Writing the Code for Personal Relevance · about the next generation of contextually aware personal agents, about tools for deep learning - from not just big data but from the “right”

04.16.15

Writing the Code forPersonal Relevance

mediaX 2015 ConferenCe

Cordura Hall | 210 Panama Street, Stanford, CA 94305 | mediaX.stanford.edu

mediaX is a forum, an incubator of ideas, and a programmatic framework to support multi-disciplinary discovery relationships. Our init iatives explore how understanding people can improve the design of technologies – in the areas of learning, mobility, collaboration, entertainment and commerce.

As the industry affiliate program of the H-STAR Institute, mediaX programs are grounded on respect for different approaches to discovery and centered on our belief in the power of collaboration – between business and academic researchers, on campus and around the world.

In trusted relationships, aligned on questions that are important for the future, mediaX collaborations seed campus-wide research and coordinate industry interest. Through dialogue and collaboration, university and industry researchers challenge what we know now and stretch intellectual resources to gain new insights relevant to academic and business collaborators.

Together, we pursue new insights on how information technology affects people’s lives, how to better design products and services to make them more usable, and the innovative use of communication technologies to improve the human experience.

Scan the QR Code to watchthe “What is mediaX” video.

Writing the Code for Personal Relevance

mediaX 2015 ConferenceStanford University

April 16, 2015 #mediaX2015

Cordura Hall | 210 Panama Street, Stanford, CA 94305 | mediaX.stanford.edu

Affiliate Program of H-STAR Institute

WelComeOne of my great pleasures in working with an international community of member organizations is visiting you all on your home turfs. In the past year, these visits have taken me to Japan, China, Taiwan, Brazil, Finland, France, Switzerland, Malaysia, and Siberia. Not to mention New York, Chicago, San Francisco, San Mateo, Mountain View, and Santa Clara. I have had the privilege of hearing your questions in their local contexts, and bringing these issues back to Stanford for discussions with some of the the world’s thought leaders.

These conversations have highlighted the challenge of catalyzing creativity toward near and long term innovation mandates, of motivating and empowering continual learning by employees at all levels of organizations, of making safety precautions relevant to factory workers, and of helping managers cultivate lower stress work environments in order to increase productivity.

They have also brought new issues into focus. Together we’re asking questions about the next generation of contextually aware personal agents, about tools for deep learning - from not just big data but from the “right” data, about automation and analytics for scholarly publications, and about digitally embedded security. We’ve explored technologies for special needs, aging and education. We’ve examined crowd-sourcing expertise for decision input, and new metrics for evaluating individual and team learning and performance.

The mediaX response to the world’s cultural changes has been continually refined as our members visit Stanford University and as Stanford scholars bring their global experiences back to Campus to energize research.

The search for relevance is part of the human condition. At a very early age, children discover their worlds by asking “why?” Adolescents clarify meaning by asking “what’s the point?” As scientists, we want to know the “why” behind the “what.” And over a lifetime we all deal with the existential questions of: Why are we here? What should I do? And when reflections go deeper - What happens next? Relevance is also a central notion of information science. The conversation surrounding relevance attempts to balance emphasis on rule-based algorithms that meet criteria with meaning that is individually determined through personal

My goal in cultivating an international membership is to align the relevance of the mediaX research agenda with global issues, and to enrich our research questions with the energy of emerging markets, the priorities of developing economies, and the curiosity of the next generation of global citizens.

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WelComecontext. The advent of ubiquitous sensors and tracking escalates this debate by introducing automated decision-making and integrated robotic systems. We are frequently discovering that the potential of technologies mediating human interaction is limited by essentially social factors. Deployments of social software often fail because they do not relate design choices to their social consequences.

Information technology and systems will continue to evolve. Relevance is here to stay, and personal relevance is dynamic. Used together, ubiquitous sensing and embedded social intelligence have the potential to produce human-machine interactions that will be personally adaptive, creating abundant opportunities for smart devices, smart environments, and smart systems. The coming changes will apply to everything in our world – work, play, shopping, wellness, learning, celebrating, mobility, community.

Research to date tells us there are valid ways to study relevance. It can be characterized, observed, quantified, and analyzed.

Through neuroscience, we’re learning how the brain decodes signals for relevance – the brain is wired for it, and the signals can be sonified. Through behavioral and psychological studies, we’re learning how relevance improves attention and engagement – and how to make media more relevant – on-screen and off-screen, on-body and off-body. By studying interpersonal behavior, we’re learning how technology can foster a sense of community, how private communications preserve authenticity and how social communications empower identity. Experiments in designing contextualized automated systems provide insights about the partnership between human and artificial intelligence.

A few challenges remain.

Smar t communicat ions promise personalized experiences. The personalization of communications depends on adaptation to changes in content, context and preferences over time.

Smart health promises individualized diagnoses and treatments. Personalized medicine depends on overcoming the balkanization of databases and regulatory domains that are beyond the authority of any one service, technology or organization.

Smart work technologies promise increased productivity, enhanced working experiences and more leisure time. Addressing the forecasted increases

Personal relevance is the currency of the attention economy, the experience economy, and the sharing economy.

mediaX 2015 Conference | 3

WelComein global unemployment depends on transforming how the future workforce is educated and on creating partnerships between AI and human intelligence.

Smart education promises open learning to the world, as well as teaching tools that adapt to users’ interests and learning abilities. The realization of this vision depends on overcoming privacy, politics, funding, and access to smart technologies.

Smart entertainment systems offer to personalize enjoyment, make it immersive and social. The importance of play at work and the hard work of serious play blur the boundaries between work and play and challenge workers to manage stress, attention and diversion.

Digital devices and interactive experiences contain embedded code – code that guides operations and interactions, including the way devices and systems learn about their users and promote emotional bonds - like the attachments that develop between users and their smart phone or car. Storytelling puts the experience in context and enables sharing. Across the spectrum of learning, commerce and entertainment applications, context and intention drive the value of digital exchanges. Writing the code for smart personal experiences and intelligent personal narratives is the frontier.

As you leave the mediaX 2015 Conference, we hope that you will be inspired by insights from Stanford research and that you will be advantaged in creating the code of personal relevance for the next wave of technologies used by people around the world.

To our members and partners: Ai Tai Ji Healthcare Association, Aisin AW, bigBonsai, bluescape, Good.co, Hong Kong University of Science and Technology, Huawei, IBE, IEL Rio Grand Do Sul, ITRI, Japan Innovation Networks, Konica Minolta Laboratory USA, Inc., MediaMobz, Nissan, Omron, Philips, Sábia Experience, Samsung, Savantas Policy Institute, Sense Observation Systems, SESI Santa Catarina, Skolkovo, Tampere University of Technology, THNK, Tokyo Gas Company, University of Hong Kong, VBP Orangea special thank you for your membership and your participation.

And warmest regards, Martha

Martha G Russell, PhD Executive Director, mediaX at Stanford University

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InformatIon

Download a QR Code Reader (Google Play or App Store) then use your smartphone to scan the #mediaX2015 Conference App.

Scan other QR codes throughout this program for links to relevant mediaX content.

Lower Level

12:00-1:00pm Lunch and Exhibits at Lower Level 4:30-5:30pm Networking Reception on the Ground Floor

Ground Floor


SChedule

8:30 - 8:45am OpeningStanford Taiko

8:45 - 8:55am A Welcome to Collaboration and an Invitation to DiscoveryMartha Russell - Executive Director, mediaX at Stanford University

8:55 - 9:15am Personal Learning at ScaleJohn Mi t che l l - Vice Provost for Online Learning, Mar y and Gordon C r a r y Fa m i l y Pro fe s s o r, S c h o o l o f E n g i n e e r i n g, Pro fe s s o r o f Co m p u t e r Science and (by courtesy) Electrical Engineering at Stanford University

9:15 - 9:45am Decoding Personal Relevance with NeuroscienceAllan Reiss - Howard C. Robbins Professor of Psychiatry and Behavioral Sciences and Professor of Radiology, Director, Center for Interdisciplinary Brain Sciences (CIBSR) at Stanford University

9:45 - 10:15amHu-mimesis: Design Requirements for Personal RelevanceLarry Leifer - Professor of Mechanical Engineering Design, Founding Director, Center for Design Research (CDR) at Stanford University

10:15 - 10:30am Break

10:30 - 11:00amFrom On Body to Out of Body User ExperienceJames Landay - Professor of Computer Science at Stanford University

11:00 - 11:45amPersonalizing Media ExperiencesModerator: Jason Wilmot - Communications Manager, mediaX at Stanford UniversityMark Cassin - Curriculum Evangelist, Bluescape Robert Seeliger - Sr. Project Manager, BitTubes Anh-Hoà Truong - Knight Journalism Fellow at Stanford University

11:45 - 12:00pmPersonal Media Participation with a Global Purpose: MOVEMENTOModerator: Jason Wilmot - Communications Manager, mediaX at Stanford UniversityDave Toole - CEO, MediaMobz Gilberto Topczewski - Producer and CEO, bigBonsai

Writing the Code for Personal Relevance

#mediaX2015 Conference AgendaMackenzie Room, Jen-Hsun Huang Engineering Center

Thursday, April 16, 2015

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SChedule 12:00 - 1:00pm Lunch in Amphitheater & Exhibits in HIVE

1:00 - 1:30pm Constructing a Personal Media Day: Switching Between Work and Play on a Laptop ComputerByron Reeves - Paul C. Edwards Professor of Communications at Stanford University

1:30 - 2:00pm Psychophysiology for Personalized Mood AdaptionJoyce Westerink- Principal Researcher, Phillips Research

2:00 - 2:30pm Personalizing Light FieldsGordon Wetzstein- Assistant Professor of Electrical Engineering, and Assistant Professor (by courtesy) of Computer Science at Stanford University

2:30 - 2:45pm Break

2:45 - 3:25pmPersonalizing Games Moderator: Keith Devlin - Co-founder & Executive Director, H -STAR Institute at Stanford University Sebastian Alvarado - Postdoctoral Research Fellow, Biology at Stanford UniversityKatherine Isbister -Research Director, Game Innovation Lab, New York University Romie Littrell - Health and Biotech Project Director, Tech Museum of Innovation

3:25 - 3:55pm The Sound Stage of the Mind: Imagined Sounds and Inner VoicesChris Chafe - Director of Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), DUCA Family Professor of Music at Stanford University

3:55 - 4:25pm Personal Sharing ReinventedMonica Lam - Professor of Computer Science, Director of MobiSocial Lab at Stanford University

4:25 - 4:30pm Connecting the DotsMartha Russell - Executive Director, mediaX at Stanford University

4:30 - 5:30pm Networking Reception in Courtyard

5:30 - 7:00pmKeynote Presentation Once Upon A Time of... You: The Transformative Potential of Personalized Fiction Lee Zlotoff - Award-winning writer, producer and director of film and television


SpeakerS

a WelCome to CollaboratIon and an InvItatIon to dISCovery

8:45 – 8:55 Martha G. Russell Executive Director, mediaX at Stanford University

Martha Russell is Executive Director of mediaX at Stanford University, Senior Research Scholar at Stanford’s Human Sciences and Technology Advanced Research (H-STAR) Institute and a Senior Fellow at IC2 (Institute for Innovation, Creativity & Capital) at The University of Texas at Austin. Russell is an organizational-interface activist, specializing in technology transfer between academic and industry researchers. She has established collaborative research initiatives in technology leadership and information sciences for national science agencies, technology companies, cross-sector initiatives and technology innovation for regional development. Russell studies innovation ecosystems using data-driven visualization methods for systems analysis. Her current research focuses on network analysis of relationship capital and interfirm relationships to identify patterns in emerging business sectors, investor networks and global business development. She founded the Innovation Ecosystems Network, whose papers have won Best Paper Awards from the Society of Professional Innovation Managers and the International Conference on Mobile Business. Russell serves on the editorial board of the Journal of Technology Innovation and Social Change.

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SpeakerS

perSonal learnIng at SCale

8:55 – 9:15 John MitchellVice Provost for Online Learning Mary and Gordon Crary Family Professor in the School of Engineering, Professor of Computer Science and (by courtesy) Electrical Engineering at Stanford University

John Mitchell has been Vice Provost at Stanford University since 2012, first as Vice Provost for Online Learning and now in a broader role of Teaching and Learning. Over the past two years, his team has worked with approximately 200 instructors on 400 projects, including on-campus teaching innovation, online courses for public and selected audiences, and improvement of repeated course offerings. As co-director of the Lytics Lab, he is working to improve educational outcomes through data-driven research and iterative design. Mitchell is the Mary and Gordon Crary Family Professor in the School of Engineering, Professor of Computer Science, and (by courtesy) Professor of Electrical Engineering and of Education. His past research has focused on computer security, developing analysis methods and improving network protocol security, authorization and access control, web security, and privacy. Dr. Mitchell’s first research project in online learning started in 2009, when he and six undergraduate students built Stanford CourseWare, an innovative platform that expanded to support interactive video and discussion. CourseWare served as the foundation for initial flipped classroom experiments at Stanford and helped inspire the first massive open online courses (MOOCs) from Stanford. He received his BS from Stanford and his SM and PhD from MIT.

Personal Learning at ScaleOver the last three years, we at Stanford have experimented widely with online learning activities, at scale and in campus classes. While the early Stanford MOOCs of 2011 consisted of recorded lecture segments, relatively simple automated quizzes and discussion, inventive instructors have explored a range of new forms, including distributed learning activities around the globe and digital laboratories in humanities classes. Through the Lytics Lab and other research activities, we have also explored the way that data collection, particularly at scale, can inform and improve the learning experience. In this short overview discussion, we will look at some examples, observe selected trends, and ponder a few questions about the future.


SpeakerS deCodIng perSonal relevanCe WIth neuroSCIenCe

9:15-9:45 Allan Reiss Howard C. Robbins Professor of Psychiatry and Behavioral Sciences and Professor of Radiology, Director, Center for Interdisciplinary Brain Sciences (CIBSR) at Stanford University

Allan Reiss obtained his BA in Psychobiology from Swarthmore College, and MD from George Washington University. He received his clinical and research training at University of Colorado, Children’s National Medical Center and Stanford University. He was Professor of Psychiatry, Neurology, and Pediatrics at Johns Hopkins University before coming to Stanford in 1997 where he is the Robbins Professor of Psychiatry, Radiology and Pediatrics. Dr. Reiss uses advanced research methods to determine how biological and environmental factors affect brain structure, connectivity and function, and how this ultimately impacts cognition and behavior in persons with neuropsychiatric and neuro developmental disorders. A particularly important focus of this work is to derive explanatory models that inform the development of more effective interventions. Another focus is on the neuroscience of cognition and behavior in typically developing persons including studies of humor, creativity, territorial behavior, attachment and stress responsivity. Dr. Reiss’ laboratory and collaborations serve as a model for interdisciplinary brain sciences research. Activities in the laboratory are carried out, or facilitated by faculty and staff from psychiatry, neurology, pediatrics, psychology, neuroscience, mathematics, genetics, radiology, computer science, special education, engineering and biostatistics. Dr. Reiss has received numerous honors and awards including election to the Institute of Medicine of the National Academies of Science of the United States.

Decoding Personal Relevance with Neuroscience We are at a fascinating inflection point in our understanding of human brain function and dysfunction. In the context of the social brain, there is increasing concern that human-technology interaction may be rapidly and broadly replacing in-person, human-human interaction. There are likely to be many reasons for this phenomenon, including the fact that human-technology interaction may be more straightforward and less demanding relative to the communicative and social complexities contained in live human-human interactions. In the first part of this talk, I will describe our research designed to improve understanding of communicative and social complexities in human social interaction with the goal of providing a more complete and nuanced background for understanding human-human interaction. In the second part of the talk I will briefly describe technology-enhanced advances in personalized brain medicine that hold promise for revolutionizing our approach to common (and often devastating) brain disorders such as autism, learning disabilities and dementia.

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SpeakerS hu-mImeSIS: deSIgn requIrementS for perSonal relevanCe

9:45 – 10:15 Larry LeiferProfessor of Mechanical Engineering Design, Founding Director, Center for Design Research (CDR) at Stanford University

Larry Leifer is a Professor of Mechanical Engineering Design and founding Director of the Center for Design Research (CDR) at Stanford University. He has been a member of the faculty since 1976. His teaching-laboratory is the graduate course ME310, “ I ndustr y Projec t Based Engineer ing Design, Innovation, and Development.” Research themes include: 1) creating collaborative engineering design environments for distributed product innovation teams; 2) instrumenting that environment for design knowledge capture, indexing, reuse, and performance assessment; and 3), design-for-sustainable-wellbeing. His top R&D priorities at the moment include: the Hasso Plattner Design-Thinking-Research Program, a multinational research program focused on developing new insights into leading design and innovation work practices, building on the last 30 years of such efforts in CDR; extending the research and teaching practices pioneered in Stanford’s Design Division of Mechanical Engineering abroad to programs including d.swiss, d.finland, and d.japan; and the formation of a pan-disciplinary PhD program in Design.

Hu-mimesis: Design Requirements for Personal Relevance“Hu-mimesis” is a new class of media design requirements discovered at the Stanford Center for Design Research. The findings stem from research in their new-product design development simulator and studies of the autonomous-car / driver relationship. The simulator, ME310 is a master class for training new product development talent. Leifer will share a live-action white-board enactment of the hu-mimetic framework for Human-Robot-Relationship design.


SpeakerS from on body to out of body uSer eXperIenCe

10:30 – 11:00 James Landay Professor of Computer Science at Stanford University

James Landay is a Professor of Computer Science at Stanford University specializing in Human-Computer lnteraction. Previously, Dr. Landay was a Professor of Information Science at Cornell Tech in New York City and prior to that he was a Professor of Computer Science & Engineering at the University of Washington. His current research interests include Technology to Support Behavior Change, Demonstrational Interfaces, Mobile & Ubiquitous Computing, and User Interface Design Tools. He is the founder and co-director of the World Lab, a joint research and educational effort with Tsinghua University in Beijing. Dr. Landay received his BS in EECS from UC Berkeley in 1990 and MS and PhD in Computer Science from Carnegie Mellon University in 1993 and 1996, respectively. His PhD dissertation was the first to demonstrate the use of sketching in user interface design tools. He was previously the Laboratory Director of Intel Labs Seattle, a university affiliated research lab that explored the new usage models, applications, and technology for ubiquitous computing. He was also the chief scientist and co-founder of NetRaker, which was acquired by KeyNote Systems in 2004. From 1997 through 2003 he was a professor in EECS at UC Berkeley. He was named to the ACM SIGCHI Academy in 2011. He currently serves on the NSF CISE Advisory Committee.

From On Body to Out of Body User Experience There are many urgent problems facing the planet: a degrading environment, a healthcare system in crisis, and educational systems that are failing to produce creative, innovative thinkers to solve tomorrow’s problems. I will illustrate how we are addressing these grand challenges in our research by building systems that balance innovative on-body user interfaces with novel activity inference technology. These systems have helped individuals stay fit, led families to be more sustainable in their everyday lives, and supported learners in acquiring second languages. I will also show how new user interfaces we are designing take a radically different approach, moving the interface off of the human body and into the space around them.

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SpeakerS perSonalIzIng medIa eXperIenCeS

11:00 – 11:45 Jason Wilmot (Moderator) is the Communications Manager for mediaX at Stanford University. He is a media, marketing and communications professional who specializes in building awareness for globally reaching campaigns and projects using multi-platform distribution to increase overall engagement. He spent 13 years managing and running commercial broadcast stations in the United States, and is familiar with creating and distributing content that gains attention from any audience in the “instant gratification what have you done for me lately world” we currently live in.

Mark Cassin is Curriculum Evangelist at Bluescape LLC. Bluescape is a realtime, persistent, collaborative cloud based platform designed to accelerate innovation - so ideas, products, strategies — move faster and more effectively, bringing company goals and vision into reality. Bluescape offers a paradigm shift in the way human beings communicate and work in every industry and on every level. Mr. Cassin has 20+ years of consultative training experience with Fortune 500 companies such as HP, IBM, Apple, and many more.

Robert Seeliger is Project Manager of BitTubes, a division of Future Applications and Media and Fraunhofer FOKUS. He holds a M. Sc. (Dipl.-Ing.) in Communication and Media Technology from the University of Applied Sciences in Jena. In his subsequent employment as research engineer and project manager at Fraunhofer FOKUS, his main research activities focus on standardized IPTV in managed and unmanaged infrastructures, interactive TV, media interoperability, converged service platforms as well as convergence of telecommunication, TV and web-based multimedia. Due to this work he is coordinating the technical development and improvement of the Hybrid-TV and Future Applications and Media Lab - FOKUS’ Testbeds for innovative IPTV and multimedia services.

Anh-Hoà Truong is a Knight Journalism Fellow at Stanford University. Mr. Truong is a French journalist with an expertise in science, technology and environment. He’s a member of the AJSPI, the French equivalent of the U.S. National Association of Science Writers. Mr. Truong was chief editor at Nolife, one of the main cable channels in France dedicated to video games. He is currently a fellow in the John S. Knight Journalism Fellowships at Stanford, a program fostering journalistic innovation and entrepreneurship. Driven by his passion for emerging technologies and their potential for media, he’s exploring how to use Virtual Reality for science storytelling.


SpeakerS perSonal medIa partICIpatIon WIth a global purpoSe: movemento

11:45 – 12:00 Jason Wilmot - Moderator Communications Manager, mediaX at Stanford University

Dave Toole is the CEO of MediaMobz, enabling brands to scale video content for mobile audiences where they create, publish, engage and measure the impact on audience outcomes. MediaMobz brings together local creative resources to global issues in the cloud. Mr. Toole holds patents on some of the first cloud based applications for social networking, files sharing and bi-directional communications. Mr. Toole and his team globalized, took public and sold technology company GaSonics. They were leaders in several competitive markets delivering a dozen generations of technology for the likes of Intel and others. He saw the cost of communicating with video and digital media disruptive and founded a digital media incubator. MediaMobz is his latest venture. Mr. Toole has been in the digital video space for 20 years.

Gilberto Topczewski is bigBonsai’s MOVEMENTO Program Director. As an advertising copywriter during the 90s, he worked with major Brazilian agencies such as F/Nazca Saatchi & Saatchi, Almap/BBDO, LewLara/TBWA, Lowe/Loducca, as well as experiencing the European market while working at Delvico Bates in Barcelona. His interest in filmmaking is supported by cinematography classes at FAAP- SP and courses directing actors at ECITV in San Antonio de Los Baños, Cuba. As an assistant director, he has served professionals such as Fernando Meireles (City of God), Cesar Charlone (director/DOP), Tarseem, Hugh Johnson, Paulo Vainer, Chris Monger and several others. He has accumulated experience shooting advertising commercials as well as feature films. In 2004, Topczewski and his partners founded bigBonsai, a production company focused on documentaries that very soon became an innovative brand communications audiovisual production company. After directing several projects he now functions as CEO, Consultant for branded content projects and Producer for special projects. Over the last two years his focus has been on the power of audiovisual to create positive impact in society utilizing currently available technology and tools. Mr. Topczewski has a Bachelor of Social Communications from ESPM-SP.

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SpeakerS

Photo Credit: ©Stanford University

ConStruCtIng a perSonal medIa day: SWItChIng betWeen Work and play on a laptop Computer

1:00 – 1:30 Byron Reeves Paul C. Edwards Professor of Communications at Stanford University

Byron Reeves is the Paul C. Edwards Professor of Communication in the Department of Communication at Stanford University. He has published extensively in media psychology, and is the author of “The Media Equation” (with Clifford Nass) and “Total Engagement” (with Leighton Read). Dr. Reeves was the co-founder of mediaX in 2000, and is currently studying how people navigate between different media content on single devices. He has worked with several media and technology companies to apply media psychology to new products and services, including two years with Microsoft Research and currently as co-founder of Seriosity, Inc., a company applying principles of entertainment psychology to enterprise software.

Constructing a Personal Media Day: Switching Between Work and Play on a Laptop Computer Familiar technology — laptops, tablets and smartphones increasingly consolidate very different media experiences on single devices. With the availability of a broad range of content on one device, and pause buttons that allow easy switching between work and play, we are now able to experience radically different material without sensing that we’ve missed a thing. Our research group has been tracking how people use personal laptop computers by examining moment-by-moment changes in activity over the course of multiple days. There’s a lot of quick switching between screens that show very different content. I will describe the switching we’ve observed, and discuss individual and situational factors that influence when and how often people switch, and what effects the switches may have on thinking and behavior.


SpeakerS pSyChophySIology for perSonalIzed mood adaptatIon

1:30 - 2:00 Joyce Westerink Principal Researcher, Phillips Research

Joyce H.D.M. Westerink studied physics at Utrecht University (NL), and graduated in 1985. Since then, she joined Philips Research and specialized on topics involving human interaction with consumer products: visual perception of display devices, user-friendliness of home entertainment systems, sensory aspects of personal care products and psychophysiological aspects of user experience. Written output of her work can be found in some 40 articles in books and international journals, a Ph.D. dissertation (1991), and some 15 US patents and patent applications.

Psychophysiology for Personalized Mood Adaptation Psychophysiology studies how physiological signals like heart beats or skin conductance can reflect your state of mind. With wearable technologies signals can be used to continuously measure how people feel in their everyday life. I will discuss how monitoring physiology can serve to make people more aware of what exactly is affecting their personal state of mind, for instance what causes stress. Taking personalization one step further, we can also use the psychophysiological signals in a closed loop in order to continuously adapt the user’s mood, e.g., through optimized music selection.

Photo Credit: Ian Terpin / University Communications ©Stanford University

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SpeakerS perSonalIzIng lIght fIeldS

2:00 - 2:30 Gordon Wetzstein Assistant Professor of Electrical Engineering, and Assistant Professor (by courtesy) of Computer Science at Stanford University

Prior to joining Stanford University’s Electrical Engineering Department as an Assistant Professor in 2014, Gordon Wetzstein was a Research Scientist in the Camera Culture Group at the MIT Media Lab. His research focuses on computational imaging and display systems as well as computational light transport. At the intersection of computer graphics, machine vision, optics, scientific computing, and perception, this research has a wide range of applications in next-generation consumer electronics, scientific imaging, human-computer interaction, remote sensing, and many other areas. Dr. Wetzstein’s cross-disciplinary approach to research has been funded by DARPA, NSF, Samsung, Intel, and other grants from industry sponsors and research councils. In 2006, Dr. Wetzstein graduated with Honors from the Bauhaus in Weimar, Germany, and he received a Ph.D. in Computer Science from the University of British Columbia in 2011.

Personalizing Light Fields What if your mobile phone’s display would correct your vision deficiency instead of your glasses? Light field display technology can assess and correct the user’s vision. In this talk, we discuss a wide range of unconventional applications that are facilitated by light field technology, a novel inexpensive computational display technology. Light field displays are expected to be “the future of 3D displays,” although many believe that the recent hype about stereoscopic 3D displays is over. One reason why the consumers haven’t widely adopted 3D television can be the lack of a unique or useful enhancement of the 2D viewing experience. Wetzstein discusses why it is believed that a new technology - light field displays - delivering an experience that consumers haven’t adopted in the past will work in the future. The talk begins with a short historical review of light field displays and recent trends towards compressive light field display, followed by a discussion of applications in projection systems, vision assessment and correction, wearable displays, and a brief comparison to holography.


SpeakerS

perSonalIzIng gameS

2:45 – 3:15 Keith Devlin (Moderator) is a Co-founder and Executive Director of the Stanford’s H -STAR Institute and a Co-founder of the Stanford mediaX research network. He is a World Economic Forum Fellow, a Fellow of the American Association for the Advancement of Science, and a Fellow of the American Mathematical Society. His current research is focused on the use of different media to teach and communicate mathematics to diverse audiences. In this connection, he is a co-founder and President of an educational technology company, BrainQuake, that creates mathematics learning video games. He also works on the design of information/reasoning systems for intelligence analysis. He has written 32 books and over 80 published research articles. Recipient of the Pythagoras Prize, the Peano Prize, the Carl Sagan Award, and the Joint Policy Board for Mathematics Communications Award. In 2003, he was recognized by the California State Assembly for his “innovative work and longtime service in the field of mathematics and its relation to logic and linguistics.” He is “the Math Guy” on National Public Radio.

Sebastian Alvarado is a Postdoctoral Research Fellow, Biology at Stanford University. Dr. Alvarado is the Co-Founder of THWACKE and works with representatives in the gaming industry to improve the quality of science as it is portrayed in their fiction. Within this scope he builds interdisciplinary teams that are passionate about gaming and work with developers to make their projects more authentic, relevant, and plausible. At the same time he promotes his collaborations through the advocacy of science literacy through a variety of media channels.

Photo Credit: Linda A. Cicero / Stanford News Service © 2013 Stanford University

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SpeakerS

perSonalIzIng gameS (ContInued)

Katherine Isbister is Research Director of the Game Innovation Lab at New York University. She is an Associate Professor jointly appointed between Computer Science in the School of Engineering, and the Game Center in the Tisch School of the Arts. Dr. Isbister is currently on sabbatical at Stanford as a Lenore Annenberg and Wallis Annenberg Fellow in Communication at the Stanford Center for the Advanced Study of the Behavioral Sciences. Her research focuses on designing games that push current technological paradigms to heighten social and emotional connections for players, toward innovating design theory and practice. Projects have been featured by Wired, Scientific American, and NPR. Her lab’s games have been invited to venues including IndieCade (Yamove! Finalist in 2012), the World Science Festival, and museums such as the Liberty Science Center. Isbister’s book on game character design --- Better Game Characters by Design: A Psychological Approach --- was nominated for a Game Developer Magazine Frontline award. Her edited volume, Game Usability, brings together best practices in game playtesting and user research. She is a recipient of the MIT Technology Review Young Innovators award. Dr. Isbister will discuss insights from her upcoming book on games and emotion for MIT Press. Her talk focus is on design innovations in games that increase personal emotional relevance of the play experience.

Romie Littrell is Health and Biotech Project Director at the Tech Museum of Innovation. Mr. Littrell curates and develops health- and biotech-related exhibits for design challenge based, informal learning. At the Tech Museum of Innovation he curated the permanent exhibition, Body Metrics, and is currently developing a new gallery for interactive Synthetic Biology and Biodesign exhibits. Formerly a bioartist and instructor at the UCLA Art|Sci Center, he developed interactive bio and nanoscience based multimedia art installations. Mr. Littrell received his BA in Molecular and Cell Biology from UC Berkeley, and MS in Biomedical Engineering from UCLA. In addition to academic and industrial biological research, his previous work focused on creating community laboratories and abstracting biological techniques to help those in unrelated fields perform advanced biology. He also founded the LA Biohackers as a space for sharing ideas and engaging in DIY biotechnology.


SpeakerS the Sound Stage of the mInd: ImagIned SoundS and Inner voICeS

3:15 - 3:45 Chris Chafe Director of Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA), DUCA Family Professor of Music at Stanford University

Chris Chafe is a composer, improvisor and cellist, developing much of his music alongside computer-based research. He is Director of Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA). At IRCAM (Paris) and The Banff Centre (Alberta), he pursued methods for digital synthesis, music performance and real-time internet collaboration. CCRMA’s SoundWIRE project involves live concertizing with musicians the world over. Online collaboration software including jacktrip and research into latency factors continue to evolve. An active performer either on the net or physically present, his music reaches audiences in dozens of countries and sometimes at novel venues. A simultaneous five-country concert was hosted at the United Nations in 2009. Chafe’s works are available from Centaur Records and various online media. Gallery and museum music installations are into their second decade with “musifications” resulting from collaborations with artists, scientists and MD’s.

The Sound Stage of the Mind: Imagined Sounds and Inner Voices Mentally imagining voices and sounds in the “mind’s ear” is as much a part of experience as visualizing in the “mind’s eye.” The vividness of sounds in the imagination varies between individuals but nearly everyone reports spontaneous sound and being able to conjure sounds intentionally. Imagining vocals and other sound has a role in planning even at very short time scales and this discussion is motivated by investigations of musical performance. Reading ahead or thinking ahead in sound can be a conscious part of playing or singing. When the next part of a passage is in the mind quasi-acoustically, is there something to be said about the presentation itself. Investigations of auditory imagery have shown the existence of quasi-loudness and quasi-timbre dimensions behaviorally and neuroimaging has shown different patterns of activation for sounds as perceived versus sounds as imagined. Phenomenologists have investigated the acts and objects of imagination itself and some see it constituted of differentiable modes. A very informal survey was circulated to a large number of subjects via Amazon’s Mechanical Turk partly to see if this platform might be useful for obtaining self-reports. If so, it could be one method by which large numbers of “arm chair” introspectors can be tapped for phenomenological agreement. In this initial attempt, inner voice provided a common reference for comparisons of loudness, location, and sound quality.

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SpeakerS perSonal SharIng reInvented

3:45 - 4:15 Monica Lam Professor of Computer Science, Director of MobiSocial Lab at Stanford University

Dr. Monica Lam has been a Professor of Computer Science at Stanford University since 1988. She is the Faculty Director of the Stanford MobiSocial Computing Laboratory. She has worked in the areas of architecture, compiler optimization, software analysis to improve security, mobile and social computing. She received a PhD in Computer Science from Carnegie Mellon University in 1987. Lam is an ACM Fellow, received an NSF Young Investigator award in 1992, and has won a range of best paper awards from the ACM. She is a co-author of the “dragon book”, the most popular textbook in compilers. She is also the founding CEO of Omlet, a Stanford spinoff to create an open social platform.

Personal Sharing Reinvented Sharing is broken today. To share today, we have to get our friends to join some social network, share according to the rules of that network, while giving up ownership of our data. Why can’t we just share anything we want with any group of friends, directly from our phones to theirs, without worrying about creepy ads? Omlet is an open platform, being rolled out on mobile devices, that makes personal sharing simple, pure, and easy.

Photo Credit: Linda A. Cicero / Stanford News Service © 2012 Stanford University


SpeakerS onCe upon a tIme of… you: the tranSformatIve potentIal of perSonalIzed fICtIon

Keynote Presentation 5:30 - 7:00 Lee Zlotoff

Lee David Zlotoff is an award-winning writer, producer and director of film and television. Among his more than one hundred hours of television credits, he was the creator of the global hit TV series “MacGyver” as well as the writer/director of the indie hit film “Spitfire Grill” which won the coveted Audience Award at the Sundance film festival. In addition, Lee has been a regular contributor to MAKE magazine. He is a graduate of St. John’s College—known as ‘The Great Books School’ -- in Annapolis, MD where he has served on the Board of Directors and is currently on the President’s Council.

Once Upon A Time Of… You: The Transformative Potential of Personalized Fiction In his presentation, Lee Zlotoff will attempt to demonstrate that humans are a narrative species and that, underlying all our choices and decisions, there is, in fact, a story. What’s more, are the stories that are most likely to affect us fiction rather than non-fiction? Assuming that fictional stories might be the most likely to inspire change, what then could be the opportunities and potential of using current advances in technology to produce personalized fiction? How would such a thing work? How might it affect behavior and could it, in fact, become the basis for a new approach to personal or cultural transformation?

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SpeakerS eXhIbItSStanford Taiko is a collegiate performing ensemble devoted to bringing the awareness of taiko to the greater community. Composed of 15-20 Stanford students, Stanford Taiko is an entirely student run group under the guidance of the Department of Music.

HANA Immersive Visualization Environment (HIVE) The HANA Immersive Visualization Environment (HIVE), at the Institute for Computational and Mathematical Engineering at Stanford University, is designed to give researchers a powerful new tool to see, study and solve problems in every realm of knowledge from biology to cosmology and from engineering to art. The HIVE empowers collaborative visualization in teaching and research across the sciences, social sciences, and engineering.

With a screen 10 feet tall and 24 feet wide, the HIVE resembles a small movie theater. Not just one large screen, the HIVE is actually an assemblage of 35 high-definition displays. These displays can work together to offer a detailed and magnified view of one image, or be individually programmed to display side-by-side visualization of different images. Researchers can use multiple displays simultaneously to investigate various aspects of data collection, simulation, and visualization and to zoom in to see detail at previously unheard-of-levels.

Exhibits at HIVE (Seating is Limited. See sign up by Registration)

MOVEMENTO Dave Toole, CEO, MediaMobzMOVEMENTO is an experiment in understanding coming media trends. Focused on themes of global importance, MOVEMENTO iteratively develops a process of bringing together global thought leaders with best of class storytellers to create stories that describe the future we want to create, through the lens of today. MOVEMENTO uses these stories to catalyze the creation, curation and dissemination of social documentaries. By using emerging communication technologies and tracking the propagation of these stories, MOVEMENTO explores the power of media participation in promoting positive impact.


Bluescape Mark Cassin, Curriculum Evangelist Bluescape provides large scale visualization through interactive workspaces for individuals, teams and multisite enterprises. Bluescape integrates file sharing, video conferencing, display, and desktop applications into a single workspace – literally transforming the way people work. By connecting existing resources in one place, Bluescape provides teams with dynamic visualization and makes it easy for individuals and teams to create, interact with and share content. Bluescape’s service delivers 160-acres of cloud-based visual collaborative workspace accessible via multiple devices and time zones. Bluescape enables simultaneous, real time interactions between an unlimited number of users.

SESI Robson Marcu Wanka, Manager of Organizational Management and Development, SESI-SCSESI (Serviço Social da Indústria) has been improving, innovating and creating programs and projects in the areas of security, health, education, sport, culture, recreation and social responsibility in Brazil for over 70 years.

Diving into Virtual Reality: An Immersive, Personal Journey Anh-Hoà Truong, Knight Journalism Fellow, Stanford UniversityNever before has Virtual Reality felt so real. With the inexpensive Google Cardboard headset or The Oculus Rift system, which Facebook bought last year, the technology is finally within reach. In Virtual Reality, or VR, we experience the story in an intimate way. With a 360-degree video, the spectators are no longer confined to viewing the event from one static perspective: they are placed at the center of the scene as it unfolds around them. In a 3D graphics VR simulation, the user is encouraged to explore and interact with an environment in a way that feels natural – whether that is inside a microscope or in space. VR is already being used widely in entertainment, tourism or behavior research. Now journalism has a unique opportunity to seize VR as a compelling media to tell stories in exciting new and creative ways.

BitTubes Jörn Berkefeld, CEO BitTubes technology turns video content into an interactive experience. Non-linear video allows the viewer to interact with objects within the video and access any kind of supplemental information, such as websites, documents or other multimedia content. Now, videos can be fully integrated into the interaction concept of mobile-, TV- and other web-content.

eXhIbItS

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mediaX programs focus on how the relationship between people and technology can be enhanced, augmented and improved. Every year, mediaX offers a diverse array of Seminars, Conferences, Workshops and Discovery Collaborations on a variety of themes at the intersection of human sciences and technology.

Upcoming Events for 2015 Ongoing, Fridays through June 3 Seminars - Interactive Media and Games Location - Shriram Center 104

April 17 Workshop - Science Storytelling for the Board Room April 20 Seminar - Last Mile Solutions, with the Pratham Foundation April 21 Conference - New Ways to Teach and Learn for Student Engagement Co-sponsored by HSTAR, SCOPE, CICERO

April 23 Presentation - Wireless World Research Forum April 29 Seminar - Science Storytelling: The Art of the Interview

mediaX eventSeXhIbItS

Maria Cipollone: The Problem with Video Games and Learning [Environments]. User Experience Design Researcher at Zynga.Anh-Hoà Truong: Using Virtual Reality as a Compelling Media for Science Communication. Science, Tech and Ecology Journalist, John S. Knight Fellow at Stanford University. Martha Russell, Ph.D.: Networking the Future of Games. Executive Director, mediaX at Stanford University & Sr. Researcher, H-STAR Institute at Stanford UniversityByron Reeves, Ph.D.: Using Games to Change Behavior at Work. Paul C. Edwards Professor of Communication, Stanford UniversityNoah Wardrip-Fruin, Ph.D.: Computational Media: Research Toward the Future of Games. Associate Professor UC Santa Cruz, Computational Media. Kristian Kiili, Ph.D.: Mapping Learning to Game Mechanics and Beyond. Sr. Research Fellow, Tampere University of Technology, Finland. Raiford Guins: Behind The Bezel: Coin-Op Arcade Video Game Cabinets as Design History. Associate Professor of Culture and Technology, Stony Brook University. Rhiju Das, Ph.D.: EteRNA: A Videogame and a Massive Open Lab. Assistant Professor of Biochemistry & Physics, Stanford University.

Watch the Seminars


May 18-19 Presentation - Global Healthy Workplace Summit Florianopolis, Brazil, with SESI, Santa Catarina

May 27-30 Workshop - Decision Making and Strategy Tools for Catalyzing InnovationPorto Allegre, Brazil, with IEL, Rio Grand do Sul June 22-23 Workshop - The Future of Work

July 27-29 Workshop - Global Innovation Leadership in Human Sciences and Information Technology, with the University of Hong Kong August 3-7 Workshop - Energizing Innovation and Creativity, with Hong Kong University of Science and Technology

October TBD Workshop - Crowdsourcing and Citizen Science

November 16 Conference - The Experience of Immersive Reality

Recent mediaX events

ConferencesFuture of Content in a Publish on Demand WorldNew Approaches to Audience SegmentationScience and Technology of FeedbackmediaX 2014 Conference

mediaX eventS

Watch the Science and Technology of Feedback Conference Video

Watch the New Approaches to Audience Segmentation Conference Video

Watch the Future of Content in a Publish on Demand World Conference Video

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mediaX eventSWorkshopsGlobal Innovation Leadership Workshop 2014Global Innovation Leadership Workshop 2015

SeminarsLight for Health and Well being Science Storytelling

Science of Storytelling and the Paradox of Suspense Science Storytelling and the Contagion of Ideas Science Storytelling and the Power of Participation

Interactive Media and Games Weekly Seminars - Winter 2014 and Spring 2015

Learning Math Through Play The History of (Video) Games Biotic Games- Playing with Living Cells Aligning Game Design with Science Playing with Videogames. Superplayers, Glitch-Hunters and Codeminers Expanding Games Games Move Us - An Exploration of Design Innovations that Lead to Player Emotions Intelligent Narratives: the Stories We Tell Ourselves through Digital MediaPlay Design: SimCity, Simulation, and GeologyBridging Analytics and Game Design: Lessons from the TrenchesInteractive Media for Healthcare Professionals


mediaX reSearCh themeSgreat queStIonS + leadIng thInkerS = tranSformatIve InSIghtS!

mediaX at Stanford University is built on our belief in the power of collaboration – between business and academic researchers on campus and around the world.

In trusted relationships, aligned on questions that are important for the future, mediaX collaborations challenge what we know now and stretch intellectual resources to gain new insights relevant to both academic and business partners.

mediaX Research Themes enable member companies to collaborate with Stanford scholars on leading-edge questions that have a time horizon of three to seven years and often revolve around complex issues that are not yet well defined.

The combination of Silicon Valley’s entrepreneurial culture, actively engaged industry partners, Stanford thought leadership, and the energetic creativity of bright motivated graduate students and post-doctoral students infuses the mediaX Research Theme program with unique opportunities that draw upon the full technological, cultural and intellectual resources at Stanford University.

mediaX Research Themes include

fuSIon of vIrtual and phySICal WorldSThe fusion of virtual and physical worlds for advanced communications represents an explosive new field of interdisciplinary inquiry, including augmented and virtual reality as well as embedded sensor systems. These multidisciplinary projects advance knowledge applied to how people living in the oxygenated world collaborate and share information in the digitized world. Research into the interaction between physical objects and their virtual counterparts inform the ways that “real-time” and “re-lived” virtual experiences support learning, innovation and productivity.

SCIenCe StorytellIngWhat makes a story spread into a shared vision? How do story tellers use those levers to reach and influence? Choosing the right story for the situation and telling it in an appropriate way differentiates leaders in business, education and public spheres. Effective stories spark action, communicate who you are, transmit values, tame the grapevine, share knowledge, foster collaboration, and lead people into the future. In science, expert storytelling is essential to promoting public support for research and funding. This Research Theme has included sold-out seminars on the Paradox of Suspense, the Contagion of Ideas, and the Power of Participation, featuring presentations by thought leaders and storytellers in the fields of journalism, film, psychology, neuroscience, engineering, medicine, and data analysis. InteraCtIve medIa and gameSInteractive media and games play growing roles in education, arts, science and health. This Theme brings together diverse research areas to provide interdisciplinary perspectives on media and game history, research, technology, applications, industry, aesthetics and potential. Our Interactive Media and Games seminars, running Fridays at noon, from Jan – June 2015, features over 20 different presentations, highlighting insights from research that inspire high-impact media and games. A Game Jam is planned for Fall 2015 See EVENTS page for details.

Watch relatedvideos

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mediaX reSearCh themeS

future of Content In today’s media environment, creation and consumption are two sides of the same coin. New services that enable learning, provide personalization, and assure integrity, trust, security and authenticity are being developed for individuals and organizations. These changes impact media content in learning environments of all types – higher education, K-12, continued education, and workplace training. They transform the way individuals and organizations of all types create, consume and curate media content, for education and for industry.

publISh on demand The world of media has been experiencing a tsunami of innovation. The way content is created, consumed and curated has changed dramatically over the course of the last few years. In publishing, this innovation has erupted in what some call the “mass amateurization” of media; it extends to how traditional content creators and distributors are restructuring new business models. Across media ecosystems content increasingly must be personalized and portable; new content creation and data management models in self-publishing and open publishing are changing the way businesses think about educational, research, trade and leisure content. To explore “signals of change,” mediaX has catalyzed interdisciplinary explorations to understand how overlapping factors will influence publish-on-demand.

knoWledge Worker produCtIvIty As technology evolves, workplace systems and practices also evolve, shaping how people engage, work, and communicate with others. Knowledge is the fuel of technology-based organizations, and the innovation frontier has shifted to knowledge use and creativity. At mediaX, we are interested in the future of knowledge worker productivity in the context of the intense global competition fueled by exponential technology growth that is reshaping industries across sectors. This includes the quality of decision making. It addresses individuals, their collaboration in teams, organizations that enable, and the new frontiers of collective intelligence and citizen science.

future of Work, CommunIty and vItalItyThe existing workplace is built for organizations that move slower than today’s product cycles and information flows. People and society change more slowly. To accommodate the speeds of tomorrow, work places and work spaces need to change. Their changes will be influenced by urbanization, mobile and ubiquitous communications, the reshaping of communities, big data, the rise of the service sector, changes in the labor force, the advent of the platform economy, the imperative for creativity, and new insights about the impact of worker wellbeing on productivity. In response to intense global competition fueled by exponential technological growth, mediaX collaborations explore how continuous learning and workplace vitality are reshaping industries across sectors and across communities.

We welcome new Research Themes that will tackle the 21st Century’s most important questions on people and information technology.

Contact: [email protected]

Watch related videos

Watch relatedvideos


Why should my organization join mediaX to form relationships at Stanford University?Programs at Stanford University through mediaX span the entire university to focus on how the intersections between people, media and technology can be enhanced, augmented and improved. mediaX takes its strength from Stanford’s thought leadership — the faculty, students, courses, and the research programs that receive support from federal agencies and private foundations. At Stanford, we are able to explore deeper and farther than is practical for most companies.

What type of organizations are a good fit for a relationship with mediaX at Stanford University?ALL organizations that want to expand their thinking about the future are an excellent match. Companies that thrive with mediaX have top executives who appreciate the sustainable advantage of open innovation and new ways of thinking.

What are my membership options for joining the mediaX and Stanford Community?There are multiple ways to get involved with mediaX. From Strategic Partnerships to Institutional, Associate or Affiliate Memberships, to Visiting Scholars. There’s a program for every organization that wants to participate.

What are the benefits of being an Associate Member?As an Associate Member you’ll be able to attend mediaX Conferences, Symposia, and formal presentations by faculty and students on new and ongoing research. This provides an opportunity for informal idea exchanges among industry representatives and mediaX affiliated researchers. You’ll also have facilitated access to mediaX-sponsored research and formal presentations by faculty and students on new and ongoing research. Associate Members can participate in a Theme Day organized around a question or topic of special interest.

What are the benefits of being an Institutional Member?Institutional Members receive all the benefits of Associate Membership and can share those with multiple organizational divisions or their own members. In addition, Institutional Members can help mediaX tailor a Workshop or Conference to a subject or theme of special interest.

mediaX memberShIp benefItS

Photo Credit: ©Stanford University

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mediaX memberShIp benefItS

What are the benefits of being a Strategic Partner?mediaX Strategic Partners receive all the benefits of Institutional Membership, as well as establish Discovery Collaborations with Stanford thought leaders, faculty, labs and students.

Strategic Partners work with the mediaX leadership team to articulate Research Themes and challenges, which are fielded throughout Stanford University as Requests for Proposals (RFP). mediaX RFPs seek concept-proving projects that focus on critical questions with a three to five year time horizon. Professors, researchers and labs from multiple disciples propose innovative research approaches to the challenge. Through a Research Theme, your organization leverages the Stanford network to enhance existing expertise and identify needs for new expertise. You also engage with current research methods and results at Stanford, stimulating new insights on your company’s questions. This process identifies novel research pathways and new ideas about how to pursue critical issues, while lowering your risk of exploration. With rapid iteration on the mediaX Research Themes at Stanford, you can externalize that risk and know what will work, sooner.

What are the benefits of being an Affiliate Member?The Affiliate Membership is a way for Start-Ups and Non-Profits to join the community of mediaX at Stanford University. As an Affiliate Member you’ll have networking access to the mediaX community and invitations to events from a year-round calendar of Workshops, Symposia, and Conferences.

What are the benefits of being a Visiting Scholar?This program enables a researcher from your organization to be hosted by a mediaX affiliated lab at Stanford. This relationship is generally established for a year, although in many cases the scholar comes and goes for various periods during that time.

The program is intended to build relationships for collaboration through mutually beneficial intellectual exchanges. Teams in the Stanford host labs anticipate learning from mediaX Visiting Scholars, as well as sharing knowledge from their labs.

A Visiting Scholar is a recognized position at Stanford, and includes a Stanford ID card, which allows the visitor to enjoy the privileges of regular Stanford employees.

When can my organization get started?Memberships are annual and they can begin at any time. Let’s do something together that neither of us can do on our own.Contact: [email protected]


mediaX Travel Scholarships provide support for advanced graduate students and post-docs to attend academic conferences to present findings from their research. By attending these conferences Stanford students introduce themselves and their research results to prominent global thought leaders. Student scholars extend the Stanford network and promote the interests of mediaX members and partners.

During 2015, mediaX Travel Scholarships will support graduate students and postdocs in three priority areas. Requests for student travel scholarships should be sent to [email protected]. Following receipt of request for travel scholarship by mediaX, requests will be considered by a small, interdisciplinary committee of Stanford University thought leaders in each of the three areas.

Interactive Media and GamesRhiju Das, Assistant Professor of Biochemistry at Stanford University Ingmar Reidel Kruse, Assistant Professor of Bioengineering at Stanford University Byron Reeves, Paul C. Edwards Professor of Communications at Stanford University

Future of Content in Publish on Demand WorldMichael Bernstein, Assistant Professor of Computer Science at Stanford University Ramesh Johari, Associate Professor of Management Science and Engineering and, by courtesy of Computer Science and of Electrical Engineering at Stanford University John Willinsky, Khosla Family Professor, Graduate School of Education at Stanford University

The Future of Work, Wellness and Productivity Jeremy Bailenson, Associate Professor, Communication and Founding Director, Virtual Human Interaction Laboratory at Stanford University

Renate Fruchter, Senior Research Engineer, Civil and Environmental Engineering at Stanford University

Abby King, Professor of Health Research and Policy (Epidemiology) and of Medicine (Stanford Prevention Research Center) at Stanford University

mediaX Student travel SCholarShIpS

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mediaX Student travel SCholarShIpS thankS

ROY PEARoy Pea is Faculty Director for mediaX at Stanford University. He is David Jacks Professor of Education and the Learning Sciences at Stanford University, Co-Founder and Director of the H-STAR Institute, Director of the PhD Program in Learning Sciences and Technology Design, and Professor, Computer Science (Courtesy). Since 1981, Dr. Pea has been exploring how information technologies can support and advance the scientific understanding and practices of learning and teaching, with particular focus on topics in science, mathematics, and technology education and their associated symbolic and communicative interchanges that are integral to learning.

JASON WILMOT Jason Wilmot is the Communications Manager for mediaX at Stanford University. He specializes in building awareness for globally reaching campaigns and projects using multi-platform distribution to increase customer engagement. Spending 13 years of his career managing and running commercial broadcast stations in the United States, he’s familiar with what it takes to gain attention from consumers in the “instant gratification what have you done for me lately world” we currently live in. He’s a hands-on creative manager who believes in seeing a project through from concept to seamless execution.

ADELAIDE DAWESAddy Dawes is Program Manager at mediaX at Stanford University, and also supports the H-STAR Institute Directors. Dawes, originally from England, worked there with the Civil Service for 25 years. She came to California in 1999. With more than 13 years of experience at Stanford University, she supports the many events and needs of mediaX and the H-STAR Institute. She ensures that the work of mediaX programs continues unhindered by administrative trivia, and that our company partners, researchers and faculty have all they need to build their ground-breaking research partnerships.

VideographyFORA.tvRocNoir, Matt RutherfordBay Tiger Video Productions, Ken Guanga

WebsiteVBP Orange

Special thanks to VBP Orange for program graphic design, to David Mosko for layout and to Michelle Christierson (Trifecta Events Group) for conference logistics. And many thanks to our Conference volunteers!


Dragan Boscovic Scott BurnsDavid Evans Walter Greenleaf Chuck House Timothy Kasbe Kimihiko Iwamura Neil Jacobstein

Martin Lee Davis Masten Neerja Raman Rick Rommel Paul Saffo Marc A. Smith Michael Steep Esther Wojicki

mediaX Visiting Scholars Rahul Basole YoungYoon LeeJukka Huhtamäki Neil Rubens Joris Janssen Kaisa Still

mediaX Content Strategist Susana Montes

mediaX Postdoctoral Scholar Karina Alexanyan

mediaX Distinguished Visiting Scholars

ContaCt mediaXFor Membership and ParticipationMartha [email protected]

For Administration and DirectionsAdelaide [email protected]

For CommunicationsJason Wilmot650-924-6601

[email protected]

For AcademicsRoy Pea

[email protected]

thankS

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Notes


Notes

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mediaX.stanford.edu

Documents

Writing the Code for Personal Relevance · about the next generation of contextually aware personal agents, about tools for deep learning - from not just big data but from the “right”