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www.allkopi. no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

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Page 1: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

A short introduction to

Allkopi

Christian PaulsenVP Sales & marketing

Page 2: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

First a short introduction to my hobby

Page 3: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

• Print, offset, large format (AEC) and show/profiling supplier

• 26 locations, 260 employees• 43 Million US$ turnover in 2006• 50 years in business 1957 - 2007• Market leader

Allkopi – the fast show…

Hamar

BergenNordnes

Nygårdstangen

Minde

Stavanger

KristiansandTønsberg Sarpsborg

Fornebu

Høvik

Sandvika

Billingstad

Oslo6 shops

Asker

Forus

Lillestrøm

Gardermoen

Drammen

Bryne

Trondheim

Page 4: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

Locations – high street – 95% B2B

Hamar

Hamar

Oslo

Sarpsborg

Kristiansand

Stavanger

Bergen

Trondheim

Tønsberg

Bergen, Minde

Asker

Bergen, Nordnes

Bergen, Nygårdstangen

BillingstadFornebu

Høvik SandvikaDrammen

Gardermoen Lillestrøm

Oslo

Bryne

SandnesStavanger

Tønsberg

Trondheim

Page 5: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

AllkopiCopy Shops

Allkopi Factories

Sales channels Allkopi Factories (3 locations)

Handles large orders and specialized customers Helps Allkopi Copy Shops with in dept know how and

production capacity for longer runs Helps customers direct if customers “naturally belong at

the factory” Initiates and drives negotiations with suppliers Responsibility for product development in their field

Customers

Allkopi Copy Shops (23 locations)W2P

Marketing Allkopi’s products locally Offers closeness to the customers – local presence

”all business is local” Handles all ”hurry” orders and day to day deliveries Offers local delivery van service – Allkopi branded

Market proposition

Page 6: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

Short photobook comment

• We do MyPhotoFun in Norway– Talk to us if you like some more information

about this…• Seasonality = good business before X-mas…

• ALSO we have created www.allkopiprivat.no – Large format photoprint service

• Canvas on frame• PVC board• Aluminium plates• Plexiglass

Page 7: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

Questions

?

Page 8: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

Allkopi promotional video - 007• Allkopi 50 years anniversary 2007• James Bond 007• Funny coincidence?• New movie coming out fall 2006• We found a way to organize a sneak

preview three days before the world wide premiere

• We had 240 places and invited 240 customers – 180 said YES! (and showed up)– Invitations, tickets, dress code, champagne

and finger food/mingling, the movie and then Allkopi 007 instead of the ”rolling text”…

Page 9: Www.allkopi.no A short introduction to Allkopi Christian Paulsen VP Sales & marketing

www.allkopi.no

Turnover growth – new targets…