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Writing Textbooks That Sell
Joe McVeigh Ian Martin Janet Aitchison Stephanie Karras Irene Frankel Daphne Mackey
Writing Textbooks That SellSession overview
• Introduction & thanks
• Presentations by the panelists
• Questions from participants
• PowerPoint slides available: www.joemcveigh.org/resources
Writing Textbooks That SellSession overview
• Thanks to the Materials Writers Interest Section of TESOL.
• Thanks to the photographers on Flickr who share their work using a creative commons license.
Meet State Standards—especially California’s
Standards for Evaluating Instructional Materials for Social Content http://www.cde.ca.gov/ci/cr/cf/documents/socialcontent.pdf
Avoid advocating a point of view
Replace a reading that argues a point of view with a “neutral” reading, followed by a discussion question that lets in all opinions
Be sensitive to cultural issues
Replace culturally unacceptable content with globally acceptable content
Check the expiration date
Avoid presenting material as new or trendy. What is currently new or trendy will likely be old hat by the time the book is published
A Writer’s Perspective
When you’re writing
When your book is published
When you’re thinking about your next project