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Xerox

2 Welcome to the latest edition of the Xerox magazine. . .

Life is full of challenges that require us to take a new look at how we dothings. From helping our customers streamline their workflows, to keepingthings on track at the Olympics, it’s all about innovation and collaboration.

This year, the Olympics returned to their ancient birthplace in Athens. As akey sponsor, Xerox helped ensure a technically excellent Olympic Games.

Then there was our very own event of Olympic proportions – drupa inDüsseldorf, Germany. The event attracted more than 390,000 visitors andwas the perfect place to demonstrate The New Business of Printing andlaunch an exciting range of new products and services, which you can readabout in this issue.

We also take a look at an area of printing that is often forgotten about –bills, invoices and renewal forms. Leading document designer, Dr MichaelTurton, discusses ways these transactional documents can achieve greater impact.

In this issue there’s also a chance for you to take a new look at the wayyou look at things by entering our photography competition.

Finally, we are very proud to unveil the winning entries we received for thePIXI Awards – the response for this competition was great, and thestandard of entries high, showing clever use of digital print technologies.

By the way, if you are reading a friend or colleague’s copy of the magazineand would like your own, you can join our mailing list by visitingwww.xerox.com/magazine

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04l05

< Recognising great print work – the

winners of the PIXI Awards

< The latest news and innovations

from Xerox

> Dr Michael Turton shares his

thoughts on transactional documents

The business of printing is changing

– discover a new range of Xerox products

and services

06l07

> The 2004 Olympics in Athens –

support and strength behind the scenes

<

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12l15

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NEW A REGULAR LOOK AT NEW CHALLENGES, NEW IDEAS AND

Building awareness at

drupa. Xerox created a real

buzz at this year’s drupa event.

Xerox’s presence in Hall 13 in

Düsseldorf can only be

described as a resounding

success.

Attracting more than 110,000 visitors

from over 122 countries, Xerox was able

to demonstrate how digital presses and

new workflows are making The New

Business of Printing a reality.

Showcasing end-to-end solutions and

business tools for all sectors of the

graphic arts community, made the Xerox

stand a must to visit.

Create, customise, order and

print. New Xerox easy-vi, lets

you do all of the above in one

affordable package.

Featuring iWay by Press-sense and

bursting with features that can help

improve customer loyalty and

dependency. Easy-vi is a web-to-print

solution that allows customers to create

documents based on existing templates,

customise them with variable data and

then turn them into PDFs ready for print.

The solution also facilitates job tracking

and order management, reducing waste

and cutting ordering time and costs.

Online support around the

clock. Introducing a non-stop

service centre that lets you

learn more about your chosen

product.

The new Xerox Online Support

Assistant is an easy-to-navigate

website providing self-support 24 hours

a day. On the site, you can download

the latest drivers, get answers to

technical queries with easy-to-follow

step-by-step illustrated instructions,

check product specifications, fault

codes and more. Simply log on to

www.xerox.com and click on ‘support

and drivers’.

Get automated.

DocuTraffic, a new software

solution developed by TED

Gigaprint in Holland, is now

available from Xerox.

The print-on-demand company TED

Gigaprint has developed a software

solution to solve the problems of real-

life printing. As a result, DocuTraffic

helps create a seamless workflow by

organising scheduling, invoicing and job

ticketing, allowing customers to order

and track jobs via the web. It also

enables printers to protect margins by

identifying which jobs are most

profitable printed digitally versus litho.

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SOLUTIONSIN THE PRODUCTION WORLD

Great options from start to

finish. The new DocuColor

iGen3 1.7 upgrade has lots of

great features for feeding and

finishing.

Two additional feeder modules and two

additional stacker modules (4x4

capability) allow for flexibility of stocks,

and there is also a manual feed that

enables the insertion of heavier stocks.

The iGen3 1.7 upgrade also has

document finishing architecture (DFA),

which means it can connect online to

finishing devices like the square-fold

booklet-makers and perfect binder. It is

also IPDS-enabled for transactional

document printing. An additional

finishing tool soon to be available is an

inline UV coater, which enables UV

varnish to be applied straight after

printing.

Control at your fingertips.

Xerox Remote Printer is a new

client/server application

developed for Print Providers

and Central Reprographics

Departments (CRDs).

Xerox Remote Printer allows Print

Providers and CRDs to receive print-

ready files generated by any Windows

application. End-users can now send

documents straight to the print room as

easily as sending it to their local

desktop printer. There are many benefits

to using this application, including:

faster production of large documents

and more professional-looking

documents, as stapling, binding and

inserts can be added easily.

Clear migration path for

forms. DesignPro Tools is a

new software package for

making fonts, forms and

images, which is based on the

industry standard Elixir suite.

DesignPro Tools is a sophisticated tools

package that allows you to create new

forms and update old ones for printing

on Xerox printers, by allowing you to

use existing IBM and Xerox resources to

create new forms. One of the biggest

additions to software is that DesignPro

Tools now supports colour forms and is

compatible with all Xerox DocuColor

products.

On track with Ducati.

As a main sponsor of one of the

World Superbike Teams, Xerox

follows the team’s progress.

Team Xerox Ducati took to the track in

the first round of the Championship in

Valencia, Spain on 29 February, where

they carried the striking Xerox red livery.

Since then they have had a successful

season, including a win at Phillip Island,

Victoria, Australia. Richard Wergan,

head of marketing communications for

Xerox Europe, says of the sponsorship

deal; “Xerox is an innovative and

forward-thinking company. We believe

there is distinct synergy between the

way that Team Xerox Ducati uses

technical expertise and innovation to

deliver performance on the track, and

the way that Xerox delivers this in the

business environment.”

Ever wondered what it takes to organise an event

of Olympic proportions? Imagine servicing two

football World Cups a day for 17 days and you’ll get an

idea of the enormity of the 2004 Olympic Games.

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mustthere are no second chancesis a

Anita Spring Olympic committee

17 days 37 sports 140 venues

This year, the Games returned to their ancient

birthplace and the city of their revival with athletes

and sportspeople from all nations uniting in Athens,

Greece to compete.

Xerox first became an Olympic Partner back in

1964, and once again in 2004 they were proud to

be a key sponsor of this historic event. This year,

Xerox provided state-of-the-art workflow solutions

to run and integrate document copying, processing,

facsimile, publishing, and laser printing equipment

for the Olympic Movement.

Together with other sponsors like Swatch and

SEMA, Xerox defined how the results were

delivered to the competitors and the international

press. Getting the information in the hands of

journalists, seconds after the end of any of the

multitude of events has enhanced the Olympic

experience for the viewing public.

Overall, the Olympic task was a massive one; made

even more challenging by Greece’s mountainous

terrain and widespread venues.

Vince Shaffer, Director of Worldwide Olympic

Operations at Xerox, explains why Xerox takes part.

“The challenge of supporting the Olympic Games is

enormous. It demands the best of our technology,

our people and our thought processes and better

prepares us to support our customers.”

One of the most important venues in terms of

communications was the Main Press Centre (MPC).

The MPC was the working hive of the written and

photographic press during the Olympic Games and

one of the busiest non-competition venues –

operating on a 24-hour basis. Here, results for

every event were collated, printed and deposited in

journalists’ pigeon-holes within five minutes of the

judge’s decision. A specially installed digital print

infrastructure from Xerox ensured these short-runs

and fast turnaround were achieved – it’s what you

call real print-on-demand.

Anita Spring, a member of the Athens organizing

committee, explains why Xerox’s role is so vital;

“From the time the match finishes to the time a

printed paper is delivered to all the press, is very

critical. That piece of paper is official and this is

what they use to deliver the results around the

world. In the Olympic Games, accuracy is a must –

there are no second chances.”

230 engineers 6,000 pieces of equipment 18,000 different reports

Yaya TouréIvory Coast Olympic Football Team 2000

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There’s a new way to look at it.

WIN a Xerox Phaser 7750 colour laser printer

Submit your entries and get full entry details and terms and conditions from the Magazine website:

www.xerox.com/magazineClosing date: 30th November 2004

We invite you to take a fresh look at things with our new photographycompetition. All you have to do to enter is to interpret the Xerox slogan ‘There’sa new way to look at it’ photographically.

The winners will be able to take a whole new look at their photography withfabulous Xerox produced poster-sized versions of their winning photos as well asreceiving a Xerox 7750, the world’s fastest desktop colour laser printer.

Entries will be accepted in two categories:

• Best image using digital manipulation (black & white or colour)

• Best original (non-manipulated) photograph (black & white or colour)

In both categories we are looking for strong, original, inspired images that trulycapture the spirit of the ‘There’s a new way to look at it’ theme.

The winner in each category will win:

• A Xerox Phaser 7750 printer capable of printing 35 pages a minute with impressive 1200 x 1200 dpi output. Speed and quality to satisfy the most demanding imaging professionals.

• Indoor and outdoor 1.5m wide posters of your photograph reproduced on a Xerox wide format colour printer.

• You and your winning photo featured in the next issue of our magazine.

The competition is open to all Xerox customers and recipients of our magazine.

PHOTOGRAPHY COMPETITION

Corporate identity guidelines

extend to all manner of printed

materials, from brochures and annual

reports through to business cards and

compliment slips. But frequently,

transactional documents like bills and

invoices get left off the list.

Leading document designer Dr Michael

Turton edp, tells us why. >

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Dr Michael Turton has been designing and

creating strategies for transactional

documents since the early Nineties. In that

time, he has worked with many blue-chip

companies, including BT, Scottish Widows,

AXA and Xerox to mention but a few.

Yet, he is still shocked by the number of

companies that are loath to update their

transactional documents.

“I am still amazed at how few companies exploit

the opportunities the print world offers them.

Some companies haven’t changed the way they

produce transactional documents since the days of

impact printing – where everything has to be based

around a grid.”

With impact printing, he says, designers had to

adhere to strict limitations.

11

Scottish Widows statement, before and after.

“ Each bill or form is a unique piece of one-to-one

communication, so presents a great opportunity to make

the right impression.”

“Everything had to have 96 characters to the line

and, four lines to the inch, which meant only non-

proportional fonts could be used.”

This often resulted in ugly and poorly laid-out

documents that lacked a logical sequence of

information, and made using them a chore.

But new printing techniques and dynamic software

now mean you can completely ignore the grid and

be much more creative. Colour is far easier to use

and in most cases people can even use the

corporate font. So why are so many transactional

documents still tired and uninspired?

Turton believes the real reason is not lack of

money or desire to create good transactional

documents, but simply, the sheer numbers of

people who need to be involved in the

decision-making process.

“Everyone in a company seems to own a piece of

the document, from Marketing through to Finance.

And then, there’s the guys responsible for printing

it, they are the hardest people to influence.”

This, he says, is because everyone else in the

company will tangibly benefit from a new

document design. Finance will get more money

and Marketing will have synergy across all their

marketing materials. But the people printing it, he

says, just want to get the bills out on time and in

the right envelope.

Companies spend millions on promoting a good

public image through advertising and PR, and send

out bills or renewal forms that look tired and

dated, and worst still, make the customers’ job of

responding, difficult and unappealing.

The content of transactional documents is often

complex and of course highly variable. Each bill or

form is a unique piece of one-to-one

communication, so presents a great opportunity to

make the right impression.

“A simple, well-constructed transactional

document can improve your perception of the

company instantly,” says Turton.

The way forward for companies who want to

change their output, he believes, is to take a more

holistic approach to document design. “You need

to get everyone with an interest in the document

together to discuss how it can be improved, only

then can you move forward.”

Whether redesigning transactional documents

purely to help collect monies owed, or to inform

people about new products and services, Turton

says the same principles apply. “They need to look

good and work well.”

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Winning wayswith print

The business of printing has changed forever. Digital printing lets you do

things for your customers that weren’t possible years ago – even months ago.

These days, commercial printers as well as transactional service bureaus are no

longer just the people who make marks on paper; they are an integral part of a

team that produces high-value printed pieces.

13Xerox is dedicated to improving the products,

solutions and tools that enable the print industry to

be more creative and flourish. They are also keen

to highlight the great innovative work being

produced by their partners and customers. That’s

why they have created the Printing Innovation with

Xerox Imaging (PIXI) Awards.

This is the second time that the PIXI Awards have

run in Europe and the response has been very high,

with so many worthy entries, the task of picking

the winners was tough. The PIXI Awards recognise

the work the printing professions are doing in the

real world, and have been designed to reward and

reinforce the partnerships between printers and

their customers. The contest, judged by leading

experts of the print industry, honours the highest

achievements in digital printing.

Entries for the awards were accepted in the

following categories:

Overall Best Premier Partner

Best Short-Run Digital Colour

Best Short-Run Digital Black and White

Variable Print/1:1 Marketing Communications

The entries were judged on the following

criteria:

Overall aesthetics (20%)

Business effectiveness (30%)

Use of digital technology and workflow (20%)

Degree of innovation (30%)

Judges included: Chris Jordan, a leading industry

consultant, George Simonian, Lecturer in Printing

at Helwan University in Cairo, and Chris Catchpole

and Kevan Ansell, marketing experts from

worldwide advertising agency Harrison Troughton

Wunderman. With so many worthy entries from

across Europe, choosing the winners was tough.

But the prizes were awarded as follows:

Class

Title

Placed

Company

Country

Overall Best of Show

TUI Holiday Package

1st

DSI Digital

UK

Personalised guidebook for TUIholidaymakers that included triptickets, insurance documentsand luggage tags. As well asbeing an innovative idea, thisentry demonstrated excellenceduring each step of the printingprocess from workflow toproduction.

<

Class

Title

Placed

Company

Country

Best Short Run Digital Colour

2012 Olympic Bid Project

3rd

PIMs Digital

UK

The information pack for the 2012Olympic Bid was produced with a verytight turnaround. PIMs Digital was ableto meet this deadline, whileshowcasing their colour managementcapabilities.

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9The

Class

Title

Placed

Company

Country

Best Short Run Digital Colour

AM Development France

1st

HollandRidderkerk

Netherlands

This entry showed true innovation witha hard cover, colour book created toreplace a real estate developmentcompany’s brochure. Sketches anddigital pictures showcased the ‘before’and ‘after’ of each project. Great use ofthe DocuColor iGen3.

<

Best Short Run Digital Black and White

Law books

2nd

HollandRidderkerk

Netherlands

Because these print-on-demand lawbooks were produced in very short runs,as soon as a law changes they can bereprinted. The quality was alsoextremely high.

>Class

Title

Placed

Company

Country

Best Short Run Digital Colour

Exode

2nd

Netprint

France

A high quality, colour book filled with acollection of paintings from a variety ofartists.

>Class

Title

Placed

Company

Country

<

Class

Title

Placed

Company

Country

< Variable Print/1:1 MarketingCommunications

Vision

3rd

Copy Team Cologne

Germany

This piece took an innovativeapproach to targeting a keydemographic for its customer. Datacollected from the initial survey wasused to create a personalised piece inresponse to the customers' answers.

other

Class

Title

Placed

Company

Country

Best Short Run Digital Black and White

The Armies at Waterloo

1st

Antony Rowe

UK

This entry used technology to reproducea book that did not exist in digital form.By using DigiPath, this printer was ableto scan the book in order to provideprint-on-demand availability. The bookhas so far generated more than£250,000 in revenue.

< Class

Title

Placed

Company

Country

Variable Print/1:1 MarketingCommunications

Robecco VIP

1st

Chevalier

Netherlands

This entry was awarded first place in itscategory as it was seen to be a classicexample of good 1:1 communications.Personal investment documents wereproduced for the customer’s VIP investmentclients, these addressed their personalfinancial needs and preferences.

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Class

Title

Placed

Company

Country

Variable Print/1:1 MarketingCommunications

Sportsview

2nd

Progressive Impression International

Netherlands

This piece enabled sports eventphotographer, Sportsview, to createunique mailers that let customers knowwhat new pictures were available andensure that they received all revenuegenerated from usage.

>

Best Short Run Digital Black and White

Albert Heijn Study Material

3rd

Drukkerij Jubels

Netherlands

This entry provided personalised, fastturnaround training manuals forstudents. Students can now register on-line for a course and receivecurriculum materials the following day.

< Class

Title

Placed

Company

Country

finalists

solutionsdesigned to hit the

spot

Increasing demands for more sophisticated

print jobs, shorter run lengths, faster

turnaround times. Welcome to a new range of

print solutions that can help you profit.

New print

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New printers:

1. Nuvera Digital Production System

2. Xerox DocuColor 8000 Digital Press

3. DocuPrint 525 Continuous Feed Printer

FreeFlow Software packages:

4. Web Services

5. Process Manager

6. Print Manager

7. Makeready

New printers:

Nuvera Digital Production System

Xerox DocuColor 8000 Digital Press

DocuPrint 525 Continuous Feed Printer

FreeFlow Software packages:

Web Services

Process Manager

Print Manager

Makeready

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Since launching its FreeFlow initiatives at this

year’s drupa, Xerox has stayed true to its promises

and extended and improved their range by

delivering a collection of new printers and software

solutions created to help customers streamline

their workflows, increase productivity, and in turn

reduce costs and grow profits.

The first of these new products is the Nuvera

Digital Production System – a 100 and 120ppm

black and white digital press. Essentially a ‘best of

both worlds’ machine, the Nuvera engine has been

designed to co-exist harmoniously alongside offset

workflows, offering the quality of offset printing

along with the flexibility and cost efficiency of

digital production. Based on iGen3 technologies, it

offers a breadth of capacity in terms of duty cycles

(up to three million sheets per month), inline

finishing and the modular capability to expand the

engine features. But the thing that really got

everyone talking at drupa was its ability to print on

coated stocks. Not just digital coated stocks, but

offset stocks too. This machine is ideal for both

transactional and publishing applications.

Another new offering is the DocuColor 8000

Digital Press. Positioned between the DocuColor

6060 and the iGen3. This 80ppm full-colour press

has full integration into FreeFlow, with a choice of

three digital front-ends from CREO, EFI and Xerox.

This latest DocuColor has been engineered to

support the ever-increasing demands in the world

of colour. Its higher resolution output of 2400 dpi,

and enhanced reliability creates sharper images,

clearer text and more consistent colour. Xerox has

also focused on systems performance, enabling

additional customer adjustments for perfect image

registration, paper profiling and quality printing on

a variety of stocks.l

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Finally, there’s the DocuPrint 525/1050

Continuous Feed machine – an all-round great

performer that was a real attention grabber at

drupa. Not only is it Xerox’s fastest continuous feed

solution, running at 244 feet per minute, on a 19.5

inches web, but offers unique duplex back-up

capability and finishing flexibility when running in

three engine mode. The quality is high too, offering

a resolution of 600 dpi.

There are a number of FreeFlow software solutions

newly available too, these include, Web Services,

Process Manager, Makeready and Print Manager.

FreeFlow Web Services establishes a digital

storefront where new jobs can be submitted

remotely, and, along with existing jobs, can be

viewed, tracked and modified in the print shop.

Tailored to the requirements of each print shop

customer, web server login profiles can be created

to determine level of access and control, so

customers can speed up those crucial print jobs.

FreeFlow Makeready is the hub of the

production environment, providing pre-press tools

such as scanning, late-stage editing of PDFs and

colour management. Content is brought into

Makeready either as hard copy scans or electronic

files, where they can be proofed, font checked and

amended for print. Because Adobe Photoshop is

fully integrated into Makeready, changes and undo

edits can be easily tracked.

Finally, DocuSP common controller that links all of

Xerox’s printers and software packages was

extensively showcased at drupa. This controller

plays a critical role in FreeFlow by providing one

common platform and user interface for all Xerox

cutsheet and continuous feed printers and also

works with partner products and services.

All these print engines and software packages,

along with Profit Accelerator – a suite of training

tools – combine to create the New Business of

Printing and are designed to empower print

services providers so that when their customers

make demands, it is now possible to meet their

expectations.

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FreeFlow Process Manager streamlines the

communication channels between designers and

print providers.

Traditionally, instructions for a job were conveyed

verbally, or with forms and mock-ups. But FreeFlow

Process Manager uses JDF (Job Definition Format)

to communicate the details of the print job and

then automatically programs the selected workflow

elements. These instructions can include

information on colour correction, trapping and

imposition for print. Production proofs can also be

routed electronically to the designer at another

location.

FreeFlow Print Manager provides access and

control to the full range of Xerox printers through a

custom Graphical User Interface (GUI). It can be

used to check the availability and status of

printers, and program a full range of job

parameters. Any job set-up using JDF can also be

accepted, managed and directed to both offset and

other digital presses.

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...designed to empower print services providers so

that when their customers make demands, it is now

possible to meet their expectations.

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There’s a new way to look at it.Xerox Europe Limited, Riverview, Oxford Road, Uxbridge, Middlesex UB8 1HS, United Kingdom.

www.xerox.com

©Copyright Xerox 2004

2004 Xerox Corporation. XEROX©, The Digital Document Company©, DocuColor©, the stylised X, and the identifying product names and numbers herein are trademarks of XEROX CORPORATION. All non-Xerox brands and product names are trademarks or registered

trademarks of their respective companies. Product appearance, build status and/or specifications are subject to change without notice.

Printed using the Xerox DocuColor iGen3 onto Colotech plus Gloss 120g/m2 and 210g/m2