Yathra 2015 proposal

Yathra2 0 1 5

Yathra2 0 1 5

University of Moratuwa University of Moratuwa (UoM), Katubedda, Sri Lanka, prides in itself as the number one ranked state university in the country. It has nurtured many of the nation’s brilliant young minds for over half a century. The university currently comprises of three faculties;

> Engineering, > Architecture and > Information Technology

with an undergraduate student population of 6000. This community of intellectuals is multi-cultural and diverse in talent, expertise and background.

The Classical Music Society In this context, The Classical Music Society (CMS) was conceived in 2007 as a brain child of Eng. Udaya Chinthaka Jayatilake; Head of the Department of Mathematics, at that time. The main aim was to accommodate the growing need of providing students, studying in a highly technical environment, with an opportunity to uplift their aesthetic perceptions.

Thereby the society facilitates a pathway for students to become more self- confident, balanced and sensitive individuals through activities that focus on team work, musical performance and appreciation. The member population consists of students from all three faculties, of all races and ethnicities; talented performers and die- hard music lovers a like.

Promoting the appreciation of authentic musical styles, within the university culture, with special focus on classical music.

Providing students with the opportunity of gaining thorough background knowledge on music by introducing classical music as a subject.

Maintaining a classical musical group/ orchestra within the university.

Creating an environment in which the student can experience and learn from his/ her peers while acknowledging the importance of team-work and harmonious mutual existence.

Our Objectives

Since its inception, the CMS has successfully organized and hosted a Victor Rathnayake Tribute Concert (2009), a Jazz concert performed by leading local and foreign artists (2009), North Indian classical music concerts, workshops and annual talent shows.

Its members also actively participate in regular musical events of the university, such as the annual fresher’s welcome, fresher’s orientation programmes, and unite under its name for all musical affairs of a religious nature. This year, the CMS ventured into a new arena, with the aim of providing an insight of the society to all the newcomers to the university. “Thotupala” was the outcome of this idea, and provided a novel experience to the audience, by giving a brief insight into the society.

Since last year we have introduced a new event called “Handawa” (The Evening) for which students from all 3 faculties gather to enjoy the evening with music.

The Journey So far

Yathra The society’s forte however, is “Yathra” (Voyage). Produced by the CMS as an annual musical evening, “Yathra” has become one of the best loved and much awaited events in the university calendar. The show, four years running, has been graced by eminent musicians by the likes of Victor Rathnayake, Sunil Edirisinghe, Rohana Weerasinghe, Ruwan Weerasekara, Deepika Priyadarshani and Nadeeka Guruge. The standards of music, performance, costumes and stage effects has seen a phenomenal growth throughout the years with more and more students, who are not only able musicians, but talented stage decorators, costume designers, compeers and organizers joining in for the better success of the event.

For the first time, Yathra stepped beyond the university and staged the talents of university students at the renowned National Youth Center Auditorium, Maharagama in 2012. Following those footsteps CMS successfully organized “Yathra 2013” last year.

It is with great pride that we state that “Yathra 2013”, held on 16th January 2014, at National Youth Center Auditorium, Maharagama was a phenomenal achievement in musical discipline, innovation and mastery. The concert was highly commended by the famed musicians Rohana Weerasinghe and Ruwan Weerasekara who graced the event as chief guests.

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Project VisionTo be the ultimate platform of creativity and team work, within the university system; thereby playing a unique role in the creation of a self- confident, socially responsible and conscious university graduate.

Objectives• Creating a trend for aesthetic perceptions “with depth” within the university culture.• Harnessing the neglected or forgotten aesthetic talents of the student population, studying under a strict, strenuous strict academic schedule.• Promoting the importance of music as a universal language through the presentation of a vast range of musical styles that cater to a wider audience.• Uniting an extremely diverse range of individuals towards one goal, thereby being an exemplary event that encourages unity, regardless of existing cultural tensions.• Advocating “teamwork” as the key to a successful venture.• Being an extra- curricular activity that fosters the aim of the university to produce world class graduates who are academically sound, self-confident, flexible, and internationally recognized.

The trends in today’s world are such that music is produced in an instantaneous manner, with little regard given to the complex yet subtle relationship between lyrics, melody and music that is essential in creating a timeless composition. Hence the young generation is rarely exposed to what we define as ‘quality music’; music that appeals to the heart as well as the ear. Therefore our repertoire consists of well- known yet seldom heard timeless classical numbers as well as ‘modern’ compositions, interpreted in our own unique way.

Thus, “Yathra 2015” is set to go on boards from 6.00 pm to 8.30 pm at the National Youth Centre auditorium on the 2nd April 2015, graced by the

presence of the eminent musicians as chief guests. The target audience of 1500 will consist of members of

University staff, University alumni, students and their parents.

Yathra 2015 - Where we Stand today

Featured Events> A diverse range of songs, performed by the students, accompanied by our very own orchestra.> Two Instrumental items featuring fusion music.> An a cappella vocal presentation by the University Choir.

The Classical Music Society is a non- profitable organization with funds raised through sponsorships and donations to run its annual events. Our estimate for “Yathra 2015” totals on Rs 1,000,000 which is based upon an optimum choice of solutions to realize each necessity. (An estimated cost breakup is attached herewith)

Thus the success of this venture will rely heavily on building strong commercial partnerships which will assist us in not only obtaining the required items/ services, but also in keeping ticket prices at an affordable rate for the university student.

Joining our Venture

Your company will be able to approach a 1500+ audience consisting of leading professionals and future leaders of the country. Thus the venue will provide an excellent opportunity for you to establish your brand image among an assorted crowd of individuals. You will be presented with avenues to market your brand on printed material, banners, “Yathra” t- shirts etc; providing attractive visual media for advertising. (A detailed scheme is attached herewith)

A university, being the ultimate institute which nurtures young innovators and leaders, is the only organization which you can join with, to directly influence the quality of the country’s next generation of decision makers. With “Yathra” providing a platform for creativity and teamwork, your organization will be seen as positively assisting all students, performers and spectators alike, to broaden their abilities and sharpen their skills.

“Yathra” is a project which aims at enhancing values and building higher standards of professionalism among the student body and the university community as a whole. Therefore your company is provided with an unparalleled opportunity to engage in a choice of CSR that is highly relevant to the present socio- economic context of the country.

Brand Awareness

Participate in enriching the future leaders of the country

Corporate Social Responsibility

Sponsorship Scheme

PLATINUM PARTNERINVESTMENT - Rs.150,000

• Corporate logo will be displayed on Television Advertisements.• Corporate logo will be displayed in the live projected video as well as on a separate screen during the show.• All promotional material will carry the corporate logo including tickets, souvenir, posters, promotional videos, online promotions and hoardings.• Five automated video presentations of maximum 2mins will be displayed prior, or after the event.• Up to six banners will be displayed inside the hall and lobby during the event.• A full color page advertisement in the souvenir will be allocated for the company.• The corporate logo will be displayed on the decorations.• A promotional stall can be put up in the lobby.

BENEFITS

Sponsorship Scheme

GOLD PARTNERINVESTMENT - Rs.100,000

• Corporate logo will be displayed on Television Advertisements.• All promotional material will carry the corporate logo, including tickets, souvenir, posters, promotional videos and hoardings.

• Three automated video presentations of maximum 2mins will be dis played prioror after the event.

• Up to three banners will be displayed inside the hall and lobby during the event.

• A full page advertisement in the souvenir will be allocated for the company.• The corporate logo will be displayed on the hall decorations.

• A promotional stall can be put up in the lobby.

BENEFITS

Sponsorship Scheme

SILVER PARTNERINVESTMENT - Rs.75,000

• All promotional material will carry the corporate logo, including tickets, souvenir, posters, promotional videos and hoardings.

• An automated video presentation of maximum 2mins will be displayed prior, or after the event.

• A banner will be displayed inside the hall or the lobby during the event.

• A full page advertisement in the souvenir will be allocated for the company.

• The corporate logo will be displayed on the hall decorations.

BENEFITS

Sponsorship Scheme

TICKET PARTNERINVESTMENT - Rs.50,000

• The backside of all the tickets will carry the corporate logo.

• A banner will be displayed inside the hall or the lobby during the event.


APPAREL PARTNERINVESTMENT - Rs.30,000

PROMOTIONAL STALLINVESTMENT - Rs.30,000

MULTIMEDIA ADVERTISING INVESTMENT - Rs.15,000

• T-shirts printed will carry the corporate logo on the left sleeve.

• All promotional material will carry the corporate logo, including tickets, souvenir, posters, letterhead and hoardings.


(2 MINS VIDEO)

Contact Details

Chamupathi MendisPresident

Classical Music Society

071 351 1091

Ushan SenarathSecretary


071 643 6515

Pasindu KandanaarachchiJunior Treasurer


075 511 5712

Documents

Yathra 2015 proposal