XTREMIO PRODUCT OVERVIEW · © Copyright 2015 EMC Corporation. All rights reserved. 12 UNPRECEDENTED GROWTH STORY $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 1st

1© Copyright 2015 EMC Corporation. All rights reserved.

XTREMIO PRODUCT OVERVIEWENABLING THE MODERN DATACENTER


Exchange Oracle11g Oracle12c SQL Server SAPSharePoint

Multiple Software Versions

Multiple Silos Of Infrastructure

Multiple IT Operational Needs(Performance, Backup, Data Availability & Protection)

SEPARATE SLAs RESULT IN SILOS & BUSINESS PROCESS IMPACT

TRADITIONAL DATA CENTER APPROACH


WHAT IS THE MODERN

DATA CENTER?


THE MODERN

DATA CENTER

5© Copyright 2015 EMC Corporation. All rights reserved.EMC CONFIDENTIAL—INTERNAL USE ONLY


FLASH – A FUNDAMENTAL SHIFT!

$-

$10

$20

$30

$40

$50

$60

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

FLASH

Source: © Wikibon Server SAN Research Project 2015

Annual Revenue in B

illion $

HARD DISKDRIVES

2016


DRIVEN BY ECONOMICS

2000 2005 2010 2015 2020

CROSS OVERPOINT

SOURCE: EMC MARKET RESEARCH 2016*CAPACITY COST FACTORS IN DATA REDUCTION TECHNOLOGIES ON FLASH

CAPACIT

Y C

OST*


2016THE YEAR OF

FOR ALL EMC PRIMARY STORAGE

ALL FLASH


EMC FLASH INVESTMENTSOUTSPENDING OUR TOP 10 COMPETITORS COMBINED

$1.6BRESEARCH AND DEVELOPMENT

$1.65BACQUISITIONS

2008 Flash Introduction FAST TechnologyVMAX All Flash

XtremIO May 2012DSSD May 2014


EMC PREMIER FLASH STORAGE PLATFORMS

PETABYTE SCALE

OPERATIONAL SIMPLICITY

DEDUPE & COMPRESSION

MULTI-DIMENSIONAL SCALEPORTS / DEVICES / PB’S

WORLD CLASS BC / DR

MAINFRAME, ISERIES, FILE

MIXED WORKLOAD CONSOLIDATION

CONSISTENT LOW LATENCY

COPY DATA MANAGEMENT


Scale-out IOPS & Bandwidth

Inline All The Time Data Services

Purpose-Built All Flash Array

XTREMIO THE ALL-FLASH MARKET LEADER

Data Reduction & iCDM

Consolidation


UNPRECEDENTED GROWTH STORY

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

$1,800

$2,000

1st Year 2nd Year 3th Year 4th Year 5th Year

Time Since IntroductionSources:EMC All-In Bookings , Pure Storage S1 Filing, Public Earning, Gartner Market Share Report

Fastest Growth

5x Nearest Array

Ground Breaking


65% own XtremIO

Leader in strategic AFA technology

2,700Unique Customers

#1 share, Marketscape Leader

1.7 EiBEffective Flash Capacity Served

6,000XtremIO Clusters

#1 share, Magic Quadrant Leader

Fortune

100

XtremIO Market Position

DBTA Trend-Setting Product for 2016


WHY HAS XTREMIO BEEN SO SUCCESSFUL?


XVCConsistent PerformanceScale Out Architecture In-Line Data Reduction

Competitive Edge

Infrastructure Agility Lowest Overall TCO

WHY? ENABLING THE MODERN DATA CENTER“10% OF COMPANIES ARE ALL FLASH TODAY (THEY’RE NOT TELLING

ANYONE) – 80% HAVE A PLAN TO GET THERE”

—ERIC BURGENER, IDC


SPEED IS A COMPETITIVE ADVANTAGE

0.5ms

LATENCYSUDDENIMPACT!

BEFORE XTREMIO – ALL HDD7ms

“Reporting Job Finished at 1:30 AM Instead Of 6:30am

…now I Can Have My Life Back!”


SUDDEN IMPACT – SQL SERVER

Disk Operations vs Latency

“My son uses Connections Education and we noticed the dramatic improvement and wondered what happen”

BEFORE XTREMIO – ALL HDD

Age Wait Time

30-80 Mms

SUDDENIMPACT!

0.5ms


Garbage collection kicks-in

XTREMIO CONSISTENTLY OUTPERFORMS TRADITIONAL AFA’S

PERFORMANCE MATTERS

Late

ncy

Late

ncy

Worse than Disk Latency

20-40ms

Workload: OLTP with 8KB Block Size (Actual customer data )

Latency Spikes2-5ms

• Predictable performance with Always-on, Inline Data Services

• Consistent low latency at all times with no system level garbage collection

• Predictable, scalable IOPs whether the array is new or has been fully overwritten.

35TB Traditional Flash Array10TB ‘X-Brick’


IT’S NOT JUST ABOUT FLASH

THE RIGHT ARCHITECTUREUNLOCKS UNIQUE BUSINESS VALUE

Go Faster(Sometimes)

= +

Get SmarterUse Flash

=

Go Faster(Always)


THE EVOLUTION OF “FLASH” ARRAYS

Flash Optimized Hybrids:

FAST(sometimes)

Gen 2

Scale-Up All-Flash Arrays:

FAST OR SMART

(sometimes)

Gen 3

Scale-Out All-Flash Arrays:

FAST AND SMART

(ALWAYS)

Gen 4

Legacy D

isk A

rrays (

w/S

SD

)

Gen 1Source: Wikibon December 2014


ENABLING THE

MODERNDATA CENTER

Transformed by XtremIO – The World’s #1 All-Flash Array

INFRASTRUCTURE

APPLICATION

$BUSINESS

CONSOLIDATE WORKLOADS

IMPROVE BUSINESS AGILITY & INNOVATION

ELIMINATE APPLICATION COPY “SPRAWL”

Remove silos and get the performance and scale to run everything on a single array

Enhance copy management via application integration & integrated copy data management

Transform your business to be agile with Data-center-driven business innovation


XTREMIO X-BRICKCluster Building Block

Active Controller 1

Active Controller 2

Infiniband RDMA

32CPU

CORES

512GB

RAM

25eMLCSSDs

SAS 2.0SAS 2.0

2 x FC2 x iSCSI

4HOSTPORTS

2 x FC2 x iSCSI

256GBRAM

256GBRAM


Passive Active

Flash

Flash

Flash

SAN

Reads Writes

Controller 3

Controller 4

CONSISTENT PERFORMANCE THAT SCALES

XTREMIO SCALE OUT ARCHITECTURE

Scale Out Scale Up

Controller 11

Controller 12

Controller 15

Controller 16

Controller 7

Controller 8

Controller 9

Controller 10

Controller 13

Controller 14

Controller 5

Controller 6

Controller 1

Controller 2

SC

ALE

AC

TIV

E

SC

ALE

AC

TIV

E

SC

ALE

AC

TIV

E

VS


Scale Up

Controller 3

Controller 4Controller 1

Controller 2

Controller 11

Controller 12

Controller 15

Controller 16

Controller 7

Controller 8

Controller 9

Controller 10

Controller 13

Controller 14

Controller 5

Controller 6

CONSISTENT PERFORMANCE THAT SCALES WITHOUT COMPROMISE

XTREMIO SCALE OUT ARCHITECTURE

Passive Active

Flash

Flash

Flash

SAN

Reads Writes

16 Active Controllers

150K Iops 2M Iops

Highest Performance

Start Small, Grow Big

Scale Out Scale Up

Cannot Add Controllers - Ever

Front End is the Bottleneck

VS


5TB – Over 1PB Usable Capacity

NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY

© Copyright 2015 EMC Corporation. All rights reserved.

ENABLING MIXED WORKLOAD CONSOLIDATION

XTREMIO 4.0: FAMILY PORTRAIT

Starter 5TB

From 2 – 16 N-way Active Controllers1.2M mixed IOPS

2M read IOPS<1ms Latency

150K mixed IOPS250K read IOPS<1ms Latency


FLEXIBILITY

2

CONVERGED INFRASTRUCTURE: VBLOCK® SYSTEM 540

SUPERIOR

Application Centric Policy-based

framework App Admin Self-

Service– On-demand workflow copy services

High Performance Mixed Workloads Performance Centric

Workloads – Database, Business Apps

Agile Workload Services Inline DeDup and

Compression Eliminates storage

sprawl – Space efficient copies

Always on Thin-Provisioning


1CREATEVOLUMES2CREATEINITIATORGROUPS

XTREMIO SIMPLICITY & AUTOMATION

Management Impact:

Zero Planning & Tuning

No storage skills

No GUI certifications

Provision in seconds!

Integration:

VMware vCenter

EMC ViPR, ESA, ESI, SRM

Microsoft Hyper-V

App Consoles: Oracle,

SAP, System Center, etc

REST API & CLI

3MAPVOLUMES

40SECONDS


InlineDeduplication

InlineCompression

XtremIOData

Protection

InlineData At RestEncryption

XVCXtremIOVirtualCopies

ThinProvisioning

24/7

ALWAYS INLINEAND

ALWAYS ON

ALWAYS-ON, ALWAYS INLINE, ZERO PENALTY & FREE

XTREMIO ALL-INCLUSIVE DATA SERVICES


UNIQUE BC/DR PROTECTION FOR AGILE CONSOLIDATION

ACROSS DATA CENTERS

RecoverPoint and/or CDP with VPLEX:

IN THE DATACENTER

Data Domain, ProtectPoint:

ON THE ARRAY

XtremIO Virtual Copies

(XVC):

Async replication Sub-minute RPO Zero RTO Thousands of PIT’s Heterogeneous

Support

Synch replication Active/Active,

continuous availability

Zero RTO Unlimited PIT’s

Logical data corruption protection

Zero RTO Thousands of PIT’s

20 times faster backups

Reduces backup storage requirement by 10-30 times

Eliminates impact on production


ESG VALIDATES CONSOLIDATION BENEFITS OF FLASH VS. TRADITIONAL STORAGE

68% LOWER STORAGE TCO

5.8X Lower Administrative Costs

6.0X Lower Power/Cooling Costs

2.2X Lower Support/Maintenance

2.5X Lower Cost of Acquisition

= 3.8X Lower 5-Yr. Total Cost Of Storage Ownership

But There's More!…..

Annual Storage TCO Advantage: $588K


ESG ANALYSIS IS SUPPORTED BY REAL WORLD CUSTOMER FEEDBACK

ECONOMIC BUSINESS ADVANTAGES

Daily Analytics on Same Platform

Shorten Development Time of New Products

Quicker Improvement of Existing Products

Performance/Availability of Production DB

= Additional Annual Economic Business Advantage: $645K


ESG ANALYSIS RESULTS: COMBINED STORAGE TCO AND ECONOMIC BUSINESS BENEFITS

5-YEAR ECONOMIC IMPACT WITH XTREMIO

5-Year Storage TCO Savings:$2.8M

5-Year Additional Economic Business Advantage: $3.2M

Total 5-Year Economic Advantage of XtremIO over Traditional Storage

$6M

XtremIO Payback Period:(Storage TCO Savings Only)

XtremIO Payback Period:(Storage TCO Savings + Economic Business Advantages)

= 8.9 Months

= 4.1 Months


LOWER COST. FASTER TIME TO INSIGHTS. AVOIDS DATA CENTER EXPANSIONS.

WHY YOU SHOULD XPECT MORE FROM EMC

PerformanceEfficiency Simplicity ProtectionPerformance

*Lifetime equates to the support life of the system

LIFETIME*MAINTENANCE PRICE PROTECTION

3YRS

3-YEAR MONEY-BACK WARRANTY

LIFETIME*FLASH ENDURANCE PROTECTION


PERFORMANCE, COPY DATA AGILITY, & DATA REDUCTION BENEFITS

TRANSFORMATIONAL USE CASES

DATABASE, ANALYTICS & BUSINESS APPS

VIRTUAL DESKTOPS & DAAS

CLOUD & VIRTUAL SERVERS

APP

SW DevOps

WORKLOAD ACCELERATION, CONSOLIDATION, & AGILITY

DBaaS


THE COPY DATA MANAGEMENT PROBLEM

IDC: >60% data from copies

CRITICAL BUSINESS PROCESSES COMPROMISED

A $44B global expense!

Production

Test/DevContinuous- IntegrationQATraining

Development

BackupDR copiesLogical corruption protection

Data Protection

SandboxPatch managementOptimizations and tuningPre-production simulation

Operations

Reporting BIAnalytics

Data Analytics


THE “NATURAL” TENSION BETWEEN DBA AND STORAGE TEAMS

DatabaseAdmins

StorageTeams

Source: 2014 IT Resource Strategies Survey

In-Depth Database

Knowledge

In-Depth Storage

Knowledge

Only 40%Of DBA & Storage Administrators

Believe That They Communicate Well

80%Of DBA & Storage Administrator

Collaboration Is Key To Organization

Organizational Communication Gap


MASSIVE INTERNAL FRICTION

Infrastructure Owner

LOB Executives/Finance

For App/DBA/Dev Owner

“I need more!”

“Keep Costs Down!”

“No”

Shadow Costs: 5-12 Copies of Oracle/OLTP are Typical


COPY DATA MANAGEMENT APPROACHES…AND THE NEW INTEGRATED CDM OPTION

$$$$ $ $$ $$$ FREE

Limited Moderate Limited Moderate Limitless

Limited Limited Limited Very Limited Massive

TraditionalSnapshots

3rd PartyCDMTools

XtremIOIn-MemoryIntegrated

CDM

COSTS

PERFORMANCE

AGILITY

SCALABILITY

FullCopies

vvv

No Compromise Array-Based

CDM

Subsets

v

Current CDM options force trade-offs between Cost, Performance, Agility,

and Scalability

“Clones” “Copy/Redirect-on-Write”


WORKFLOW CONSOLIDATION AND SELF SERVICE

XTREMIO INTEGRATED COPY DATA MANAGEMENT

Consistent Scale-Out PerformanceWith Inline Data Services

XtremIO Virtual Copies

App Integration &orchestration

App Self Service

MORE COPIES?WHY NOT?

Developments

Data Analytics

Operation

Data Protection


Late

ncy

IO

Ps

70K IOPS

1ms latency

XtremIO Vs. Vendor “A” DB Volumes, Steady State, IOPS Over Time

XtremIO Vs. Vendor “A” DB Volumes, Steady State, Latency Over Time

XVC vs. Traditional Snapshots

XtremIO• No impact on

copy creation• Consistent

performance on prod and copy

Vendor A• IOPs drop by

50% to 35K• Spikes to

20ms latency


SINGLE-CLICK AUTOMATION

APPLICATION AUTOMATION AND ORCHESTRATION

Increase Efficiencies

ReduceComplexit

y

Increase Agility

ON-DEMAND

Provision Databases In Seconds

Recover Storage Capacity

EXPIRE

Prevention Of Sprawl

Centralized Management

Alert Notification

System

CustomizableFor Databases

SCHEDULED

Unattended Automated


APPLICATION SELF-SERVICE & AUTOMATION

Custom ScriptingRest APISMI-S

PowerShellWorkflow scripts

Orchestration & AutomationAppSync

Native Apps pluginsOracle (OEM)SAP (ESI LVM)vCenter (VSI)

Microsoft (SCOM, SCVMM)

1

2

3


• Get AppSync functionality for FREE

• Manage up to 20 concurrent mounted copies

• FREE support & maintenance included

• Automatically entitled with any new XtremIO order starting November 9th

• Upgrade to unlimited copies at normal AppSync pricing

APPSYNC iCDM STARTER BUNDLEFREE WITH EVERY NEW XTREMIO ORDER


UK FINANCIAL INSTITUTION: PRODUCTION/ANALYTICS

ACCELERATE ANALYTIC PROCESS

GOALAccelerate business processing time. System must be ready for a new trading day!

Investment Firm


UK FINANCIAL INSTITUTION: PRODUCTION ANALYTICS

50%Improvement in

SUDDEN IMPACTAnalytics

SYSTEMS INFRASTRUCTURE

DAILY BUSINESS PROCESSING TIME

4:1Data Reduction


UK FINANCIAL INSTITUTION: CONSOLIDATION

There was still plenty of…

CAPACITY PERFORMANCE

But, WAIT…

GROWTH


PHASE 2: DEV/TEST CONSOLIDATION

CREATE COPIES ON DEMAND WITHOUT LIMITATIONS

GOALAccelerate the development cycle and time to business value

Investment Firm


PHASE 2: DEV/TEST CONSOLIDATION

CREATE COPIES ON DEMAND WITHOUT LIMITATIONS

02 32x 30

BEFORE COPYDue to performance concerns each copy was a full clone of production data

DAYS DATA SIZE DAYS OLD

Investment Firm


PHASE 2: DEV/TEST BREAKTHROUGHS

CREATE SAVINGS AND AGILITY FOR THE CUSTOMER

AFTER COPYXtremIO saves tremendous amount of time, capacity and cost to the customer

1+D30’ 0

02 32x 30DAYS DATA SIZE DAYS OLD

Investment Firm

IMMEDIATE COPIES FROM PRODUCTION

ONLY UNIQUE WRITES CONSUME

CAPACITY

ENTIRE TEST AND DEVELOPMENT IN

MINUTES


UK FINANCIAL INSTITUTION’S DEV/TEST IMPACT: TCO SAVINGS = ~$3.7M

100Developers

SYSTEMS INFRASTRUCTURE

40% FASTERDevelopment

125TBEffective Capacity for 50 copies

ONLY4TB OF

= 31:1OVERALL REDUCTION

70% LESSFLOOR SPACE

PHASE 3:THEN THEY CONSOLIDATED EVERYTHING IN THEIR ALL-FLASH DATA CENTER


I Can Do More with iCDM

Infrastructure Owner • No Sprawl, single consolidated platform• Offload copy and refresh operations • Reduce costs • No pressure on Ops and SLAs

LOB Executive• Reduce CAPEX – less expenses, less platforms• Reduce OPEX - Do more with less resources, less

overhead, more automation• Increase productivity and efficiency

App/DBA/Dev Owner• As many copies as needed, Immediate refresh at will, • Excellent SLAs with high performance copies • Always work on current data

Work Faster

Proven Business Results

Always say “Yes”


DATABASES AND APPLICATIONS TODAY

Number of DBs in typical large organization

100+ 64%

THE GROWTH CONTINUES

Organizations seeing increase in number of Oracle DBs

800Hours to provision fully loaded database

22%Organizations pursuing Database as a Service Initiatives

Source: 2015 IOUG Survey on Database Manageability; Oracle surveys


DATABASE MANAGEMENT ACTIVITIESTOP FIVE WEEKLY DBA ACTIVITIES

Source: 2014 IT Resource Strategies Survey

Performance Tuning & Diagnosis

Applying Upgrades, Fixes & Patches

Maintaining Uptime & Availability

48%

44%

40%

Testing & Quality Assurance

Creating & Maintaining Copies Of Database Information 37%

25%


COMPLEXITY IS NO LONGER NEEDEDSIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT

Disk Type Selection

RAID Protection Selection

RAID Group or Storage Pool

Stripped or Concatenated Meta Devices

Auto Tiering

Array Caching

Thick or Thin LUNs

HISTORIC COMPLEXITIES

DONE!

XTREMIO


XTREMIO SUDDEN IMPACT - ORACLEOracle on Traditional Storage

Oracle on XtremIO

XtremIOSUDDEN IMPACT

EMC Solutions are Powered by Intel®

Xeon® Processor Technology


SOLUTIONS: ORACLE USE CASEDATABASE PERFORMANCE & CONSOLIDATION

Production

50K

100K

150K

200K

250K

1<ms Response Times

& EMC SolutionA

gg

reg

ate

IO

Ps

64x 20 TBTest/Dev

64x 1 TBTest/Dev

64x 1 TBTest/Dev

Test & Development

1<ms Response Times

200K+ IOPS Aggregate 8k 80/20

read/write

CONSOLIDATE PHYSICAL & VIRTUAL ORACLE DATABASE LANDSCAPES WITHOUT PENALTY

Storage

Overall Efficiency

• Data Reduction Ratio• Deduplication 1.1:1• Compression 3.4:1

• Thin Provisioning Savings

Volume Capacity

Physical Capacity

127:1

3.8:1

97%

1.65PB

60.9TB

50.5TB (3%) used

13TB (22%) used

13TB Physical Space Used

47.9TB (78%) free

1.6PB (97%) free

20 TB 12c

1TB 12c

1TB 11g

1TB 12c


COMPARING COMPRESSION CHOICESSTORAGE VS DATABASE COMPRESSION

XtremIO Compression Database Compression

Workload Workload

• All data is compressed• No increase in database

server processor utilization• No DBA overhead• No additional cost

• Only database is compressed• Increase in database server

processor utilization• Accelerates queries• Additional cost: $11,500 per

processor core (Oracle)

Does XtremIO and DC Work Together?

614GB512GB

YES!


SOLUTIONS: SQL SERVER USE CASEDATABASE PERFORMANCE & CONSOLIDATION

& EMC Solution

Storage

Overall Efficiency

• Data Reduction Ratio• Deduplication 1.2:1• Compression 1.4:1

• Thin Provisioning Savings

Volume Capacity

Physical Capacity

35:1

1.8:1

95%

129TB

30.4TB

6.7TB (5%) used

3.7TB (12%) used

3.7TB Physical Space Used

26.7TB (88%) free

122.3 (95%) free

Production

40K

120K

250 GB

500 GB

1 TBAg

greg

ate

TP

S

1<ms Response Times

300K+ IOPS Aggregate 8k 90/10

read/write

750 GB

1TB80K

1 TB

250 GB

Aggregate IOPs

300K200K100K50K 150K 250K

CONSOLIDATE VIRTUAL SQL SERVER DATABASE LANDSCAPES WITHOUT PENALTY

Test &Development

5x750 GBTest/Dev

5x500 GBTest/Dev

5x1TBTest/Dev

5x250 GBTest/Dev

5x1TBTest/Dev

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://blog.winhost.com/&ei=v9wiVd6eA8jFsAW9-4CgDg&bvm=bv.89947451,d.eXY&psig=AFQjCNF6imJQQI_iO7baz7bzXqXohArFdw&ust=1428434412808342

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://blog.winhost.com/&ei=v9wiVd6eA8jFsAW9-4CgDg&bvm=bv.89947451,d.eXY&psig=AFQjCNF6imJQQI_iO7baz7bzXqXohArFdw&ust=1428434412808342


SQL SERVER NATIVE COMPRESSION SAVINGS

0

50

100

150

200

250

300

350

400

XtremIO Only Row Page Shrinkfile

Siz

e in

(G

B)

SQL Server Operation

Space Used with SQL Server Data Compression

Toal Database File Size GB Total used space in Database files

20% Saving

48% Saving

• XtremIO and SQL Server compression can complement each other

• SQL Server space savings are carried through the full path from the array to server memory

• Use shrinkfile to reclaim space on the host

STORAGE & DATABASE COMPRESSION




FLASH INCREASES LICENSE ROID

ata

base C

PU

Utilization

Before EMC XtremIO After EMC XtremIO

33% CPU Utilization

HIGHER UTILIZATION

OF DATABASE LICENSE INVESTMENT

2X2X

MoreROI

INCREASED CPU UTILIZATION REDUCING I/O WAITS

66% CPU Utilization

Source: XtremIO Customer Case Study

UnderutilizedLicensed CPU

Due To Storage I/O

Waits


Eliminate Storage Issues From Database Reports

Latency

IOPS

1M+ IOPS & <1ms Latency For All Workloads

PREDICTABLE PERFORMANCE

No Tuning Or BottlenecksCONTINUOUS OPERATIONS

Failure & Maintenance Proof

N+1Redundancy

99.999%Availability

Active-Active

vs. Active-Passive

NonDisruptive

Upgrades

In-Memory Protection

Preserve Capacity

INCREDIBLE SIMPLICITY

Zero Planning Required

1CREATEVOLUMES 32 MAP

VOLUMES

Provisioning Easy As 1-2-3

No Setting RAID

No Sizing & Striping

No Caching & Tiering

Any Database

Any # of LUNs

Any File System

CREATEINITIATOR

GROUPS

COMPLETE EFFICIENCY

Continuous Balanced Block Distribution Allows Uniform Scalability

3X

More Databases Without Penalty

Compress

6X Dedupe

More Database Capacity In-Memory Copies

Test & Dev

Reports

Analytics

?X


ONLINE EDUCATION PROVIDERSCALE-OUT REPORTING WITH VERSATILE GROWTH

130TB Logical consumed 13TB Usable

Challenge

Unpredictable Growth due to New App Innovations

Scaled users by adding Costly Server Hardware

Unable to Refresh Daily Workflows; reports timed-out

XtremIO Impact

XVC off-load CPUs During Peak Reporting Hours

Reallocate FTE to address New Business Projects

Instant ROI for Storage Planning; more versatile

“…vast amounts of student data grows at rates we can’t predict. Moving to XtremIOchanged everything.”

- Karen Wallace, Director

of Software Architecture




ONLINE EDUCATION PROVIDERSCALE-OUT REPORTING WITH VERSATILE GROWTH

Query Stalling(Before XtremIO)

OLTP Production

Reporting Server(s)

Scaled ReportingSnaps offload real-time reports to 2nd SQL boxes

100s ofmilliseconds


HA & DR Backup & Recovery

Platform-As-A-Service

CloudBrokering

DatabaseProvisioning

Financial Transparency

Self-Service & Automation

Operational Management

Virtualized Infrastructure

Software-Defined Storage

DBAAS ON HYBRID CLOUDADD-ON MODULES EXPAND CAPABILITIES

EMC Cloud Service Providers


DATABASE & ANALYTICS WORKLOADS

Breakthrough Consistent

Low-LatencyPerformance

1 2

Consolidation:Dev/Test

BI/AnalyticsSAP Landscapes

Lowest TCO: Storage

Servers & LicensingOPEX

3 4

No Complex SetupNo Tuning


Production ‘Underperforming’

10TB for 2TB DB, 150K+ IOPS

Over-Provisioned

10+ DB copies, 150K+ IOPS

Reports

Analytics

Trends

Finance Copies

Marketing Copies

Sales Copies

Test & Dev ‘Starved’

3 copies for 30 engineers, 30TB, ~50k+ IOPS

QA Instance

Training

Stress Test

TRADITIONAL INFRASTRUCTURE ARCHITECTURECOMPLEX, COSTLY, SILO’D & SLOW

13+ DB copies to manage, 130TB+ of storage, 2TB of production application data

SAP Applications deployed on multiple, dedicated & inefficient storage silos


Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env

EXAMPLE: TYPICAL SAP DEVELOPMENT ENVIRONMENT

Database DatabaseDatabase

Sandbox Env Test-2 Env Go Live Simulation Env

Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix

Transfer Transfer Transfer Transfer Transfer

TransferTransfer

Tra

nsfe

r

App-1App-8 App-7 App-6 App-5 App-4 App-3 App-2App-9

Production Database

Multiple Applications

Multiple copies

Multiple copies

Multiple copies

Development Copy

Test & QACopies


Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env

EXAMPLE: TYPICAL SAP DEVELOPMENT ENVIRONMENT



Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix


TransferTransfer

Tra

nsfe

r

10TB

10TB

10TB10TB10TB

10TB 10TB

Brute force cloning of 6 copies = 60TB of dataTime consuming refreshes / reverts

Cost limits scale


Database

Dev Env

Targ

et G

roup

Database

Test-1 Env

Database

Quality Env

Database

Prod Env

EXAMPLE: XTREMIO SAP DEVELOPMENT ENVIRONMENT



Targ

et G

roup

Bre

ak/F

ix

Bre

ak/F

ix

Break/Fix


TransferTransfer

Tra

nsfe

r

INSTANT COPIESALL SPACE EFFICIENT

INSTANT REFRESHKEEPS COPIES CURRENT

NEAR ZERO COSTINCREASES SCALE

5TB


Production

10TB for 2TB DB, 150K+ IOPS

Test & Dev

CONSOLIDATE WITH ONE PLATFORM FOR SAPEFFICIENT, FASTER & SIMPLER

Every engineer gets a fullDB copy, All data, full IOPs

Mktg, Fin, Sales

Every team gets a fullDB, All data, Flash speeds

• One single All-Flash Array

• Consolidated SAP Landscapes

• Faster than silos of storage

• Simpler to manageEMC Solutions are Powered by Intel®



SAP HANA ON XTREMIOXTREMIO: SAP CERTIFIED FOR HANA & MIXED WORKLOADS

HANA TDI CertificationTailored Datacenter Integration

Achieved

FEB 2015

XtremIO runs HANA in multiple SAP architectures• Virtualized and Bare Metal certifications• XtremIO TDI Mixed Workloads (HANA + Legacy SAP)• XtremIO Snapshots for multiple HANA Landscapes• XtremIO TDI Mixed Workloads (SAP + non-SAP)• XtremIO TDI for Stand Alone HANA

http://global.sap.com/community/ebook/2014-09-02-hana-hardware/enEN/enterprise-storage.html

Official SAP TDI Certification Matrix


RESULTS

CUSTOMER CASE STUDYCORE APPPLICATION ACCELERATION RESULTS

Saving on floor space at HQ, DR and co-location

Hours returned to developers and business users

37% Improvement - SAP dialog average response times

up to 9X Faster batch processing and ETL run times

3X Reduction in wait time for business reports

70%

SAP users get better experience across all SAP modules (ECC, BW, APO/SCM, CRM)

Delivering improvements in planning & efficiency

1,500+

Many!


RESULTS

CUSTOMER CASE STUDYTRANSFORMATION OF IT WORKFLOW

Confidence in backups leveraging snap on snap

16xLandscape space reduction via snapshot savingsand Compression

100%All non-Prod SAP Landscapes run on XtremIOSnapshots of SAP PROD (excluding Dev)

75%

Reduced time in provisioning a landscape (Long hand, non-automated, monthly systemcopies – QA, SBX) ½ Day vs. 2 Days

75%Faster self-service and fully automatic copies of production (now 2 copies!)

100%


SAP CUSTOMER

POOR PERFORMANCE

SLOW AND INEFFICIENT2X

PERFORMANCE INCREASE

ETLs75% REDUCT ION

80%CAPACITY REDUCTION

Callaway’s Application Stack XtremIO

SAP

VMWare

Oracle RDBMS

IBM AIX

BATCH JOB REDUCTION

66%


Performance

1 2

Consolidation

& Virtualization

Lowest TCO

3 4

Simplicity

REDEFINING SAP INFRASTRUCTURESXTREMIO: ONE PLATFORM DELIVERING……

Predictable Linearity

Low-Latency

Zero Performance degradation on Prod

SAP Landscapes

Business Suite

BI/Analytics

Dev/Test

Data Center / Storage

Servers & Licensing

OPEX

No Complex Setup

No Tuning of Applications,

Database or infrastructure


XTREMIO SAP & HANA RESOURCES

Videos/DemosXtremIO for SAPConsolidate Your Data Center with XtremIO Snapshots for Faster Deployment and AgilityConsolidate Data Center Assets with EMC XtremIO Snapshots

White Papers & Technical ResourcesXtremIO All-Flash Array for SAP Transforming SAP Infrastructure with Game-Changing EMC XtremIOTechnical White Paper: XtremIO for SAP Redefining SAP InfrastructureUptime Institute: Green Enterprise IT Award 2012Global Manufacturer Improves SAP Performance and Gets Greener with XtremIOStorage Configuration Best Practices for SAP HANA TDI on EMC XtremIO

Solution OverviewsTop Reasons: Why EMC XtremIO for SAP AgilityXtremIO for SAP & HANA Agility

Customer SuccessCallaway Golf

For More Information http://www.emc.com/storage/xtremio/enterprise-solutions.htm

BLOGMind Blowing Possibilities with XtremIO for SAP Application Lifecycle Management

http://www.emc.com/video-collateral/demos/microsites/mediaplayer-video/emc-xtremio-sap.htm

https://www.youtube.com/watch?v=ovPfQ8VNC7s&feature=youtu.be

http://www.emc.com/video-collateral/demos/microsites/mediaplayer-video/emc-xtremio-sap-consolidate-data-center-assets-xtremio-snapshots.htm

http://www.emc.com/collateral/presentations/emc-xtremio-sap-public-pr.pdf

http://www.emc.com/collateral/white-papers/h14194-transforming-sap-infrastructure-game-changing-emc-xtremio-wp.pdf

http://www.emc.com/collateral/white-papers/h13859-xtremio-sap-wp.pdf

http://www.emc.com/collateral/white-papers/h13748-redefining-sap-infrastructure-emc-extremio-wp.pdf

http://www.emc.com/collateral/analyst-reports/uptime-institute-XtremIO-GEIT-ar.pdf

http://www.emc.com/collateral/analyst-reports/xtremio-green-enterprise-it-case-study.pdf

http://www.emc.com/collateral/technical-documentation/h13984-storage-config-best-practices-sap-hana-tdi-xtremio-cg.pdf

http://www.emc.com/collateral/handouts/h13618-top-reasons-why-xtremio-sap-agility.pdf

http://www.emc.com/collateral/solution-overview/h13242-emc-xtremio-sap-sep-2014-so.pdf

https://www.emc.com/collateral/customer-profiles/h14326-cp-callaway-golf.pdf

http://www.emc.com/storage/xtremio/enterprise-solutions.htm

http://sapinfrastructureintegration.blogspot.com/2015/02/mind-blowing-possibilities-with-xtremio.html


VDI PLATFORM / FLASH STORAGE

1990’s 2008 2012 2013 2015

TERMINAL

SERVICES

One instanceMany shared

sessions

NON-PERSISTENT

DESKTOPS

One master image,Differences stored

separately at run time

PERSISTENT

DESKTOPS

Unique VM per user with OS, apps, &

user datatogether

NEXT-GEN

DESKTOPS

No compromise,All inclusive

desktop

HDD Array All-flash Arrayswithout compromise

Hybrid Arrays All-flash Arrayswith compromise


Non-persistent Desktops& XtremIO

DEPLOYMENT FLEXIBILITY WITH XTREMIO

No more nights and weekends – run active desktops on XtremIO while quickly recomposing/refreshing desktops concurrently

Simple storage design

But if you used Linked Clones only to reduce capacity footprint…

Minimum Admin Management

• No need for one-size-fits-all

• No for unproven tools & new operations

• No need for complex storage design

• Superior storage reduction

Maximum Happy Users

• Fast performing desktops

• Full customization

Persistent Desktops& XtremIO


#1 FLASH ARRAY FOR VDI: >1.5M DESKTOPS! VDI BREAKTHROUGHS WITH XTREMIO

Virtual Desktops Per X-Brick *Non-persistent Desktops3500

Reduction In Storage Cost Per Desktop50%

Reduction In Capacity Per Desktop * Persistent Desktops10:1

Lower RAM Requirementfor same disk IO perf25%Reduction In ServerInfrastructure40%

up t

o


Realize Centralized economics, 24x7availability, dramatically lower VDIproject times, scales for growth

LowestOPEX

5x better than legacy arrays, Unequalled by competitors

Best $/Desktop

Storage <$100, Convergedinfrastructure, <$300 at scaleLess complexity

Better thanPhysical

VDI AND XTREMIOBREAKTHROUGH COST AND TCO


CONSISTENT HIGH PERFORMANCE FOR VDI

Low Latency

High Throughput High IOPS

SAMPLE 1,000 DESKTOP CLONING, BOOT & STEADY STATE


VDI CASE STUDY: GEORGIA TECH

GOALS:

• Deliver graphics-intensive applications in VDI

• Control I/O storms and reduce capacity footprint

XTREMIO FOR CRITICAL ENGINEERING DESIGN APPS ON VDI

– DIDIER CONTIS, Director of IT Services

“[Engineering applications’] launch time has been dramatically reduced from upwards of several minutes to just 20-30 seconds.”

“Because of inline deduplication, we can migrate or add more workload than initially anticipated.”

“[Installation] was a very quick and seamless process.”


ACHIEVING VDI AGILITY

UncompromisingUSER Experience

1 2

Radically SimpleADMIN Experience

3

Breakthrough Cost & TCO

• At Scale

• All the Time

• All User Types

• No Tuning, Easy Persistent

Desktops

• Provisioning Magic

• EMC Portfolio Synergy

• Best $/Desktop

• Lowest Opex & Capex

• Better Than Physical


• 10x lower footprint

• Breakthrough performance and lower TCO

• Fully virtualized data center

• Simpler management

VIRTUALIZATION: REALITY CHECK

The Promise The Reality

Complexity grows with scale

Siloed storage management

Partial virtualization

Tier 1 workloads largely physical

Infrastructure sprawl

x y


VSTORAGE APIS FOR ARRAY INTEGRATION (VAAI)

XtremIO Cluster

Storage Network

Why VAAI?• vSphere offloads storage intensive tasks to

storage tier• Reduced network traffic between host and storage• Free up host CPU cycles• Improved outcomes for VM cloning, vMotion,

block zeroing and volume locking

VAAI primitives• Full copy (XCOPY)• Hardware assisted locking• Block zeroing• Free space reclamation (UNMAP)

VAAI storage offloading


CONVENTIONAL VM CLONING WITH VAAI XCOPY

XCOPY Command

Array offloads the hostStill brute force copy on the array

Massive disc IO and performance hog

Storage Array

VM VM


XTREMIO EFFICIENT VM CLONING WITH IN-MEMORY METADATA

Cloning a VM (or 1000s) With XtremIO in-memory metadata• Instant VM copies• Metadata only operation; no storage IOs• No capacity or performance overhead

XCOPY Command In-memory Metadata

Unique Compressed Data on FlashBlock Block Block Block


VAAI- HARDWARE ASSISTED LOCKINGUNINTERRUPTED OPERATIONS AT SCALE

Tasks that require VMFS volume locking• vMotion, Booting a VM, VM Cloning

Without VAAI• Entire VMFS locked• All VMs on VMFS frozen• Unpredictable performance and poor

application response times

With VAAI• Locking task delegated to XtremIO• Only relevant blocks are locked• Uninterrupted operations for VMs sharing

the VMFS• Ideal for large-scale VM environments

VMFSVMFS


VAAI- FREE SPACE RECLAMATION (UNMAP)

XtremIO Cluster

Deleting a VM without VAAI• VM deleted from vCenter, but

storage space still occupied• Manual deletion on storage tier• Increased admin overhead for

high-churn VM environments

Deleting a VM with VAAI• Easy, schedulable UNMAP

command from vCenter• Efficient space utilization and

hands-free operations for high-churn VM environments

• Schedule UNMAP during off-peak hoursVM VM

Storage Network

UNMAP

It’s Still NOT

Automatic


VAAI- BLOCK ZEROING

XtremIO Cluster

0

Creating EZT VM without VAAI• Repetitive SCSI writes of small

block Zeroes from host to storage

• Time consuming• Bandwidth and host CPU

intensive

Creating EZT VM with VAAI and XtremIO Thin Provisioning• One time SCSI command to

XtremIO• XtremIO metadata operation;

no disc IOs• Fast and efficient

VMFS

XtremIO Thin Provisioned Volume

No Zeros writtenNo disc IOs


• ODX offloads copy services from Windows Server/Hyper-V to XtremIO

– Minimizes latencies, maximizes array throughput

– Reduces server CPU and network resources

• Accelerated Windows cloning using XtremIO’s in-memory copy services

– Any manual copy operation

– Database cloning for dev/test

– Database backups to alternate system

– Deployments from VM templates

– VM copy/cloning for Hyper-V cloud deployments

ODX SUPPORTMASSIVE ACCELERATION FOR MICROSOFT ENVIRONMENTS


100% SLA

Direct VM Console interaction

Nested Workloads

CASE STUDY: VMWARE HANDS-ON LABS

VMs Provisioned over 4 days: 100,000+

LAB Count: 10,000+

500+ concurrent users

Short vApp life

High VM Churn rate


VIRTUAL SERVER/CLOUD WORKLOADS

Virtualize I/OIntensive Apps

1 2

Rapidly DeployVMs

TCO Comparable to DiskData Reduction

Opex

3 4

Data Center Scale.in a ½ Rack!

Documents

XTREMIO PRODUCT OVERVIEW · © Copyright 2015 EMC Corporation. All rights reserved. 12 UNPRECEDENTED GROWTH STORY $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 1st