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www.allmancommunication.com
Employee Communication In Tough Times
January 2010
Survey Background
Survey undertaken on line in November/December 2009 and at same dates in 2008
Aim was to obtain insight into how the recession is impacting employee communication
Approx. 60 responses received, mainly from senior in house internal communication and HR specialists across a wide range of businesses and locations
61 Responses Received For 2010 Survey
61 responses received – from Internal
Communicators, HR Specialists and Executives.
Q: Has Your Business Been Negatively Affected By The Economic Slowdown?
73% of businesses surveyed have been negatively affected
by the recession in 2009 (v. 68% 2008)
Q: How Will Your 2010 Spend on Employee Communication Change Compared to 2009?
“Although there are no
plans to increase
communications budget, … communication is seen as a high priority
that is crucial”
Less than a quarter expect budgets to
decrease
“Need to engage
employees other than
financially has gone up
leadership agenda”
“Looking for cost effective methods to
communicate and target audiences
more ”
Q: Will staff numbers remain the same in your employee communication team?
“We have already felt
the effects of the downturn
with a restructure of the internal
comms team in 2009”
“Due to budget constraints, the
first areas affected are back
office – i.e. comms, so cuts will be made” Most teams unaffected, however 20% to
be cut- less than last year
Q: Are There Plans to Change the Type of Communication Activity Delivered to Employees in 2010?
“We will need to communicate more with our employees to ensure they are consulted and informed about the changes that will happen”
“There will be less ….”
88% of respondents are planning to change how they communicate to
employees= a revolution!
Q: What are Planned Changes on Print Spend (e.g. newsletters) in 2010 Compared to 2009?
“We have stopped sending out a hard copy newsletter and
now do one corporate
newsletter per month”
A third of respondents plan to spend less on print in 2010
Q: What are Planned Changes on Events Spend (e.g. conferences) in 2010 Compared to 2009?
“We are planning to increase the intensity of communications next year … but the expensive options will depend on budget available”
A third of respondents plan to spend less on events in 2010
Q: What are Planned Changes on Face to Face Spend (e.g. team meetings) in 2010 compared to 2009?
“We need to be prepared to
give colleagues opportunities to raise their
concerns”
“It is forcing management to be sharper and more in tune with what employees need to know”
“Main challenge is to
engage employees so
that they understand the
future of the organisation”
Very strong feedback that face to face spend will again
increase again in 2010
Q: What are Planned Changes to on Online Spend (e.g. intranet) in 2010 Compared to 2009?
“ Will start to use social networking, podcasts and snap comms”
Very strong trend that 77% of businesses are planning to increase
on line communication spend
“ We have an HR website and intranet but it does not encourage people to talk ” “We will do
more of the low cost options –
developing our online
comms and face to face”
Summary of Key Findings
88% of respondents plan to change the type of communication activity they will deliver in 2010:
26% to reduce spend on Print
30% to reduce spend on Events
71% to increase spend on Face to Face Comms
76% to increase On Line spend
Five Quick Tips
Continue to communicate the company’s vision, strategy & progress» Show that leadership has a long term plan» Link short term actions to it (i.e. not knee jerk)» Remind employees of their role in delivering it
Ensure regular face to face meetings continue to take place» All scheduled team briefings and comms meetings should be
maintained. Avoid a vacuum or room for speculation.
Create additional opportunities to listen to employees» Undertake informal walkabouts, focus groups and/or pulse surveys
Ask employees to put forward their own ideas» Seek ideas for things like maintaining engagement, winning new
business or reducing costs
Celebrate successes, however small» e.g. keeping or winning business, receiving thanks from a
customer, overcoming challenges, winning awards, passing exams, etc.
The Three Cs of Communication
Culture:
Leadership & Management Communication Skills
Relationship Building & Conflict Resolution
Crisis Handling
Media & Presentation training
Communication & Stakeholder Audits
Content:
Mergers & Acquisitions
Major Change Programmes
Business Performance
Vision, Values & Business Strategy
Building Brand Passion
Employment Brand
Channels:
Magazines, Mailers & Printed Materials
Websites, Intranets & Social Media
Conferences & Events
Video & DVD
Employee Surveys & Feedback Channels
Team Briefings & Cascades
Lesley Allman, MD, Allman Communication
•Over 20 years of internal & external corporate communication experience
•Director of Communication at Coors Brewers (formerly Bass) and previously a Board Director of Rote PR (part of Shandwick plc)
• Founded Allman Communication 2006
•BSc in Management and MBA (2002) including dissertation on employee engagement
•CIPR / CiB member and frequent communication conference speaker
Some Of Our Awards
• Nominated 2010 CiB Central Awards – Strategy/Campaign Of The Year
• Nominated 2010 CiB Central Awards – Agency Team Of The Year
• Class Winner in CiB Central Awards 2009 – Best Agency
• Finalist in CIPR Excellence 2008 – Outstanding Small Consultancy
• Finalist in PR Week Awards 2008 – New Consultancy of The Year
• Class Winner in CiB Central Awards 2008 – Strategy: Merger & Change
• Silver Award in CIPR Pride Awards 2008 – Outstanding Small Consultancy
For further information:[email protected]
Tel: 07808 095803www.allmancommunication.com