YES SIR! IS CONSTANTLY RECRUITING MORE PEOPLE AND IS ALSO CELEBRATING ITS 5,000TH CO-WORKER !

Created in 1996, Yes Sir! is a Brussels-based SME specialized in the support of national brand visibility and activation campaigns. Experienced in field marketing as well as the creation and sharing of product experiences, Yes Sir! has built a trusted relationship with famous and attractive brands over many years; Nescafé, Galak, Kit Kat, Maggi, Danone, Randstad, Philips, Alfa Romeo, Fiat, Lancia, Unilever, Iglo, Diageo, Purina, Alken Maes, Russian Standard are some of the prime examples of brands who benefit from our know-how on a daily basis. And then there are more brands in a

recent past: Proximus, Belgacom, Loterie Nationale, Shell, Bose, IBM, Esprit, Schweppes, Jules Destrooper. Beyond the expected commitment, passion, rigor and creativity, the agency’s field experience has also taught it to handle the logistics, human and budgetary aspects. And this combination of talents leaves no room for improvisation: each team member is in place with dedicated roles, skills, backup, processes, codes, and well trained procedures, which all explain why this enterprise can be compared to a racer sailing yacht. ■

In order to support its client recommendations, and perform brand activation in the field as much as on

the web, Yes Sir! recruits an average 200 co-workers per month to carry out no less than 15,000 days of regular and ad hoc missions per year. Just like an interim agency, Yes Sir! has its own department of consultants dedicated to the recruitment, selection and contractual admin of the co-workers who represent Yes Sir! and the client brands. Beyond its permanent team, Yes Sir! will be celebrating its 5,000th worker who will have been recruited for a period of anything between 1 day to several hundreds of days involved in sales, demos, distribution, representation, welcome host, face-to-face, events or logistics. The creation of fixed term contracts is determined by the opportunities and required skills, but also by the regional priorities set out by the ad hoc or long-term missions we carry out on behalf of our clients. ■

Regus BuildingPegasuslaan, 5 - 1831 DiegemSiège social : Centre GODIN Quai des Usines 155/1 - Werkhuizenkaai 155/1Brussel 1000 BruxellesT : 32 2 240 81 81 F : 32 2 245 64 08 E : info@yessir.be

On the Occasion of

its Birthday, Yes Sir!

is happy to give you

its latest news. New

season 2011-2012.

A comprehensive solution to meet

the most specific requirements?

For 15 years now, Yes Sir! takes

pleasure in meeting client needs with

professionalism. On the occasion of its

birthday, the agency is delighted to draw

positive conclusions on its experience

as a brand activator, sales booster and

experiential communication agency. ■

Yes Sir! A Human-sized Agency Designed and Organized like a Racer Sailing Yacht Maxi 65.

Maybe You Have Seen or Witnessed Some of our Missions:

Yes Sir !, Trusted Media Activator

Creativity Supports the Sharing of ExperienceCommunication agency Yes Sir! believes that only a positive experience will trigger desire and action. The choice and purchase of a product start with a quality product supported by convincing arguments, but these must be carried by a smile. A pleasant and entertaining experience endorses the purchase and the desire to share the experience in a positive way (orally or by posting favorable opinions on internet).

E-Field et Field : Yes Sir! Confirms its Ability to Adapt to the Changing Needs of Marketing and Commercial Forces.Last year, the agency clearly reassessed its positioning. After contributing to the professionalization of field marketing since 1996, Yes Sir! launched E-Field Marketing in 2010. The creation and sharing of experiences carried by internet, both in the field and on the web are key instruments in driving successful sales results.

Yes Sir! presents the multi-activation skills, the experience supporting “experiential marketing”, sampling and field marketing.

4 departments: Yes Sir! Creativity, Yes Sir! Tactic, Yes Sir! Web Booster, and Yes Sir! Logistics. These 4 clearly defined resources are built around an experienced team of 15 special-ized consultants. Together, they combine no less than 80 years of experience cumulated in the relevant crafts of communication. Thanks to a powerful intranet and extranet tool, the fixed team and field workers form a tight community that shares a common language. Striking with the right force at the right time and seamless coordination, while meeting client expectations, Yes Sir! can count on its field workers who are selected according to operational requirements and requested profiles.

form the landscape of customer com-munication. These are systematically ex-plored and proposed in the client recom-mendations as relays or supporting tools to strengthen the positive experience. In fact, these reflect and follow the lifestyle of today’s consumers. ■

Yes Sir! Capitalizes on New Technologies Nothing will ever replace live contact. However… smartphone applications, touch-screen pads, websites, social net-works or other multimedia platforms, give-aways, information documents, all

Yes Sir! is the specialist in word-of-mouth activation including the posting of opinions on internet. This is how Yes Sir! achieves thousands of product experiences in the form of events, demos, samplings, tastings, roadshows, or sales pitches.

Our Very Latest Successes Purina One has got it, your cat is uniqueThe target is clear, Purina One aims all those who love their cat. In 2010, a sampling operation took place in tents in prime locations on the parkings of the big food retail networks. The objective was to allow customers to discover the entire range of Purina One products through an event activation module.

A sampling operation put together by Yes Sir! and highly selective in its targeting.An interactive tool asks multiple choice questions about the customer’s cat (age, weight, race, hair length, etc…). Thanks to the responses, the software selects the product that best fits the nutritional needs of the cat. Samples are also distributed outside the tents for those who do not have the time to answer the brief questionnaire.

This campaign generated a significant number of contacts through a qualitative experience. The educational and interactive approach of this mission generated surprise. Thanks to its success, it was reprogrammed from end May to mid-August 2011. The concept is sustained and is reinforced by a quiz broadcast on 2 giant screens. The resolutely dynamic method was built on the following concept: how to translate the cat’s language and communicate with it? After having answered, the customer can discover the explanations and learn more about his or her pet companion. The approval and final choice of questions and quiz content required a month’s preparations. The cat-lovers’ participation also enabled the collection of their contact details; a precious recruitment tool to develop subsequent direct marketing promotions.

Over 1,000 Pallets Managed by Yes Sir!As expected of any serious player in this sector, Yes Sir! has its own logistics structure. It builds, assembles, cleans, repairs, prepares demo stands, and performs exhibition stand mounting or more complex theatrical set-ups. It brings together the specialized skills involved in sustaining the cold chain, or serving hot preparations, while integrating multi-media tools. This complexity of integration is managed thanks to experienced people, but most importantly thanks to the combined effect of realistic common sense and the sophistication of intranet and extranet tools similar to those used by the major logistics players. ■

90%

70%

70%

69%

64%

62%

Chart 1: Have some degree of trust* in the following forms of advertising in April 2009

Recommandations from people known

Consumer opinion posted online

Brand WebsitesHey ! It’s OurTarget Media ! :-)Editorial Content (e.g. newspaper article)

Brand Sponsorship

TV

Iglo: An Expert Stand for the Pro’sIglo called several agencies to tender for the creation of an innovative stand to be used in various professional trade shows (such as the Horeca exhibition held by Carrefour’s central supply department).

This stand needed to meet several requirements; a dedicated area to be used for commercial discussions, and support a dynamic brand image thanks to on-site culinary wok cooking demonstrations. Thanks to its ingenious and robust concept, it was Yes Sir!’s proposal that convinced Iglo.

Thanks to a contemporary and sustainable approach to the elaboration of the project, Yes Sir! is now in charge of this stand for a period of two years, from conception to storage, through the daily management, setting up and dismantling of the equipment.

Nescafé Dolce Gusto Reinvents the Genuine Espresso Since September 2009 and in the context of the launch of the Dolce Gusto machines, Yes Sir! manages the promotion of the Nescafé products, supported by its team of brand ambassadors. Nescafé Dolce Gusto was then launching the concept in partnership with Krups to develop five machines with an innovative design. Thanks to a 15-bar pressure, these genuine espresso machines also offer the option of cold drinks (Ice Cappuccino and Peach Nestea).In an already developed and busy market in

2010, 2,500 promotional days al-lowed the demo and sampling

of the Nescafé Dolce Gusto products in the main food stores and electrical supplies retailers. The sales results were particularly positive du-ring the Fathers’ Day period.

Russian Standard Vodka : Do You Speak Vodka?In the context of an entertaining promotion for Russian Standard Vodka (Remy-Cointreau) carried out in partnership with MediaEdge, Yes Sir! extended its partnership in 2010. This original concept received an award for “Best Creative Media Use” in Cannes at the end of June.

The purpose is to allow those customers who are interested to pronounce their first words in Russian. The voice recognition “Box” is placed in strategic locations close to bars with large outdoor spaces, restaurants, events and trendy urban areas. Thanks to the use of a head- and microphone set, the audience can listen to a woman’s voice inviting them to repeat the words “Russian Standard Vodka”.

If the accent is reproduced accurately, the box opens and the person receives a product miniature! If they fail, customers receive a €3 discount voucher. This is a great opportunity to stimulate a positive experience and generate memorization and brand recognition. The objectives were met and exceeded with a very high participation rate. The educational aspect clearly strikes gold in this promotion! In 2011, guerilla promotions are planned in Brussels, Antwerpen and Gent. The planning will be flexible and opportunistic, depending on weather conditions.

The new element of the 2011 promotion consisted in a surprise activation thanks to the iPad and smartphones applications connected to social media.

280,000 Nescafé drinks served at the ideal temperature.

In 2011, the campaign was integrated into a national sampling operation entitled Nescafé Coffee World with a focal objective to aim for a younger audience. In addition to the tastings, the Coffee World competition (no purchase required) was based on an interactive and “Farmville”-inspired concept that would appeal to the younger generations. The participant was invited to visit the www.nescafe-coffeeworld.be website, and follow as well as manage the natural process of coffee-making, from planting seeds to serving a fresh hot coffee. During the online registration to the competition, the players

Nescafé Gold and Cappuccino: A World to Your Taste Topped Up with a Fun CompetitionNescafé was determined to demonstrate the quality and ease of use of Nescafé Gold and Cappuccino.

The prime objective of the 3 inviting stands conceived by Yes Sir! (stands designed for the POS of food retailers, Christmas markets, car boot sales, shopping centres and main events) was to dispel the misconceptions concerning instant coffee, and focus on the facility of the preparation. After a positive outcome of the 2009 edition, Yes Sir! confirmed and sustained good results in 2010 with no less than

answered the tie-breaker question, which allowed to select the winner for a €20,190 check that would be used for a customized Lancia Delta.On 24 June, the check was given to the happy winner at the headquarters of FGAB (Fiat Group Auto Belgium), and 50 participants received a surprise Nescafé gift pack.

®

Randstad Reconfirms Its Dynamic Approach to Boost Young TalentsRandstad sponsors all the major festivals in Belgium. In order to differentiate itself from other advertisers present during the 2011 festivals, Randstad organized free pre-concerts in several great university cities. Yes Sir! was present during these festivals in cooperation with communication agency Mo Ka.

In order to reach the youth market when it is about to start its professional life, Randstad partnered up with SonicAngel, a musical platform for young talents. The financial model is based on “fan funding” (funds collected among the fans), and the actual funding and sponsoring of projects is done through partnerships and patronage. The project was set-up by Randstad and SonicAngel to form the “Hands Up For Fresh Talent” temporary platform dedicated to young aspiring talents. An online competition and Facebook page supported and consolidated the operation.

Seven concerts were scattered across five dates in Brussels (French and Flemish university campuses), Leuven, Liège, Antwerpen and Gent. Each performance showcased three artists. The public voted for the talent they wanted to support and see perform on a big stage. At the same time, the public could take part in a competition that would allow them to win tickets for various festivals: Rock Werchter, TW Classic, Les Francofolies de Spa ou Pukkelpop.

Yes Sir! took charge of all the logistics for the Summer Festivals, but also handled the research, negotiation and authorizations for the locations of the free pre-concerts.

Yes Sir! is also Randstad’s partner (for many years now) for the logistics mis-sions and the management

of the event equipment (storage and placement) to be used at fairs and events. Yes Sir! also handles the maintenance of all the interior (signage) and exterior (win-dow stickers) communication supports for the entire network of Randstad agencies.

Added Value for Alken-MaesThe Alken-Maes group covers the brands Maes, Grimbergen, Affligem, Cristal, Mort-Subite and Desperados, and decided to centralize the communication of its different products. The purpose is to find a single supplier to carry out this work, and several agencies were therefore called to tender.

Thanks to its strategy to capitalize on a team of genuine multi-brand ambassadors, Yes Sir! succeeded and signed the contract for an indefinite duration. This approach is highly qualitative, and the aim is to help customers make their own choices of favourite beers. Yes Sir! will therefore train representatives who will specialize in the entire range of Alken-Maes products.

Yes Sir! will manage the entire process from A to Z ; sales promotion activities, demos and tastings. The objective: 1,000 days per year! See you in the POS of the main food retailers.

Yes Sir! Stands for Ethics, Creativity and Know-How in Brand Activation

Yes Sir! Stands for Ethics, Creativity and Know-How in Brand ActivationContacts :Frédérick Graulich / Fred@yessir.beBenjamin Baret / Benjamin@yessir.bewww.yessir.be

Jobs @ Yes Sir!

In the context of the events the agency also carries out for the Fiat Group brands,

the agency is on the lookout for models, hostesses and perfectly bilingual (French-

Flemish). Young dynamic people who enjoy team work and who share Yes Sir!’s

passion for attractive brands are most welcome.

Client, job seeker or just curious? Come and join us on www.yessir.be

or call us on 00.32.(0)2.240.81.81. Please circulate this news!

Beci For the Good of the Community: Yes Sir! is taking part in the creation of a Communication Hub (« Boost your Sales, Your Communication ») in tandem with the Brussels Chamber of Commerce (BECI) and various partners. There is a double objective: first create useful projects to contribute to BECI’s recognition, as well as that of its members and the Brussels Region; then offer members a service on request to advise, analyze, optimize and create projects integrated to their communication requirements. The outcome of these projects will be visible and will drive economic activity. ■

Sha wellness clinic : Bringing Natural Health to LifeFrédérick Graulich, founder of Yes Sir! has joined Frederick Leloup in 2010 to become Ambassadors for Belgium of the first and beautiful natural health spa located in the Altea Bay in Spain. Sha Wellness Clinic is a step towards the open quest for natural therapies as well as the Western and Eastern medicines. Its ambassadors are there to accompany you in this experience and can be reached on brusselsoffice@shawellnessclinc.com. Yes Sir! supports this venue in enhancing visitor experience before and after their stay.

New Projects in 2012: Sustainability and Sharing of ExperiencesA systematic approach in exchanges relevant to ethics and sustainability of the products and their promotions allows Yes Sir! to take part in this citizen challenge that affects each and every one of us, every day of our lives. The reduction and optimization of logistics and transport, as well as conceiving solutions with re-useable materials all count among the preoccupations that drive key projects. On this note, two new smartphone as well as one Facebook applications are under construction. Yes Sir! is also engaged in the creation of an interactive NGO involved in humanity and biodiversity that will be launched in 2012.Yes Sir! also aspires to support brands that speak the Truth. ■

I like Yes Sir!