced considerably.

WILL YOU HELP ME WITH MY INITIAL MARKETING STRATEGY AND GRAND OPENING?Yes. We will assist you with all aspects of your opening and we will be in attendance. We will discuss at length how to time your opening to take advantage of peak season.

SOCIAL MEDIA IS REALLY BIG RIGHT NOW. DO YOU HAVE A POLICY AS TO WHAT I CAN AND CANNOT DO?We have an extensive social media policy that we have coupled with best practices. We maintain a corporate presence on most social media channels. Our policy will allow for some to monitor and manage their social media presence. We will discuss this at length during training, and you will be all set up before you open your restaurant.

FRANCHISE KITTHE YO MON YOGURT APPROVAL PROCESSSTEP 1HAVE AN INITIAL CONVERSATION with our Franchise Sales Director and discuss your background, territory availability, and the financial qualifications necessary to own a Yo Mon Yogurt Franchise.

STEP 2COMPLETE THE LGA (Let’s Get Acquainted Form) online. Your application will be reviewed by our Franchise Sales Director and Franchise President within a few days of submission.

STEP 3SCHEDULE A Q & A SESSION with our Franchise Sales Director and Jennifer Mann, President and CEO. This initial call will provide you an opportunity to understand the vision for Yo Mon Yogurt and ask questions directly to the Founder.

STEP 4ATTEND A DISCOVERY DAY in Red Bank, New Jersey. Your visit to Red Bank will give you a complete overview of what it is like to be an owner of a Yo Mon Yogurt Shop. We will thoroughly review the FDD (Franchise Disclosure Document) and answer any final questions concerning the details of the franchise territory and franchise agreement.

STEP 5SIGN FRANCHISE AGREEMENTS and schedule your introductory session with our team to prepare for your training session. You are now a proud owner of the “chilliest” yogurt shop on the planet.

FRANCHISE KITSERVE YOURSELF FROZEN YOGURTOur team has years of combined experience in a variety of industries, and you will benefit from our model, a proven economic model that appeals to a large range of age groups and demographics. You will quickly understand that we are passionate about yogurt, and we love to share our brand of unique flavors. Now, we’re looking for select individuals to help us bring that passion to communities across the country.

At Yo Mon Yogurt, our franchise model perfectly positions you for success by providing:

• a menu with an emphasis on products that provide superior quality

• a business that is focused on the customer experience

• family-friendly seating

• unique menu items that compliment our yogurt selections

• a simplified operational plan that allows those with limited experience to own and operate a shop in the expanding fro-yo segment of the restaurant industry

We are highly dedicated to the success of your franchise, and we are committed to providing you with world-class support and service. If you’re ready to get in on the ground floor of this dynamic franchise opportunity, please read our franchise-related web pages and complete our Let’s Get Acquainted Form on the website.

We look forward to having our initial conversation. Remember: The FIRST STEP is setting up a call with our Franchise Sales and Development Director, John Armatas. You can reach John by phone at 855-844-8377.

So, chill out for a few days and visit us in Red Bank. We would love to have you as our guest.

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