www.rodneyraccoon.com

Rodney Raccoon is the new fun and exciting culturally relevant

children’s character! His mission is to help kids become socially aware

of their responsibilities as they begin to create their

world!

Whether delivering healthy tips about nutrition & exercise or vital information about ways kids can help save the environment, kids will benefit from this social messaging character.

Rodney Goes Green is a school-based youth engagement and environmental awareness program that will educate children about how their behaviors and activities impact the environment, contribute to polluted runoff and effect Puget Sound’s water quality. The program includes five major elements:

1) Educational Video/DVD: Using pierce county students as stars, WayOut Kids will develop a high quality, “Rodney Raccoon” educational video that can be used in science classrooms and community events.

2) Online Marketing Campaign and Video Contest: The project will include an Internet-based campaign with online resources, videos, and activities that will be visible on YouTube, Facebook, and Twitter.

3) School Projects and Field Trips: Working with teachers to develop class-room science projects that will educate and positively impact students, which includes field trips to forest and watershed districts throughout the region.

4) Rodney Goes Green Event: The event will be host to 5,000 students and showcase each classroom’s science-based, watershed learning project. This event will be held in September 2012 at the Tacoma Dome.

5) Community and Environmental Partnerships: Building on established relationships with school districts representing more than 500 classrooms; local environmental firms, such as Stewardship Partners, who are leaders in the green movement; and, Go Green funders including: The Russell Family Foundation, The City Of Tacoma’s “Make A Splash” program, The Sequoia Foundation, & Foss Waterway Seaport. We are also Meeting with other municipalities who may want to be involved in the project!

Goals Raise awareness of the negative effects of polluted runoff by 60-80% among Puget Sound residents using social media in conjunction with the other elements.

Educate the public on the best practices to dispose of pet waist, lower or eliminate pesticide and fertilizer use, and how to wash our vehicles to stop runoff. Get kids and parents excited about protecting the environment and create buzz around this campaign using social media channels.

Website is rodneyraccoon.com and Facebook pages have 250-270 fans: facebook.com/pages/Rodney-Raccoon/109586472399115

https://www.facebook.com/rodney.raccoon