Cosmetics!packaging!

The  brief  Design  a  range  of  packaging  for  new  cosme4cs  brand  Fred  &  Miah  

The brief explained Target Market The target market is male and female users of cosmetics and beauty products, aged between 18 and 35, with an interest in cultural diversity and contemporary style and design. Purchasers will have a high disposable income, follow trends in fashion, and be comfortable spending a considerable percentage of their money on luxury items including leisure, travel, and pampering.

Requirements Apply designs to at least four different items, one of which should be a liquid-based product, such as shampoo or toner. Be sure that selected items reflect a diverse range of products. Each design must be resealable while also having regard for hygiene and ease of use. There are no colour restrictions or structural limitations other than those posed by the practicalities of commercial manufacture. Develop a brand identity for Fred & Miah that has the scope to be applied effectively to all products in the range, ensuring appeal to both male and female consumers.