Xerox B1022/B1025 Multifunction Printers Launch Positioning field.pdf · 6 Comparison with WC 5021, WC 5024 & V7025 Specification Xerox® WorkCentre® 5021 Xerox ® WorkCentre® 5024

Xerox® B1022/B1025 Multifunction PrintersLaunch Positioning

Market and Xerox

2

Entry Mono A3 MFP (1-25 ppm) is 60K+ units annually.

Canon, HP, Kyocera and KM are the key brands.

Xerox is currently addressing this market with WC 5021, WC 5024 and B7025.

Key competition models in this segment are as in the table.

Model Name

A4

Mono

Speed

imageRUNNER 2004 20

TASKalfa 1800 18

LaserJet MFP M436n 23

LaserJet MFP M433a 20

Aficio MP 2014 20

AR-6020 20

imageRUNNER 2520W 20

bizhub 165e 18

imageRUNNER 2525W 25

TASKalfa 2201 22

Laserjet Managed MFP E72525dn 25

LaserJet MFP M72625dn 25

imageRUNNER ADVANCE 4525i 25

e-STUDIO 2309A 23

A huge market to address in Entry Mono A3

Market and Xerox

3

Models Jobber/RC Small Business Govt Mid Market/MPS Units

5021 1 2

5024 1 2 3

1022 3 1 2 4

1025 2|1 3 1 4

7025 1|2 3 2|1

Units yearly 26400 8800 26400 26400 88000


5021 800 400 1200

5024 1200 700 500 2400

7025 800 400 1000 2200

Total 2000 1500 1300 1000 5800

Market Share 8% 17% 5% 4% 7%


1022 1000 1000 800 200 3000

1025 2000 1000 1500 200 4700

7025 800 400 1300 2500

Total 3800 2000 2700 1700 10200

Market Share 14% 23% 10% 6% 12%

4

B1022 / B1025 Position:Upgrade to higher productivity.

Easy on the budget without sacrificing the features and connectivity you need to reach your full productivity potential.

With a space-saving footprint, all-in-one high-speed print and scan – and the mobile print capabilities today’s businesses demand – everything is easier.

Core Message

5

Xerox® B1022 Multifunction Printer (Platen)

• 22 ppm

• Platen configuration with optional 100-sheet Duplex

Automatic Document Feeder (DADF)

• 600 x 600 dpi – 24 bit color / 8 bit grayscale

• 4-line UI

• Up to 1200 dpi enhanced print resolution

• 250-sheet standard paper capacity (as shown), upgradeable

to 500 sheets

• Scan-to and print-from USB drive

• Optional Wi-Fi with USB Wireless Adapter

Xerox® B1025 Multifunction Printer (Platen

and DADF)

• 25 ppm

• Platen configuration (with optional 100-sheet Duplex

Automatic Document Feeder) or DADF configuration

• 600 x 600 dpi – 24 bit color / 8 bit grayscale

• 4.3-in. color touchscreen UI

• Up to 1200 dpi enhanced print resolution

• 250-sheet standard paper capacity (as shown), upgradeable

to 500 sheets

• Scan-to and print-from USB drive

• Optional Wi-Fi with USB Wireless Adapter

Xerox® B1022/B1025 Highlights

Run-To-Life Drum

6

Comparison with WC 5021, WC 5024 & V7025

SpecificationXerox®

WorkCentre®

5021

Xerox®

WorkCentre® 5024

Xerox®

B1022

Xerox®

B1025Versalink 7025

Print Speed Up to 20 ppm A4 Up to 24 ppm A4 Up to 22 ppm A4 Up to 25 ppm A4 25 ppm A4

FPOT Less than 14s Less than 14s As fast as 9.1s As fast as 8.9s Less than 6.8s

Processor 300 MHz 300 MHz 600 MHz 1 GHz 1.05Ghz

Memory 128 MB 256 MB 256 MB 1.5 GB 2.0 GB

Front Panel 4-line LCD 4-line LCD 4-line LCD4.3-in. Color

Touch Screen UI

7inch Touch

screen UI

Print Quality

Maximum600 x 600 600 x 600 Up to 1200 dpi Up to 1200 dpi 600 x 600

Scanner Type Platen DADFPlaten

(Optional DADF)

Platen (Optional

DADF) and DADFDADF

DADF Capacity NA 110 sheet 100 sheets 100 sheets 110 sheet

USB USB 2.0 USB 2.0 USB 2.0 USB 2.0 USB 3.0

Network Print/Scan Optional Optional Standard Standard Standard

Duplex Printing NA Standard Standard Standard Standard

Wi-Fi Connectivity NA NAOptional Wi-Fi with

802.11b/g/n

Optional Wi-Fi

with 802.11b/g/nOptional

Colour Scan NA Standard Standard Standard Standard

Adobe PS3 Available NA Standard Standard Optional

Media Support 60 to 160gsm 60 to 160gsm 60 to 260gsm

CK 17 NO NO NO NO Yes

Better featured compared to the predecessors

Market and XeroxEnsure that we proactively compete with the higher specs of B1022/1025

Model PPMAvg Quarter

ActivityPrice to Partner

Key Specs /

Positioning

Currently we

play with

Future Xerox

PlayXerox Price to Partner Key Xerox Specs

imageRUNNER

2004N/200420 4000

Rs 32K for basic;

Rs 39K for N

20ppm; Duplex; Colour

Scan; Network (in n

version)

WC 5024 B1022P Rs 35K for B1022P

22ppm; Colour Scan; Std

Duplex + Network; Optional Wi-

Fi and DADF

TASKalfa 1800 18 2000 Rs 28K 18ppm WC 5021 B1022P Rs 35K for B1022P



Fi and DADF

AR-6020/N/D 20 1800

Rs 24K for basic;

Rs 32K for N;

Rs 40K for DAD


Scan; Optional Network

and DADF

WC 5024 B1022P Rs 35K for B1022P



Fi and DADF

TASKalfa 2201 22 1200 Rs 35K22ppm; Duplex; Colour

Scan; Optional NetworkWC 5024 B1022P Rs 35K for B1022P



Fi and DADF

imageRUNNER

2520W20 750

Rs 60K (with

DADF); Rs 42K

w/o DADF


Scan; NetworkWC 5024 B1022P Rs 35K for B1022P



Fi and DADF

LaserJet MFP

M433a20 900 Rs 25K

20ppm; Colour Scan;

128MB RAM; USBWC 5021 B1022 Rs 35K for B1022P


Duplex + Network; 256MB RAM

LaserJet MFP

M436n/nda23 1700

Rs 27K for basic;

Rs 45K for N

23ppm; 128MB; Colour

Scan; Network; ADF (in

nda version)

WC 5024 B1025Rs 35K for B1022P; Rs

48K for B1025P


Duplex + Network; 256MB RAM

imageRUNNER

2525W25 700 Rs 80K


Scan; NetworkB7025 B1025D Rs 59K for B1025D



Fi and DADF; Colour Touch

Screen; 1.5GB RAM

imageRUNNER

ADVANCE 4525i25 600 Rs 120K

25ppm; Duplex, Colour

Scan, NetworkB7025 B7025 Rs 80K for B7025

25ppm; 2GB RAM, CK 17,

Touch Screen

Laserjet MFP

E72525dn25 350 Rs 110K

25ppm; Duplex, Colour

Scan, NetworkB7025 B7025 Rs 80K for B7025

25ppm; 2GB RAM, CK 17,

Touch Screen

8

Key Tender Specifications: B1022PMonochrome A3 Copier (Print/Copy/Scan)

Minimum 22ppm speed in A4 or higher

Monthly duty cycle 50,000 impressions or above

600MHz Processor; 256MB RAM or higher

Paper size: A3/A3

Standard Paper Capacity: 250 sheets tray + 100 sheets By-Pass

Duplex Printing and Colour Scan

Maximum paper capacity: Atleast 500 sheets with 2 trays (excluding by-pass)

Connectivity: 10/100BaseT and USB 2.0

Optional wi-fi with 802.11b/g/n

AES 256-bit Encryption, SNMPv3, IP Filtering and Secure Print.

Standard PCL®6, Adobe® PostScript® 3™

Standard Network Printing / Scanning

Noise level: 46 dB or lower

Mobile printing with Apple® AirPrint®2 and Mopria® Print Service Plug-ins for Android™

Scan-to and print-from USB drive

Standard Capacity Toner Cartridge 13500 or higher

Using above specifications in proactive tender opportunities

9

Key Tender Specifications: B1025PMonochrome A3 Copier (Print/Copy/Scan)



1GHz Processor; 1.5GB RAM or higher

Paper size: A3/A3

4.3" color touchscreen or larger






Optional Fax









10

Key Tender Specifications: B1025DMonochrome A3 Copier (Print/Copy/Scan)



1GHz Processor; 1.5GB RAM or higher

Paper size: A3/A3

4.3" color touchscreen or larger





Optional wi-fi with 802.11b/g/n and Optional Fax

100 sheet DADF or higher









11

Pricing & Launch Offer:Xerox® B1022/B1025 Multifunction Printers

1. Buy 10 units of 1022P or 1025P or 1025DAD in September - Get an invite for 2D/1N Offsite in India2. With each block of additional 10 units, get an additional invite to the same event.

Ramona Launch Offer:

Equipment

Consumables

PRODUCT DESCRIPTION Oracle Part # SAP Part #MRP

Rs

List Price

Rs

T2 Price

Rs

1022PLT RB1022PLT.X.RV.M.G B1022V_B 47,960 38,889 35,000

1025PLT RB1025PLT.X.RV.M.G B1025V_B 65,800 52,778 47,500

1025DAD RB1025DAD.X.RV.M.G B1025V_U 85,800 64,778 58,300

Part # DescriptionMRP

Rs

List Price

Rs

T2 Price

Rs

006R01731 Black Toner Cartridge (13.7k) 4,208 2,902 2,418

013R00679 Imagining Unit CRU (DRUM) (80K) 20,577 14,191 11,826

20%

lower

CPC in

toner

than

5021/24

Ramona – Sept 18 Sell Out TargetRegion PBM B1022 B1025P B1025DAD Total

Central Ashish 62 10 36 108

East

Nazrul WB & J 10 10 10 30

Nazrul NE 10 10 10 30

Amirjit OR 10 10 20

Amirjit BH & CC 10 10 20

CENTRAL EAST Tot Sanjay E 82 50 76 208

North

Nitin CHD 15 10 10 35

Nitin PUNJ 15 10 10 35

Nitin J&K 15 10 10 35

Amit 10 20 30

Vasudeep 10 10 15 35

NORTH Tot Sanjay N 55 50 65 170

South

Arul TN 13 10 23

Arul KL 12 10 10 32

Krishna 20 10 20 50

Nagendra VJW 10 10 10 30

Nagendra HYD 15 10 35 60

South Tot Nagaraj 70 50 75 195

West

Vishal MP 10 10 20

Vishal ROM 10 10 10 30

Ameya RJ 10 10 20

Ameya GJ 15 10 10 35

Ritesh 10 10 10 30

Naresh 10 82 92

West Tot Naresh 55 60 112 227

INDIA TOT Sandeep 262 210 328 800

B1022 Face-Off

14

Face-Off against Canon imageRUNNER 2004B1022P

22ppm 3-in-1 (Print/Copy/Scan)

Maximum monthly duty cycle 50,000 impressions

600MHz Processor; 256MB RAM

100 sheet By-Pass

Standard Duplex Printing

Optional 100-sheet DADF

600 sheets maximum paper capacity

Standard 10/100BaseT.





Scan resolution is 600x600dpi; 30 ipm black

Maximum power consumption is 1.1KWh

IR 2004 (1000+ units per quarter)


Base model comes without network and is with 128MB memory.

80 sheet by-pass

Without Duplex printing and without DADF

Maximum paper capacity is 580 sheets

Wi-fi not available; No secure print


Maximum power consumption is 1.5KWh

IR 2004N (2500+ units per quarter)


Comes with 512MB memory.

80 sheet by-pass

Duplex printing and DADF is optional (capacity is only 50 sheets)


Ethernet 100Base-Tx/10Base-T

No secure print


Maximum power consumption is 1.5KWhRun-To-Life Drum

15

Face-Off against HP M433/436B1022P



256MB memory

Standard 10/100BaseT



600 sheets maximum paper capacity




Supplies toner yield at 13,700 pages

Mobile printing with Apple® AirPrint®2, Xerox® Print Service

and Mopria® Print Service Plug-ins for Android™

M433a (800+ units per quarter)



128MB memory


Manual duplex printing and copying


Standard Print Language PCL6

Only USB connectivity (no wi-fi and network)

Mobile printing not enabled

M436a (1000+ units per quarter of N and 600+ units of NDA)



128MB memory

Manual duplex printing and copying (in M436n)

100 sheet reversing ADF (optional in M436n and standard in

M436nda)


Wi-Fi not supported




Run-To-Life Drum

16

Face-Off against Kyocera TA1800/TA2201B1022P


600 MHz processor

Standard 10/100/1000BaseT (Gigabit)





Standard PDL: PCL®6, Adobe® PostScript® 3™

Mobile print with Apple® AirPrint®2, Xerox® Print Service and

Mopria® Print Service Plug-ins for Android™

TA1800 (2000+ units per quarter)


500 MHz processor

Only USB connectivity (no wi-fi and network)

Manual duplex printing and copying

PDL is GDI

Mobile print not enabled

TA2201 (1200+ units per quarter)


500 MHz processor

Optional Network connectivity

Ethernet is only 100Base-Tx/10Base-T (Megabit)

Optional duplex printing and copying

50 sheet optional reversing ADF

Wi-Fi not supported

PDL is GDI

Mobile print not enabled Run-To-Life Drum

B1025 Face-Off

18

Face-Off against Canon iR 2525B1025P

25ppm 4-in-1 (Print/Copy/Scan/Optional Fax)

600 MHz processor

1.5GB memory




Standard PDL: PCL®6, Adobe® PostScript® 3™

Mobile print with Apple® AirPrint®2, Xerox® Print Service and

Mopria® Print Service Plug-ins for Android™

Paper weight 60 to 163 gsm

iR 2525 (700+ units per quarter)


400 MHz processor

512MB memory

Optional RADF (50 sheet)

Wi-Fi connectivity not available

Secure print not available

Optional PCL 5e/6 and Optional PostScript 3

Mobile print not enabled

Paper weight 64 to 90gsm

Run-To-Life Drum

19

Face-Off against HP M436ndaB1025D



1.5GB memory

100-sheet DADF

Keypad and 4.3" color touchscreen







M436a (600+ units of nda per quarter)



128MB memory

100 sheet reversing ADF

Keypad and 4-line LCD


Wi-Fi not supported




Run-To-Life Drum

20

Face-Off against Toshiba e-STUDIO 2309AB1025P


1GHz processor

1.5GB memory


Keypad and 4.3" color touchscreen

AES 256-bit Encryption, SNMPv3, IP Filtering and Secure

Print.





e-STUDIO 2309A (350+ units per quarter)


500MHz processor

512MB memory

Optional 50 sheet reversing ADF

Keypad and 4-line LCD

Optional PS3

Secure print not enabled


Run-To-Life Drum

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Course Code: OS2091Description: This course will enable sales to successfully sell the Xerox® B1022 and Xerox® B1025 Multifunction Printers.

Outcome: At the end of this course, sales will be able to describe the products’ key features, specs, positioning, differentiators, configurations and target markets.

Learning objectives:

Describe the products specifications, positioning, differentiators, key features, configurations and target markets.

Describe where to find product resources.

E-learning Module : Xerox® B1022 and Xerox® B1025 Multifunction Printers Sales Training

22

Collaterals: Xerox® B1022/B1025 Multifunction Printers

Launch Documentation

Brochure

Detailed Specification Sheet

Video

https://www.youtube.com/watch?v=EoEd87-GQZQ&feature=youtu.be

https://www.youtube.com/watch?v=EoEd87-GQZQ&feature=youtu.be

23 September 6, 2018

Collaterals: Xerox® B1022/B1025 Multifunction Printers

24

Product Promotion Strategy: Xerox® B1022/B1025 Multifunction Printers

Digital MarketingVideo Amplification on Social Media

Search Campaign on Google

Display Campaign

Channel MarketingChannel Event (Launch Scheme)

Co-Mktg for end customers

Co-Branded eDM / Collaterals

25

Xerox® B1022 Multifunction Printer Configurations

Platen Cover.

Not shown: Optional 100-sheet Duplex Automatic Document Feeder (DADF).

Easily accessible USB port allows users to quickly print from or scan to any standard USB memory device.

250-sheet output tray.

100-sheet Bypass Tray handles media sizes from 4.92 x 4 in. to 11.69 x 17 in./125 x 102 mm to 297 x 432 mm.

The standard 250-sheet Tray 1 handles media sizes from 5.83 x 7.17 in. to 11.69 x 17 in./148 x 182 mm to 297 x 432 mm.

Optional Additional Tray holds 250 sheets of 5.83 x 7.17 in. to 11.69 x 17 in./148 x 182 mm to 297 x 432 mm, increasing the maximum paper capacity to 500 sheets.

Intuitive front panel for configuring device settings and programming jobs.

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2

3

4

5

6

7

1

2

3

4

5

7

6

Run-To-Life Drum

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Xerox® B1025 Multifunction Printer Configurations

100-sheet Duplex Automatic Document Feeder (DADF).

Not shown: Platen Cover configuration.

Easily accessible USB port allows users to quickly print from or scan to any standard USB memory device.

250-sheet output tray.

100-sheet Bypass Tray handles media sizes from 4.92 x 4 in. to 11.69 x 17 in./125 x 102 mm to 297 x 432 mm.

The standard 250-sheet Tray 1 handles media sizes from 5.83 x 7.17 in. to 11.69 x 17 in./148 x 182 mm to 297 x 432 mm.

Optional Additional Tray holds 250 sheets of 5.83 x 7.17 in. to 11.69 x 17 in./148 x 182 mm to 297 x 432 mm, increasing the maximum paper capacity to 500 sheets.

4.3-inch color touchscreen interface.

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2

3

4

5

6

7

1

2

3

4

5

7

6

Run-To-Life Drum

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Linearity in the business – ensure most billing by 20th of the month.

No Channel Stocking deal support.

Pricing support for end-customer large opportunities.

Target new channel to increase market coverage.

Approach to Business with B1022/1025

© 2018 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United States and/or other countries. 6/18 BR24685

Documents

Xerox B1022/B1025 Multifunction Printers Launch Positioning field.pdf · 6 Comparison with WC 5021, WC 5024 & V7025 Specification Xerox® WorkCentre® 5021 Xerox ® WorkCentre® 5024