www.euman.com

- Makes Technology Think

www.euman.com

Agenda

1. Euman – what and who are we?

2. The mobile Internet

3. What does Euman use positioning technology for in practice?

4. Euman’s products

6. Moral questions

5. Why these products?

7. Important issues in relation to further research and developments on Location Based Services

8. Discussion

www.euman.com

1. What is Euman?

Started in 1999 by Christian Hage, Managing Director, 11 Employees in 2001.

By 2003, Euman will employ approximately 50 people, have an annual turnover of DKK 75 millions and have a 25% profit margin.

Euman’s qualities: Different educational backgrounds.

www.euman.com

What is Euman?

We do content management and technology

Business-systems

Content-management

Technology

Euman = More than 20 years experience

EUMAN

www.euman.com

Coorporation with...

Euman coorporates with leading suppliers of Information Technology. Among others:

Oracle, Microsoft, Nokia

Aalborg University, The Technical University of Denmark

www.euman.com

Euman’s role?

Euman’s costumers are teleoperators and content providers

Content providers

Euman Teleoperators Users

www.euman.com

2. The mobile Internet

How do I get there? Which hotel? How much? Availability? What’s the currency?

What is my bank balance like? What is the stock

market like?

Enough credits on my travel ticket? Parking space? Shall I change route? Which petrol stations are open?

What’s my schedule? What messages (e-mail, voice mail, faxes)? Who’s called in sick?

What problems to solve? Company, product, client info

What are the main news headlines? Sports results?

www.euman.com

LBS

LBS is more than Internet over mobile network !

TIME AND LOCATION THE USER'S NEEDS THE USER'S PROFILE PERSONALLY DEDICATED SERVICE = + +

www.euman.com

3. What do we use positioning technology for?

As a new technological media for information

Infotainment

A richer experience of your surroundings – natural as well as cultural

A tool for improving existing work routines

www.euman.com

4. Euman’s products

RoutePlan

RouteGuide

TrafficInfo

TrafficReport

VirtualTraffic

Traffic-service

Game-zone

Entertainment

Tracking-service

Service-Info

Location-basedservices

www.euman.com

RoutePlan & RouteGuide

How do I get from A to B?

A quite simple service or not?

How many informations would you think relate to the Danish road system?

>1000 information for every point on the road!!!

www.euman.com

TrafficInfo

TrafficInfoTrafficBook

TrafficReportRoutePlan

TrafficInfo

Rute 16 mod oest..Rute E20 Oeresun...Rute E47 mod syd...

Traffic ClubNokia

HT Sportsnews

TrafficInfo

Rute 16 mod oest Hilleroedmotorvejen

fra Hilleroed mod Koebenhavn Frakoersel 8 Vaerloese

brovedligeholdelsesarbejde Farbare spor:

2stk. Hastighedsbegraensning 70 km/t beroert

laengde 1 km restriktioner kommentar

indsnaevretkoerebane doegnet rundt..l.

www.euman.com

TrafficReport

TrafficReportTrafficInfo

LIMSTIC

Traffic ClubNokia

HT Sportsnews

Uheld

Trafikrapportør

Andre trafikanter

www.euman.com

VirtualTraffic

An untraditional and mobile Quiz

All questions relate to the actual, physical surroundings

Relevance Motivation Learning

www.euman.com

Potential products...

Tracking services: your car your keysyour pet animalpersons (friends, your kids...)

Information services:Pull- method (interactivity)Push- method

www.euman.com

5. Moral questions

Do we want to offer these servies??

Are people ready to accept these kinds of services in their everyday life??

Are these services socially and legally acceptable??

We think not!

www.euman.com

Euman’s business

EUMAN

Infrastructure provider

Teleoperator

Service provider

User

Aggregated information about the user is being returned

Interested parties

Aggregated information about the user

www.euman.com

Euman’s business

Four central components in relation to the formation of the concept and the production of a good LBS:

- Technological platform - research- Service concept - facing the moral questions- Content from content provider- Business system to match the service

www.euman.com

Euman’s business

Costs per service

Costs per service

Coretechnology

Service Content Businesssystem

www.euman.com

7. Important issues

The technology must work...

Be open about the technology...

www.euman.com

Discussion