Yoffe Media Group General Presentation

yoffemediagroup

i r a y o f f e • y o f f e m e d i a g r o u p @ g m a i l . c o m • 9 1 7 - 6 5 8 - 1 9 3 4

ymgYoffe Media Group is a multi-faceted creative studio

that utilizes award-winning national talent to

create fresh and innovative solutions for clients

who are looking to grow their brand and

efficiently communicate their message in these challenging times.

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ymgp o r t f o l i o

parade magazine C O V E R S


parade magazine C O V E R S


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parade select

Parade Select is a single-advertiser sponsored “magazine within a magazine”.


parade’s healthystyle magazine

lookgood feel good For more useful tips, go to www.ParadeHealthyStyle.com

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Don’t fall prey tothese calorie conartists:• Grilled veggies

may seem like agood pick, but ifthey were cookedin oil, they packmajor calories.

• Some fruits, suchas avocado andcoconut, canhave more fatthan a cupcake.Enjoy them, butdon’t overdo it.

• One serving ofranch dressingcan add 500calories. Toss yoursalad with oil andvinegar instead.

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FOODTRAPS

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H E A L T H Y S T Y L E • P A G E 2 4

The Power Of

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A D D Y E A R S T O Y O U R L I F E

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Six Secrets ToA Longer Life

Stop smoking. It’s thesingle most important

thing you can do tolengthen your lifespan.

Exercise. It lowers yourrisk of heart disease,

diabetes, many cancersand mild depression.

Drink tea. It reduces thedeath rate from some

diseases. So does moderatewine consumption.

Maintain a healthyweight, particularly

around the belly, todecrease health risks.

Connect with others.Married people and

those with social networkslive longer than singles.

Stay alert. Readingthe newspaper and

doing crossword puzzlesstaves off memory loss.

tA recent study done at CambridgeUniversity in England proved that the right lifestyle choices can add years to your life. Our top tips:


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The secret to

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For more tips, go to www.ParadeHealthyStyle.com*

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OurExperts Say:� �� FITNESS AUTHORITYDoing both cardio andweights most days keepsCatherine in terrificshape. To challenge hermuscles, she should varyher routine, trying newactivities. Gardening isalso a wonderful way tostay toned and active!

�� NUTRITIONIST She’s smart to balanceprotein, carbs and freshvegetables. To keep herenergy up, she shouldalso eat two healthysnacks a day. Includingmore fruit in her diet will provide needed antioxidants as well as fiber and vitamins.

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life styleC A T H E R I N E Z E T A - J O N E S

healthystyleEnergy!

healthystyle

plus:Snack

your way toWeight Loss

5 Ways To Sleep BetterTonightBreakthrough

research tofight aging

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SuperEva Longoriaand six other stars share their health, food and fitness secrets for

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• Riding a bike is tremendous for my psyche.

• I love to get out in nature, and I also love the speed and agility needed for cycling.

• My real motivation is that I need to be in shape tobe competitiveas a racecar driver.

• For Grey’s Anatomy, I have to look good, but I don’t need tobe ripped. I’m not trying to beMcSteamy.

• I ’m not fanatical about getting in perfect shape. I just want to be healthy.

Patrick Dempsey’sHEALTHY STYLE

food For more useful tips, go to www.ParadeHealthyStyle.com*

6$(&'3�+.22snack your way to

Enjoy! A chocolate-dipped strawberry has less than 50 calories and will satisfy your sweet tooth.

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H E A L T H Y S T Y L E • P A G E 4

B Y E M I L Y L I S T F I E L D

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healthystyle cheat sheet

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New Cures ForSUNDAMAGE

How Safe Is It To...

For more, go to www.ParadeHealthyStyle.com*

• BUY DRUGS ONLINE? There are safe ways to buy drugs on the Internet, but it’simportant to take precautions. Many legitimate pharmacies now can fill your prescriptions online. Theseare your best bets. Buy only from licensed U.S.-based sites with your doctor’s OK, and do not purchase any drugs that are not FDA-approved or from a site that does not require a prescription.

• GO TO A LOCAL WALK-IN CLINIC? Walk-in clinics can be convenient but are best for treating easy-to-diagnose illnesses such as strep throat. Some maynot have a licensed doctor on site at all times. They also won’t have your medical records, sogive a full history, including medications you’re taking. In a true emergency, go to a hospital.

• TAKE YOUR SPOUSE’S SLEEPING PILL? Using someone else’s medication is never—we repeat, never—a good idea. The dosage may notbe right for your body size, it can interact with medications you’re already taking, and it cancause an allergic reaction. When it comes to medicine, experts agree: To each his own.

A single sunburn can result inwrinkles, brown spots and, in theworst case, cancer. But over-the-counter serums with vitamin C ordermatologist-prescribed Retin-Amay improve the appearance ofpast damage. Another option isoutpatient laser surgery. Thesetreatments will make you moresensitive to the sun, though, so be sure to use a high SPF.

P A G E 3 • H E A L T H Y S T Y L E


parade’s healthystyle magazine


parade’s sport magazine P R O T O T Y P E

VERY TIME HE HIT THE WATERanother record fell. Some call him “the BaltimoreBullet,”but he’s so easy-going and down to earth— when not in the pool — that teammates

call him “Gomer” after the TV character. He was certainlybrought down to earth this month by publication of thatphoto showing him apparently taking a puff of marijua-na through a glass pipe. But does that diminish hisgreatness? He lost a $1 million deal with Kellogg andwas suspended three months by USASwimming, but he still holds eight goldmedals from the Beijing Olympics andsix golds from Athens in 2004. He isarguably one of the greatest ath-letes of all time, comparable toJim Thorpe or Jim Brown.

Of the photograph, an agent,Drew Johnson said, “He feelsbad he let anyone down,” andthat he “intends to work hardto regain everyone’s trust.”Othersponsors, Omega and Speedo,have stood by Phelps, who also has onhis record a DUI arrest as a teenager.With hands like dinner plates, size 14 feet, a

super size torso, and a wing span 3 inches longerthan he is tall (6’4”), Phelps’ shape is ideal forswimming. Couple that with a fierce determination towin, and you have the man who electrified America whilebreaking Mark Spitz’s 36-year-old record of seven goldsin one Olympics.

Before the photo came out, another agent was con-tending the eight golds would be worth $100 mil-lion to the 23-year-old Phelps over his career. Healready has made an estimated $5 million per year inendorsements. Phelps did use a $1 million bonus fromSpeedo to create a foundation to promote water safety and toadvocate swimming for children.

Meanwhile, he’ll train two to five hours a day for the 2012Olympics in Meadowbrook Aquatic Center in Baltimore, wherehe got his start at age 11. All the acclaim and adulation — if not the grief — seem to have

been taken in stride by the man who gave up his spot in a relay inthe Athens Olympics so a teammate could win gold. Phelps alsohas gone out of his way to aid autistic children and he won a goldmedal for a dying boy. Should the pot photo derail his career?Many say no. Will he prove to be the greatest ever? Perhaps evenmore say yes.

E

P A G E 2 1 • F E B R U A R Y 2 0 0 9 • P A R A D E S P O R T

A D V E R T I S E M E N T

IS MICHAEL PHELPS STILL THE BEST ATHLETE EVER?

W H AT D O Y O U T H I N K ?Go to Paradesport.com and let us know.

ASCAR IS ABOUT SPEED AND spectacle and raw power and family and the flag,says the writer Janet Evanovich. “Auto racing is thesport that unites generations, the 21st-century ver-sion of the horse race at the county fair.”

While some fans simply cannot imagine an auto race withoutthe smells of burning exhaust and smoking tires and theVROOM VROOM, NASCARofficials and drivers too are lookingfor ways to give the sport a “green”spin, as in environmentally consciousand also as in the color of money.Last year’s Indianapolis 500 of the

Indy Racing League was paced by aprototype Corvette that ran onethanol, and NASCAR got the leadout of its gasoline two years ago, 35years after it was banned by Congressfor everyday drivers. Meanwhile, thesport is looking hard at switching tobiofuels. Hydrogen is also getting aclose look. And some are beginning to imagine a, well, silentNASCAR event powered by vehicles such as the all-electricChevrolet Volt. There’s even talk about buying carbon credits.

“While any steps we take with regard to fuels would have rela-tively little impact on the environment, it would be an importantsymbolic move,” said Brian France, NASCAR chairman andCEO. “It’s more important than ever to help make sure this coun-try becomes energy independent and take the steps where we can

protect the environment. At NASCAR, we’re going to do that.”Driver Brian Green, a fan of hydrogen power, points out that

NASCAR makes a “very small footprint — it’s only 36 races,500 miles, 43 cars, but it is a start.” And this Feb. 15, morethan 30 million watched at least part of the Daytona 500 onTV. It’s the biggest event in NASCAR’s Sprint Cup series,made up of about 50 drivers competing in 36 races in 19

states. Corporate sponsors increas-ingly want to use racing as a plat-form to market environmentallyfriendly products, such as recycledtires, and oil and brake fluid. General Motors is hoping that rac-

ing fans, who tend to be very patri-otic, will appreciate that electric carswould significantly reduce ourdependence on foreign oil.

Imagine a sun-swept afternoon ata track five years from now,200,000 watching as a voice says,“Gentlemen, start your engines!”

More than 40 of the world’s best drivers press a button.Silence follows, except for 43 small clicks. “Fans would pack up their Budweiser and leave,” one observ-

er said. “NASCAR is a total body experience. The sound of750 horsepower times 43 cars — lots of gas guzzling, inter-nal combustion, unbridled horsepower. There’s nothing like it.No matter what they do, they can never replace the thunderthat is NASCAR.”

FINALLY, WILLNASCAR GOGREEN?N

Automakers trying out alternative-fuel vehicles viewpace cars at big NASCAR races as a great way to test-market those vehicles.

s

P A G E 1 1 • F E B R U A R Y 2 0 0 9 • P A R A D E S P O R T


NLY 17 YEARS OLD,Coco Vandeweghe is ontrack to become the bestof her generation on thecourt. Is there a secret toher success? Can she

become the best female player in the world? Consider this: Her grandfather, Ernie

Vandeweghe, is the only person ever to haveearned a medical degree while playing profes-sional basketball. Her grandmother, ColleenHutchins, Miss America of 1952, was a goodswimmer. Colleen’s brother Mel was NBARookie of the Year in 1951. Coco’s mother,Tauna, swam in 1976 Olympics and made the1984 Olympic volleyball team. Her uncleKiki was an All-American at UCLA beforeplaying 13 years in the NBA.

Coco took up tennis at 11 and, lastSeptember, became the first American in 13years to win the girls’ U.S. Open champi-onship. Her future, barring injury, appearslimitless.

She turned 17 on Dec. 6. Coco is now 6feet 1 and 155 pounds. Her serve has beenclocked at 126 miles per hour. GrandfatherErnie, who served as team doctor for theLakers, glimpsed her talent when, as a 1-year-old, she could catch a ball with either hand.

“We tried to think of the best situationfor her in sports,” her mother said. “Given herathletic abilities, tennis seemed best, and wetrained her for it without putting her on thecourt.” Coco played soccer to develop foot-work, basketball for hand-eye coordination,wrestled, swam and played golf.

“We wanted herto be physicallycapable withoutfeeling pressure sothat, if she enjoyedit, she could takeover and be freshwhen she startedthe game of tennisat 11,” added hermom. “Guy Fritz, atop professionalcoach, noticed herand offered hisservices. But wewere definitely waybehind everybodyelse.” Fritz and the

family live in Rancho Santa Fe, Calif.Coco turned pro just last May, playing in

eight tournaments. She made her grand-slamdebut in the U.S. Open, losing in the firstround to the second seed, Jelena Jankovic,who later said Coco hit “as hard or harderthan any of us pros out on the tour.”

Coco’s fitness training is overseen by herstepfather, Mike O’Shea, PARADE’s fitnesseditor, who trained Arthur Ashe, Chris Evertand Billie Jean King. “She’s an incredible ath-lete,” he declared. “She’s got genes and a greatwork ethic, so everybody is predicting she’sgoing to have a helluva career.”

Tauna noted that her daughter also getsgreat benefit from “Team Coco,” consistingof “a tremendous support system: Mike, me,my father, and my mother. All of us havealready been in the situations she’s going into,so we can help her avoid pitfalls. She’s won-derful at taking advice and not making mis-takes. We all contribute in some way.”Cocostarted the year with a trip to Hong Kongwith three other top juniors and eight toppros, including Venus Williams, “all playingeach other,”Tauna said.

Coco’s current coach, Adam Peterson,worked with Lindsay Davenport. Coco wassigned by the agent Max Eisenbud last Apriland already has endorsements with the tennisracquet company Yonex as well as Nike. “Iknew the family history, and I watched herplay,” said Eisenbud, who also representsMaria Sharapova. “She was very green,”Eisenbud added. “But three months later shewon the U.S. Open, so she’s got a really brightfuture. By the time she’s 20, she’s going tohave a chance to be the best.”

Why CocoVandeweghemay soon be the best female tennis player in the worldThe MakingOf AChampion

She took up tennis at age 11

and, at 16,became the first

American in 13years to win

the girls’ U.S. Open

championship.

A hug froma happy mom.Coco’s mother,Tauna, givesher a bigsqueeze rightafter her triumph atthe Open.

She’s arighty, buthere Cocoreturns ahard shotwith a two-handed back-hand en routeto a smashingperformance.

s Flag misunderstanding: Coco displays flag patchthat was taken off her uniform by an official at theU.S. Open in August 2007. She was unaware ofrule barring extraneous markings on clothing.

s

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P A R A D E S P O R T • F E B R U A R Y 2 0 0 9 • P A G E 8 P A G E 9 • F E B R U A R Y 2 0 0 9 • P A R A D E S P O R T

He wanted to play professional basketball. Happily,he soon wised up, but he said later, “I could play bas-ketball with a consuming passion that would alwaysexceed my limited talent.”

And he has been playing basketball, mainly inpickup games, all his life. The game, based onimprovisation within a structure, shaped and affect-ed him throughout. Michelle asked her brotherCraig Robinson, a star at Princeton and now thecoach at Oregon State, to test Obama’s character onthe court. Barack made valuable contacts playingstreet ball in Chicago, and his squeak-through victo-ries in basketball-crazed North Carolina andIndiana may have stemmed from running full-court

with the varsity in Chapel Hill and playing three-on-three in Kokomo. And he has put togetherwhat he calls “the best basketball-playing cabi-

net in American history,” ranging fromNational Security Adviser James Jones, a

forward at Georgetown, to Secretary ofEducation Arne Duncan, co-cap-

tain of the Harvard team in themid-’80s.

One-On-OneThe President

with

What’s next? Pickup games in the White House?

b

“Barry”Obama with his JV team atPunahou in1977. He was abench-warmeron the varsity,but he learnedto persevere.

At 6-2 and a leftie, Obama likes to fakeright and veerleft, surprisingthose used to guarding righties.

s

s

ARACK OBAMA DIDN’T WANT TO BE PRESIDENT.

P A R A D E S P O R T • F E B R U A R Y 2 0 0 9 • P A G E 1 4


NFLplayer under 50 confirmed a condition comparable tothat found in the brain of an 85-year-old victim of early-stageAlzheimer’s. Called chronic traumatic encephalopathy orCTE, the damage was discovered in thebrain of Tom McHale, a former line-man who died last May at 45, andrecently reported by doctors from theBoston University School of Medicine.The other five veterans found to haveCTE were between 36 and 50.

Traumatic brain injuries occur morethan 300,000 times every year in thering, on playing fields, rinks, wrestlingmats and playgrounds. Athletes of allages, from peewee leagues to the profes-sional game, suffer head injuries, leadingto post-concussion syndrome.

The American Academy ofNeurology has issued guidelines aimedat alerting coaches, trainers and parentsto the dangers. They stress vigilance,especially by parents, warning that a player who has been hithard should be carefully watched—even withheld from play. Ahandful of high school players die each year from being hitbefore fully recovering from a previous concussion.

While amateur boxing is statistically safer than othersports, severe cases of “punch-drunk syndrome,” especiallyamong professionals, can lead to dementia, depression andmemory loss. For example, Muhammad Ali’s Parkinson’s is

believed by the Academy of Neurologyto have been caused by repeated blowsto the head.

“They just don’t know the long-term ramifications of head injuries,”said Keith Primeau, whose 15-yearNational Hockey League career wasended by post-concussion syndromenine games into the 2005-06 season. “Iknow I’ll never be 100 percent again.”New protocols now keep players out ofaction to prevent repeat occurrences.

Football alone causes 250,000 headinjuries a year. The National FootballLeague finally has established mandato-ry testing and the distribution ofbrochures to players and families abouthow to recognize symptoms and follow

up with treatment. It also places the decision on whether toreturn to play exclusively in the hands of team physicians. Inaddition, the league expects to publish the results of a study onthe long-term effects of concussion next year.

Brain damageamong athletes

is a ticking time bomb

BRAINTRAUMABRAINTRAUMAHE EXAMINATION OF THE BRAIN OF A SIXTH DECEASED

The braintissue ofAndre Waters,a formerPhiladelphiaEagles defensive backwho took hislife at 44, wasfound to becomparable tothat of an 85-year-old withAlzheimer’s.

stWhat We Can Learn From

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eddie adams workshop

PEOPLEWE’LLMISS

David Halberstam (4/23/2007)

Louie Liotta (5/30/2007)

George Tames (2/24/1994)

Alfred Eisenstadt (8/23/1995)

George Silk (10/26/2004)

Eddie Adams (9/19/2004)

Gordon Parks (3/7/2006)

Carl Mydans (8/18/2004)

Joe Rosenthal (8/20/2006)

Peter Jennings (8/7/2005)

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XX20 Years Of The Eddie Adams Workshop

BARNSTORM

Eddie Adams had a dream.After attending dozens of photography seminars during his career, heimagined a different kind of workshop: a place where he and his heroescould share their work with each other and with the country’s most tal-ented young photographers. The students would be chosen by theirdemonstrated skills and not by their ability to pay. They would, simply,be among the best and the brightest. In this vision, he would be ateacher and a student, a host and a guest. Ultimately, Adams bought a

farm in upstate New York, invited his friendsto join him for a weekend at his barn andreceived more than 1,000 applications fromaspiring students. It was intended to happenonly once.

Twenty years later, The Eddie AdamsWorkshop continues to be the only tuition-free workshop of its kind, with 100 photojour-nalists handpicked from across the country

based solely on the merit of their pictures. They are paired with theworld’s leading photographers and editors and divided into ten teams,each with a unique assignment. Over four days, they document their sub-jects while also learning from seasoned professionals, experimenting withtheir craft and discovering their own voices.

Each year the Workshop has helped shape the future of photojournalism.It has an unparalleled history of cultivating quality, exchanging ideas andbuilding relationships.

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THEEDDIEADAMSWORKSHOP

HONORARYCHAIRMEN

CARL MYDANS“When I prepared to come here and speak to youabout my years as a storyteller with a camera I foundmyself suddenly reliving my life. And now, seeing youall sitting out there with bags of cameras at your feetand looks of expectancy and aliveness on your faces, Iknow it’s because when this workshop gathering is fin-ished your next assignment awaits you. And I standhere before you wishful and jealous and I’m moved totell you after a lifetime of it as a photojournalist:You’ve got the best job in the world.”

GORDON PARKS“You can do anything you want to do, if you really tryhard enough…Believe me, 90% of you out there cando the same thing, do it just as well, do just as manythings as I can, and whatever success I’ve had, youcan have the same and better, if you just try. But ifyou say, “well, I’m going to write that book, I’mgoing to write that novel” and you lay back and younever do it, time passes on and you never do it. Youmust. If you feel you can do it, do it.”

JOE ROSENTHAL“I wish that each and everyone of you could get evena part of what I have gotten out of being a news pho-tographer. It’s been good…And I look out on all ofyou great photographers…better than I would everhope to be. … One does not become a success self-made. It takes a lot of input from very patient peoplealong the road. And I’m so grateful for that and whenI stop and think and remember, my eyes glaze over,I’m thinking about those first ones that took me bythe hand and put a camera in my hand and said, ‘now,the glass part moves towards the subject.’”

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M

TEN LESSONS I LEARNED AT THE EDDIE ADAMS WORKSHOP10.

The most important piece ofequipment you have is what youcarry around everyday, all the

time: your heart.

9.All photographersthink they’re betterthan 95% of all pho-

tographers.

8.Sleep is not

necessary for aproductive day.

7.Photography is not

about photography; it’sabout everything else.

6.No matter how muchexperience you have,

you’re always a student.

5.The most important

project you’ll ever workon is the next one.

4.No matter how cool youthink you are, you’re notas cool as Gordon Parks.

3.It only takes 1/500th of a second to change lives

and make the world a better place.

2.The best gift Eddiegave us is each

other.

1.Black alwayslooks good.

Y PERSONAL OPINION IS, EDDIE LIKEDthe Workshop because he could play and hide, bothat the same time. He didn’t want the Workshop tofocus on him, although he understood the logic andnecessity, of trading on his name to establish andmaintain it. He realized he would have to make anappearance and his timing was theatrically astuteeach year. His over-the-top arrival in the barn toloud music, clapping and stomping was a terrificway of getting the students to release the tensionthat must have been building for weeks. His darksun glassed, black hatted, saunter through the stu-dent crowd and onto the stage was less an affecta-tion than it was, I truly believe, an instinct. All thatstudent build-up to be there, all the desire, hardwork, and fear of exclusion. All the, in too manycases, from Eddie’s point of view, hero worship. NoWorkshop, no one man, no weekend can survivethat intensity of expectation. Eddie’s first appear-ance, in the Workshop’s early hours—Cleopatra-likein absurd style—burst bubbles, raised the laughterand delight, and lowered the pressure to a moresustainable mere insanity.

He would say a few words from the podium, calmlygive the students an encouragement to venturebeyond whatever ‘safe’ boundaries they had madefor themselves. And he was gone, usually not to beheard from again until the last night’s award presen-tations when he helped hand out goodies. (And thenlater that night at the party, he would dance a fewdances, and retire.)

He was gone most of the weekend, but, as evennow, he never really seemed to go away.He floated around during the workshop, chattingwith the old friends. Drinking too much coffee.Always wanting to know how I thought it wasgoing. He’d stand outside the closed barn doortalking to Epp, or Sandy, Carl, Mark, Filo,Demetra, Nick, or any of a dozen’s dozen othercronies from the Past’s innumerable networks. If astudent dared to approach him, they were usuallyinstantly engaged by his warm inclusion in conversa-tion, politely questioned about their job, or school,or home. The ferocity of what could seem his coldglance a few feet away, in fact a weak charade froma guy surprisingly shy when not in the comfort ofhis job in a war zone somewhere.

That first year was a special surrealistic trip. A kindof making it up as we went along. Each year there-after, a calmer nightmare of last minute disastersavoided, calamities handled and overcome.Damn it, Carl Mydans told us we should keep jour-nals, Write Things Down, for just such occasions.But I don’t keep such. So for me, the first 18Workshops (sadly, I missed last year) are an oddlong One in my memory. It rained, and the soakingcold misery permeated the barn. There was amazingCatskill sunshine, a glorious paint box of leaf colorsagainst a cloudless blue sky. I remember the heavyfeel of cool fall rolling into each navy black crispnight. Among the students, there were eternalfriendships formed, weekend affairs, flirtations, foot-ball pick-up games, lake walks, and bonfire embersrising into the stars.

I remember students looking through their slides insuicidal dejection in various corners of the barnduring edits. I remember intense gazes at monitorsas students and team leaders bathed in computersaturated revelatory light. Students slept here andthere, portfolios were reviewed, egos (usually unin-tentionally) often crushed like grapes.

But then there was the rush of the excitement ofreal chances being taken by brave people, in a pro-fession they love, doing something that matters.The students become people who have, who can,who will, Change the World. And when we’d get itright, there was the soaring of spirits, of creativesouls awakened, birthed or reborn.Eddie always said he wanted to ‘give somethingback’, and in a world mostly blind, when your classleaves the farm the final time, Eddie will have deliv-ered 2,000 pairs of concerned and attentive eyes.

20 years from now, look back on your Barnstormweekend like I’m looking back. The only three pos-sibilities will be photographs, memories, or dreams.Photographs, Eddie once said, make things real.Memories are what we share with our friends, thosewho’ve been there with us, or we wish might havebeen.Dreams are always what might yet be.

SSaamm GGaarrcciiaacopyright 2007

20 years from now, look back on your

Barnstorm weekend likeI’m looking back. Theonly three possibilitieswill be photographs,memories, or dreams.

“

”

PAGE4

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newspaper project P R O B O N O


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gary & lenny’s new york delicatessen F O O D P H O T O G R A P H Y


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ymgoverheard...

“It was always a pleasure working with Ira. He's one of those rare Creative Directors who would leave the office and come to the shoot, get his hands dirty with the creative process. He's always interested in the details but never loses sight of the big picture. For Ira, being creative is not just a job, it's who he is.” —Michael Larsen, Co-Owber, Larsen & Talbert Photography

“Ira's approach starts with problem-solving. In our case, he identified the weakness in our strategy and developed a way to re-brand the company. The advertising that he created for us highlights our products in the best possible way. He did all of this while respecting our budget constraints.” —Susan Pisman, Director of Marketing, Clara Kasavina

“Ira is a very rare executive. He is a ‘Business Creative. That is, he understands the dynamics of this demanding, visible business andcan come up with out of the box, killer ideas..” —Walter Sabo,Chairman at Sabo Media

“I've gotten to meet lots of interesting folks since I first began reporting on the scene at Michael's three years ago and there'snone nicer than Ira Yoffe, who joined me to talk about his exciting new venture. After spending 29 years with Parade as vice president/ creative director, and head of its in-house advertising agency -- Ira is striking out on his own. He's launching Yoffe MediaGroup in January because, he says, the time has never been better for entrepreneurial creative businesses. "Last fall, when budgetswere being cut, money on creative was one of the first things to go. This is the time to re-invest in promoting your business." Iraplans to run his "virtual agency" without costly overhead by putting together creative teams comprised of talented freelancers wherever they may be. "Now, more than ever before, it's possible for clients to benefit from work that is being produced by the bestand the brightest in the world." He expects that his agency-without-walls philosophy will result in "a better quality of work" and theability to "pass the savings on to the client." Sounds like a winning strategy to us.” —Diane Clehane, Media Bistro

“Ira has a unique, creative contemporary eye toward branding solutions that make his Media Group a powerful value proposition. I'm an experienced fan of his services!!” —Gerry Byrne, Founder? Partner, Fidelis Global Enterprises LLC

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yoffemediagroup

Documents

Yoffe Media Group General Presentation