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YEG FITNESS2014 Media Guide
yegfitness.ca2109 90a StreetEDMONTON, AB T6X 0P4 [email protected]
Photo by Chan Rin
MISSION 2014 Media GuideYEG FITNESS
To be the go-to resource and leading authority in the Edmonton Area on health, fitness and leading an active lifestyle.
The YEG Fitness DifferenceWe offer a distinct focus on health and fitness with 100% local content. All of our stories feature Edmonton area fitness content, athletes and businesses and showcase health and fitness events and happenings in our area.
CONTENT 2014 Media GuideYEG FITNESS
January/February – Beginner Fitness – New Year/New You
March/April – Alternative Training
May/June – Beach Body/ Active Outdoor
JULY/August – Red Hot Summer September/October – Nutrition & Health
November/December – Holiday Edition
35% fitness
20% wellness
20% nutrition
15% apparel
10% beauty/lifestyle
DEMOGRAPHICS 2014 Media GuideYEG FITNESS
AGEaverage 37
MALE 22.86%
FEMALE 77.14%
RELATIONSHIP STATUS 23% single
71% married or civil union
6% separated
HOUSEHOLD INCOME
avg. $120,440
FREQUENCY OF EXERCISING89% exercise 2+ times a week
EDUCATION79% have graduated from university
TYPES OF EXERCISE
weights 17%walk 23%
run 37%
cycle 17%yoga 3%
team sport 3%
HOW MUCH SPENT ON EXERCISING$60+ per month
WHERE THEY LIVEEdmonton, Alberta 12% WEST EDMONTON
11% SHERWOOD PARK37% SOUTH EDMONTON
14% NORTH EDMONTON 6% OTHER11% EAST EDMONTON
9% DOWNTOWN EDMONTON
+
SOCIAL MEDIA 2014 Media Guide
UP 152% YEAR OVER YEAR
YEG FITNESS
facebook 705 followers
twitter 8495 followers
instagram 1154 followers
116,084 average monthly page views 11,439 monthy unique visitors3.39 pages per visit
Online Traffic Is Exploding
TESTIMONIALS 2014 Media GuideYEG FITNESS
“I have absolutely loved the support given to us by the team at YEG Fitness. Consumers are known to trust recommendations from people they know. YEG Fitness does a great job getting out into the community and building that network of readers looking for fun and effective ways to lead a healthy lifestyle. The advertising package we purchased not only allows us to post on their website, but they do a spectacular job helping us grow our business by being present through the various social media avenues and they get involved and attend events we host. They also encourage us to get involved in events/contests they host so we can additionally advertise through prize giveaways etc. YEG Fitness advertises positively to provide quality information for their audience.’
I have been using YEG Fitness for over a year now, and have been nothing but happy. I chose YEG Fitness to advertise because it encompasses a community fitness spirit with a passion for all that is health, wellness and fitness. It is a perfect fit for my business vision and values. I have been extremely happy with the return on investment I have made with YEG Fitness. The YEG Fitness team is passionate, professional and prompt; some of the best customer service I have seen in a while.
Jordan LawOwner, Soulspin Studio, Sherwood Park
Shara vigeant Owner, svpt fitness & athletics
AD SIZES 2014 Media GuideYEG FITNESS
1/2 Page Vertical 5.35” x 14.2”
385.2px x 1022.4px $399
Inside Front Cover10.7” x 14.2”
770.4px x 1022.4px $599
Back Cover10.7” x 14.2”
770.4px x 1022.4px $549
Full Page 10.7” x 14.2”
770.4px x 1022.4px $499
1/2 Page Horizontal 10.7” x 7.1”
770.4px x 511.2px $399
1/3 Page Horizontal 10.7” x 4.73”
770.4px x 340.56px $349
1/3 Page Vertical 3.56” x 14.2”
256.32px x 1022.4px $349
1/4 Page Horizontal 5.2” x 4.625”
374.4px x 333px $299
1/4 Page Vertical 4.625” x 5.2”
333px x 374.4px $299
1/6 Page 4.75” x 3.5”
342px x 252px $199
Pricing per edition. Each editions spans two months. Key placement or special placement requests at 10% premium. Post-release ad editing available with service charge. Ad sizes may vary. Prices subject to change.
AD PRICING 2014 Media GuideYEG FITNESS
1/2 Page Vertical $360 / $325 / $290 / $260
Inside Front Cover$540 / $485 / $435 / $395
Back Cover$495 / $445 / $400 / $360
Full Page $450 / $405 / $365 / $330
1/2 Page Horizontal $360 / $325 / $290 / $260
1/3 Page Horizontal $315 / $280 / $255 / $230
1/3 Page Vertical $315 / $280 / $255 / $230
1/4 Page Horizontal $270 / $240 / $220 / $195
1/4 Page Vertical $270 / $240 / $220 / $195
1/6 Page $180 / $160 / $145 / $130
Key placement or special placement requests at 10% premium. Post-release ad editing available with service charge. Ad sizes may vary. Prices subject to change.
Save on ad prices by subscribing for
2X / 3X / 4X / 5X Editions Each ad includes a feature article on yegfitness.ca and 2-3 tweet-outs per week of subscription period.
AD SUBMISSION 2014 Media GuideYEG FITNESS
Deadline Dates Reserve Space Material Due
January/February December 1 December 15
March/April February 1 February 15
May/June April 1 April 15
July/August June 1 June 15
* Max File Size 5mb, RGB, minimum 72 ppi, pdf, jpeg, png, gif. * Please contact if file size exeeds 5mb.* Include any URL links to include for ad clicks. * All graphics must be provided by customer. * If design needs are required or photography services are required, we can help with that through our in house photography and ad team.
THE TEAM 2014 Media GuideYEG FITNESS
TJ SADLER [email protected] (780) 504 - 7428
JOEL VERHAGEN Graphic Design
CHAN RIN Photographer
For advertising inquiries, contact ROHANI LIM - 780 909 5254
ROHANI LIM [email protected] (780) 909 - 5254
YEG FITNESSWebsite Media Kit
yegfitness.ca
PLATINUM PACKAGE
Feature Article In YEG Fitness• Business editorial describing the great things your business provides• Includes images of your business and logo• Article features links to your website, as well as social media links and email
Facebook and Twitter Posts• Regular shoutouts on Facebook and Twitter (2-3 weekly)• Retweets of your tweets taged with @yegfit
Internal Page Advertisement• Linkable advertisement on YEG Fitness• 300 x 100 px logo ad space on each article page. 125 x 125 px logo ad on the main page of YEG Fitness• Ad can link to feature article in YEG Fitness or to your website.
* Negotiated rates are available for longer term contracts. * Graphics must be in jpg or png format and in high quality. * We can create a simple ad for you, but if more advanced work is required, you will need to providethe ad logo, or we will have it created for you at additional cost.
1-3 months $175/month
3-6 months $157.50/month
7-9 months $141.75/month
10-12 months $127.50/month
ADD-ONS
Feature Article ($125)• Perfect if you have a contest or event you would like featured on the main page of YEG Fitness.
Social Media Blast ($40/5 messages, $70/10 messages, $100/month of retweets tagging @yegfit)• Twitter shoutouts promoting your upcoming event, or other offer.
Newsletter Fan Out ($50/newsletter)• Place an ad in our monthly newsletter sent out to our subscribers.