201631

Ctral

CONTENTS -----------------------------------------------------------------------------------------------------

2

2

2

2

14

14

15

15

19

22

26

29

31

35

38

129538

70

E)80

. III86

100

106

111

118

3D350x750, 400x800,300x450,300x600,200x500133

Marco Polo tilesMasterpiece in the Ceramic World

700

Marco Polo-a name familiar to the world

Since over 700 years ago.

Now it is a supreme brand,

entering thousands of households, affecting our life.

the Marcopolo ceramic

It is a masterpiece in the ceramic world

1271129510040

Marco Polo travelled all the way along the Silk Road to China 1271 and didnt get back to Venice, Italy until 1295. Soon afterwards, The Travels of Marco Polo came into being. It recorded what he heard and saw in the Orient and he was the first man in history to report China with a vast territory and abundant resources to Europeans. He devoted more than 100 chapters to the description of more than 40 cities and areas in China, particularly giving a detailed description to the then natural and social conditions in China. Therefore, Marco Polo is highly reputed as the greatest medieval traveler and a goodwill messenger of the Sino-Western Cultural Exchanges and Fusion.

1.

1. Sino-western Cultural Fusion, Cultural Ceramic

2016

Brand Profile 2016 version

1996380

3000

3CIntertek CEBSIISO90012000ISO14001OHSAS18001

2007

2011500CBAWCBANBL

2015156.36

2.

2. Sports culture, marketing model

CBAWCBA

Marcopolothe only building ceramic brand title-sponsoring a CBA team

CBA

2015WCBAWCBA

2007CBA2014NBLWCBA

Enthusiastic fans give full support

CBA51280426

CBA Marcopolo Team has a lot of enthusiastic fans nationwide who keep pace with the club to support the team players. In the playing courts we share every moment of the match excitement and we do something else together out of the courts, doing whatever we can to help the disaster-struck areas in 512 Earthquake Relief by donating RMB 0.8 million yuan and raising funds up to RMB 4.26 million yuan from other channels; We pull together to donate money and materials to the handicapped and orphans, take care of them in daily life and health care; We participate in the terminal activities and celebrate business inaugural events together

3.

3.Brilliant growth experiences, ushering in a brighter future

1988

In 1988, Dongguan City Building and Decoration Material Plant, the predecessor of Guangdong Wonderful Ceramics Co. Ltd, was set up

1992

In 1992, Dongguan City Building and Decoration Material Plant was renamed as Dongguan Wonderful Ceramics Industrial Co., Ltd

1996

In 1996, Marcopolo tile came into being as one of the earliest representatives of the ceramic brands in the domestic building ceramic industry

1996

In 1996, After the first Marcopolo slip-resistant tile was put into the market, it was reputed by the industry as King of Slip-resistant tile in China

1997

In 1997, the first Marcopolo antique tile rolled out of the product line

1998

In 1998, the first brand franchised store in the building ceramic industryMarcopolo Franchised Store in Taiyuan officially opened for business

1998

In 1998, Dongguan Wonderful Construction Decorative Material Co., Ltd was set up

1999

In 1999, Dongguan Wonderful Construction Decorative Material Co., Ltd was reorganized into a privately owned enterpriseDongguan Wonderful Ceramics Co., Ltd

1999

In 1999, Marcopolo put forward the business philosophy Small market yet larger market shares, thus gradually establishing the retro supremacy of Marcopolo.

1999

In 1999, Marcopolo Versailles classic II rounded-corner product series was put into the market

2000618*618200*300

In 2000, 618*618 series of new concept plate ceramics originally created by Marcopolo was put into the market and the first 200*300 ceramic tile rolled out of the kiln

2000

In 2000, Marcopolo proposed the business philosophy Effectively integration the manufacturer with franchised distributors to facilitate the long-term cooperation, thus creating a new situation for closer cooperation between the manufacturer and franchised distributors.

2000

In 2000, Dongguan City L&D Ceramics Co. Ltd was set up

2001

In 2001, Dongguan Wonderful Ceramics Co., Ltd was awarded by Agricultural Bank of China, Guangdong Branch the title Golden Client.

2001

In 2001, Dongguan Wonderful Ceramics Co., Ltd was renamed as Guangdong Wonderful Ceramics Co., Ltd and was identified by Guangdong Provincial Association for Science & Technology as Excellent Private Technical Enterprise in Guangdong and Certificate of Using the International Standard Product Symbol awarded to Marcopolo by Administration of Quality and Technology Supervision of Guangdong Province in the same year.

2001

In 2001, Dongguan Wonderful Ceramics Industrial Park Co., Ltd was set up

200122.8

In 2001, Wonderful Ceramics solely bought the copyright of Travel on the Vast Ocean at the cost of 228,000 RMB yuan, the highest offer for the similar photographic work in China

2002BSIISO90012000

In 2002, Wonderful Ceramics passed ISO9001: 2000 international quality management system authentication accredited by British Standard Institution (BSI) and Marcopolo Products were awarded by CCCEL the honorary title Ecolabel Type III ISO14025.

2002

In 2002, Marcopolo was rated as Famous Brand Product in Guangdong, National Quality Inspection Qualification Product and Standard Product of National Authoritative Inspection

2002E

In 2002, Marcopolo-E-stone series was put into the market, vigorously revolutionizing the domestic building ceramic products

2003

In 2003, Marcopolo was honorably titled as Chinese Famous Brand, National Quality-inspection-free Product and one of Top 10 Famous Brand Building Ceramic Product in China

2003

In 2003 Wonderful Brand was rated as Famous Trademark in Guangdong and National Quality-inspection-free Product

2003

In 2003, General Manager Huang Jianping was awarded the title as Excellent Private Entrepreneur in Guangdong2003

In 2003, the first Marcopolo Polishing Tile rolled out of the production line

2004

In 2004 Marcopolo advanced the business philosophy making its tiles popularly fashionable and making concerted efforts to strengthen the brand competitive force and also bringing forth the new concept in the domestic ceramic decoration industry.

200450

In 2004, Wonderful Ceramics was selected by the Peoples Government of Dongguan Municipality as Top 50 Privately-run Enterprise in Dongguan

2004

In 2004, Wonderful Mural Decorationan artistic representative of ceramic tiles came into being in Wonderful Ceramics and at the same time Wonderful Industrial Park went into production

20043C5009.23

In 2004 Wonderful Products passed China Compulsory Certification (CCC) and Marcopolo was honored as Famous Trademark in Guangdong; besides, it was awarded Top 500 Most Valuable Brands in China for the first time with its brand value up to RMB 923 million yuan.

2004

In 2004, Wonderful Ceramics won Golden Phoenix Marketing Award in the 1st China Practical Marketing Institutional Prize; Marcopolo was awarded Exploration Award by Chinese Exploration Association and also awarded the title No. 1 Priority Choice Brand with Product Quality Satisfaction to Customers in the Chinese Ceramic Market

20052005

In 2005, Wonderful Ceramics was awarded a series of honorable titles, such as, 2005 Top 10 Building Ceramic Leading Enterprises, IPR Advantageous Enterprise in Guangdong , Excellent Socialist Builder with the Chinese Characteristics in Guangdong and Excellent Enterprise of the First Guangdong Harmonious Labor Relationship Award and the CPC Party Branch Committee of Wonderful Ceramics was presented by Guangdong Provincial CPC Party Committee as Excellent Grassroots Party Organization in Guangdong Province.

20051295

In 2005 Marcopolo 1295 series Retro Series was put into the market, winning the title the supreme of antique tile200550010.46

In 2005 Marcopolo was selected into Top 500 Most Valuable Brands in China for a second time with its brand value up to RMB 1.046 billion, and in the same year Marcopolo was honored the title Top 10 Customer (User) Most Satisfactory Brands in China

2006

In 2006 Qingyuan Production Base of Wonderful Ceramics was officially put into operation

2006

In 2006 Dongguan Wonderful Ceramics Museum was officially opened for business.

200650020062006

In 2006, Wonderful Ceramics won the honorable title Top 500 Industrial Enterprises in China and General Manager Huang Jianping was honorably presented the title as 2006 Top 50 Contributors promoting the internationalization of Chinas Famous Brands. Besides, Marcopolo won the title 2006 Top 10 Chinese (Ceramic) Brands in the World Market presented by the World Productivity Conference.

2006

In 2006 China Building Ceramics Museum was built in Wonderful Ceramics

200650011.85

In 2006 Marcopolo was awarded Top 500 Most Valuable Brands in China for the third time with its brand value up to RM