Inspiring stories by and about

BOOK PROPOSAL

Contents

PROJECT OVERVIEW 2

WHO WE ARE 4

COMPANY PROFILE 6

WHO DOES WHAT? 8Division of Responsibilities

COMMUNICATIONS SUPPORT OVERVIEW 10

COMMUNICATIONS SUPPORT OVERVIEW CONTINUED 12

MORE POSSIBILITIES 14

FINANCIALSHow is the money split up? 16Financial Forecast of Pre-Ordered Books 18

PROPOSED TIMELINES 2010/2011 20

NOTES & QUESTIONS 22

2

PROJECT OVERVIEW

“One of the most unique fanengagement opportunities I have seen in a long time!”

The First Baseball book that includes stories byCurrent Players, Alumni

& the Fans!

"Were going to be in a bookwith the Canadian CHICKENSOUP for the Soul® guy!”

Potential Fund Raising Revenues

$8.00* - $11.00* Per Book!

(*+ YMH Scholarship Donation)

There is also the possibilitythat the JCF can receive $20.00 - $25.00

Per book

If a Benefactor is involved* Plus scholarship amount

Celebrating the BaseballHeroes of the TorontoBlue Jays, The Jays Alumniand Their Fans!

4

WHO WE ARE

You’re My Hero® is the brainchild of professionalspeaker and author Barry Spilchuk. Dubbed asCanada's Dale Carnegie, Barry co-authored of one ofCanada’s top selling books in the Chicken Soup for theSoul® series, A Cup of Chicken Soup for the Soul®.

Barry was not only the first Canadian affiliated with Chicken Soup forthe Soul® but was also the first male to co-author a book for the wildlysuccessful series. A Cup of Chicken Soup for the Soul® sold an out-standing 580,000 copies and earned Barry the title of Canada’s ChickenSoup Guy. ���

In 2009, Barry joined forces with Sarah Freeman and Sasha Marusichto create YMH Media Corporation (YMH). YMH creates and publishesYou’re My Hero® Books - a new inspirational book series in which every-day people write stories about their everyday heroes, people who inspire,who excite and who educate as a result of their actions. The You’re MyHero® book series provides a venue for the kinds of stories that almostall of us have, but rarely share beyond our friends and family. �

Additionally, and just as importantly, You’re My Hero®books offers a unique and new means of raising fundsfor causes we hold dear - for our communities, organizations, schools, foundations and charities. To date, four You’re My Hero® books have been published; the first for the city of North Bay, Ontario,Canada (Pictured left), which resulted in over $27,000being donated to North Bay community charities.

Barry

Sarah

Sasha

6

COMPANY PROFILE

The second and third bookswere created by studentsand teachers for two schoolboards; The Northern OntarioCatholic School Board andthe Toronto Catholic SchoolBoard.

The first of these two books(above left) was created as a fundraising initiative andthe second (above right) as amulti school communityawareness initiative.

The fourth and most recentbook (pictured above) is the firstNational book in the YMH series; You’re My Hero™ GirlGuides of Canada-Guides duCanada (2010,) created tocelebrate the 100th Anniver-sary of Girl Guides in Canadaand to raise funds for GirlGuides of Canada. There arenow several new titles in development both in Canadaand the United States.

Our goal in all books is twofold:Firstly: to give people every-where the opportunity to shareinspiring, heartfelt stories aboutthe everyday heroes in our lives- to inspire the readers andrecognize our personal heroes.

Secondly: to help worthy and important foundations,charities and not-for-profitorganizations raise funds andhelp promote and developawareness of their causesthrough the stories that areshared in the book.

The book and the stories alsotend to create a more definedand closely felt sense of community amongst the supporters of the group, thewriters whose stories appearin the book, and the readers.

8

WHO DOES WHAT? DIVISION OF RESPONSIBILITIES

THE FANSWrite ONE story and

put it on-line!

THE JUNIOR JAYSFANS

Can choose from:

Write ONE story and put it on-line!

orDOWNLOAD Drawing formand mail-in their drawings!

(To YMH)

THE CURRENTPLAYERS and JAYS

ALUMNIWrite ONE story and put it

on-line!

ORHave a YMH Staff Writer write the story on the

Player’s behalf.(The player would have theright of approval before the

story is published.)

Head Office

PROVIDE secure, customized website for

story and drawing submissions by the fans.

Select the best stories and drawings for inclusion

in the book.

EDIT the selected storiesand drawings.

PROVIDE Cover Design &Layout for the book.

PUBLISH & DELIVER Quality books on time.

ASSIST JCF with Media Promotion by attending

events via TV, Radio, Newspaper, Facebook

and the Web

10

You’re My Hero® Toronto Blue Jays Book Project -Communications Support Overview - by Jays Care Foundation

NOTE FROM:

Jays Care Foundation

Jays Care Foundation is veryexcited to be a part of the“You’re My Hero® TorontoBlue Jays” book concept.

In an effort to generate thesubmission of stories forpotential inclusion in the

book, as well as to promotesales of the book once the

project has been completed,Jays Care Foundation will

support the project througha variety of communicationsand marketing initiatives as

outlined below.

WEB - TWITTER

Jays Care Foundation willutilize its Twitter account topromote the project to itsfollowers in an effort to

generate story submissionsand highlight the book as a

fundraising initiative (www.twitter.com/jayscare -currently at 402 followers).

If/when possible, Jays CareFoundation will work in cooperation with the

Toronto Blue Jays MarketingDepartment to provide

additional support throughcommunication with followers

of the club’s account (www.twitter.com/bluejays -currently greater than 5500

followers).

WEB - FACEBOOK

If/when possible, Jays CareFoundation will work in

cooperation with the TorontoBlue Jays Marketing

Department to provide additional support through

communication with fans ofthe club’s account

(www.facebook.com/bluejays - currently greater than

101,000 fans).

You’re My Hero® Toronto Blue Jays Book Project - Communications SupportOverview - by Jays Care Foundation

bluejays.com /jayscare

If/when possible, Jays CareFoundation will work in

cooperation with MLBAM topromote the submission

of stories and sales of thebook as a fundraising

initiative through www.bluejays.com/jayscare.

PRINT“Jays Care” Quarterly

Newsletter

Jays Care Foundation will utilizea portion of its quarterly

newsletter to promote theproject in an effort to generate

story submissions and highlight the book as afundraising initiative.

ROGERS Intranet

Communications

Jays Care Foundation will utilize its access to Rogers

internal e-mail communicationsand its employee website to promote the project in an effort to generate story

submissions and highlight the book as a fundraising

initiative.

RADIO - TELEVISION

If/when possible, Jays CareFoundation will utilize a portion

of its allotment of in-game, on-air broadcast reads to promote the project in an effort to generate story

submissions and highlight thebook as a fundraising initiative.

12

14

MORE POSSIBILITIES

INCLUDE PHOTOSWe can have a chapter

that contains pictures of significance and meaning to the Toronto Blue Jays

OR -

Have an inspiring or moving picture at the start of every chapter.

SPONSORSHIP ANDADVERTISING OPPORTUNITIES

There are various sponsorship and advertising

opportunities available:• One single presenting

sponsor or benefactor with no other sponsors

• Multiple sponsors for chapters and special sections

• National advertisers• Sponsor Gift Cards could beinserted into the book that

have the same or higher valuethan the price of the book.

eg: 20.00 gift card for Rogersproducts or 20.00 gift card

from McDonalds.Revenues from sponsorship or advertising would be split between YMH and Jays Care

Foundation.

BENEFACTOR OPPORTUNITIES

In some cases, a benefactor orsponsor may wish to underwritethe cost of publishing a certain

number of books. This option makespossible special regional print runswith a minimum order of 10,000

books prominently displaying the benefactor as the presenter

of the book. In such a case, 100% ofthe selling price of the book would

go to Jays Care Foundation.

BOOK SIGNINGS MAJOR BOOK LAUNCH at ROGERS CENTRE after a

Home game. Hold other booklaunch events with players to sign

the books.

"Toronto Blue JaysGive Back"

CHARITY COMPONENTAs a supporter of Minor League

Baseball in Canada, and in particular,Baseball Canada, the book could be

made available to Little Leagueteams to sell as a fundraiser across

the country.The book could also feature a special

chapter of stories submitted by Little League Players.

The funds raised as a result of thesesales would be split 50/50 betweenThe Jays Care Foundation and the

team that sold the book.

16

FINANCIALS - HOW IS THE MONEY SPLIT UP?

OPTION B $25.00 SELLING PRICE

(with ZERO INITIAL INVESTMENT)

$11.00 $14.00 $1.00*

OPTION A $20.00 SELLING PRICE

(with ZERO INITIAL INVESTMENT)

* You’re My Hero® will contribute these amounts to the Jays Care Foundation on all PRE-ORDERED Books ONLY.

Pre-Ordered

Pre-Ordered

$8.00 $12.00 $0.50*

YMH/JAYS CARE SCHOLARSHIP

YMH/JAYS CARE SCHOLARSHIP

18

FINANCIAL FORECAST OF PRE-ORDERED BOOKS

OPTION B $25.00 SELLING PRICE

(with ZERO INITIAL INVESTMENT)

5,000 $55,000.00 $5,000.0010,000 $110,000.00 $10,000.0015,000 $165,000.00 $15,000.0020,000 $220,000.00 $20,000.0025,000 $275,000.00 $25,000.00

Pre Ordered Books Jays Care FoundationAmount Donated by

YMH Books to YMH/JaysCare Scholarship

OPTION A $20.00 SELLING PRICE

(with ZERO INITIAL INVESTMENT)

5,000 $40,000.00 $2,500.0010,000 $80,000.00 $5,000.0015,000 $120,000.00 $7,500.0020,000 $160,000.00 $10,000.0025,000 $200,000.00 $12,500.00

Pre Ordered Books Jays Care FoundationAmount Donated by

YMH Books to YMH/JaysCare Scholarship

20

PROPOSED TIMELINES 2010/2011

PROJECT APPROVAL By JAYS CARE FOUNDATION

- ?

PROJECT APPROVAL by MLB

- ?

OFFICIAL WEBSITE COMPLETE

- 2/3 weeks after MLB Approval

CALL FOR STORIES - September 2010

COLLECT PLAYERS andALUMNI STORIES

- Winter / Spring 2010 - 2011

SELECT & EDIT TOP STORIES - Winter / Spring 2010 - 2011

JAYS CARE FOUNDATIONSIGN OFF ON BOOK

- March 1, 2011

BOOKS DELIVERED- April 1, 2011

OFFICIAL LAUNCH- First home stand AFTER the Opening

Home stand

NOTES QUESTIONS

22

YOU’RE MY HERO®Book Proposal for Major League Baseball

Rand BrennerLicensing Consulting Group

646-361-0191rbrenner@licensingcg.com

Barry SpilchukSarah Freeman

Sasha Marusich, Ph. D.

P: 647-367-2889F: 888-867-3010

E: info@ymhmediacorp.com