2008 Channel Media Kit

Front

Johannesburg / Pretoria: Mark BothaRegional Sales Manager083 258 [email protected]

Cape Town:Nicholas HodgeAccount Manager082 291 [email protected]

Durban:Heidi-Lee Pauw Key Account Manager083 776 [email protected]

ContaCt us

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Up to R4,200 R4,200 to R12,500 R12,501 to R20,800 R20,801 to R33,300 R33,301 or more Don!t know Prefer not to say

Careers24 is 24.com’s jobs portal and South Africa’s fastest growing recruitment site. We offer recruitment solutions to advertisers of all types and as part of the 24.com network, have access to 2.3 million unique South African browsers monthly – more than any other re-cruitment website in the country. This network audience is a key differentiator for those seek-ing to reach passive job-seekers.

Careers24 offers its rapidly growing audience of job seekers access to a broad range of user-friendly tools and services, allowing them to manage their profiles, forms of allowed com-

Our audiences

• Career Seekers• Recruiters

munication, and current job status. The site is currently home to more than 177 000 registered job seekers.

The Careers24 brand is highly competitive, and is committed to providing cost effective and time saving solutions for recruiters and job seekers alike.

24.com Media Kit 2008

Rat

es:

trafficThere were 94,475 SA visitors during August and they viewed 1,532,343 pages.

52%48%

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Monthly household income

“Find the perfect career.”

Gender Breakdown Internet Access:

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Banner468 x 60 pixels39kbR220 CPM

Leaderboard728 x 90 pixels39kbR380 CPM

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Skyscraper120 x 600 pixels39kbR300 CPM

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An inclusive, accessible, trusted, new-world broadband-flavoured entertainment portal, Channel24 entertains and informs a broad audience base of South African music and mov-ies enthusiasts, aged between 18 and 40 years. It’s a site that gives you something to think about, and a chance to say what you think.

Channel24 has the followingEditorial Pillars:

• Music• Movies• TV• Fungames• Horoscopes


Rat

es:

trafficThere were 72,401 SA visitors during August and they viewed 290,108 pages.

44%56%

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• Free MP3s• Trailers• Play• Videos

“Everything Entertainment.”

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Wide Skyscraper160 x 60039kbR300 CPM

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Fin24.com is SA’s most read online financial publication, providing up-to-the-minute news and views on the economy, JSE-listed compa-nies, local and world markets.

Updated daily by our award-winning edito-rial team that represents the cream of SA’s busi-ness writing talent, the new look Fin24 unveils a modern site that is easy-to-navigate, and encourages readers to dig around, explore, and comment.

Fin24 is fast developing its own character. Increasingly, our articles are produced by our growing team with a unique, hard-hitting news agenda. We’ve also added some new sections to the site:

• Money Clinic sources answers to readers’ personal finance questions from our panel of experts. • My Business publishes news, profiles and business advice relevant to small and medi um-sized businesses. • Jargon Buster helps demystify the terms and jargon frequently bandied about in the financial sector.

Fin24 has the following editorial pillars:

• News• Markets• Personal Finance• Podcasts• Opinion


Rat

es:

trafficThere were 325,215 SA visitors during August and they viewed 1,954,110 pages. Fin24 is ranked as the eleventh most popular online brand in South Africa.

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“a world of financial intelligence.”

• Trading• Finweek


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“Fall in love with Food.”Food24 is South Africa’s largest online food portal for all things foodie. From thousands of delicious recipes, honest restaurant reviews to foodie news and fabulous cooking tips – we’ve got all the answers to your foodie conundrums.

Food24 has a database of over 15 000 tried and tested recipes from South Africa’s top food editors for anything from mouth-watering mains to scrumptious desserts. If that is not enough to entice you, what about trying out one of the thousands of recipes submitted by our Food24 users - we even have tips, tools and easy step-by-step guides to teach you how to cook.

On Food24, your opinion counts. With thou-sands of listed restaurants throughout South Africa and almost 4000 live user generated restaurant reviews, we make it easy for you to choose your next dining-out experience. From the good, the bad to the ugly - we encourage honest restaurant reviews by the people for the people.

Food24 has the following editorial pillars:

• Recipes• Cooking tips and guides• Restaurant reviews and listings• Restaurant specials• Foodie blogs• Food news• Food events• User interaction


Rat

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62%38%


Gender Breakdown

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Internet Access:

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“Look. Book. Go.”Air tickets have become cheaper, more people now have access to travel, and the tourism mar-ket just keeps on growing, but it remains surpris-ing just how little South Africans know about their own country. GoTravel24.com speaks to the reader like a well-travelled friend, providing exciting, entertaining and exclusive content.

Our team of dedicated writers is constantly looking for the most exciting and happening travel opportunities and events to excite all types of travellers. The team, as well as our pool of seasoned freelancers, experience the best that South Africa and the world have to offer, and share the good and bad - on and off the beaten track.

GoTravel24 has the following nine editorial pillars, and you’ll find content reflecting these on the site every day:

• Adventure• Beach Holidays• City Breaks• Families• Golf & Spa• Romance• Bush• Dream features• Great pictures


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43%57%


Gender Breakdown

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“Live a great life.”Health24 is South Africa’s largest health and wellness website, covering health in its broad-est possible sense. We have an up-to-the-min-ute, specialist-reviewed A-Z of every disease you never want to get; alongside a comprehen-sive “mind” section looking at everything from mood to madness; and that’s just for starters. Uniquely, Health24 has more than 40 experts, from a sexologist to a headache expert, an envirohealth expert to a pharmacist, online and on call to answer our readers’ questions.

Health issues are one thing everyone goes on-line about – maybe just to see whether their symptoms suggest they need to go to the doctor, maybe to find out more about a condi-tion they’ve been diagnosed with, and often just to chat to others who’re in their situation.

Health24 has dozens of highly active forums. You’ll find thousands of people active there at any one time, asking questions or respond-ing to other’s posts with information or ideas of their own. From step-parenting to yoga, fertility to dealing with issue of gender bias, they’re talking, listening, and – of course – benefiting from the advice of our experts.

Editorial Pillars:

• News• Medical• Schemes• Diet• Fitness• Focus Centres• Natural• Anti-Ageing


Rat

es:

trafficThere were 303,044 SA visitors during August and they viewed 3,054,985pages. Health24 is ranked as the 13th most popular online brand in South Africa.

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“Breaking news. First.”

News24 is South Africa’s largest digital news brand reaching more than 1.3m people monthly across multiple devices. From web to mobile to interactive TV, if you want to know what is hap-pening locally or internationally then News24 is your destination.

News24’s comprehensive coverage of general news, business, sport and other major interest areas has driven consistent growth for the last year and has ensured that it is demonstrably the destination of choice for the majority of online South Africans.

News24 is a place for those who want to be informed frequently throughout the day on the latest news and be a part of the News24 community (the largest digital news commu-nity in SA) where users can interact with each other and news events. It is a place where our audience can have their say, air their views, and join in the conversation on the latest news and issues affecting the local and global economy.

Editorial Pillars:

• South Africa• Africa• World• Sport


Rat

es:

trafficNews24 is ranked as the most popular online brand in South Africa. There were 1,311,809 SA visitors during August and they viewed 27,802,592 pages.

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Double Banner468 x 120 pixels

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• Entertainment• Sci-Tech• Special Report• Galleries

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** Note: these packages are inclusive of agency commission and exclusive of VAT.

“Meet Parents Like You.”From the first moment you decide to start a family to the day your child leaves home, talking to other parents is the best way to know if you’re on track or losing the plot. Parent24.com not only has all the information you want... but the honest, guts n all, real-life SA parenting stories you really need. It’s a place to meet, chat - and even argue - with other parents about the right way to bath a baby, handle homework, or tame a teen. Whether you need to commiserate, confide, learn or simply vent Parent24.com is YOUR website.

Parent24 is divided into sections to address the stage you’re at. Find the recipe for a healthy preg-nancy, explore your birth options, burp a baby, read with a schoolchild. The best parenting infor-

Parent24 has the followingEditorial Pillars

• Getting pregnant • Pregnant• Birth to 1• Toddler 1 -2 • Preschool 3 – 6• Children 7 – 12• Teens 13 – 18• Health• Experts• My Kids


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Parent24 launched in October 2008 but Health24 and Women24 Pregnancy sections have an existing and combined audience of 44,719 in August 2008.

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mation from Health24, Women24 and elsewhere is brought together in this one, easy-to-click site, especially for parents.

There are two packages per developmental stage: Mini & Maxi

Mini PackageDevelopmental Stage Mini Pregnancy R14,500 Birth to 1 R14,500 Toddler (1-2) R13,500 Pre-School (3-6) R13,500 School (7-12) R13,500 Teens (13-18) R13,500

Maxi PackageDevelopmental Stage Maxi Pregnancy R26,500 Birth to 1 R26,500 Toddler (1-2) R26,500 Pre-School (3-6) R22,500 School (7-12) R22,500 Teens (13-18) R22,500

There were approximately 2,719,925 SA women online during August.

There are approximately 846,198 SA households with children under 2 years.

There are approximately 2,115,497 SA households with children between 2-12 years.

There are approximately 1,631,955 SA households with children between 13-18 years.

Some interesting facts

Primary sponsor position on Newsletters

Permanent exposure on a hub position (300 X 250)

Permanent exposure on an article level (300 X 250)

Newsletter banner (468 X 120)

Permanent hub position(468 X 120)

Permanent article position (468 X 120)

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“Helping you find the right address.”Property24 is SA’s most visited online property portal. The site offers daily up-to-date news and information on the property market and trends, properties for sale, home finance, décor, DIY and renovation ideas, guest columns and expert advice and tips on every aspect of buying, selling or owning a home. Readers can sign up for our weekly Newsletter covering the pick of the week’s articles.

Property24 has in excess of 160 000 properties listed for sale and to rent, ranging from vresi-dential homes to fractional ownership options. Property listings are uploaded in real time by 3000 of the country’s largest estate agencies, and potential buyers and tenants can contact

Editorial Pillars:

• Breaking property news• Market and industry news• Rental and sectional title news• Unique properties for sale• Financial and legal advice• Décor and DIY news, advice and tips• Renovations and security news and information• Building and construction news


Rat

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There were 182,814 SA visitors during August and they viewed 2,604,979 pages.

48%52%

the agents online to make an appointment to view a property. Our Urgent Sales section offers online auctions of properties that need to sell immediately. Users can sign up for property alerts and Sold Price Index reports.



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“on top of your game.”

Sport24 is a digital destination offering breaking sports news. The site covers all the major sporting codes supported by its mostly South African audi-ence, including Rugby, Soccer, Cricket, Golf, Tennis and Formula One, to name but a few.

Sport24 is committed to giving its readers access to the best original sport content on the web in South Africa. Through our columnists, photo galler-ies, video, and live scoreboards from sport around the globe, we provide our audience with highly in-sightful and opinionated sporting information.

Our Sport24 columnists offer expert analysis and opinion on all things sport, not shying away from controversy, and combined with our editorial team,

Sport24 is propped up by the following editorial pillars:• Latest Sports News• A fully searchable calendar of events• Expert Columns• Blogs• TV Times• Amazing photo Galleries• Fixtures• Results• Log Tables• Video Highlights• Votes

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trafficThere were 167,216 SA visitors during August and they viewed 4,738,518 pages.

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we are able to offer a world-class product that en-hances sports-lovers’ enjoyment of their game.

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“Motoring news. First.”

Wheels24 is an online motoring publication giving South Africans daily motoring news. We cover ev-erything from the hottest wheels to Formula One, and the glitz and glamour of motor shows to secret spy photos of future models. And, Wheels24 does not only speak directly to readers, but give them a voice too.

Our team of dedicated journalists are constantly ex-ploring the world of motoring to give compelling feedback of what’s happening and what’s new. The Wheels24 team attends the latest vehicle launches and test drives all the newest models to reveal the good, the bad, and the ugly. And to share all this action with users we rev up our content with top-quality video productions.

Wheels24 has the following editorial pillars:

• Breaking Motoring News• Latest Car Launches• Road Tests• Formula One• Motorsport• Bikes & Quads• Multimedia• User Interaction


Rat

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trafficThere were 174,360 SA visitors during August and they viewed 1,194,409 pages on the site.

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“Your voice, everyday.”

Women24.com is SA’s leading women’s website; where over 200 000 South Africans come to find and share stories, get advice, have a laugh, an ogle or a skinner and make connections. Wom-en want to be part of a community. Women24 is a community created for women by women. It’s a fun, non-judgmental and oozing with sis-terhood.

While Women24 covers everything from rela-tionship and fashion advice to how to put up shelves or change career direction, there is one thing that spans across all our content. A strong,


Rat

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trafficThere were 225,361 SA visitors during August and they viewed 1,323,838 pages. Women24 is ranked as the 18th most popular online brand in South Africa 60%40%

female SA voice... that’s been there done that, and brooks no raised eyebrows.

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Women24 has the following editorial pillars:

• Love & Sex• Fashion & Beauty• Bride24• Wellness• TV & Gossip• Parenting• Home & Away• Books & Astrology• Chat & Win


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“Where music is everything.”Speakerbox is a music site that target users from 18 to 24 years, as well as the music industry. The site has a strong focus on social networking and user-generated content, and has a real-life pres-ence at music events across SA. On Speakerbox, all users are on an equal footing. The social networking element, which includes Speaker-box Bandspace, allows for direct conversation between bands, reviewers and fans. Users rate or hate as they see fit, and let the world know about it. It’s a cult-URL thing.

Speakerbox journos and fans attend all major music festivals, as well as smaller gigs and par-ties, to make sure that if it’s cool, it’s online. We have a large archive of video interviews, live music videos, and just general strange stuff. There are hundreds of free mp3s by South Afri-can bands available for download - if you want to hear a band, you’ll find it on Speakerbox.

Speakerbox lets the user go where he or she is most comfortable. Go to Rock, Urban, Pop or Dance, wherever you fit in.

Speakerbox is all about attitude, and about the knowledge to back it up. If it’s so hip it hasn’t even happened yet, someone on Speakerbox will be talking about it. The site plugs into the 24.com network, and benefits from the huge amount of traffic that entails.

Speakerbox isn’t just about the extreme edge of cool. Our social networking system, gig guide and photo galleries are the platform for users to showcase their social lives, from danc-ing all night at fashionable clubs, to letting go at student nights.

Editorial Pillars:

• Rock• Urban• Pop• Dance• MP3s• Events• Gimme More• Pics & Vids


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Categories:

• News • Sport• Health• Finance• Weather• Motoring• TV Guide• Entertainment• Horoscopes• Lotto• Movies Info• Classifieds

“24.com on your phone.” m.24.com is the mobilization of the 24.com network, allowing users to access the content they have come to know on 24.com via their mobile handset in an environment that is user friendly and tailored for a mobile device. The site attracts more than 62 000 visitors monthly, each accessing the content between 2 and 7 times a day.


Rates:

trafficThere were 49,468 SA visitors during August and they viewed 767,017 pages on the WAP site. 62% 38%

Gender Breakdown


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Documents

2008 Channel Media Kit