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The Samsung strategy: Better, faster, cheaperSamsung may lack in innovation, but right now, no one can beat Samsung in playing

catch-up

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Choe Sang-Hun | Seoul (South Korea) Septem ber 04, 2012Last Updated at 00:01 IST

When a jury in San Jose, California, ordered Samsung Electronics to

pay $1.05 billion in damages for violating Applespatents for the

iPhone and iPad, it did more than decide who had infringed upon

whose intellectual property. To South Koreans, the legal battle

highlighted the strengths and weaknesses of both Samsung and

their economy in general.

The ruling makes us reconsider the brand value of Samsung

because it depicts Samsung as a copycat, said Jam es Song, who

monitors Samsung for KDB Daewoo Securities in Seoul. But a

copycat or not, what Samsung has done with its sm artphones was a

brilliant move.

Look what has happened to companies like Nokia, Motorola and

BlackBerry, which didnt do as Samsung did, Song added, referring

to competitors whose failures to adapt quickly to the sm artphone

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