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Cert no. XXX-XXX-000
Full Sail University3300 University BoulevardWinter Park, FL 32792-7429
Online Programs: 888.993.7338Local/International: 407.679.6333
fullsail.edu/online
Accredited University, ACCSCT. Financial Aid available to those who qualify. Career development assistance.
Master’s | Bachelor’s | Associate’s Degrees
With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.
Produced by Platinum Creative©2008 Full Sail, Inc. All rights reserved.
The terms “Full Sail,” “Full Sail University,” “If you’re serious about your dream, we’ll take your dream seriously,” “Degree Programs For The Real World,” “Dreamers wanted,” and the Full Sail Logo are either registered service marks or service marks of Full Sail, Inc.
Other product and company names mentioned herein may be the trademarks of their respective owners. The presence of these marks does not necessarily indicate a formalized sponsorship or affiliation with other such companies.
v1
CONNECT
We’ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive.
Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another.
Keeping students in contact with their instructors means advice and feedback are never more than one click away.
fullsail.edu/onlineFor an enhanced tour visit:
OUR S TORY 0 2
HUM A N A PPROACH 0 4
ENGAGING CURRICUL UM 0 6
YOUR M AC 0 8
L IBR A RY RESOURCES 10
CA REER DE V ELOPMEN T 11
EDUCATION MEDIA DESIGN & TECHNOLOGY 14Master of Science Degree Program
ENTERTAINMENT BUSINESS 22Bachelor of Science Degree Program
ENTERTAINMENT BUSINESS 32Master of Science Degree Program
Table of Contents
{table of conten
ts}
1
MOST INNOVATIVE PROGRAM– Awarded by FAPSC (Florida Association of Postsecondary Schools & Colleges)
OurStory
Almost 30 years ago, Full Sail began as a
dream to create a place where people could
learn how to take a passion for entertainment
and turn it into a career. Today, people from all
over the world come to Full Sail to pursue their
passion, create the art they love, and share
ideas with likeminded individuals. Due to the
combination of Full Sail’s unique curriculum
and the talent and dedication of our students,
Full Sail graduates have consistently achieved
the highest level of success throughout the
entertainment and media industry.
In taking Full Sail University online, our goal
is to use the experience and knowledge we’ve
gained from 30 years of educational innovation
to create an unparalleled online education that
challenges and inspires our students. We look
forward to seeing the next generation of artists,
business leaders, educators, and entrepreneurs
come through our virtual doors on their way to
career success.
ProjectsGraduate
CampusOrlando
Accolades
First you needto dream...
“Orville Wright did not have a pilot’s license” - Gordon McKenzie
In nautical terms Full Sail means you are positioned in the best possible way to move forward at optimum speed.
Call of Duty 4: Modern Warfare
LOSTMADONNA
MADDEN NFL 08
CIRQUE DU SOLIEL:La Nouba
ELTON JOHN
STAR WARS: EPISODE IIIRevenge of the Sith
Pixar’s WALL•E
X-Men 3
2 3
Human
Approach
GetConnected
Faculty
Guest Speakers
Your Classmates
Video Chat
Learning at Full Sail has always centered
around interaction and the exchange of ideas,
and our online curriculum fully embraces this
philosophy. So we developed our own online
learning environment from the ground up,
with the aim of being the most people-focused
education experience on the web.
One of the key goals of our online experience
is to keep you connected to people. You’ll have
one-click access to instructors working from
Full Sail’s campus, exclusive guest lectures
that expand the scope of your educational
experience, and collaborative tools that enable
you to meet, share, and receive feedback from
your fellow students.
Online connection and collaboration are critical
parts of the way business is done today, and will
help you to begin building and expanding your
professional network.
One-Click Access to Instructors
Powerful Collaborative Tools
People-Focused Learning Enviroment
4 5
Innovative
Curriculum“Full Sail’s dedication to innovative curricula is
to be commended and is consistent
with what today’s dynamic, technology-rich global
economy demands from its professionals.
Its progressive educational approach puts students and graduate success at the
forefront of the institution’s mission.”
Full Sail’s educational philosophy emphasizes
an immersive, real world approach to learning,
combining elements of creativity, business and
life skills, technical prowess, and academic
achievement.
We’ve applied this same innovative approach in
bringing Full Sail’s curriculum online. Our online
students utilize the same software and creative
tools students use every day in our classrooms,
and our online curriculum is designed to
provide students with an educational experience
on par with any of our on-campus degrees.
The curriculum for our online programs is
designed to challenge and inspire students,
using a variety of delivery methods and styles.
From video, animation, and podcasts to more
traditional lectures and essay assignments,
our goal is to find the most effective way to
communicate important concepts. To accomplish
this, we’ve developed extensive original content
for students to experience throughout their
education.
Immersive, Media-Driven Education
Equal of Full Sail’s AcclaimedOn-Campus Programs
Intelligent, Engaging Content
John Couch vice president of Education
Apple
6 7
Podcasts
INCREDIBLEout-of-the-box software
Throughout your education, your mac is your connection to Full Sail’s online learning enviroment - your virtual
classroom.
Apple + Full Sail
Your
MacFull Sail is proud to offer an exclusive, first-of-
its-kind initiative called Project LaunchBox. This
program provides our students with an Apple
MacBook Pro notebook computer loaded with
powerful software, all at a deep institutional
discount. The integration of Project LaunchBox
into our curriculum allows students to utilize the
power of Apple technology to create music, film,
games, animation, design, and more.
We’ve also built our online curriculum
specifically with the Mac platform in mind. The
easy-to-use Apple operating system allows us
to deliver more engaging and more intelligent
content in a manner that’s intuitive and
straightforward for students.
Throughout your education, your Mac is
your connection to Full Sail’s online learning
environment – your virtual classroom – allowing
you to take full advantage of the tools, media,
lectures, and more that comprise the curriculum
of our online programs.
BUILT-IN WIRELESS
BUILT-INvideo camera
INTUITIVE OPERATING SYSTEMAll product or service names and imagery are the property of their respective owners.
Copyright © 2008 Apple Inc.
8 9
Library
ResourcesCareer
DevelopmentAs an online student at Full Sail, you’ll have full
access to any and all of our career development
tools. But career development at Full Sail is more
than a department – it’s a process that starts
when you enroll and continues through your
professional career.
Throughout the course of your education, and
with the help of our career development advisors,
we’ll provide you with the tools to develop your
personal presentation skills, interview strategies,
create a first-rate resume, and more.
As a Full Sail student, you’ll also participate in the
Global Professionalism Standards (GPS) program,
which helps to translate and develop your existing
professional skills into the online world.
And as you prepare to graduate, our Career
Development Department will be available to help
you take your next step, whatever your career
needs or goals may be.
Custom Career Development Tools
Personal Guidance from Advisors
Lifetime Access to Career Development Services
Full Sail University’s Media Center is designed
to support the needs of both online and on-
campus students by providing meaningful and
relevant materials, a comprehensive collection
of necessary publications, and digital research
databases that are broad and varied in scope.
The Media Center is easily accessible from
Full Sail’s online learning environment, and
its documents and materials are constantly
reviewed and updated to make sure we are
providing ample research material for all
courses of study.
Extensive ResearchDatabases
Easy Accessibility
Constant Review and Updating of Materials
10 11
ProgramsDegree
12 13
EducationMedia Design
& Technology
Whether it’s a high school class or a corporate presentation room, the educator’s role is one of the most important in our society. And while many core educational concepts haven’t changed over the years, our ability to communicate information to each other is continuously growing and changing – the challenge is to take advantage of those changes in today’s learning environments.
With nearly 30 years experience incorporating innovative learning methods into our curriculum, Full Sail is uniquely qualified to help educators meet the challenge of connecting with today’s students. We’ll show you how to combine our digital world’s vast media resources with modern teaching methods in order to create an innovative learning environment experience that challenges and inspires your audience by getting them involved in the learning process. The Education Media Design & Technology program at Full Sail will show you how tohelp you implement new media literacy contemporary technology and facilitate bold new ideas with time-tested teaching tools, creating emergent to create 21st century education for 21st century learners.
Master of Science Degree Program
Courses
For a full course catalog visit:
fullsail.edu/onlineEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program
Corporate Training and Motivational Development
Digital Media and Education Applications
Education Design and Evaluation
Education Media Project Development
Filmmaking Principles in Education
Game Strategies and Motivation
Interpersonal and Intrapersonal Skill Development in Technology Enviroments
Learning Management Systems and Organization
Media Asset Creation
Multiple Learning Theory Appilcations
Musical Theory and Education Applications
Online Course Development
PROGRAM CORE
14 15
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
Creating Media-Rich Interactive LessonsUnderstanding your audience is just one part of becoming a more effective and inspirational teacher. By implementing multimedia technology into your teaching toolbox you’ll be able to redefine the traditional “one-way” role of a teacher by getting learners involved in the process. When you incorporate film, music, games, and/or a digital media component into your lesson plans, you’ll be on the same media-savvy playing field as many of today’s digital learners.
In the Entertainment Media Design and Technology program, you’ll learn how podcasts, videos, online modules, and games can be invaluable additions to your lessons. More importantly, you’ll learn how to create those elements. Whether it’s making interactive visual media using professional industry tools, shooting and editing your own films with your camcorder and MacBook Pro, recording and distributing a podcast, or using any of the other hardware and software you’ll be working with during your studies, the tools in your hands will open an innovative and interactive world of teaching possibilities.
Understanding and Motivating Your AudienceThere are many different ways to instruct and inspire, and effective teachers are able to impart their ideas to many different kinds of learners. By studying the variety of ways people process information, and implementing integrating appropriate types of interactive media into your lessons, you’ll be able to reach a wide range of audiences, whether in an academic or professional environment.
Because keeping your learners motivated and involved is fundamental to making sure your information is received properly, it’s important to understand your audience. An animated game may be a great way to teach students geography, but probably isn’t going to excite your sales force. Likewise, an idea-driven podcast may be just the trick for a corporate orientation, but might not be the best tool for getting across math concepts… but then again, maybe it is.
By studying traditional and innovative academic systems and learning how to create media-rich content, you’ll be able to create develop focused, audience-specific lessons that help you achieve your instructional goals by inspiring you and your audience.
Areas of Focus
EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program16 17
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
INTERACTIVE
VISUALmediaTOOLS
gamingmodelsMETHODS
musicTHEORY
communicationorganizational
STRATEGIES
ENGAGINGtoday’sLEARNERTECHNOLOGIES
multimediaentertainment
CORPORATETRAINING
modulesLEARNINGmanagementSYSTEMS
O N L I N E
LEARNINGTHEORIES
EDUCATION MEDIA DESIGN & TECHNOLOGY
MOTIVATE BY UNDERSTANDING THE LEARNER/INSPIRE USING INTERACTIVE MEDIA
CREATE DYNAMIC LEARNING ENVIRONMENTS
Building Inspirational Learning EnvironmentsIn the final phase of the program, you’ll put together the fundamental theories and multimedia tools you’ve learned to create your own inspirational learning environment. Whether you decide to develop an online lesson or a corporate training module, the focus will be on creating an interactive atmosphere for students that’s as motivating and experiential for them as it is engaging and inspirational for you.
After choosing and developing a system that works best for your specific environment, you’ll present your thesis and an educational product. After being assessed by a group of your peers, faculty members, and instructional technology specialists, this product could be the very thing you use to transform your next class into a rewarding, 21st century learning experience.
EDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree ProgramEDUCATION MEDIA DESIGN & TECHNOLOGY | Master of Science Degree Program18 19
Artists, filmmakers, musicians… they don’t work alone. There are teams of talented people operating behind the scenes to help develop, market, and distribute the albums, films, and games people enjoy every day. At Full Sail, we understand that there are a unique group of passionate people who want to take on those management roles in the entertainment world – whether it’s at a recording studio, on a film set, in a graphic design house, or even on the road with a band.
Most of our students start as consumers of the media they love, and our goal with the Entertainment Business Bachelor’s Degree Program is to help them translate that love into the essential skills needed to begin a career in the business side of the entertainment world. Whether you want to take a position in the marketing division of an entertainment company, become an agent or manager for up-and-coming talent, or any of a multitude of other career paths, this program offers a thorough business curriculum with a focus on how those concepts apply specifically to the entertainment field.
EntertainmentBusinessBachelor of Science Degree Program
Courses
Artist Management
Business Ethics and Social Responsibility
Business Law
Computers, Science and the Internet
Entertainment Business Case Studies
Entertainment Business and Entrepreneurship
Entertainment Business Marketing and Strategic Planning
Entertainment Business Venture and Financing
Entertainment Media Distribution
Event Management
Excel Data Reporting
Final Project
Information Systems and E-commerce
Intellectual Property
International Business
Introduction to Accounting
Introduction to Management
Introduction to Marketing
Introduction to Media Arts
Music Business Law and Contract Negotiations
Principles of Managerial Accounting
Television Business
Art History
Behavioral Science
Business Statistics and Data Analysis
College Mathematics
Communications
English Composition
Introduction to Statistics
Leadership and Organizational Behavior
Music History
Principles of Macroeconomics
Principles of Microeconomics
Professional Communication and Presentation
Professional Writing
For a full course catalog visit:
fullsail.edu/online
PROGRAM CORE
GENERAL EDUCATION
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program20 21
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
Leadership & ManagementA great business idea is nothing without a strong personality guiding it from concept to completion. With that in mind, you’ll constantly be honing your leadership skills throughout the Entertainment Business program. You’ll learn effective management approaches by examining real world case studies. And, with management courses teaching the fundamental concepts of effective team building, you’ll learn firsthand the different traits that inspire the best in fellow employees. Implementing all of these ideas, you’ll take the role of leader in various projects – all while learning the planning and management skills that you’ll use throughout your career.
CommunicationIn the entertainment industry, being able to communicate your ideas effectively in person is as vital as any business outline you’ll put down on paper. That’s why the Entertainment Business program features specialized communication classes where you’ll learn the nuances of communicating in a professional environment.
This practical training includes such essentials as negotiating contracts and deals, pitching ideas, and working with talent. Other highlights include the use of new communication technologies and learning how to create a professional identity that best reflects the skills you have to offer.
Areas of Focus
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program
Law & ContractsThere are different legal concerns for each area of the entertainment industry, and our curriculum will prepare you with a wide breadth of legal topics that cover the variety of real world scenarios that could arise in your career. Through different classroom exercises you’ll learn everything from large-scale concerns like how to protect your creative and business assets to specific topics like the liability issues involved with setting up a concert in a live venue. Specialized courses also cover the broad uses of recorded music in all aspects of entertainment, how to handle contract negotiations, and the legal aspects of managing intellectual property.
Marketing & DistributionBusiness isn’t just about great products and ideas, it’s also about getting those products and ideas into the hands and minds of consumers. In our specialized marketing courses you’ll learn how to promote and distribute creations throughout the global entertainment marketplace.
You’ll be responsible for creating a marketing campaign for a company based in the industry you’re interested in entering. You’ll choose your area of focus, and then follow through with the entire distribution and promotion plan for a project, following the industry’s workflow processes in a way designed to teach you how to identify and connect with your target market.
Finance & AccountingBudgeting is a critical component of any company’s success, so it’s important that you get a well-rounded foundation in the intricacies of sound financial management. During the Entertainment Business program, you’ll gain the tools you need to keep a company profitable. You’ll study both managerial accounting and financial accounting – the essential money-management skills that include how to create and manage finances for any project or company.
In addition to these business basics, you’ll also explore the details of residual payments, royalties, and the break-evens on project proposals via dedicated economics, accounting, and statistics courses, as well as a blend of theoretical and applied finance exercises drawn from the entertainment field.
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program22 23
IDENTITYp r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODSIDENTITY
p r o f e s s i o n a l
skillsLEADERSHIPteam-
BUILDINGP L A N N I N Gmanagement
N E G O T I AT I N GCONTRACTS
deals
PROMOTE
distribute C A M P A I G N Smarketing F I N A N C I A L
management PROPERTYintellectual
ENTREPRENEURSHIP
EXPLORING
targetmarkets
BUSINESSPROPOSALS
ENTERTAINMENT BUSINESS BS
COMMUNICATIONS/LEADERSHIP & MANAGEMENT
MARKETING & DISTRIBUTION/FINANCE & ACCOUNTING/LAW CONTACTS
FINAL PROJECT researchMETHODS
Final ProjectYour last months in the Entertainment Business program will find you bringing together the many aspects of your education to produce a compelling business proposal for an entertainment company or product. You’ll engage in proper research methodologies to explore your target market, differentiate yourself from competitors, and define a unique niche within your chosen field.
The culmination of this research is a detailed proposal that will cover the key elements of a business plan, giving you a practical representation of your skills to show to potential employers. In addition, if you choose to follow an entrepreneurial route after graduation, your background and training will equip you to develop and pursue a formal business plan.
ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program ENTERTAINMENT BUSINESS | Bachelor of Science Degree Program24 25
Entertainment has a wider reach than ever before – just check your pockets for your cell phone, MP3 player, or handheld game system. The delivery options available today have broadened the ways we can enjoy media both at home or on the go. And as technology continues to open new avenues for the way we consume music, movies, games, and the web, the entertainment industry has become one of the most exciting fields for creative professionals.
This evolution has also brought the need for a specific kind of talent to lead the next wave, which is why Full Sail’s Entertainment Business Master’s program is designed to provide a higher level of real world education to students who want to position themselves for leadership roles in the media landscape. As you cover advanced business courses related to media products and distribution, you’ll gain a focused understanding of the tools used by managers, leaders, organizers, and innovators who make the decisions that help drive the success of the industry.
EntertainmentBusinessMaster of Science Degree Program
Courses
For a full course catalog visit:
fullsail.edu/onlineENTERTAINMENT BUSINESS | Master of Science Degree Program
Advanced Entertainment Law
Business Plan Development
Business Storytelling and Brand Development
Entertainment Business Finance
Entertainment Media Publishing and Distribution
Executive Leadership
Final Project: Leadership Portfolio and Business Plan Thesis
Global Entertainment Business Strategy
Internet Marketing and Web Search Optimization
Mobile Marketing and Commerce
Negotiation and Deal-making
Product and Artist Management
Project and Team Management
PROGRAM CORE
26 27
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTSSKILL
development NETWORKINGB U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS
ENTERTAINMENT BUSINESS | Master of Science Degree Program
Advanced Business TrainingThe Entertainment Business Master’s program takes your education beyond the classroom by having you interact with the entertainment business and traditional business communities. You might meet with a commercial banker about getting business loans and other bank services, or talk with a private investor and find out what they look for when investing in new companies. In addition to expanding your knowledge of business theory, these meetings allow you to hone the personal skills it takes to be an engaging leader and negotiator in the entertainment world.
Entertainment FocusWith decades of experience preparing graduates for careers in the entertainment industry, we have a unique perspective on the specific skills you’ll need to excel in the entertainment world. That experience has enabled us to craft a curriculum that focuses on the business needs of the media world, bridging its creative, technical, and commercial aspects.
During your coursework, you’ll spend time studying the companies that are relevant to your field of interest – both from an artist’s and executive’s perspective – and the daily work processes that go into making them thrive. More than just a focused curriculum, the program also features guest speakers from successful companies who talk about their experiences and relate them to your career goals.
ENTERTAINMENT BUSINESS | Master of Science Degree Program28 29
SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTSSKILL
development NETWORKINGB U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS SKILLdevelopment NETWORKING
B U S I N E S S
THEORYLEADERSHIP
N E G O T I A T I N G
skills
guestS P E A K E R S
entertainmentINDUSTRYcareers
artistEXECUTIVE
PERSPECTIVE
DIGITALstoryboarding
DEVELOPMENTprofessional
keynoteMULTIMEDIA
presentations
marketingDISTRIBUTION
ENTERTAINMENT BUSINESS MS
ADVANCED BUSINESSTRAINING
ENTERTAINMENTFOCUS
CAPSTONE PROJECTS
ENTERTAINMENT BUSINESS | Master of Science Degree Program
Capstone ProjectsYour Master’s training is highlighted by two academic capstone projects designed to showcase the skills you’ve picked up throughout the program – the Leadership Portfolio and Business Plan Thesis.
The Leadership Portfolio is ultimately the story of the leadership experiences you’ve had and skills you’ve developed throughout your education. More than a typical portfolio, it is designed to integrate the course material from each class into a showcase that will be relevant to your professional development. The portfolio can also take whatever form you wish, including a multimedia keynote presentation, website, digital storyboard, or a bound book.
The Business Plan Thesis offers a different application of your skills. Adhering to a standard industry format, you’ll create a detailed proposal for your own entertainment or media company – covering all the financial aspects that an investor would want to see. Your thesis should demonstrate that you know how to plan and think like a professional, including how to budget and control your finances, market and distribute your product, and plan for top organizational performance.
ENTERTAINMENT BUSINESS | Master of Science Degree Program30 31
With programs that utilize video presentations, animation, online guest lectures, advanced creative software, and more, students experience their lessons in new and different ways.
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We’ve built our online learning enviroment from the ground up, to provide an educational experience that is unique, engaging, and immersive.
Collaborative student projects are the heart of any Full Sail degree, and our online learning environment gives students the tools to easily network with one another.
Keeping students in contact with their instructors means advice and feedback are never more than one click away.
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Master’s | Bachelor’s | Associate’s Degrees