Yoga Enthusiast

Reyna Sasha Tori Nicolette Ricardo

Mental map

Balance

Wellness

Active

Relaxation

Self-realization

Eternal truth

Meaning of life

Links to the universe

Philosophy

Sense of purpose

Successful

Freedom

Self expression

Internal adventure

Strength

Survey findings: Most people have been practicing

yoga for less than a year.

Yoga enthusiasts often take classes twice a week.

The majority of yoga enthusiasts do yoga for relaxation, health purposes, toning, and strengthening.

Most people do yoga for at least one hour.

Some women take classes while pregnant or have children.`

They commonly take yoga sessions.

A majority of people lead an organic lifestyle.

Yoga enthusiasts are consumers to Target, Lululemon, and Nordstrom for their yoga gear.

They are attracted to affordable pricing of yoga gear.

The Yoga Enthusiast possess the most genuine and strong values. They have strong beliefs in inner strength and develop a strong sense of spirituality, in which meditation takes a big roll in order to lead a peaceful and meaningful lifestyle. There is a great emphasis on being environmentally friendly, living a healthy life in a physical and psychological manner.

The Yoga Enthusiast seeks to be perceived by others as an active, healthy, but most importantly, and intellectual individual. They want to appear as having a sense of self-discipline and power. Success is very important to them and they like to portray their greatest achievements through fashion and products; they like to be considered as trendy

VALUES

INN

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TTER

Customer ProfileName: Cecilia BravoOccupation: Jewelry Department

supervisor at Neiman Marcus, and Yoga Instructor

Income: $68,000Hobbies: Meditation, Painting, spending

time with familyDrives: Nissan AltimaFavorite Brands: Jill Sander, Prada, and

Chanel

CECILIA BRAVO: A yoga

enthusiast

Motivated by a desire to give back to the world through passion. Interested in natural wellness aromatherapy and essential oils for the body and mindA sensation of gratification when actions benefit the world Consider motivation to be key to success A successful accomplished job, overcoming obstacles and obtaining goalsThe feeling of growing as an individualA desire to be healthy

MOTIVATION:

Seek comfort in yoga wear- Target - Nordstrom

Opt for eco-friendly products such as water bottles, yoga bags and props, such as meditation pillows, towels and blocks.

SHOPPING:

Product placement:

OPPORTUNITIES

1Organic/Customized mats• PVC and foam free• Hemp, natural rubber or

organic cotton mats• Environmentally

conscious ‘yogis’• Advertise benefits of

natural component• Customization available

OPPORTUNITIES

2Day care at Yoga Studios

YOGA

• Young mothers w/ busy lives

• Day care inside the studio• Convenience factor &

benefit• Promotion: 2 free day care

sessions when 3 month membership is open

OPPORTUNITIES

3Plus- Size Yoga wear line• Plus size women-keep in shape• Increase confidence & appealing to exercising• A specialty store for this target audience * Yoga class designed for plus size women

With our products, we believe its extremely important to support charity; therefore, we have come up with a way to make profit, while donating more than just $1 to children

who are in desperate need!

The American Cancer Society is a foundation that deals with children and adults who unfortunately have to experience cancer. By donating 35% of each purchase to this foundation, we believe we are truly helping to make a difference in peoples lives.

Charitable Cause: