Www.jaqsESLlessons.com. Purpose of Lesson: 1.Improve ability to converse in English about the topic of advertising 2.Learn how to write a complaint letter

www.jaqsESLlessons.com

Purpose of Lesson:

1. Improve ability to converse in

English about the topic of

advertising

2. Learn how to write a complaint

letter in English.

3. Improve persuasion skills in English

4. Translate creative ideas into English


WHAT ARE THEY ADVERTISING?










Discussion questions1. Are you easily persuaded by ads? If

so, what did you buy recently because of advertising?

2. What makes an ad memorable? Do you have a favourite ad?

3. Would you ever sell space on your body for advertising? If so, for how much money?

4. Do you wish there was no such thing as advertising? Why?

5. Do you think other countries’ ads are generally better than your country’s ads? Why?

6. What are the different ways to advertise products and services?



Advertise Your Country


roduct

VS



Volkswagen Advertisement


QUESTIONS1. Did you find this ad funny or offensive?2. What do you think happened to the ad

when it was uploaded onto the Internet? 3. Do you think Volkswagen made this ad?4. What do you think Volkswagen did to the

makers of the ad?5. What do you think ended up happening to

the makers of the ad?www.jaqsESLlessons.com

Source: ABC TV – The Gruen Transfer – © 2008 www.jaqsESLlessons.com

Ad Road Testwww.jaqsESLlessons.com


Documents

Www.jaqsESLlessons.com. Purpose of Lesson: 1.Improve ability to converse in English about the topic of advertising 2.Learn how to write a complaint letter