Yamaha News,ENG,No.6,2004,11月,11月,Let the Power … · Congress,ITS World Congress,Zoom In,New NOUVO debuts with a sharp new look and a ride to match,Valentino Rossi ,NOUVO YAMAHA

Yamaha News,ENG,No.6,2004,11月,11月,Let the Power Be With You,Generator,Up Front,Building on Yamaha's core technologies, generators for today and tomorrow,Yamaha Motor Taizhou O.P.E. Co., Ltd.,Toshi Oikawa,ET1250,The Challenge to build a lighter inverter generator,Naoto Mazuka,EF2800iSE,The ABCs of Generators,Toru Sugimoto,EF900iS,In search of a completely new design,Kiyomi Namai,The outlook in the conventional model category,Jiro Miyasaka,Mitsuo Fukaya,Atsushi Endo,International Focus - Serial 46,Aiming to be No. 1 in customer support,Corporate,Motodynamics S.A.,Ulysses Kyriacopoulos,Greece,Kifissia,Leading the Greek market,Customer support makes the difference,Strengthening the dealer network,Looking to the future,Racing Express,Rossi Grabs 2004 MotoGP title with the YZR-M1!,Racing,MotoGP,Valentino Rossi,YZR-M1,Everts and YZ450FM win consecutive MX1 titles,MX1,Yamaha L&M Motocross Team,Stefan Everts,YZ450FM,World Topics,2004 Intermot show boosts Yamaha brand image in Europe,Motorcycle,Intermot,Yamaha Motor Deutschland GmbH,Germany,Munich,Yamaha Motor Europe N.V.,Yamaha Motor Distribution B.V.,Yamaha Offroad Days 2004,Offroad Days 2004,Fabian Bauersachs,Oschersleben,David Saalfeld,Uwe Naumann,René Großmann,August 11th is Yamaha R-Fun-Day,Hostettler AG,Switzerland,Anneau du Rhin circuit,Stars shine at 6th annual Yamaha Star Days Rally,Yamaha Star Days Rally,Star Touring and Riding Association,U.S.A.,Yamaha Motor Corp., U.S.A. ,First single-maker motor show draws 16,000 weekend visitors,Hong Leong Yamaha Distributors Sdn. Bhd.,Malaysia,Latest Yamaha technologies highlighted at Jakarta Motor Show,Jakarta Motor Show,Yamaha Motor Indonesia,INFINEON-Z,Indonesia,Star Appreciation Days, Canadian style,Yamaha Motor Canada Ltd.,Roy Kojima,Royal Star,Canada,Scandinavian Yamaha Bike Meet great success!,Yamaha Motor Scandinavia AB,Road Star Warrior,Sweden,Yamaha Custom Club Sweden,A new work shop to fill customer needs,Canella S.A.,Guatemala,Team Yamahaʼs Omori first foreign Bassmaster champ,Marine,2004 Bassmaster Classic,Takahiro Omori,VMAX200,YMG delivers a first with FJR1300A police bikes,FJR1300A,Yamaha-Yamarin Fosi Racing Team gains fourth world title,Yamaha-Yamarin Fosi Racing Team,Finland,Yamaha Motor Town opens in Taipei as communication base,Yamaha Motor Taiwan Co., Ltd.,Taiwan,The Yamahas for 2005: Riding is Believing,ATV/SSV,Yamaha Canada for 2005,Outboard mechanics trained in AOTS program,Outboard Motor,Association for Overseas Technical Scholarship,Jamaica,YAMAJA ENGINES LTD.,Rider tours Middle East with peace message on a XTZ 125E,Rodrigo Fiúza,XTZ 125E,Brazil,Canadian Ambassador Visits YMC,Robert G. Wright,Japan,Communication Plaza,Louis M. Gaetan,Hiroyuki Kunitake,New Yamaha motocross team supports junior competition riders,Yamaha Motor de Mexico, S.A. de C.V.,Mexico,Yamaha outboards power successful Optimist Class World Championship,2004 World Championship Regatta,Almacenes Juan Eljuri Cia. Ltda.,Wei Ni,Ecuador,CCS touches the hearts of fishermen in work and play,CCS (Customer and Community Satisfaction) program,Angkasa Mesin,Aichi,What's New,Yamaha Exhibits at ITS World Congress,ITS World Congress,Zoom In,New NOUVO debuts with a sharp new look and a ride to match,Valentino Rossi ,NOUVO

YAMAHA MOTOR CO., LTD.NOVEMBER 1, 2004 ENGLISH

No.6BIMONTHLY

Let the Power Be With You Used and loved worldwide, Yamaha generators have won areputation for reliable electric power that doesn’t quit. Now the next-generation models have raised the bar for quality,compactness and quietness.

2 YAMAHA NEWS NOVEMBER 1, 2004

UP FRONT

The Challenge to build a lighterinverter generatorInverter type generators are productsthat produce the same type of qualityelectric current with consistent wave-length supplied to households over pub-lic electricity grids. That means thesegenerators can be used for poweringtoday’s sophisticated electric applianceswith microcomputer control systems.Today, Yamaha offers a lineup of threeinverter generator models, starting withthe EF2800i (N. American model)introduced in 2000 and followed by the

1 kVA model EF1000iS andthe 3 kVA model EF3000iSEwith their noise-reductionfeatures and revolutionarydesign. The EF2800i debuted as theworld’s first 2 kVA class opentype generator with an invert-er function. Besides the quali-ty current it supplies, thismodel has also won populari-ty for its light weight, takingthe 45 kg of equivalent mod-els down to a light 30 kg.

According to Mr. Toshi Oikawa, theproduct planning representative whoworked on the EF2800i project: “At thetime there werealready a few low-noise inverter gen-erators on the mar-ket from the othermakers but becausethey were so heavy,they weren’t reallypopular. We decidedwe would try tobuild the next-gener-ation generator byfirst going aroundthe market andgathering infor-mation about whatthe customers reallywanted.” Mr. Oikawa adds: “What

BBuuiillddiinngg oonn YYaammaahhaa’’ss ccoorree ffoorr ttooddaayy aanndd ttoommoorrrroowwThe first Yamaha generator, the ET1250, was marketed in June of1973. Three decades later, Yamaha generators are being used bypeople in more than 80 countries around the world. In output, theYamaha lineup today ranges from 1 kVA to 26 kVA, while theirengine types include nine different 4-stokes, two 2-strokes and fourdiesel-burning types. With specs tailored to the needs of each mar-ket, these models are now supplied in some 120 variations world-wide. In this issue of Yamaha News we look at the state-of-the-arttechnologies in Yamaha’s flagship inverter models and talk to thepeople in YMC’s Power Products Operations about the Yamahagenerators of today and what makes them unique.

Toshi Oikawa, Chief ofthe Product PlanningGroup“What makes Yamahaunique is the fact that wedevelop engines especiallyfor our generators and all themajor components are man-ufactured within the compa-ny. This is the reason for theirhigh quality.”

Naoto Mazuka, Engineering“With our inverter models thechallenge was to find whereto make the designs lighter.The adoption of an electronicgovernor was one of the ele-ments that helped reduceweight.”

Toru Sugimoto, Overseas Marketing“Yamaha generators areunique because of the factthat we make our own alter-nators within Yamaha. Thatenables us to get the bestmatching between ourengines and alternators.”

EF2800iSE

Yamaha generators serve as portable power sources at many construction sites

YAMAHA NEWS NOVEMBER 1, 2004 3

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we found by talking to workers whoused generators at construction sites inJapan and other places was that theywanted generators with a weight lightenough for one man to carry. What’smore, many of the workers at construc-tion sites today are older men. So, wedecided to make lightness and compact-ness our main development aims, andwe set about to build an open type witha target weight of under 30 kg.

The development project became aprocess of finding every possible wayto reduce product weight. Besidesdesigning a new light frame, a numberof advanced technologies and uniqueYamaha know-how were broughttogether in the design of this model,including an exclusive generatingmechanism called a multi-polar alter-nator, a single cooling fan system toserve both the engine and the generat-

ing unit and new Yamaha advance-ments in inverter technology. Everycomponent was examined to find pos-sible weight reductions of even onegram. But these weight reductionefforts also produced some unexpectedproblems. Says Mr. Naoto Mazuka, “With theearly prototypes the body was light-ened so much that when it was run thevibration would actually cause thegenerator to start moving around. Inthe end we solved this problem byimproving the engine mount systemand revising the balance, and we alsofound it best to actually add a fewhundred more grams of weight thanthe initial prototypes.”

This development project eventuallygave birth to a new product that com-bined light weight and compact designwith high-quality electric current, high

The Inverter GeneratorThis is a generator that produces an electric cur-rent with consistent waveform free of the smalldips and bumps found in the waveform of lowerquality electrical current. This is done by convert-ing the initially generated AC current once into DCcurrent and then using a controller to convert itback to AC current. Yamaha’s inverter generatorsuse a Yamaha-exclusive pulse width modulation(PWM) method to create high-quality electricalcurrent.

The ABCs of Generators

power, good fuel economy and envi-ronment-friendly performance. Andthe response from the customers wasgood. “In Japan, the high-quality ofthe electricity supplied by this modelwas especially appreciated. And, forcustomers who were using an inverterunit that they had bought separately asan attachable option, having a genera-tor with a built-in inverter unit as stan-dard equipment was both more assur-ing and less expensive,” says the Mar-keting representative involved, Mr.Toru Sugimoto. “Meanwhile, in theUS market where customers oftencarry generators in their camping cars,the lightness and quietness of thismodel were particularly well received.Of course, it was also popular at con-struction sites in the US as well,” Mr.Sugimoto adds. In fact, 70% of theYamaha generators sold in the UStoday are inverter types.

Sine WaveWhen viewed on the monitor of an electricityevaluator, the electricity supplied through ourpublic utility systems create clean, even waveswith consistent wave height, and if the inconsis-tencies in the waves remain within a range of 5%,it is considered high-quality “sine wave” electrici-ty. Yamaha inverter generators produce sinewave electricity with a rate of discrepancy of lessthan 2.5%. This makes it suitable for use withappliances containing microcomputer control sys-tems.

Open type generatorWith this type of generator the generator unit is mount-ed inside a simple steel pipe framework with no particu-lar noise-reducing structural parts.

MZ SeriesThis is the Yamaha series of generator-specific engineslaunched in 1994 and now firmly established in the multi-purpose engine market. It includes the MZ85, MZ125,MZ175, MZ250, MZ300 and the MZ360. They all featurean OHV engine format. Besides generators, these enginesare also used in other products like Yamaha golf cars.

In search of a completely newdesignYamaha’s second and third inverter gen-erator models, the EF1000iS andEF3000iSE, added yet another elementto the lightness, compactness and high-quality of the EF2800i: a completelynew body design. “In the past we gavepriority to practical functionality. Butwith the new models we wanted to offerthe kind of attractive design that wouldmake people want to take the generatoralong for leisure uses like camping. Ofcorse, we made it a point to take the per-spective of the user and design the prod-uct to be both pleasing and easy to use.So, we ended up adding a lot of ele-ments that weren’t in the original prod-uct concept,” says Mr. Kiyomi Namaiof Marketing. “With previous models it was enoughjust to fit the generator within a straight-lined frame. But with the new low-noisetype it was necessary to fit the generatorfunction into a rounded, smoother bodyin ways that also improved ease of useand environmental performance. It was

UP FRONT


a process of trial and error toresolve a number of conflict-ing needs. For example,giving priority toexhaust performancewould make thecooling functionsuffer, whileincreasing noise-proofing invari-ably adds weightas well,” says Mr.Jiro Miyasaka ofProduct Planning.

The EF3000iSE wasborn of these trial-and-error efforts andthe end product was amodel that achieved a quiet-runningdesign, was lightweight and compactand had four casters integrated into thedesign. Performance-wise it achievedgood fuel economy, high-quality elec-tricity output, a control panel bringingtogether all the controls on one paneland environmental performance goodenough to clear some of the world’smost stringent emissions standards, theUSA’s EPA Phase II and CARB Tier IIregulations, and all this in a sophisticat-ed new body design.

We talked to some of the developmentengineers to find out what Yamaha tech-nologies were key to the success ofthese models. “Our inverter technologyresearch began two years before theproduct development projects. Therewas some trial and error involved here

too, because this was the first time thatYamaha was tackling the basic prob-lems of what kind of waveform to cre-ate and developing the software to con-trol the waveform. We did a lot ofresearch and development to get just theright balance in the control function,”explains Mr. Mitsuo Fukaya of Engi-neering. He goes on to add that, “Our groupcompany SOQI (*1) has more than 20years of achievement and know-how inalternator development. And anothergroup company, Moric (*2) has awealth of experience in the develop-ment of alternators for Yamaha scooters.By bringing together all these techno-logical resources, we were able to builda high-quality unit consisting almostentirely of Yamaha-made parts for theperformance-related components.”

There are plenty of so-called“generators” on the worldmarkets that are made bysimply hooking up existingmultipurpose engines withavailable production generat-ing units. But Mr. Atsushi Endo ofMarketing has this to sayabout the unique character ofYamaha generators: “Whattruly sets Yamaha generatorsapart from the competition isthe fact that these are notproducts that are simplypieced together from existing

Jiro Miyasaka, Product Planning“The EF2800i was originallya product we planned for theJapanese market, but it alsobecame popular in othermarkets like the US becauseof its light weight.”

Mitsuo Fukaya, Engineering“The key was what form ofelectricity the inverter couldbe made to produce. Wedeveloped the inverter per-formance with technologyfed back from various Yama-ha fields.”

Atsushi Endo, Marketing“The EF3000iSE features itsown unique power boostfunction. This exclusive tech-nology enables the generatorto cope with suddendemands for high voltage,like when an air conditionerstarts up.”

Kiyomi Namai, Domestic Marketing“In our Power ProductsOperations we have our ownquality control system namedTQAS under which our Man-ufacturing, Sales and Tech-nology departments all worktogether in the product cre-ation process.

EF900iS

Sturdy built-on casters on the EF2800iES make for easy moving


parts but ones where almost all the per-formance-related components, from theengines to the alternators, are complete-ly designed and manufactured withinYamaha Motor. In terms of the productassembly as well, we have at SOQI anintegrated manufacturing system thatincludes everything from press moldproduction to the pressing operation,welding, painting and assembly.” Thisintegrated design, engineering and man-ufacturing system is surely one of themajor strengths of Yamaha generators.

The outlook in the conventionalmodel categoryMeanwhile, Yamaha also boasts long-time sellers in the so-called convention-al model category of standard genera-tors that don’t require inverter functions.Today, some 70% of the generatorsleaving the factory for the Japanesemarket are of this conventional type,and of Yamaha’s shipments to all mar-kets, 60% are conventional types. The engineers and product planners inYMC’s Power Products Operations takea comprehensive view in the design and

development of generators. To developthe kind of reliable, easy to use productsthe customers have come expect fromYamaha, they combine engines special-ly designed for generator use withengine rpm-control governors designedfor optimum accuracy and function inresponse to changes in the requiredelectrical current. They design mufflersfor effective noise reduction, specialframes for optimum use of space andgenerating units for optimum compati-bility with the chosen engines. It is thiscombination of factors that have givenYamaha generators the outstanding reli-ability that customers trust.

Now it is Yamaha operations in Chinathat will carry on this tradition of qualityfor a considerable part of the next gen-eration of the conventional model gen-erators. In order to ensure that Yamahacan continue to supply competitive gen-erators to the markets, SOQI establishedthe joint venture company Fuzhou Ziax-in SOQI Power Products Co., Ltd. inChina’s Fujian Province in 2004. FromJanuary of the same year-generator pro-duction has already begun here underthe traditional Yamaha method of inte-grated manufacturing including all stepsfrom press mold production to thepressing operation, welding, paintingand assembly. The plan for the first yearis to produce some 50,000 units of fivevariations of three basic models, a 2-stroke model and two 4-stroke modelsof 1 kVA and 2 kVA.

Furthermore, another Chinese joint ven-ture company, Yamaha Motor TaizhouO.P.E. Co., Ltd. (YMTO) as recentlycelebrated the start of operations in Julyof the multipurpose engines that are theheart of a generator. This company isnow producing the MZ175 engine. Overthe next two years, all production ofYamaha MZ series engines will be shift-ed to China. With this move, the MZ engines born inJapan will have crossed the east ChinaSea to a new production base in Chinafrom where plans call for them eventu-ally to be shipped also to the USA.There they will be mounted in Yamahaproducts like golf cars. In this way wewill see a global spread of Yamahaengineering DNA.

“We are constantly communicating withthe overseas parts vendors. We discusswith them the important function eachpart plays in the finished product. Thisunderstanding leads to stronger motiva-tion that in turn ensures higher qualitycontrol and stability of parts supply. It isthe same thing with the assembly line inthe factory. Solid and ongoing commu-nication is essential to maintaining thepurity of this Yamaha DNA,” says Mr.Oikawa. In these ways, Yamaha generators arenow evolving along two axes, techno-logical advancement in our invertermodels and increased market competi-tiveness for our conventional models.

The EF900iS is built light and with a convenient handle to makeit easy for one person to carry

*1: SOQI Inc. is a Yamaha Motor group company that manufactures Yamaha brand ATVs, golf cars, generators, multi-purpose engines and more. *2: Moric Co., Ltd. is a Yamaha Motor group company that develops, manufactures and sells electrical/electronic com-ponents for Yamaha brand motorcycles, snowmobiles, golf cars, multipurpose engines, etc.


INTERNATIONAL FOCUSLocation: 14km National Road

Athens-Lamia, KifissiaChairman: Ulysses KyriacopoulosEmployees: 102

Leading the Greek marketYamaha products were first introducedin Greece by the company “EliopoulosBros S.A.” in 1969. Eventually “Yama-ha Motor Hellas” was established as anautonomous company in 1992, andchanged its name to “MotodynamicsS.A.” in 2001 in preparation for listingon the Parallel Market of the AthensStock Exchange, which is now inprocess.Today Motodynamics S.A. is a vibrantcompany that achieved a growth in salesof over 5% year-on-year for 2003, a factthat also reflects the positive trend inconsumer goods in the Greek market.The value-based market share of Moto-dynamics S.A. remains outstanding forboth motorcycles and marine products.The total Greek market for two-wheelersincreased by 6% in 2003, following adecrease of 16% in 2002. This positivetrend is attributed to further fostering ofmotorcycle culture in Greece. Motody-namics’ market share increased from18.6% in 2002 to 19.1% in 2003 for ourcombined YAMAHA and MBK brands. In the marine market the increasingdemand for the latest four-stroke out-

boards and the positive trend inthe low and mid-class horsepow-er categories led to an overallgrowth of 10% compared to2002. Motodynamics S.A.remains the indisputable marinemarket leader with a share of29.2%. The demand for personalwatercraft (PWCs) from rentaloperations with their fleet renew-al needs, contributed to a signifi-cant increase in our YamahaWaveRunner sales in 2003. Meanwhile, ourcombined salesof parts, lubri-cants and acces-sories increasedby 9% in 2003and represents18% of the totalcompany rev-enue.

Customer support makes thedifferenceCustomer support remains one of Moto-dynamics’ major competitive advan-tages. The high quality of the technicalservices we supply through a dedicatednetwork of authorized workshops spreadall over Greece, and the constantenhancement of the product lines andinnovative services we offer, have estab-lished Motodynamics S.A. as one of theleading companies in the perception ofthe end-consumers.Through our “Yamaha System” the cus-tomers enjoy the privileges of the mostcomplete “services package” available,including flexible financing both fortwo-wheelers and marine products,insurance covering not only civil liabili-ty but also theft and fire risks, and exten-sions of the factory warranty at anattractive fee. In 2003, we also estab-lished “Motodynamics Insurance Bro-kers S.A.” as a subsidiary of the compa-ny to enhance the “Yamaha System,”which offers road assistance as well.

Among the main advantagesof our “Yamaha System” isthat the customer is able tobuy insurance coverage atthe time and place of vehi-cle purchase, without wast-ing additional time. OurAuthorized Dealers havebeen trained to be able to

provide quality information equivalentto that offered by professional insuranceagents.The company is now in the final stagesof the planning and implementation of atotal customer relations managementsystem. The objectives of this system areboosting ourcapabilities indifferentiatingc u s t o m e rgroups, the ear-liest possibleidentif icat ionand satisfactionof customerneeds and theutilization of anextended cus-tomer base toe f f e c t i v e l ymake supple-mentary salesthrough focused initiatives. The finalaim is building strong, long-lastingbonds with our customers.

SERIAL 46

Motodynamics S.A. Aiming to be No. 1 in

Motodynamics personnel

2003 Athens Annual Marine Show

Thessaloniki, April 2003

A visitor-participation game at the Yamahabooth at the Athens Motor Show

Introduction of the new XT660X at the MotorShow in Athens, March 2004

own personnel. Constant training in newtechniques and methods, group insur-ance, a special pension plan and a profit-sharing system are among the advan-tages that the personnel of Motodynam-ics enjoy. And, we strive to maintain awork environment that fosters mutualtrust and respect. The latest “employeesatisfaction survey” carried out byRESEARCH INTERNATIONALshowed that Motodynamics is a people-focused company where employees atall levels have confidence in the man-agement and show a high degree of sat-isfaction. Among the most importantmessages were employee perceptionsthat the company ascribes great signifi-

cance to customerservice and to thequality of servicesprovided.This report is fromMarilena Dogani,Public RelationsManager, Motody-namics S.A.

Strengthening the dealer net-work The products and ser-vices provided byM o t o d y n a m i c sS.A. reach theend consumerthrough 160points of sales,enforced by 115authorized work-shops for two-wheelersand marine products,and through six “pilot outlets” rundirectly by Motodynamics. The qualityof the services provided to the end con-sumer is one of the most important fac-tors that differentiates Motodynamicsfrom its competitors. Having secured ISO 9001:2000 certifica-tion for our head office in 2002, Motody-namics conducted inspections to enablecertification for our Dealers under theISO 9001:2000 standard. This programsucceeded in raising compliance level to70% of our entire two-wheeler andmarine dealer network. We are makingsure that all our retail outlets comply tothe ISO 9001:2000 standards.Motodynamics also focuses on support-ing the dealer network. In 2003, we orga-nized a program that gave customers theopportunity to test-ride a large number oftwo-wheelers through a “caravan” of

motorcycles visiting dealerships allover Greece according to a set

schedule announced to the pub-lic. In comparison to pastpractices, by which everyAuthorized Dealer selectedtest ride models based on their

own judgment, this new pro-gram was centrally organized to

cover a larger time period and reachthe maximum number of locations.

Looking to the futureIn 2003, Motodynamics S.A. signed twovery important agreements to becomethe exclusive distributor of the famousSwedish shock absorber brand,OHLINS, and the Italian exhaust systembrand, TERMIGNONI, in Greece. Thus,we offer the most complete range ofmain and supplemen-tary product lineswith genuine Yama-ha parts and acces-sories, as well asaccessories from sev-eral other brands andthe YAMALUBElubricants.At the same time weare focusing on thesatisfaction of our

Greece

Historical sites: The Acropolis is one of themost famous ancient monuments in the world,towering over the Greek capital. The word"acropolis" means city by the edge, and thereare actually many acropolises all overGreece. The ruins of Apollo's temple at Del-phi, 178 kilometres northwest of Athens, arelocated in one of the most breathtaking moun-tain settings in Greece. Meteora in the north-western corner of Thessaly creates a bigimpression on visitors with its medievalmonasteries that perch impossibly on shaftsof cylindrical rock.


■ Capital city: Athens ■ Area: 131,940 sq km■ Population: 10,939,605 according to the most

recent census of 2001customer supportInteresting Events/Festivals:The ATHENS 2004 OlympicGames were a grand celebrationin which the Games returned toGreece, the country where theywere originally born and the citywhere they were revived in 1896. In vogue in Greece: Pin collect-ing is a great new craze inGreece, with an increasing num-ber of devoted fans whoexchanged hundreds of thou-sands during the OlympicGames.

Favorite typical dishes: Moussaka is acasserole that layers ground beef or lambwith fried eggplant and douses them bothwith fatty béchamel sauce (butter, milk, andegg yolks).

At the YZF-R1 test-ride event

Parts warehouse

The Acropolis by night

The Athens Olympic Opening Ceremony

EXPRESSRA

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GEXPRESS

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In the 15th round of the world motocrosschampionships held in Northern Ireland onSeptember 11, Stefan Everts of theYamaha L&M Motocross Team raced hisYZ450FM to a 2nd place finish in heat 1,

and a win in heat 2, to clinch the 2004world title in the MX1 class. For Everts,this marked an incredible eighth worldmotocross title and his 4th consecutivetitle since coming to Yamaha in 2001.

Then, in the 16th and finalround of the series in SouthAfrica on Sept. 26, Evertsagain finished 2nd in thefirst heat and was battling atthe front of the second heatwhen a collision ended hisrace. Nonetheless, with histeammate Cedric Melottebattling to 7th position,Yamaha compiled enoughseason points to win themanufacturers champi-onship for 2nd straight year

with a 2-point lead over runner-up Honda.This is Yamaha’s 15th makers title in themotocross world championships includingthe 125cc, 250cc and 500cc classes of theformer WMX.

Everts grabs the MX1 title again and gives Yamaha its 15th makers title in the worldmotocross championships

Rossi Grabs 2004 MotoGP title with the YZR-M1!Rossi Grabs 2004 MotoGP title with the YZR-M1!

Everts and YZ450FM win consecutive MX1 titlesEverts and YZ450FM win consecutive MX1 titles

This win gave Rossi his eighth win on the season, the most ever for aYamaha rider in this class

The 15th round of the 2004 MotoGP heldon October 17 at Australia’s Phillip Islandwas a race to remember for fans every-where, a one-on-one battle that came downto a hair’s breadth victory that clinched theseason title for Yamaha’s ace ValentinoRossi. The stage was set from the beginning for anexciting head-to-head showdown betweenthe 2004 season’s two leaders, the Italian 3-time world champ Rossi and Spainard SeteGibernau (Honda). Even though Rossi wasin position to clinch the season with just asecond place finish in this round, he showed

that he was determined to win his fourthconsecutive world championship in style.As the pair battled, the lead would changehands twice more before Rossi squeakedpast his rival on the final lap to victory byjust 0.097 seconds. This win gave Yamahaits first rider’s title in the premier class sinceWayne Rainey in 1992. It also gave Rossihis eighth win on the season, the most everfor a Yamaha rider in this class. As a world-wide audience thrilled to Rossi’s 1:32.047last lap, they were also seeing the perfor-mance of a machine that is a true pinnacle ofYamaha’s unending spirit of challenge.

Rossi (front) who won the title at round 15, the Australia GP


Germany

From September 15 to 19 the Intermot show in Munich (Germany), showedthat the European fascination for motorized two wheelers is still as strong asever. Some 156,000 visitors—about 9,000 more than the last show in 2002—came to see the new models from the different makers. For the Yamaha booth,which spread over a space of more than 1300 sq. m, plus 500 sq. m for theMBK brand, Yamaha Motor Deutschland GmbH (YMG) provided more than40 models, ranging from 50cc scooters up to big bikes and ATVs. Thanks tothe tremendous combined efforts of the YMG, Yamaha Motor Europe N.V.(YMENV), Yamaha Motor Distribution B.V. (YMD) and Yamaha MotorRacing teams, the YAMAHA booth was a very impressive representation ofYamaha brand values. The theme of the Yamaha booth at this year’s Intermot show was “The Art ofEngineering,” a straight inspiration from the latest Tokyo Motor Show. And it reflected the strong determination of YMG and YMENV to showYamaha engineers’ ability to create innovative new machines with daring andexciting model concepts, such as this year’s revolutionary “MT01,” the perfectillustration of Yamaha’s reputation as a revolutionary motorcycle manufacturer.Within this booth visitors also saw some other remarkable reference modelsborn of cutting-edge technologies and engineering as well as Yamaha’s desireto provide new types of fun riding, like the “Passol” and “tricker” modelsalready released in Japan (and currently test marketed in Europe) to conceptmodels like the fuel cell motorcycle “FC06” and the “Air tricker” with itsextreme sports image. All of these models are products of the unique vision of Yamaha engineers.At the Yamaha press conference on September 14 prior to the public opening,more than 1,000 members of the press listened to speeches by YMC’s Senior

Managing Director, Mr. Kajikawa and YMG ManagingDirector, Mr. Weihe, after which they were given a very“sexy” presentation of our 2005 Yamaha line up. Lots of veryenthusiastic and positive articles have already been publishedin the European magazines that demonstrate the widespreadinterest in the new MT01 and the exciting remake of the R6.Please look at http://www.yamaha-motor-europe.com/prod-ucts/information/events/InterMot.jsp for a small video glimpseof the press conference show.

We always welcome your contributions.

Write to Chief Editor Rika Niwa of the PR Division,

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<[email protected]>

2004 Intermot show boosts Yamahabrand image in Europe

The Intermot show venue in Munich

The Intermot Yamaha booth A model of the YZF-R6 designed in the image ofMotoGP star Valentino Rossi

The popular “YZF-R6” has undergone a major model change for 2005 with boosted performanceand a new look

The new big V-twin model “MT-01” was the center of much attention at the Yamaha booth

Germany

Yamaha Offroad Days 2004

F ollowing the success of July’s Yamahasummer festival in Oschersleben wereported on recently in Yamaha News,

Yamaha Motor Deutschland GmbH (YMG)organized another big event–Yamaha’s‘Offroad Days 2004,’ which was held at theBeuern Motocross track between July 31 andAugust 8. Thanks to the wide variety of products avail-able, three tracks were needed–one for motor-cycle test-rides, one for ATVs and a third onefor ‘joy riders’ with their own bikes. Visitorscould test-ride an ATV or any Enduro bike(including a WR model) free of charge. Themore adventurous visitors, meanwhile, had

the opportunity to ride on a Rhino with the professionals under extreme off-road conditions.And as if that wasn’t exciting enough, there were stuntmen performances inthe freestyle show by Fabian Bauersachs and David Saalfeld on MX bikes,and Uwe Naumann and René Großmann on ATVs. Then there was the raceshow, where professionals demonstrated the real potential of off-road bikesand ATVs such as the WR450F 2-track. Even the kids were offered thechance to ride a PW50 ‘beginners’ bike’–obviously under supervised andeasy riding conditions. To cap it all, on Saturday night there was a biker party with a DJ. Attendeescould also stay overnight in the camping area. All in all, the first YamahaOffroad Days 2004 was a great success for the visitors, who turned up.Yamaha also gained valuable feedback from the event. Interviews conductedby Yamaha Motor Europe’s Wim Geutjes and consultant Sven Ermstangprovided information that will prove useful for future off-road product-plan-ning strategies. From Karlheinz Vetter, YMG, Germany

USA

Stars shine at 6th annual“Yamaha Star Days Rally”

S tar Touring and Riding Association, the largest Star motorcycleowners group in the US, recently hosted its sixth annual StarDays national rally from July 20 to 23 in Roanoke, Virginia.

The family-oriented event drew over 3,000 Star series motorcycle own-ers who were treated to four activity-packed days and warm, sunnyweather in the scenic Virginia hills.“Our members are so excited for the rally to come each summer,” said

Star Touring and Riding president, Alan Cease. “Star members get tomeet old friends, ride with new ones and see hundreds of customizedStar motorcycles—there is really something for everyone.” Hosted yearly in different parts of America, this event allows StarTouring and Riding members to participate in special riding events andcontests. It should also comeas no surprise that the demorides were full each day! The“star” of the event was thenewly released 2005 RoyalStar Tour Deluxe cruisermotorcycle. With an innova-tive quick-release windshieldand backrest, this motorcycledrew a lot of attention.And if shopping for a newmotorcycle was on the agen-da, Star members could venture down “Vendor Row” for new parts andaccessories from numerous aftermarket companies and customizerswho support Star motorcycles. Visitors were treated to a full corporateYamaha display which included the new 2005 Star cruisers, clothingand accessories, highly customized Stars, as well as a full fleet ofdemonstration Yamaha motorcycles. Bob Starr, corporate communications manager for Yamaha MotorCorp., U.S.A. (YMUS), adds that members have one more reason tofeel great about the event. “Through auctions and a well-attended chari-ty ride, Star Touring and Riding raised over $70,000 for Yamaha’s cor-porate charity, Feed The Children,” said Starr. Star Days continues to grow in popularity and when the new location isannounced for next year, the 30,000 Star Touring and Riding memberswill begin making plans for next summer’s vacation!From Brad Banister, Media Relations, YMUS


The freestyle performance show addedexcitement to the event

The free ATV test rides were popular

Switzerland

August 11th is Yamaha R-Fun-Day

O n a beautiful summer’s day in August, 66 Yamaha R-Series super-sport motorcycle owners were given the opportunity to ride theirmachines under the supervision and instruction of professional

instructors at the Anneau du Rhin circuit in France. Organised for the forthconsecutive year by Swiss Yamaha distributor Hostettler AG, this eventattracted a big crowd of race enthusiasts, most of whom were also anxious toparticipate in the prepared schedule of training sessions designed to improvethe riders’ skills in cornering, braking, speed control and race theory.Blessed with beautiful summer weather and happy faces all around, this daywas another big success for Yamaha and the R-Series customers!From Gian Marco Badrutt, PTW Div., Hostettler AG, Switzerland

Swiss R-Series owners gathered at the Anneau du Rhin circuit in France

Star owners are proud to show off their customized machines

The event welcomed Star bikeriders and owners from aroundthe country

Riders lined up to test-ride thenewest Road Star Warrior


Yamaha distributor for the Malaysia, Hong LeongYamaha Distributors Sdn. Bhd. (HLYD), becamethe first company in the country’s automotive

industry to hold a single-maker motor show. The venuefor the week-long show was the popular “Times Square”area of the nation’s capital, Kuala Lumpur, and the grandopening ceremony on September 9 was attended by suchdignitaries as the Minister of Transportation. Local televi-sion broadcast reports of the event on their news pro-grams and over the two weekend days of September 11and 12 some 16,000 people turned out to see the fullarray of Yamaha vehicles offered on the Malaysian mar-ket, making this an unprecedented promotional success. From Ryouhei Nakata, Southeast Asia Business Div.,YMC

First single-maker motor show draws 16,000

weekend visitors

Malaysia

Sweden

Sweden hosted its second Yamaha Bike Meet organized through the effortsof Yamaha Motor Scandinavia AB (YMS) and the Yamaha Custom ClubSweden. Held in a camping ground next to a lake outside the town ofKarlskoga, 250 kilometers southwest of Stockholm, this August eventallowed enthusiastic participants the opportunity to try out the full range ofproducts offered by YMS.More than 500 visitors from not only Sweden but Denmark, Norway,Finland and the Netherlands came—150 more than last year. And, althoughthere were all sorts of entertainment available, the main focus of this eventwas on test-riding the wide choice of Yamaha products, and having fun in theprocess. In addition to riding motorcycles like the popular XV1700 Road Warrior, theXT660 and the FZ6-S, visitors could go to the ATV track and test-ride

leisure and utility models including the YFM 350R and the Grizzly 125,which was especially popular with young riders. Visitors could also have funon the water with the latest marine products. There were long queues of peo-ple wanting to ride the WaveRunners, and Buster boats, Yamarin boatspowered by Yammaha outboards, were also repared to take people out for aride on the lake. On Saturday, Edge Tour 2004 also made an appearance. They demonstratedtheir skills with a spectacular freestyle bike show and presented competitionsfor people to participate in, including a PW50 race for the youngsters.Overall, it was a very successful event and although the exact date has notyet been confirmed, information regarding the third Yamaha Bike Meet willsoon be announced on our site: www.yamaha-motor-scandinavia.com.From Wera Andersson-Allo, Public Relations, YMS

The Yamaha motor show attracted large crowds over its one-week run

Indonesia

Latest Yamaha technologies highlighted

at Jakarta Motor Show

Yamaha Motor Indonesia recently put its new brand slogan “Selalu terdepan”(Always one step ahead) into practice in mounting a booth at the recent JakartaMotor Show held in the nation’s capital from September 4 to 12. The Yamaha

booth focused on the latest Yamaha products and technologies, featuring a next-genera-tion Indonesian market concept model named the INFINEON-Z and a variety of categoryzones like the Racing Zone featuring the YZR-M1 MotoGP racer which continued todraw crowds throughout the show’s run. At the press conference the day before the show’s public opening, representatives fromYMC, including Mr. Hiroshi Yamagata of R&D Operation and Mr. Shigeki Hashimotoof Engine Development Div. joined YIMM Director Ishiguro in presentations about thelatest Yamaha technologies like the DiASil cylinder, CF aluminum die-cast frames andFuel Injection systems. Then, on opening day, crowds visiting the booth were treated toappearances by commercial celebrities and a popular rock band. On the 5th, another excit-ed crowd gathered to watch Yamaha’s Valentino Rossi win in a live broadcast of theMotoGP, for which Yamaha Indonesia was also the main sponsor.From Hideto Kawamura, Sales & Marketing Div. 2, YMC

At the Jakarta Motor Show

Canada

Star Appreciation Days, Canadian style

Since the first Royal Star motorcycle was introduced to Canada in 1996, the Star seriesmodels have come to be recognized as a “Premium Brand” for the cruiser customer.To acknowledge the growing number of owners who have made the proud Star pur-

chase and take this appreciation of the Star line to the next level, Yamaha Motor CanadaLtd. (YMCA) organised a series of “Star Appreciation” days. Held at four locations aroundCanada, including YMCA’s head office and one regional office and two more in coopera-tion with major dealers, these events attracted over 3,000 appreciative customers in 2004.The people who attended had the opportunity to be the first to test-ride the new 2005 Road

Star and V-Star models. They could also enjoy a World of Yamaha display, par-ticipate in “show and shine” contests, see the full line of Star accessories, talkwith factory representatives, and attend service seminars.One of the leading boosters of the Canadian Star rider is the non-profit, free-membership club, the “Northern Stars Riders,” which has seen its membershipgrow from 300 members to over 1,000 members in the last 18 months. At theirNational event, attended by YMCA, a very unique union happened as two Starriders became one, when they were married under the Yamaha tent! YMCA’spresident, Mr. Roy Kojima outlined Yamaha’s commitment to the Star brandduring the closing ceremonies, which was greeted with a standing ovation.From Peter Swanton, Sales Dept., YMCA, Canada

Star riders getting married under ablue Yamaha tent

Visitors checking out the latest Star seriesmodels at the Nordegg, AlbertaNational Northern Star Riders Rally

Scandinavian Yamaha Bike Meet great success!

Guatemala

A new work shop to fill customer needs


Canella S.A., Yamaha distributor for the CentralAmerican country of Guatemala, recently opened a newservice workshop at one of the company’s showrooms

at a branch office in the capital, Guatemala City. While theshowroom itself displays Yamaha products along with automo-biles and electrical goods by other makers Canella distributes,the new workshop inside is designated specifically for larger-displacement Yamaha motorcycles and ATVs. Neatly designed and equipped with all the necessary specialtools together with a washing area and a spare-parts warehouse,this conveniently located workshop allows the customer theopportunity to watch the mechanics at work behind a glass win-

dow. It also seeks to boostcustomer satisfaction with asimple service appointmentsystem and friendly staff.Canella is confident thattheir customers will bedelighted with this new 900square meter facility. From Eddy Bregni,Canella, S. A., Guatemala

Canella staff are ready to offer top-flight service at the new workshop

Japanese bass fishing pro Takahiro Omori recently won the USA’s most prestigiousfishing tourney, the 2004 Bassmaster Classic. Omori competes on the US bassfishing circuit for Team Yamaha, supported by Yamaha Motor Corp. USA

(YMUS). Until Omori’s victory in this year’s event, no foreign competitor had ever wonthis prestigious event, and the news spread quickly to bass fishing fans back in Japan. This 33rd Bassmaster Classic was held over the three days from July 30 to Aug. 1 atLake Wylie outside of Charlotte, North Carolina. Omori took the lead in the first day butlost it again on the second. His luck didn’t come back until the last five minutes of com-petition on the third day, when he caught two big bass in succession and raced back tothe weigh-in to score a dramatic come-from-behind victory and the applause of a galleryof some 13,000 spectators.

“I fell in love with bass fishing after I caught my first bassat the age of nine,” recalled Omori afterwards. “By thetime I was 15, my dream was to become a pro and some-day win the Bassmaster Classic,” said Omori. Omori has compet-ed for TeamYamaha since 1997using the YamahaVMAX200 out-board. “I feel thatno other maker cancompare in terms ofreliability,” he says.

Team Yamaha’s Omori first foreignBassmaster champ

USA

YMG delivers a first withFJR1300A police bikes

GermanyOmori smiles with his long-awaited trophy

Yamaha-Yamarin Fosi Racing Teamgains fourth world title

Finland

Yamaha Motor Deutschland GmbH (YMG) recently won acommission to supply 19 units of the FJR1300A to the fed-eral state of Hessen. Despite stiff competition from the

German maker that has long been procurer of police bikes here,YMG succeeded in getting an order to deliver 19 units of theYamaha FJR1300A. This marks the first-ever German order forpolice bikes from a Japanese manufacturer. This model is well suit-ed for police duty with its shaft drive, regulated three-way catalyticconverter and ABS. And with the cooperation of Baumeister &Trabandt, a specialist in police vehicles, these modified motorcy-cles are now equipped with all necessary items like sirens, beaconsand radio. From such success in a sector dominated until now byanother maker, YMG hopes to expand its police bike business toother federal states in Germany. From Karlheinz Vetter, YMG, Germany

The modified FJR1300Afor German Police

The Yamaha-Yamarin Fosi Racing Team has chalked up a remark-able fourth victory in six years in powerboat racing’s S-850 classwhen Finland hosted the World Championship in July. Backed by

Kesko Marine, Finnish Yamaha importer and maker of Yamarin boats, theteam’s local ace pilot Joachim Brunila won three heats of the competitionheld in Loviisa to clinch his first World Championship. Commencing onJuly 10, this intense two-day event saw 16 competitors from five countriesbattle for the world title. Right from the start, competition was stiff. In theopening qualifying round, Brunila equalled the time of last year’s worldchampion, Pedro Fortuna of Portugal. But, despite losing the draw andstarting second in the first round, Brunila executed a perfect start and pulledaway to win the first heat with his 4.1m catamaran powered by a 70 hpYamaha outboard. Faultless driving also brought him first places in thenext two heats. This victory by the 26-year-old Brunila, whose previousbest was coming third in the 2002 world championship, gave the Yamaha-Yamarin Fosi Racing Team its fourth world title in six years. The previousvictories were in 1999, 2000 and2002, with “Flying Finn”Anders Forsstrom as driver.From: Tuija Soikkeli,Communications andDevelopment, Kesko Marine,FinlandGrouped around a triumphant JoachimBrunila, the victorious Yamaha Yamarin FosiRacing Team proudly hold up the class S-850 World Cup


M r. Rodrigo Fiúza, a29-year-old miner,has just returned to

Brazil after traveling 20,000kilometers through the ninecountries of Turkey, Syria,Iran, Lebanon, Afghanistan,Pakistan, Tibet, Nepal andIndia on a Brazilian madeYamaha XTZ 125E. His mis-sion was part of the UNESCO affiliated “Caminhos daPaz” (Roads of Peace) project initiated in April 2003 withthe intention of promoting cultural exchange and peace inthe world. Mr. Fiúza left Brazil on April 21 for one of the greatestadventures of his life, carrying with him a peace messagetranslated in several languages and signed by the Brazilianpresident, Luiz Inácio Lulada Silva. The message wasgiven to common people,soldiers and governmentofficials in all the countrieshe passed through. “We, me and my YamahaXTZ, endured heat of 50degrees in the desert and cold of -5 degrees in mountainsnear the border of Iraq,” he said. During his travels he sawthe devastation of long years of war and listened to the talesof the people. From his past adventures, including a 45,000km crossing of the Americas from Antarctica to Alaska ona Yamaha XT 225, Mr. Fiúza was well prepared for thehardships and dangers of his trip. He was accompanied by a journalist who recorded most of the trip on video. NowMr. Fiúza is writing a book on the journey and speaking tochildren in Brazilian schools about international friendshipand peace. From Marcel Mano, Brazilian Yamaha Motor Group,Brazil

Rider tours Middle Eastwith peace message

on a XTZ 125E

BrazilTo inform dealers about the corporate mes-sage for the 2005 models in each region ofthe country, Yamaha Motor Canada Ltd.

(YMCA), organised five regional ‘YamahaCanada for 2005’ events from June 15 to 21.Involving the Motorcycle, ATV and SSV (side-by-side vehicle) divisions, these meets introducedthe new 2005 motorcycle line-up which includedthe Royal Star Tour Deluxe, the Road Star“Canadian” Midnight Special Silverado (featuringselect value-added accessory pieces), and V-Star 650 Silverado. Other bikes displayedincluded the Majesty scooter, TTR230, V-Max 20th Anniversary Model and the newYZ/WR series changes, which were all very enthusiastically received.But the highlight for all ATV dealers was the eagerly awaited 2005 Kodiak 400 and450–both with new independent rear suspension, revised technical specifications and newbodywork styling. Sales for these two models make up approximately 35% of total sales andthey are the cornerstone of YMCA’s strong market share position in the ATV category.Each dealer had the opportunity to test the Kodiak 400 and 450 in ‘real world’ conditionsand the comments were unanimous: “After a 5-minute ride I can feel a noticeable differencein ride comfort. The old Kodiak series was good, but these changes make it great!” said onesatisfied dealer.From Peter Swanton, Sales Dept., YMCA, Canada

Over the five days from August 23 to 27, Japan’sAssociation for Overseas Technical Scholarship(AOTS) organized the latest overseas training

program of its General Industrial Technology Program inthe Caribbean island nation of Jamaica. Held in the capi-tal, Kingston, this “Service Training for Outboard Motors”course gave instruction to 25 outboard motor mechanicsselected from nationwide applicants. The trainees weregiven instruction in the structures of 2- and 4-stroke out-boards and the theory of engine operation, followed byhands-on practice in disassembly/assembly, engine trou-bleshooting, propeller selection and test running ofmotors. These mechanics will now apply their newly acquiredskills in the servicing of the many outboard motorspresently at work in Jamaica’s coastal fishing industry andtourist resorts. This training course was made possible through the cooperation of the staffof the local Yamaha marine distributor, YAMAJA ENGINES LTD., a company dedicatedto customer service. From Minoru Fukuda, Service Group, OMDO, Japan

Jamaica

Mr. Fiúza carried his peace mes-sage throughout the Middle East

Entering Iran at the Mirjaveh borderterminal

Dealers preparing to test the new 2005 Kodiak series

Outboard mechanics trained in AOTS program

The trainees absorbed a lot from thefive-day AOTS program

The trainees listen to a lecture by Mr.Peter McGhie

Taiwan

“Yamaha Motor Town” opens in Taipei as communication base

On September 5, a “Yamaha Motor Town” showroom and shopopened in Taiwan’s capital city, Taipei, as a retail outlet manageddirectly by Yamaha Motor Taiwan Co., Ltd. (YMT). Despite

cloudy weather, the press and large numbers of customers turned out forthe grand opening event of this new shop in Taipei’s most fashionableshopping district, and visitors filled the showroom and the specially pre-pared outdoor event area. The opening ceremony combined Taiwaneseand Japanese elements and was further livened by the guest appearance ofpopular pro baseball stars from a YMT affiliated team. The stars, three ofwhom had just returned from the Athens Olympics, participated in talk-

show type interviews and signed autographs for the visitors. In addition to serving as a showplace for things like customized versionsof the YMT-made Yamaha scooters and a place for gathering informationon young customer trends, the new showroom will also play an importantrole as a base for dissemination of information from Yamaha as a globalmaker, and for building the Yamaha brand image in Taiwan. From HidenoriMiyake, Advertisingand CRM Dept.,YMC

The Yamahas for 2005: “Riding is Believing”Canada

Popular baseball stars came to support the event

Yamaha Motor Town


Japan

On September 15, Yamaha MotorCo., Ltd. (YMC) was proud towelcome the Canadian

Ambassador to Japan, Mr. Robert G.Wright, the Counsellor & Consul, Mr.Louis M. Gaetan and the CommercialOfficer, Mr. Hiroyuki Kunitake when theypaid a visit to the company’s headquartersin Iwata. After touring the Iwata 1st Factoryand the Communication Plaza (CP), where

the guests showed keen interest in the state-of-the-art manufacturingfacilities and the displays of historic Yamaha models at the CP com-plete with sound simulators, Ambassador Wright and his colleaguesmet with YMC’s President Hasegawa. In their talks, the Ambassadorwas glad to note that Yamaha Motor Canada had recently been select-ed as one of the country’s Top 100 Corporations and expressed hishopes that corporations like Yamaha Motor will continue to invest inthe Canadian market. From North American Group, MotorcycleOperations, YMC

Canadian Ambassador Visits YMC

Canadian Ambassador Wright andYMC’s president Hasegawa exchangecommemorative gifts

Mexico

Yamaha Motor de Mexico, S.A. de C.V.(YMMEX) proudly announces that itwill be supporting for the first time a

team of very talented young motorcycle com-petitors through its Yamaha Junior Racing Team(YJRT) program. Begun in April this year, theprogram is supporting the racing careers of AlainEscobedo (17) in the road race Novice 600 class(YZF-R6), Antonio Macías (14) inthe motocross 85 Advanced class(YZ85), and Ichiro Igartua (15) inthe motocross 250 Novice class(YZ250F) by offering economic

and logistic incentives during the 2004 season. As witholder professional riders, this support is performancebased, and thus available on the condition that the YJRTriders maintain a high level of race performance as exem-plified by consistent podium finishes. At YMMEX we are committed firmly to supporting thecareers of well-prepared young riders as role models to befollowed by Mexican youth. We are proud to be pioneersin applying a program of this type and hope it will pro-vide a breeding ground for gifted young competitors whoin the future will try to be the best and go on to a career atthe international level.From Magdalena Flores, Marketing Dep., YMMEX,Mexico

New Yamaha motocross team supports junior competition riders

Ecuador

When the South American country of Ecuador was chosen to hostthe 2004 World Championship Regatta for Optimist Class youthsailing, Yamaha served as official sponsor and supplier of out-

board motors for the event through its exclusive distributor for Ecuador,Almacenes Juan Eljuri Cia. Ltda. During the competition, 268 young sailorsfrom 52 countries made memories that will surely last a lifetime. The finalwinner was Wei Ni of China, with Paul Snow-Hansen of New Zealand andEugenio Diaz of Spain finishing 2nd and 3rd. Meanwhile, the host countrydelighted to a proud 3rd place finished in the team competition. Thanks to the reputation of the products and Eljuri’s long record of supply-ing reliable after-sale service, Yamaha outboards were the natural choice forthe event organizers, and almost all the participating teams from around theworld were glad to see Yamahas provided for their team boats. In all, Eljurisupplied 36 units of 25 and 48 hp Yamaha Enduro and the FT 50 hp out-boards for the official, rescue and coach boats. They also provided a servicecrew to inspect and service the outboards every day to make sure the eventwent off with no problems. The successful holding of this event is a bigfeather in the cap of Eljuri and a very significant boost for the Yamahabrand image in Ecuador. From Jaime Alban, Marine Division, Almacenes Juan Eljuri Cia. Ltda.,Ecuador

Yamaha outboards power successful Optimist Class World

Championship

The Optimist Class World Championshipwas a showcase for Yamaha outboards

The three happy winners on the awardspodium

AlainEscobedo

AntonioMacías

IchiroIgartua

CCS touches the hearts of fishermen in work and play

Indonesian Yamaha distributor Angkasa Mesin recentlytook its CCS (Customer and Community Satisfaction) pro-gram to the fishing village of Pacitan on the south coast of

Java. For Angkasa Mesin, the fishermen of Pacitan are cus-tomers who have responded with great enthusiasm to thecompany’s service campaigns, always anxious to learn aboutproper maintenance and part replacement. As a result, the vil-lage’s fledgling fishing industry that began just eight yearsago has already succeeded in raising itself to mid-size fishingport status, and one where 95% of the users rely on YamahaEnduro outboards. In the spirit of Yamaha’s CCS policy, Angkasa Mesin sought to repay this user loyalty with a

community-oriented event that would bring satisfactionin an area unrelated to business. The original plan was tosponsor a soccer event, but when it was learned thatbeach volleyball was the favorite sport here, plans werequickly changed. All the participants were happy for thischance to play their favorite game in beautiful Yamahabeach T-shirts prepared by Angkasa Mesin. After theevent, the local participants were anxious to thankYamaha for coming to their small village with serviceand recreation that truly touched their hearts. From Eddy Susanto, Angkasa Mesin, Surabaya,Indonesia

1) Send us your text or an outline of the contents, making sure to specify who, what, when, where, why and how details.

2) Also send 1 or 2 high-resolution photos with explanations. 3) Submissions received in Japan by the 20th of odd-numbered months will

be considered for the next issue. Notice of when your article will appear in YN will be made after the editing process. Send your articles to me, (Ms.) Rika Niwa, at the address below. Address: 2500 Shingai Iwata Shizuoka Japan E-mail: [email protected]

To have your topic included in Yamaha NewsWorld Topics:

The volleyball event participants

A pioneer Yamaha owner in Pacitan,Mr. Jumino has helped in the spreadof Yamaha outboards

Indonesia


with sophisticated GPS-based autonomousvehicles for the land, sea and the air that arecapable of coordinating observation tasksbetween each other. Mr. Juichi Otombe of YMC’s Manager ofTesting Div. comments about the YamahaASV: “The concept behind ITS (IntelligentTransport Systems) is to use communica-tions technology to connect the driver, vehi-cle and the traffic environment through vitalinformation exchange that makes for safer,more convenient transportation. At the 11thWorld Congress on ITS, Yamaha has intro-duced a research vehicle with systemsdesigned for both greater safety and greaterenjoyment. The safety features include anHMI (Human Machine Interface) systemand new systems that supplement nighttimeand rear-view visibility significantly. Theenjoyment features include a multi-functionshortwave system that enables rider-passen-

ger and bike-to-bike com-munication. These aresome of the directions inwhich Yamaha will bedeveloping safer andmore enjoyable motorcy-cles for the future.”

At the 11th World Congress on ITS (Intelli-gent Transport Systems) Nagoya, Aichi2004, Japan which opened on October 18,Yamaha Motor Co., Ltd. (YMC) wasamong the prominent exhibitors of next-generation technologies to make the trafficenvironment safer for everyone. Since thefirst ITS World Congress was held in Paris,France in 1994, this international confer-ence has been the venue for the introductionof advanced transportation safety technolo-gies and systems. In this second Japanesehosting of the Congress, following Yoko-hama in 1995, some 250 government agen-cies, universities and corporations from 53countries mounted displays. YMC began research and development ofITS technologies almost a decade ago inanticipation of the coming era of ubiquitousITS technologies. The products of thisresearch were on display from the secondday of the ITS World Congress on aMajesty-based “ASV” (Advanced SafetyVehicle) prototype. This prototype boastedfeatures including (1) an easy-to-read LCDmeter panel with multiple functions special-ly designed for motorcycles, (2) an easy-to-hear sound system for motorcycle ridersincluding wireless communications capabil-ity, (3) a multi-directional cornering lightsystem for improving nighttime visibilityon turns and (4) a CCD camera-based rear-view system that covers the rear-view mir-rors’ blind spots with a videoimage displayed on the meterpanel’s monitor. WorldCongress visitors wereespecially impressed by the

two YamahaASV demon-strations pre-

pared. One ofthese showed themthe multiple func-tions of the LCD

meter panel, with its capability to receiveand display road information transmissions,like real-time images of what lies aheadaround an approaching turn, GPS road nav-igation map display and rear-view imagedisplay functions, in addition to the conven-tional meter panel display. The otherdemonstration let them experience theadvanced motorcycle sound system with itswireless communications capability that letsthe rider receive voice-instruction signalslike curve information and also talk easily

with the tandem passenger or riderson other bikes riding nearby via

Bluetooth-based in-helmet head-sets.

Yamaha’s original applicationsof advanced electronics and

control systems are alsodrawing international

attention recentlyoutside the trafficsafety/control area

Yamaha Exhibits at ITS World CongressYamaha Exhibits at ITS World Congress

The multi-display meter system

The “Yamaha ASV” special exhibition model

The cornering lights

The Yamaha booth at the 11th World Congress on ITS

The helmets for the HMI systemfor motorcycles (sound)

Printed in Japanhttp://www.yamaha-motor.co.jp

YAMAHA MOTOR CO., LTD. Public Relations Division 2500 Shingai, Iwata, Shizuoka, 438-8501 Japan Telephone: 81-538-32-1115, Facsimile: 81-538-37-4250

Z O O M I NZ O O M I N

The motor-cycle markets of the ASEAN nationshave continued to show dynamic

growth over the last several years, to thepoint where the total annual demand for theregion has topped five million units. In 2002,Yamaha introduced a model in this marketthat was designed to create a whole new typeof commuter bike by combining the best fea-tures of a scooter and the mopeds that havelong been the bike of choice for the people ofthe ASEAN nations. That new model wasappropriately named the NOUVO, after theFrench nouveau, and combined the conve-nience, fun and stylishness of a scooter withthe performance, economy and sense ofsecurity people found in their mopeds.Mounting a 115cc engine with an automatic(CVT) transmission, the NOUVO won apopular following for its spirited ride, nimblehandling and convenient features like plenty

of usable storagespace. The populari-ty of thismodel awak-ened ASEAN

users to theconvenience of

automatic trans-mission models,

which had virtually been non-existent beforethe NOUVO. Now, the new 2005 modelNOUVO builds on the popular features ofthe original to answer calls from the marketfor a bike with an even more enjoyable rideand even more sophisticated styling. To answer these market needs, the newNOUVO was developed under the conceptof an “Upgraded Quality NOUVO.” Know-ing that they had a good and popular, basicmodel, the Yamaha engineers concentratedon how to build a whole new look aroundthe existing framework. All the exterior partswere redesigned to achieve a sharper, moredynamic look by concentrating on defininglines and edges of its surfaces. At the sametime, the detail finishes were designed toaccentuate an appealing metallic image.These touches gave the finished model a

look that communicates a sense of qualityand sporty performance at the same time. When customers take the new NOUVO for aride, they will experience how changes in thehandlebar and footrest positions and thenewly designed seat create a more comfort-able and enjoyable ride—even if they don’tnotice how the new exhaust system hasincreased its environmental friendliness. Asthis new NOUVO was released this Septem-ber in the ASEAN markets beginning withThailand, the region’s bike lovers are sure tofind that Yamaha has brought them a modelthat is not onlygood-lookingbut also truejoy to ride inthe proudYamaha tra-dition.

New NOUVO debuts with a sharpnew look and a ride to matchNew NOUVO debuts with a sharpnew look and a ride to match

Yamaha race star Valentino Rossi on a NOUVO

with YZR-M1replica coloring (on the MotoGP pad-

dock)

Documents

Yamaha News,ENG,No.6,2004,11月,11月,Let the Power … · Congress,ITS World Congress,Zoom In,New NOUVO debuts with a sharp new look and a ride to match,Valentino Rossi ,NOUVO YAMAHA