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Strategies to increase the

footfall in Thai Pavilion&

To reposition Vivanta as a

wedding destinationSUBMITTED BY YS! DUBEY "#U$TY ME%T' P VE%(TVI)Y

*+P,P-..

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Methodolog/

Thai Pavilion

"ield

Visits

Ma0orresta1rants

Interview

s

pen Ended21estions

Sta3s and

g1ests

4+ peopleparticipated

nline

'esearch

Social 5ediaand otherwe6sites

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6o1t ThaiPavilion

It is a 7ne dining Thaic1isine resta1rant8started in 9-*9

lso located in M156aiand ,1rgaon

#apacit/ of :- covers

verage chec; per co1pleis 's< 9.--

=ho dine the 5ost> Millennials and ,en?ers

E@peri5enters

"a5ilies and friends Aforoccasions

"ood enth1siasts

=h/ do ccasions a

cele6ration

Tea5 $1nch

,etawa/ wi

To tr/ o1t n

Thai Pavilion

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!ow do the/ dine>

n open ended s1rve/ was cond1cta5ongst 4+ people< 'es1ltsC

More than - people loo; foronline reviews 6efore going to anew resta1rant

E@perience5atters the 5ost

=hen it co5es to tasting thenew c1isine8 there are twofactors that 5atters 5ostC #ost #larit/

"1rther 'esearch on onlitarget gro1p indicatedC

Search for a resta1ran%a5e8 $ocation8 #1isin

ge gro1p of *FG9+ /e !igh on social 5ed

Prefers food H1alit/ Provides highl/ opi

reviews

ge gro1p 9.G4+ /ears Moderatel/ active o

Prefers service

Thai Pavilion

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Stren

gths

1thentic Thai#1isine

,reat Service

Interactive (itchen

E@cellent pairingof food and wine

E@ha1stive 5en1

Thai Motifs

=ea;

ness

!igh Price

"ood preparationperiod is high

$ac; of social5edia presence

$ac; of ;nowledgeof the e@ha1stiveveg o3erings at

resta1rant

&pport1

nitie s

!igh social 5ediai5pact onMillenials and,en?ers8 when itco5es toresta1rantselection

!igh rating ono5ato and

51ltiple positivereviews

*.G9. increasein Thai "oodprod1cts ini5ported foodsection ins1per5ar;ets

T h r e a t s

S=Tnal/sis

Thai Pavilion

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Main #hallenges

$ac; of online presence

!igh cost

!igh food preparation ti5e

$ac; of fa5iliarit/ with Thai

c1isine

$ac; of ;nowledge of e@ha1stiveVegetarian Thai o3erings

$ac; of awareness of health/6ene7ts of Thai food

Sol1tions

*< Increase awareness of Thai

Participation in Events li;=orld #1isine

Singles networ;s for the professionals

"oodies ,ro1p

9< To 5ini5iJe the cost per 5e

Mini 5eals8 s5all plates85eals

DIY dishes to 6e prepareresta1rant

Thai Pavilion

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To Increase the nline Presence

Shortco5ings

%o ,oogleL orInstagra5 pro7le

Inco5plete o5atopage

%o presence on"ace6oo;8 Instagra5and Twitter

Social MediaMonitoring

,oogle lerts Social Mention !oots1ite Ice'oc;et

"an Page Si5pl/

Meas1red gora

P1lse

Socispen Si5Mea

go

Thai Pavilion

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ther Sol1tions

Boo;G/o1rGMeal

#ele6rations of Thai "estivals

Soo;0ai Events

"ood 7esta for vegetarians

Thai Pavilion

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Methodolog/ Interviews

"ield Visits

Interviews

Interview was perfor5e

4- people

pen Ended Interviews

The interviewees incl1of vario1s hotels visitethe g1ests at those hot

ll the 5a0or co5petitors of Vivanta were covered d1ring thevisits

=eddings

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=eddings in B1siness hotels in!/dera6ad

Name Number of

halls

Capacity of the

largest hall

Number of

in

Vivanta + .-- 9

The Park : F--

Marigold :-- *9

Marriott *- *4-- 99

Novotel :--- 9

Radisson Blu . 4--

=eddings

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Ma0or reasons for the di3erence inn156er of weddingsC

*< #apacit/ of the halls

9< Price points

4< Services o3ered

+< pen space availa6ilit/

.< cc1panc/ of the halls

To reGposition Vivanta adestination8 it is i5portthe t/pe of services o3wedding

=eddings

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=edding The5es

'egional The5es

Thai The5e Beach The5e P16 The5e Street "ood The5e

Men1

Pac;ages

Services3ered

s per the anal/sis pe5ore the options ava

disposal of g1ests8 ththe/ are to choose a plocation