www.proskills.co.uk | www.mps-academy.co.uk

Employer Engagement

Jonathan LedgerCEO Proskills National Skills Academy

www.proskills.co.uk | www.mps-academy.co.uk

Offer to Employers

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Reasons to engage

Employers Return on Investment Increased sales Improved productivity Reduced skill shortages, skills gaps

Individuals Return on Investment Sustained employment Increased wages

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Engagement Levers

Engagement Tactics: Trade / industry associations Supply chains Over training Licences to Practice, regulation Voluntary levies Group training associations Other product suppliers

Raising Individual Employer Ambition: Improve/develop Advice and Guidance Attractive to new recruits Unorganised industry

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Employer Segmentation

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Segmentation Layers – like an onion

Mailing list - Newsletters

Survey Respondents

Users of Products and

Services, Working groups

Board and Council

members

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‘A’ grade Engagement

Type One: Ambassadors … 5%

Type Two: Aspiring … 15%

Type Three: Ambivalent … 60%

Type Four: Abdicating … 20%

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Wise Engagement

Ambassadors Aspiring Ambivalent Abdicating

Spend energy on those employerswho want or can be persuaded toengage

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Winning the skills argument

Ambassadors Aspiring Ambivalent Abdicating

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Reaching employers

AccessingEmployers

• Individual recommendation / introduction• Good for supply chains

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Questions