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Nigeria Young Lions Design Competition 2014
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Background
WELA is an organization that fights for the rights and upliftment of women in the society. Since inception, they have been self funded but now require assistance from the general public to help their cause.This campaign seeks to spur the curious onlooker to support their cause in his/her little way.
Rationale
The first reaction when one hears a negative or abusive story towards
women is to either sigh and wonder why bad things happen. However it is
very different when it happens to someone close to you; mother, sister
or daughter.
This campaign capitalizes on the innate emotion to protect women and calls out for donations to an organization that can right the wrongs done towards these women. Using the hashtags #fightformysister, #fightformymother, we will go wild on social media and get everyone geared to help the cause.
LOGO RATIONALE
The logo represents the different people that have come to form the organization; WELA. The different colours depict that they have
come from different walks of life for a common cause. The face of the woman within
represents the different women that are protected by the cause of WELA as an
organization.
If the logo were to be described by a sentence, it would say ‘We are here for you, every time.’