YLA - Bringing True Diversity to Motorsports

919 Marketing Company Presentation. All Rights Reserved. 2009

Race 2 Success


America’s At-Risk Kids• 60% of at-risk youths will not graduate high school

• 33% of low-income graduates enroll in college

• 14% of those college entrants earn a bachelor’s degree

• High school dropouts are 4 times more likely to be unemployed

• High school dropouts earn nearly 60% less than high school/college graduates

• High school dropouts are 2.5 times more likely to be arrested


Youth Learning Academy

• President and Founder Tammy Cavanaugh started the Youth Learning Academy in 2003

• YLA was initiated to improve math and science scores among young people and as a direct response to the increasing need for qualified workers in industries that require math and science skill sets

• Quite simply, YLA aims to “build futures” for at-risk children through interactive educational programs

• The YLA program works! Currently impacting 122,418 at-risk youths each year in 7 VA school districts


YLA’s programs WORK

• Student retention – 84%

• Student business aptitude – 114% improvement

• Student written skills – 83% improvement

• SAT scores – 254-point increase after YLA’s SAT prep

• High School Graduation – 100% of YLA graduates have graduated High School

• College Admissions – 100% of YLA graduates have been admitted to college


YLA’s programs WORK

• 82% of teachers reported change of two letter grades

• 86% of parents reported their child’s overall behavior has changed positively

• 75% of students boasted higher grades in math

• 70% of students boasted higher grades in science

• 93% of students agreed the program enhanced their interpersonal skills and ability to be successful in a job


YLA’s Race 2 Success

• Mission: Increase the number of at-risk individuals who enter design, engineering and motorsports-related fields through interactive educational programs.

• 3 Main Goals of Race 2 Success:

1. Inspire youths to learn about science, math, design, and technology

2. Attract new students to the automotive and motorsports industry

3. Retain students in the industry though hands on activites


Race 2 Success Programs

YLA has created a pipeline of age-specific programs forstudents ages 4-18 so they can develop working skills andgain exposure to a quality education throughout theirchildhood.

• Phase One: Career Awareness

• Phase Two: Career Orientation

• Phase Three: Career Exploration

• Phase Four: Career Preparedness


Phase One: AwarenessIntroducing motorsports to kids at an early

age:

• “Kick Start”- (grades P-1) Basic programs teaching children about transportation and imagination

• “Pit Stop” – (grades 2-4) Activities, events and competitions teaching children how transportation affects the environment with math and science lessons and some real world application.

• “Motorvate” – (grades 5-6) After school program teaching automotive technologies through the use of designs, models, building practices and presentations.


Phase Two: Orientation

Focusing on the anatomy of cars and how they work:

• “Chase your Dreams” – (grades 7-8) Rigorous and advanced look at the design and creation of a working racecar. Lessons include: complex physics, advanced scale drawing, mechanical engineering, and geometry.


Phase Three: Exploration

Technical experience geared to challenge students:

• “Stock Car Challenge” – (grades 9-10) Introduces students to the history of racing, civil and mechanical engineering, design, fabrication and management in the racing industry.


Phase Four: Preparedness

Focus shifts to career pathways in motorsports:

• “Racing Mentor Program” – (grades 11-12) More intense concentration in business management, design, engineering and journalism through class work, field trips, hands on instruction, and internships.

• Racing Business Model Competition – (grade

12) The final project before graduation. Seniors work together to create a comprehensive business model. Each team member utilizes their individual areas of expertise to compete in the interscholastic racing series.


Race 2 Success Resources• Community Colleges – YLA is connected with a

number of colleges in VA and NC which offer on-line classes, quarterly examinations, and job placement opportunities for students seeking a college education.

• Mentors – Comprised of former YLA students and volunteers, the YLA has established an extensive mentorship program for students seeking to join, participating in, or graduating from the YLA pipeline.

• “Pay It Forward” Initiative – YLA places a premium on teaching the advantages of networking. Each YLA teacher and mentor is open to connecting students with professionals who can help them realize their goals.


Race to Success Wants…

• National Exposure – The program works, let’s take it to a national market so it can make a big difference

• NASCAR Affiliation – The program needs NASCAR connections so top performers can land opportunities at the motorsports industry’s elite level of competition

• Additional Investors – The program needs to secure new business partners to fund further expansion

• Face of the Program – The program needs to align with a well-respected personality with a strong connection to Race 2 Success


Your Company Can Help…

Contact Graham Chapman today for more information or

details on how to partner with one of the nation’smost successful non-profit organizations:

Graham Chapman919 Marketing Company

[email protected]

mailto:[email protected]

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YLA - Bringing True Diversity to Motorsports