XtremIO Ranks #1The Research Proves It

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

XtremIO Ranks #1The Research Proves It

The Analysts Agree: XtremIO is #1. Bigger than #2 and #3 Combined. And Pulling Farther Ahead.

In IT circles, agility is a common but elusive goal, especially when you are managing initiatives such as private/ hybrid cloud, Database-as-a-Service, VDI or broad consolidation for Oracle, SAP and Microsoft applications. XtremIO continues to strengthen its leadership position in the All-Flash Array market by enabling our customers to:

• Consolidate workloads to get the performance and scale to run everything on a single array with headroom for tomorrow’s application demands.

• Eliminate storage “sprawl” through advanced copy data management features, and deliver all-flash performance across entire workflows, not just for production.

• Automate storage and application processes to quickly and easily create copies, map them to appropriate servers and refresh development and test instances at will — all instantly and without a hiccup in performance.

XtremIO Benefits:• Scale-out all-flash for on-demand

performance and capacity growth

Infrastructure

• Linear scale-out performance – always consistent, sub-millisecond

• Pooled storage and on-demand expansion

• Mixed-workload consolidation across production/non-production applications

• Incredibly easy to use – nothing to configure or tune

Applications

• Exceed the toughest SLAs for consolidated and growing workloads

• Enable real-time analytics and agile dev/test self-service operations for infrastructure and application teams; unparalleled array-based copy data management

Business

• Data-center-driven business innovation

• Up to 50% lower OPEX and CAPEX

• 2x longer storage product lifecycles

Home

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

EMC is the 2014 All-Flash Array Market Share Leader.

Gartner also reported “SSA” Total Market Revenue of $1.3 Billion in 2014 for “SSA” with EMC holding the largest share at 34.4% or $447 Million. This gives EMC more market share than the #2 (IBM) and #3 (Pure) competitors combined. The All-Flash Array market has grown much faster than most market research analysts expected.

Gartner Places EMC in the ‘Leaders’ Quadrant for Two Years in a Row — Solid State Array — Magic Quadrant. >>

Gartner

2014 Market Share – Vendor Revenue From Shipments of SSAs

EMC IBM

Pure Storage

NetApp HP

Violin M

emory

SolidFir

e

Kaminario

Others

Nimbus

Huawei

40%35%30%25%20%15%10%

5%0%

Gartner

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

Gartner Places EMC in the ‘Leaders’ Quadrant for Two Years in a Row — Solid State Array — Magic Quadrant.

EMC ranked #1 in ability to execute and ranked at the top for completeness of vision. According to Gartner, a leader in this Magic Quadrant has the market share, credibility, marketing, and sales capabilities needed to drive the acceptance of new technologies. As a leader, EMC demonstrates clear understanding of the market needs and is an innovator and thought leader.

*[This graphic was published by Gartner, Inc. As part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.]

Source: Gartner (August 2014)*

SolidFireKaminario

Tegile

ViolinMemory

NimbusData

Pure Storage

IBM

Cisco

Huawei

NetApp

ABIL

ITY

TO E

XECU

TE

COMPLETENESS OF VISION

CHALLENGERS

NICHE PLAYERS

LEADERS

VISIONARIES

As of June 2015

HP

EMC

Fujitsu

Gartner

Gartner

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

IDC

EMC Is the #1 All-Flash Array Vendor in 2015 and Continues to Widen Its Market Share Leadership Gap.

IDC’s most recent quarterly All Flash Array market share report (Q3 15) shows that XtremIO is again in the #1 position. XtremIO continues to widen its leadership position, outpacing the overall market to gain over 4 share points in Q3 alone.

Q3'15Revenue(US$M)

Q1-Q3'15Revenue(US$M)

Q3'15Revenue

Share

Q1-Q3'15Revenue

Share

Q3'15 Q/QShare

Gain/Loss

Q3’15 Y/YShare

Gain/Loss

Q1-Q3’15Share

Gain/Loss

EMC $246 $565 39.2% 35.6% 4.3% 9.5% 9.7%

IBM $89 $221 14.1% 14.0% -1.9% -0.1% -2.4%

HP $71 $208 11.4% 13.1% -3.0% 5.3% 8.1%

NetApp $71 $88 3.3% 5.5% -2.1% -6.3% -3.9%

Huawei $1 $11 0.1% 0.7% -0.8% -1.3% -0.2%

Others $199 $491 31.8% 31.0% 3.5% -7.1% -11.3%

Total $626 $1,584 100.0% 100.0%

IDC Reports That AFA Snapshot Implementation Will Broaden the Use of Snapshot Technology >>

* Based on vendor revenue which excludes channel markups

IDC

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

IDC

IDC Reports That AFA Snapshot Implementation Will Broaden the Use of Snapshot Technology.

Snapshot technologies have long been a part of enterprise-class storage arrays. The ability to quickly create disk-based, point-in-time copies of data enables the data to be more easily accessed and used for business processes and administrative operations across both primary and secondary application environments. This paper examines enterprise-class snapshot technologies, discussing use cases for snapshots as well as classic challenges associated with using snapshot technologies in pure hard disk drive (HDD)-based arrays. It then looks at a snapshot implementation from EMC on its XtremIO all-flash array (AFA), exploring the advantages that flash media and a new design point can provide in the use of snapshot technology.

Read more >>

IDC Buyer Case Study: Manufacturer Drives Performance and Efficiency by Deploying EMC XtremIO

This IDC Buyer Case Study summarizes how a $1.4 billion manufacturer of faucets and other fixtures has integrated flash storage technology into its datacenter environment to improve performance, handle rapid business growth, and improve internal productivity. This Buyer Case Study explores what drove the company’s initial interest in flash, how flash deployment has evolved in the company’s environment over time, what the company’s experience with flash has been, and what the company’s plans are for flash in the future.

Read the full case study >>

IDC

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

Other Analysts/Media Coverage

Storage Review: XtremIO Achieves $1 Billion in Bookings in Just 588 Days. EMC Corporation has revealed that its XtremIO product line has achieved $1 billion in aggregate booking in 588 days or six quarters. In 2012 EMC acquired XtremIO and has since offered several flash product within the XtremIO line. EMC speculates that this makes XtremIO the fastest growing product in IT history. Read more >>

Storage Review: XtremIO Introduces iCDM to Tackle the Issue of Copy Data.“XtremIO introduced its efficient copy data management at the storage layer, integrated Copy Data Management (iCDM) in its All-Flash arrays… XtremIO can mix workloads and consolidate both primary data and its associated copies on the same scale-out all-flash array. And it can scale out more performance as needed with no application downtime.” Read more >>

Other Analyst/Media Coverage

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

Success Stories

XtremIO Customer Voices Show Why XtremIO is #1.

“XtremIO improved workforce productivity tremendously. In minutes, we can have a full cache environment online, be ready to apply the latest Epic upgrade and start testing.”

PAUL MATTHEWSChief Technology Officer, OCHIN

“The difference between XtremIO and our previous storage solution is that we can host many more virtual end user computing clients and give all users the individualized experience they want.”

THOMAS SJÖHOLMSystem Engineer, ITSAM

“ScanPlus chose EMC XtremIO because it is the highest performing and most stable system on the market, and it is clear that we made the right choice.”

JÜRGEN HÖRMANNCEO, ScanPlus

“With XtremIO, we’re providing realtime reporting to our warehouse managers. It gives them more visibility into daily order fulfillment to make sure everything is on track and to help Callaway stay competitive.”

CHINH VANSenior Director of IT Infrastructure at Callaway Golf Company

“We decided to consider EMC XtremIO for everything after seeing our Epic test results. Now, we justify what workloads not to place on XtremIO.”

JAMES EASONManager at Vidant Health Systems

“Thanks to the smooth integration of XtremIO into our Vblock we are ready for the huge amounts of data deriving from the online business, and are able to provide a more efficient service to our members.”

HANSRUEDI JUNGDepartment Manager Systems Engineering at SUISA

“We currently have 1305 desktops built and provisioned, each having a minimum of a 40GB drive assigned. This would have required 52TB of storage. But with XtremIO and its in-line deduplication of data, we are only using 3.24TB of physical storage capacity — with 2TB of that being the management servers and desktop golden images!”

BLAKE FANCHERSystems Architect Baptist Health

Success Stories

XtremIO unleashes the full power of Flash.

Learn more about EMC’s Flash storage portfolio by accessing EMC.com/XtremIO >>

Awards

XtremIO is Also No Stranger to Receiving Awards and Accolades.

Database Trends and Applications Magazine selected XtremIO for their list of “Trend-Setting Products for 2016” At EMC, we’re very honored to be included in the DBTA Trend-Setting Products List for 2016, confirming the amazing results reported by our database customers. Integrated copy data management, included for free with every XtremIO array, allows you to create instant, zero-penalty database copies. You can offer self-service databases for development, testing, pre-production staging, analytics and data protection, with efficiency that cannot be matched by any other solution.

Read more >>

1st

Awards