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ComiAsia“MySpace for Comics”

An Introduction

June 2007

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Agenda¤ Comics on New Media

¤ Creation of Comics on New Media

¤ Interactive Comics

¤ ComiIdol Singapore – Case Study

¤ Comics Creator

¤ Biz Model

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Comics on New Media

Find out What she is aiming to do at www.comiworld.com

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Viewing ComicsOnline/Mobile

Online – www.comiworld.com

Mobile – downloaded from www.comiworld.com

Forward & Back using

‘phone’ keys’

Send comic to mobile

phone(s)

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User Comic Publishing

Artist creates story & draws

frames

Via digital tablet & PC; or on

paper & scanned

Artist uses PC or online ComiStudio tool

Or via online Comic Creator & library

Comic on website

Comics on Mobile Version

Comic sent to mobile devices

in >130 countries

Can be viewed on PC/mobile

And printed via colour printer

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The MarketDigital Enablers

Mobile penetration, speed, data rates

Devices size, power, storage, screens

Broadband penetration, speed, pricing

ConsumersUser-generated content boom

‘Make & Share’

Monetizing long tail – niche & obscure

Hunger for fresh new content

China & Asia first90% foreign comics, Govt invest (‘06)

200 uni’s with comic/animation majors

>500m mobile, >80m Broadband (‘07)

Mobile content $1.3bn (‘05)

ComicsJapan - 10% of GDP, 150% mobile growth

Inspiring artists in CN, FR, KR etc.

Lines blurring with animation & games

Tiny artist % ‘make it’ – publishing costs

Digital media enables aspiring artists to publish profitablyHuge growth in user-created content & digital comic market

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Our VisionBy bringing together….

Independent Comic Artists + Passionate Fans

Publishing Tools + Demand for New Content

Interactive Contests + TV, Mobile & Web Platforms

ComiAsia is the….

“The MySpace for Comics”

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“ComiIdol Singapore”Case Study

¤ Contest to find “Best Digital Artists in Singapore”

¤ Feb to Apr 2007 - Sponsored by HP & MDA

¤ Promoted at shopping malls, McDonalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops

¤ Exceeded expectations - 300 new artwork entries; 37 schools; 33,000 votes; 20,000 page loads/day peak; 15,000 new members registered; and international media (inc. mobile & comic press)

¤ Take learning, expertise and model into China & other countries – directly or indirectly (franchised) and delivered via partners

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ComiIdol Singapore

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Comic Creator

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Biz Model¤ Advertising Base

o Web

o Comics

o Contest Sponsorship

¤ Sale of Premium Content

o Per download/ subscription

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Interactive Comics

¤ Revolutionary Interactive Mobile Comics available in both Mobile and Internet.

¤ Users to participate in the storyline or play games that are related to the comics character.

¤ Users can SMS to vote for the next decision by comics’ character.

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Brand + User-GeneratedContent ‘mash-ups’¤ Users create new comic focused around specific

Brand/products

¤ Users provided with branded “Comic Creator” and library - can edit and add their own content to create new comics

¤ Great for new viral ‘word of mouth’ campaign, or compliment existing (multi-media) – youth focused

Online Comic Creator – tailored to client/brand

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Branded ComicsOnline & Mobile

¤ Opportunity to brand online & mobile comics

¤ First and last comic panels for short strips or every 4-8th panel for longer stories - “Brought by [brand]”

¤ Select All; By Genre (Action, Horror, Fantasy, Humour, Romance & Interactive); Language (Malay, English or Chinese); User-generated and/or Branded

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ComiWorldSite Sponsorship

¤ Prominent site banners

¤ Button (120x60); Skyscraper (120x400); Mini-Skyscraper (120x200); Classic (468x60)

¤ WAP banners

Mini-Skyscraper

Classic Banner

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Thank you : )

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5 Pronged Strategy¤ ComiWorld

o Our “shopfront” - New social web/wap site developmento www.comiworld.com launch & rebranding – July ‘07

¤ ComiStudioo Authoring tool - creation of online & mobile comics o Rich multi-media, interactive comics tool R&D – ’07/’08

¤ ComiIdolo Identify & promote new talent. Acquire contento SG (Feb) with HP. China “ComiIdol” (Aug/Sept)

¤ ComiTVo Broadcast rights in GuangDong Province – Q3 ‘07o Youth format magazine – extend to rest of China/Sg

¤ ComiBrandso Acquire mobile rights for major Manga brandso Innovative interactive comics (user decides outcome) – May ‘07

Focus shifts to mobile transactionsand aggressive China launch in July

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Business Model - Summary

¤ Predominately Advertising based (see Annex):o Online comic creator – mashup with brands/campaigns

o Mobile advertising – in mobile comics

o Comics created around brands – supporting campaigns

o Contextual advertising – web & wap site

o Banner advertising – web & wap site

o ComiIdol contest sponsorship – China & international

o ComiTV sponsorship / product placement - co-production costs

o Advertising revenues shared with most prolific artists

¤ Premium paid-for services:o Download/purchase of premium (sought-after) online/mobile comics

o Weekly or monthly mobile comic subscriptions – by artist or genre

o Enhanced community site functionality

o Sale of comic-related merchandise - T shirts, mugs, greeting cards?