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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
Participant Introductions
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
Contracts Office Update
Walter KnottContracting Officer
Andrea LupoAssistant Director for Policy and Program
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Evaluation’s Review of Reports
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What we look for and whyDiana Rossiter
Program Evaluation Office, Director (Acting)
Adam Matschek Program Evaluation Office Manager
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Past Success Justifies Future Projects
• RTMs are one of the best performing activities USTDA funds.
• Contractors’ reports are the best tool for learning results quickly.
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What we look for when reviewing reports
Administrative•Necessary components
to be included.
Substance•Meaningful feedback
from participants on commercial and developmental objectives.
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Program Evaluation Contacts
Diana Rossiter
Program Evaluation Office Director (acting)
Adam Matschek
Program Evaluation Manager
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
Update on Congressional and Public Affairs
Leila Aridi AfasDirector for Export Promotion
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March 21, 2012
Christine CampigottoPublic Affairs Specialist
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Goal
To implement a state outreach strategy in order to increase USTDA’s profile in key second tier markets
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Objectives
Engage with the local business community in the targeted states to:• Emphasize USTDA’s results-driven approach• Promote the Agency’s programs as an effective
way to export to emerging markets• Generate new sources of project proposals• Expand pool of technical experts and Contractors
for Agency-funded activities • Increase the number of U.S. companies that
benefit from USTDA-funded activities • Increase metro areas and cities that benefit from
USTDA-funded activities
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Goal: To implement a state outreach strategy in order to increase USTDA’s profile in key second tier markets
To obtain our goal, Public Affairs recommends developing a “3 Touch” outreach strategy:
• One: leverage USTDA-organized event (ie RTMs) as a catalyst for strengthening partnerships with the targeted cities / states.
• Two: participate in state- or local-organized trade show or event.
• Three: conduct roundtable with business community, designed to showcase opportunities with USTDA.
Recommendation
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Upcoming USTDA EventsMonth State City(ies) Event
February TX Houston Kazakhstan Gas Utilization RTM
March LA Baton Rouge, Cruschatta
China Mercury Emissions Control Technologies RTM
April PA Erie and Grove City
Thailand Rail Sector RTM
May OH TBD Ukraine Power Plant Modernization RTM
May/June KS Wichita Regional SSA Light Aircraft & Helicopter RTM
July WA Seattle China ACP EMDT 67 Training Program
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Capturing our Story
Steve LewisSocial Media Manager
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A new home for photos
Photos are archived on USTDA servers and then shared with delegates and the public via:
1. USTDA website2. Facebook3. Flickr
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Photography considerations
Unusable photo example
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Photography considerations
Usable photo example
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Preferred types of photos
• Site tours• Close up shots of delegates being
shown equipment• Facility imagery without people in
the photo• Briefings at companies• Candid interactions between
delegates and U.S. company officials
Tip: read more about photo submission tips on the IQC Forum website
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Social Media Engagement
Steve LewisSocial Media Manager
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Objective
• Key Trade Associations
• Industry Groups
• U.S. companies
Expanding the Agency’s profile in key communities
Leverage expertise of USTDA staff and Contractors to expand relationships with:
A special theme will be highlighted each month
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2012 Calendar of Themes
March: National Export Initiative 2-year Anniversary
April: Latin America and the Caribbean
May: World Trade Month
June: Electricity Distribution and Transmission
July: Sub-Saharan Africa / MENA-E
August: Transportation/Surface
September: East Asia and Eurasia
October: Renewable Energy
November: South and Southeast Asia
December: Information and Communication Technologies
Subject to change based on event changes/current affairs
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Social Media Sites
• YouTube
• Flickr
• Coming soon: Google +
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Group Photo Sample
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
New Tools and Trends Leila Aridi Afas
Director for Export Promotion
David KunkelWeb Master
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
Regional Overviews
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Latin America and the CaribbeanPriority Countries
•Brazil•Chile•Colombia•Mexico
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South and Southeast AsiaPriority Countries
•India•Indonesia•Pakistan•Philippines•Vietnam
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•ASEAN Disaster Management, Mitigation, and Response Technologies Workshop and Reverse Trade Mission (BCIU)
•APEC Business Aviation Access Workshop and Reverse Trade Mission (AAAE)
•India Emergency Response Reverse Trade Mission
•India Transportation Infrastructure Exchange: 2 Reverse Trade Missions• Ports• Rail
OPEN ADVERTISEMENTS:
•ASEAN Smart Grid and Power Transmission Workshop and Reverse Trade Mission (CLOSES MARCH 23rd)
South and Southeast Asia
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South and Southeast AsiaTrends and Potential Events
•Moving toward more combined workshops and reverse trade missions
•For Southeast Asia, more regional focus (ASEAN/APEC) for workshops and reverse trade missions
POTENTIAL EVENTS:
•Pakistan LNG Import Chain Reverse Trade Mission
•Vietnam Secure Banking Reverse Trade Mission
•ASEAN Transportation Workshop and Reverse Trade Mission (2013)
•India Clean Energy Workshops (2013)
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Sub-Saharan AfricaPriority Countries
•Angola•Ghana•Kenya•Nigeria•South Africa
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Middle East, North Africa and EuropePriority Countries
•Egypt – ICT; Ports; Rail•Jordan•Morocco – ICT; Smart Grid•Romania•Turkey – Geothermal; Rail;
Ports; E-Gov’t
•Libya – ICT; Transport; Energy
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East Asia and EurasiaPriority Countries
•China
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IQC Annual Mid-Year MeetingU.S. Trade and Development Agency
March 21, 2012
Questions and Open Discussion
