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ELECTIONS 2014-2015

NAME Winona Janelle Tiu YapNICKNAME WinonaPOSITIONRUNNING FOR

Vice President for CreativeCommunications

YEAR & COURSE III BS COMTECHBIRTHDAY 03/03/95CONTACTNUMBER

09173818100

E-MAIL ADDRESS [email protected] QPI 2.83

EXPERIENCE WITH ATENEO ACTMPOSITION &

YEARPROJECT &

DEPARTMENTCONTRIBUTION & RESULTS

AVP for Graphic

and PropsProduction 2014-2015

Creative CommunicationsDepartment

Effectively assessed and deployed the

creative directors to their respectiveprojects.

Creative Director2014 -2015

Camp SMC, CreativeCommunicationsDepartment

Designed the primer for the event

Human ResourcesDeputy 2014 -2015 Human Resources

Department

Helped out during SOMweek (made theprops for the event and was the onewho controlled the lights during theperformance)

3rd YearRepresentative

2014 - 2015

SOM week quiz beeWas 1 of the 4 representatives of ACTM

for the quiz beeVolunteer 2014-2015

NuminaHad the tarpaulins printed and mannedthe registration booth

EXTRA-CURRICULAR ACTIVITIESPOSITION &

YEARORGANIZATION CONTRIBUTION & RESULTS

MEAmore DecorsHead 2014-2015

Management EngineeringAssociation

Handled a team of 5 in creating all thedecorations and interactive pieces forthe event

ME Raffle

Promotions Core2013-2014

Management Engineering

Association

Designed most of the paraphernalia of

the event

GENERAL QUESTIONS

1. Explain briefly (in 250 words or less) the reason behind your intention for running,your accomplishments that make you eligible, and the key elements of your platform.

I intended to run because I just really want members, whether new or old, toexperience ACTM the way I did; that is, to experience the love and support I have. Eventhough I was a shiftee and only joined ACTM during my Junior year, this organization

welcomed me with open arms. It was in this organization where I explored and developed myskills and talents, and where I felt I truly belonged as an invaluable member of a family.



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ELECTIONS 2014-2015

From the moment I joined the ACTM family, I dedicated my time and effort intoeverything I did for the organization. In this year alone, I have been a creative director of theCreative Communications department and a deputy for Human Resources. I was also thebatch representative of the SOM quiz bee contest. Apart from these, I was actively involved inNumina, collaborating with logistics and the creative communications to ensure a smoothevent.

Should I be given the chance to serve as the Vice President for CreativeCommunications, I will improve the department through a three-fold plan: Build, Bond, andBrand.

2. If there is one word to sum up your experience with the organization, what is it andwhy? Rate the dedication you have given to ACTM from 1 to 5, with 1 being thehighest, and give your reason behind the rating.

Loved. ACTM welcomed me with open arms from day one. Since the beginning of my ACTM journey, I have been present in almost all events and tried to help out in various projects, in any way I possibly can. I genuinely believe that anything and everything I do forthis organization is out of the love I feel for its members, and it is one of the ways I can repaythis organization for giving me a home filled with nothing but love and support for one another.

3. If you were a brand, what brand would you be? Why?

Tim Ho Wan may be a new addition to the growing number of Chinese restaurants,but in the short amount of time that it has penetrated the local market, it has created asignificant impact to the Filipino consumer. Similarly, I am one of the newer members in ACTM. This, however did not stop me from climbing up the ladder of ranks in the organization.In half a year alone, I have risen from a volunteer, to a creative director, and am currently the AVP for graphic and props production of the Creative Communications department.

4. What is your clear, consistent, and compelling message to the ACTM Assembly?

“”Rise to greater heights”

PLATFORM

1. Overall Plan for the Organization: What direction do you think the organization, asa whole, should go?

An organization can be likened to a dragon boat rowing team. Each rower symbolizesone department which makes up the organization. In order for the boat to move forward, eachand everyone must exert an equal amount of effort. If only one rower exerts effort, the boatwill move, not towards the direction it was intended to be. Similarly, for an organization tomove forward, to reach greater heights, each and every department must do their part. If

elected, I intend to fulfill part in pushing our boat forward and into the right direction.

As a home organization, the main focus should continue to be on the members andtheir growth. Which is why I believe that we should prioritize the improvement of membershipdevelopment. Training them and giving them the chance to grow to become better versions ofthemselves, while mentoring them to be future leaders of the organization will allow ACTM toflourish as a home organization. More than that, the interdepartmental relationships need tobe strengthened. This is essential in making sure that ACTM stands a united front, rather thanas separate entities with varying outlooks on the organization’s projects and programs.

2. Plan for the Department: What is your plan for the department you are running for?

How will your department be aligned with your overall plan for the organization?



ELECTIONS 2014-2015

Bui ld: The department of Creative Communications is often deemed to be inconsistent andintermittent. To begin with, there seems to be no continued active involvement in theorganization after a project is accomplished. A revision in the deployment system needs to beaddressed. Instead of deploying few creative directors to only one project, all creativedirectors will have a chance to work on various projects, by shuffling roles throughout eachgiven task, with one member acting as a main Creative Director - in charge of conceptualizing

the desired project outputs - while other members perform as sub-Creative Directors, who allwork hand-in-hand to execute the selected project look.

Bond: In the efforts of strengthening the relationships between Creative Communicationsmembers, I intend to create avenues for bonding. Through the initiatives to keep todepartments close, collaborating with people of different work styles and approaches will gomore smoothly once they have gotten to know each other on a more personal level.Interdepartmental bonding is a top priority, as it will not only form relationships, but will alsofurther strengthen the projects and initiatives of each department, thereby strengthening theorganization as a whole.

Brand: To ensure consistency in every project, the main Creative Director of each event mustcreate a kit containing the details of the desired appearance of the project, such as the

specified font, colors, elements, photos, etc. ACTM should also have a unified look, asignature if you will, which will allow us to be identified by other organizations. ACTM can beestablished as a brand through utilizing an account or website that will contain all the projectsand outputs the organization, which in return can help the external relations and corporaterelations department create connections with clients and sponsors.

3. Specific Strategies: What specific strategies do you propose to implement youroverall plan?

Redefining the roles and responsibilities of the Vice President and Associate Vice Presidentof the Creative Communications department:

This year, there seems to be an overlap between the roles and responsibilitiesbetween the two. There needs to be a clear distinction between the duties of a VP and theduties of an AVP. The Vice President for Creative Communications should be in charge ofhandling interdepartmental efforts while overseeing the output and performance of thecreative directors. The Associate Vice President on the other hand, must assess and deploythe creative directors to their respective projects.

Revised deployment system and procedure for creative directors:By assigning a Main Creative director and Sub-Creative directors per project,

consistency in the outputs will be assured. I want each and every creative director toexperience each role at least one. The Main Creative director will be in charge of producing akit of a certain project, which should contain creative instructions on how to go about thedesired output. The sub-creative directors will be the ones making the necessary output,

using the kit provided as a guide. This procedure will be further discussed in detail during thefirst General Assembly of the department and will be sent to their respective e-mails as well.

Implementat ion of proper assessment during the start of the school year:This year, an appropriate assessment and deployment of the creative directors were

not done on time. I want to be able to get this done during the start of the first semester sothat the the correct pairing of creative director and project can happen.

Strengthening Relat ionships among CC members: The Creative Communications Department will organize more bonding sessions,

allowing for further growth of the members. Attending events, such as Graphica manila, andcreating classroom events, such as learning session on creating portfolios, will strengthen thebond between the Creative communications core and will make them more comfortable in

critiquing each other’s work.



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ELECTIONS 2014-2015

CC department ‘s effort for ACTM bonding and grow th : The Creative Communications department will be creating classroom sessions, which

all members of the organization can attend. This will provide members with the opportunity toform long-lasting relationships with their peers. Along with this bonding experience, arelearning sessions, wherein ACTM members can pick up a few interesting tips and tricks onKeynote, PowerPoint, and the like.

QUESTIONS ON LEADERSHIP

1. In 5 sentences or less, describe your idea of leadership in the context of theorganization.

A leader isn’t just a manager or a boss who takes charge. A true leader sets a pathand has a clear vision for the whole organization under her. She guides her peers into theright direction, while allowing them to grow as individuals. A leader is someone who inspiresthe lives of those around her, who embodies the values and morals of a true blue-blooded

Atenean and sets an example for those around her, encouraging and uplifting others to be thebest version of themselves.

2. What motivates you?

As a leader, I am motivated most by my peers. I feel incredibly encouraged when Isee that the members are learning and growing under your mentorship. It lifts my spiritsknowing that I am making a difference, albeit not a monumental change, but a changenonetheless, in someone’s, even just one person’s life.

3. Define your leadership style. Give a concrete example on how your leadership stylehad significantly influenced the outcome of a situation.

I am a very organized person. When working with others, I create timelines and setdeadlines, so as to ensure that each member is well aware of his/her responsibilities andduties. My experiences as AVP for Creative Communications have honed my leadership stylefor the better. The very role entails overseeing numerous creative directors being deployed totheir respective projects. From the moment a project is undertaken, creative directors aregiven instructions and their tasks, and afterwards are left on their own to execute theenvisioned image of the project. Each and every member of the Creative Communicationsdepartment has his/her own eye for art and style towards accomplishing given tasks. As muchas possible, I give my peers the freedom to work at their own pace and with their own style,so long as they meet the requirements and deadlines. I guide them with my comments andsuggestions regarding the projected image, and only intervene when they are straying awayfrom the central idea of the output. Through this approach, I believe that the creative directors

are able to think on their own, learn from their mistakes, and ultimately, grow as an individual.

4. List as least 3 of your strengths and 3 weaknesses as a leader. Provide ways on howyou plan to leverage on and overcome them. What can your colleagues do toaddress your weaknesses?

Strengths Weaknesses

Not afraid to give and take criticism

Flexible and open-minded Strong work ethic

Committed to excellence

Lacking experience

Perfectionist Extremely dynamic



ELECTIONS 2014-2015

I know I’m not a perfect candidate for the position of Vice President for CreativeCommunications. But I understand the roles and responsibilities that this job entails, and Ithink I am more than capable of handling the position. As far as my lack of experience isconcerned, my colleagues need not fret, as I am a quick learner and am more than able toadapt to the position handed to me.

As a perfectionist, I have a tendency to not rest until I get the job done. Once I havean idea, I work endlessly to see to it that my thoughts are well presented. My peers can usethis to their advantage, as my eye for detail, combined with my work ethics, will allow thedepartment to have exceptional output.

As an outgoing and enthusiastic individual, I have always had the desire to participatein any and every activity, in fear of missing out on an opportunity. I often take on too manytasks at a time, overfilling my cup. If elected VP for Creative Communications, I know that Iwill have a huge responsibility before me, a job which entails overseeing the countless projects involved in my department. My peers can be assured that I will never neglect myduties, and if/when I participate in any other activity, my first and foremost priority will alwaysbe the Creative Communications department.

5. How will you manage your personal resources (i.e. time and money) in relation to the

organization if you are elected?With the many projects and fundraisers ACTM has, there is no doubt that at some

point, money has to be shelled out. If elected as part of the executive board of theorganization, the other members can expect an unwavering commitment and support on my part. If the organization was in dire need of money, and there was no other way to raise funds,I would be more than willing to chip in the expenses, so that the project may push through. Iunderstand that being a part of the executive board means that you must be willing tosacrifice, be it your time or sleep, all for the love of ACTM. There will be instances where Imight have to miss sleep, social events, family gatherings; but all that will be worthwhile forthe success of the organization and the happiness of its members.

6. Recount a time where you had to make an important decision within a limited amount

of time. Provide the situation, your action, and the results

Protocols and proper procedures of ACTM were not being followed by a certain project.The members involved in this project, who instead of consulting with each department,formed their own creative team for Christmas Fair. As AVP of graphic and props production,it was my job to deploy creative directors to different projects. But because the project wasworking independently, the people I deployed to that specific project were now idle. Sincethe project was fast approaching, I met up with the individuals who formed their own teamand integrated my creative directors with them, supervising and controlling the situation. Inthe end, all the promotional materials were accomplished on time, which in my opinion wereone of the best posters ACTM had seen this year.

7. Give a concrete situation where you spotted an opportunity and acted upon it.

Provide the situation, your action, and the results.

As a creative director, I witnessed the problems of the department firsthand - the problem being that there was no initiative among the members. So when the position for theCreative Communications department’s Associate Vice President for Graphic and Props production became vacant mid year, I immediately took the opportunity to apply because Igenuinely believed I could be of great help to the department. I got accepted. Now, I, alongwith my Vice President, have successfully assessed and deployed the creative directors totheir respective projects and have also ensured that the outputs are at par with theorgani zation’s aspirations towards excellency.

QUESTIONS ABOUT ACTM

1. Use one word to sum up ACTM this academic year. Explanations are not needed.



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ELECTIONS 2014-2015

Active

2. What significant issues did ACTM encounter this academic year? What do youpropose to resolve these issues?

The lack of communication among individuals of the various departments and positions, led to miscommunications and complications, which could have been avoidedaltogether had there been an avenue for discussion. Hence, my proposition to strengtheninterdepartmental relations by bonding the members of the organization. Through opendiscourse, such drawbacks may be dodged and projects can swimmingly and effortlessly goaccording to plan.

3. Comprehensively discuss the performance of the department and incumbent officerof the position you are aspiring for.

It was a difficult start for the Creative Communications department. Therewas a change in officers during mid year, which caused a pause in all activities. The leaders

were not able to assess and deploy all of the creative directors during the start of thesemester - leading to all creative output being produced by only a handful of people. Therewas also no first General Assembly, which meant that all the creative directors were notaware of what the procedures and protocols of the department were. Creative directors werenot being utilized, and everyone in the department was idle. Thankfully, things started to pickup during the second semester when new officers were put into their positions. A quickassessment was done before the creative directors were deployed to the projects where theywere deemed fit.

Despite being Vice President for Creative Communications for only half a year, Mr.Ramon Lopez has made significant changes in the department. The CreativeCommunications started the second semester with a GA, discussing the new procedures tobe implemented in every project. A quick assessment was also accomplished to ensure thatthe correct pairing of creative director to project was carried out.

4. If elected, what legacy will you aim for your department to leave? How does thislegacy connect to the status of the department the previous year, the plan you havefor it if in the next academic year, and the vision you have for it in the future?

A system that will hone the next leaders. This is the legacy I want to leave becauseI’ve noticed that the Creative Communications department’s goals are only created to last ayear. I want an effective system that will be easy to adhere to, which can be carried out by thefuture leaders. More importantly, members should not only be trained to effectively performtheir tasks, but also trained to become leaders, to become prospective representatives of theCreative Communications department.

5. Evaluate ACTM as a home organization for Communications TechnologyManagement majors.

In my experience, ACTM gives out the qualities I look for in a home organization. It isa community that is very welcoming and allows for equal opportunities for everyone todiscover their passions and talents. But more importantly, it is composed of an extraordinarynumber of individuals, who together embody the true blue Atenean, one that is competent,committed, and compassionate

6. How was the core competency, Integrated Marketing Communications, manifested inthe organization? If elected, how will you improve on this in the next academic year?

The projects are structured through IMC, by beginning with a strategic plan beforeanything else. e. This plan is then executed through the program, marketing materials, etc., tobe produced by the department in charge. This ensures that there is a solid brand and that all



ELECTIONS 2014-2015

the outputs are consistent. By strengthening the interdepartmental bond, there is a steadycommunication allowing for a more effective implementation of the strategic plan.

7. As a home organization for Communications Technology Management withIntegrated Marketing Communications as its core competency, discuss your

proposed branding for ACTM in the next academic year. If you were to create a newtagline for ACTM, what would it be?

Branding ACTM as an organization that encourages growth and discovery - is thewhat a home organization should be.

I view this organization all working together towards one goal. Similar to a rocketlaunch, proposed projects are being handled by all the various sectors of the organization. Itis essential for the rocket to launch, and in order to do so, all the departments mustharmoniously work together.

Thus, in achieving this, ACTM can “Rise to greater heights.”

8. With your proposed brand for ACTM, how will you market the organization within andoutside the Ateneo community? What are the key projects and efforts for itsdevelopment? How will each department come into play?

ACTM needs to be marketed as a strong home organization with one goal and onevision in mind. Together, all the departments can work towards excellence in every project.Through the quality of our projects, the organization aims to reach greater heights in any andall activities.

Through this branding, we can show the Ateneo community that ACTM is capable ofdoing more and being more. With that said, we must ensure that the projects and events wecreate are at par with the Atenean standards. We must reach out to our very own membersand make them understand that ACTM, your home organization, can only flourish and growwith the help of every individual working harmoniously. Because with your help, ACTM can

rise to greater heights.

9. What is the value of ACTM to Communications Technology Management major? Doyou believe it should be this way? Why or why not?

A family is what makes a home. For us Communications Technology majors, ACTMis seen as a home organization because it is not only an avenue for discovery and growth, butalso a place where members feel comfortable, safe, and supported enough to barethemselves and share their experiences, and to form life-long bonds with others.

10. What is the value of ACTM to the Ateneo community? Do you believe it should bethis way? Why or why not?

I think the Ateneo community sees ACTM as the home organization ofCommunication Technology Management majors, rather than as the premier IMCorganization. I believe that ACTM should be seen as the home organization of CTM majorswith IMC as their core; IMC being the foundation of all the projects is what makes ACTMunique.

11. If elected, what ways can your new administration move beyond ideas? Be specific.

Ideas without execution are futile. Should I be elected, I vow to implement my plans,which I think will help the department, and as a result, the organization itself become more

efficient and effective. The new system will not only make the lives of creative directorseasier, but will also give them an avenue to hone their skills and potentials in becoming future



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ELECTIONS 2014-2015

leaders

The following questions will only be answered by aspiring Top 4 officers: President,Executive Vice President, Vice President for Information Management, and VicePresident for Finance:

12. What was the most and least valuable project this academic year for you? Why?

13. If you have the option to remove 2 projects, what are those projects? What is yourbasis for choosing? What projects will you propose in their place?

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