XOXO BOX ON-SITE PROPOSALSituation:

There are more than 200 builders and developers in Bangalore with varieties of projects available for every target group. In this case supply of real estate projects is higher than the demand.

Objective:

Due to disproportionate demand and supply, buyer has an edge and has various projects in his consideration set. The developer and the project has to come strongly in customer’s consideration set. The developer should launch a marketing activity which triggers the customer to buy the property.

Introduction to XOXO Box:

Giftxoxo - “The Gifting Consultants” focusses on delivering Gift Experiences Boxes to B2B customers for their clients. XOXO Experience Boxes contain a set of experiences (e.g. flying a microlight plane, dining on a yacht, or learning how to play golf,) – one of which the recipient can redeem. Its the perfect gift – one that creates lasting memories and sets the gift giver apart.

Highlights about XOXO Box:

1. XOXO Box has a set of experiences which are rare to find in the town2. XOXO Box is portable, handy and can be customized as per project to project3. XOXO Box can be redeemed any time as per convenience, over a period of time4. XOXO Box has no IF’s and BUT’s and has an ease of use5. XOXO Box has hassle free customer service, who handles end-to-end execution

of experiences.6. XOXO Box can easily be transferred to anyone, just as a normal product.7. XOXO Box has high perceived value which is more than 3X.

Campaign Says:

Every customer who visits the project site gets a XOXO Box. As soon as he books the property, the Box gets activated and the customer enjoys the experience.

Benefits of this campaign:

1. Current trend and marketing campaigns in real estate space has been directionally towards “Experience the Project”. This campaign will add value to the current trend as Customers actually gets to experience something different on buying a property.

(Confidential Document for internal use only)

2. This concept of XOXO Box has never been applied to solve “the problem of coming in consideration set” in the minds of customers.

3. The XOXO Box can give a delta edge and trigger to a customer to go for your property, ensuring faster conversions.

4. XOXO Box is easier to use and execute, as every box has a unique code which can be activated and de-activated as per the execution plans and structures.

5. XOXO Box can also be used as a real-time tracking and reporting tool. Impact of the campaign can be seen and tracked from the Day-One.

Execution Plan and Steps involved:

1. A customer visits the project site and the sales manager gives him snippets about the property.

2. The sales manager shares the property details and booklet of the property.3. At the time of see off, the sales manager hands over a XOXO Box to the

customer and says “We would be keen to welcome you to our Family”.4. Sales Manager says that as soon as you book this property, you will be eligible to

enjoy these very high end exclusive experiences.5. As soon as a customer books the property, the sales manager directly

communicates (Mail or SMS) to Giftxoxo to activate the respective code.6. The customer enjoys the XOXO Experience.7. Billing happens in weekly basis by Giftxoxo.

Commercials Involved:

1. The cost of the concept and manufacturing of box = Rs.750 / Box2. Recommended price variant to get started with = Rs. 5999 / Box3. Difference amount to be paid on booking = Rs.5999- Rs.750 = Rs.5249 / Box4. Average expected conversion = 10% more than the current conversion

Sample Set for 100 Customers CommentsManufacturing Cost / Box (in Rs.) 750

Current Conversions / 100 Customers 5 AssumedNew Conversions / 100 Customers 5.5 10% More

Cost of Manufacturing of Box (in Rs.) 75000 for 100 boxesCost of Experiences for conversions (in Rs.) 28870 Rs.5249 / Box

Total Cost (in Rs.) 103870 for 100 boxes

Cost of Acquiring One Customer (in Rs.) 18885for acquiring 3.3

customers

Average Cost of One Project (in Rs.) 9000000 Starting cost of projectAverage spend on acquiring one customer (in %) 0.002

Designing and Agency cost is not involved here Current conversion (confirmed booking) is assumed as 5 out of 100 customers who visits the site. The stats has been

taken from CREDAI data.

--End of the Document--

(Confidential Document for internal use only)