WXII LEADS THE WAY DURING

NOVEMBER 2010 SWEEPS

TODAY SHOW REMAINS ON TOPTODAY SHOW REMAINS ON TOP

The Today Show dominates by a minimum of a The Today Show dominates by a minimum of a full-point in key demos!full-point in key demos!

M-F / RTG

STATION PROGRAM A18-49 A25-54 W18-49 W25-54

WXIIWXII Today Show 7aToday Show 7a 2.82.8 3.53.5 3.63.6 4.74.7WGHPWGHP Fox 8 News 8aFox 8 News 8a 1.71.7 2.32.3 2.32.3 2.72.7

WFMYWFMY CBS This Morning 8aCBS This Morning 8a 0.40.4 0.70.7 0.60.6 1.01.0

WXLVWXLV Good Morning America 7aGood Morning America 7a 0.10.1 0.20.2 0.20.2 0.30.3

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

REGIS AND KELLY LEAD THE WAYREGIS AND KELLY LEAD THE WAYFOR DAYTIME PROGRAMMING ON WXIIFOR DAYTIME PROGRAMMING ON WXII

Regis & Kelly is the #1 choice M-F 9-10am.Regis & Kelly is the #1 choice M-F 9-10am.

STATION STATION PROGRAM W18-49 W25-54 A18-49 A25-54

WXIIWXII 9-10a9-10a Regis & Regis & KellyKelly

1.81.8 2.12.1 1.31.3 1.51.5

WGHPWGHP 9-10a9-10a Dr. OzDr. Oz 1.81.8 2.12.1 1.11.1 1.41.4

WXLVWXLV 9-10a9-10a Better TVBetter TV 0.00.0 0.10.1 0.00.0 0.10.1

M-F / 9-10am

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

DAYS OF OUR LIVESDAYS OF OUR LIVESHEATS UP THE AFTERNOON ON WXIIHEATS UP THE AFTERNOON ON WXII

Days of Our Lives delivers more Days of Our Lives delivers more than 2x the audience M-F 1-2pm!than 2x the audience M-F 1-2pm!

STATION STATION PROGRAM W18-34 W18-49 W25-54

WXIIWXII 1-2p1-2p DaysDays 3.23.2 3.23.2 2.52.5WFMYWFMY 1:30-2p1:30-2p Bold & BeautifulBold & Beautiful 1.11.1 1.51.5 2.82.8

WXLVWXLV 1-2p1-2p All My ChildrenAll My Children 0.80.8 0.80.8 1.11.1

WGHPWGHP 1-2p1-2p Wendy WilliamsWendy Williams 0.80.8 0.80.8 1.11.1

M-F / 1-2pm

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

OPRAH LEADS THE WAYIN EARLY FRINGE ON WXII !

STATION PROGRAM W25-54

WXIIWXII OprahOprah 3.53.5WGHPWGHP Judge Judy/BrownJudge Judy/Brown 2.02.0

WFMYWFMY EllenEllen 2.02.0

WXLVWXLV Swift JusticeSwift Justice 0.30.3

M-F / 4-5 p.m.

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

WXII 12 NEWS AT 6PWXII 12 NEWS AT 6P

The #1 choice for Evening News in the The #1 choice for Evening News in the market!market!

M-F/6 p.m. RTG

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

STATIONSTATION PROGRAMPROGRAM W25-54W25-54 A25-54A25-54

WXIIWXII WXII News 6pWXII News 6p 4.94.9 4.24.2WFMYWFMY News 2 at 6pNews 2 at 6p 4.14.1 3.73.7

WGHPWGHP Fox 8 News 6pFox 8 News 6p 3.83.8 3.43.4

LATE NEWS LEADERLATE NEWS LEADER

WXII12 continues to be the #1 choice for Late News.WXII12 continues to be the #1 choice for Late News.

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

STATIONSTATION PROGRAMPROGRAM A25-54A25-54

WXIIWXII WXII12 News WXII12 News 11p11p

3.83.8

WFMYWFMY News 2 at 11pNews 2 at 11p 3.43.4

M-Su/11 p.m. RTG

#1 LATE FRINGE#1 LATE FRINGE

Greensboro/Winston-Salem/High Point Greensboro/Winston-Salem/High Point stays up late for WXII !stays up late for WXII !

RANK STATION PROGRAM TIME A25-54

#1#1 WXIIWXII Saturday Night Live Saturday Night Live (Sa)(Sa) 11:30p11:30p 3.53.5

#2#2 WFMYWFMY Criminal Minds (Sun)Criminal Minds (Sun) 11:30p11:30p 2.92.9

#3#3 WGHPWGHP Seinfeld (M-F)Seinfeld (M-F) 11:00p11:00p 1.81.8

#4#4 WGHPWGHP King of The Hill (M-F)King of The Hill (M-F) 12:00a12:00a 1.61.6

#5#5 WFMYWFMY Criminal Minds (Sa)Criminal Minds (Sa) 12:00a12:00a 1.61.6

#6#6 WGHPWGHP Fringe (Sa) Fringe (Sa) 11:00p11:00p 1.51.5

#7#7 WXIIWXII Tonight Show (M-F)Tonight Show (M-F) 11:30p11:30p 1.31.3

#8#8 WMYVWMYV House Payne/Meet Brwns House Payne/Meet Brwns (M-F)(M-F) 11:00p11:00p 1.31.3

#9#9 WFMYWFMY Letterman (M-F)Letterman (M-F) 11:30p11:30p 1.31.3

#10#10 WGHPWGHP TMZ (Sun)TMZ (Sun) 11:00p11:00p 1.11.1

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

#1 Network News with “Today Show” at 7a.m.

#1 Daytime with the “Live with Regis & Kelly” at 9 a.m. and “Days of Our Lives” at 1p.m.

#1 Early Fringe with “Oprah”

#1 Early Evening Newscasts at 6 p.m.

#1 Late News at 11 p.m.

#1 Late Fringe with “Saturday Night Live”

Source: Nielsen Media Research VIP, Nov’10.Source: Nielsen Media Research VIP, Nov’10.

NOVEMBER 2010 SWEEPS LEADERNOVEMBER 2010 SWEEPS LEADER