TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCore and Symphonyare trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack,ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in a Package, Processor Expert, QorIQQonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarksof Freescale Semiconductor, Inc. All other product or service names are the propertyof their respective owners. © 2011 Freescale Semiconductor, Inc.

Xx June 2011Xx June 2011

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

22

242 Million

The number of tablets sold in 2010

The tablet market forecast in 2015

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

3

USUS -- Tablets outsell Notebooks by 2013Tablets outsell Notebooks by 2013

3

Forrester Research Jan 20011

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

4

• > $600 vs. desired $300Price

• Immature ChannelPlacement

• Poor training & advertisingPromotion

Product • Honeycomb vs. iOS

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

5

General purposeGeneral purposePrinterPrinterHome multimediaHome multimediaeReaderseReaderseLearningeLearningGamingGamingRuggedized/IndustrialRuggedized/IndustrialBusiness productivityBusiness productivityMedicalMedicalChildren’sChildren’sAuto infotainmentAuto infotainmentEnterprise VOIPEnterprise VOIPMedia phonesMedia phonesSmart monitorsSmart monitorsAppliance displaysAppliance displays

SegmentIntroduction

Value (Traditional)Segmentation

SegmentationProliferation/Maturity

Today Longer Term

Good, Better, BestGood, Better, Best

Small, Medium,Small, Medium,Large Form FactorsLarge Form Factors

Price SegmentsPrice Segments

Near Term

TM

• Breadth of Applications

• Platform Scalability & Flexibility

• Simplified Solutions Development

Target Markets

Medical Smartphones,Smartbooks

& Tablets

Industrial

Automotive

eReaders

ConnectedDisplays

i.MX Platforms:i.MX Platforms: Your Interface to the WorldYour Interface to the Worldi.MX Platforms:i.MX Platforms: Your Interface to the WorldYour Interface to the World

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

7 7

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

8 8

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

9 9

• On-the-go Experience• One handed operation• 7” form factor

• ‘On-the-couch’ Experience• Two handed operation• 10” form factor

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

10 10

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

11 11

Do we need storage in a TabletDo we need storage in a Tablet

We have been here before• WebPad: 1999-2001• Smart Displays 2002-2003• All descended from the 1995 Zeith CruisePad

Thin Clients in the consumer market = 100% failure• Chromebooks are the latest attempt

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

12

12

Gaming – Sony Xperia Play

Color E-ReaderSharp Galapagos

Home InfotainmentOrange Tabee

ValueDreambook -Synrgic

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

13

13

Archos G9: Flash or HDD

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

14

14

Seagate GoFlax satellite Mobile Wireless Storage HDD

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

15

“Everyone in the company will want a tablet…… except the IT manager.”

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

16

1. E-mails

2. Presentations

3. PIM (calendar contacts etc)

4. Take notes

5. Prepare and modify powerpoints

6. Business applications (CRM/ERP)

7. Conferencing and Collaborating

8. Web surf (articles and videos)

%

TM

17

TM

18

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

19

19

Tele healthSonomda Pomdevices

CorporateCius – Cisco

EducationEfika Smartbook- Genesi

Small Biz to CorporateHP TouchPad & Dell Streak

GovertmentOzing Tablet

Playbook – RIM

TM

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, the Energy Efficient Solutions logo, mobileGT, PowerQUICC, QorIQ, StarCoreand Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, ColdFire+, CoreNet, Flexis, Kinetis, MXC, Platform in aPackage, Processor Expert, QorIQ Qonverge, Qorivva, QUICC Engine, SMARTMOS, TurboLink, VortiQa and Xtrinsic are trademarks of Freescale Semiconductor, Inc.All other product or service names are the property of their respective owners. © 2011 Freescale Semiconductor, Inc.

20

20

TM

21