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    I. Introduction

    For most companies today, travel

    and entertainment (T&E) remains the

    second-largest controllable expense. Total

    corporate meetings spend is expected to

    reach $75.8 billion by 20081 and meetings

    spend has exceeded overall corporate travel

    spend. Yet, despite this huge proportion of

    corporate expenditures, many organizations

    havent yet moved to manage meeting and

    events costs separately from overall T&E.

    But thats all changing.

    As corporations increasingly seek ways to

    reduce T&E expenses, many are recognizing

    a need for a formal expense management

    strategy to cut and control all types ofmeetings costs. These include direct

    expenditures, such as for airline tickets,

    hotel rooms, dining and ground transportation,

    as well as for the administrative costs of

    managing corporate meetings. Much as

    transient travel management has emerged

    over the past decade, a formal approach to

    strategic meetings management is emerging

    now, in response to corporate demand to

    reduce expenditures in the travel arena.

    The objective of an effective meetings

    management program is to drive savings,

    establish controls and deliver consistent

    processes, procedures and service delivery.

    Key to the success of a meetings expense

    management program is to channel demand,

    as if through a series of funnels, with each

    funnel shaping behavior and directing the

    demand to achieve the desired outcome(see Exhibit 1). Unstructured demand should

    be routed through a series of policies and

    Establishing a Best-In-ClassMeeting Expense Management Strategy

    1 PhoCus Wright Inc, January, 2007: "Groups and Meetings: Market Opportunity Redefined"

    1

    DEMAND

    Procedures &Policies

    Point of SaleTools

    PreferredSuppliers

    ManagementInformation

    SAVINGS CONTROL

    CONSISTENCY

    Exhibit 1: Overview of a Meetings Expense

    Management Program

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    procedures that enforce the purchasing rules deemed

    appropriate to a corporations culture. The policies and

    procedures should then channel demand to a series of

    point-of-sale tools that deliver meeting arrangers and

    attendees to the doorstep of the preferred suppliers, for

    instance, to designated airlines and hotels. Preferred

    supplier programs are configured to enforce policy and

    deliver savings. Companies then measure the effectiveness

    of, and compliance to, these programs via management

    information that tracks conformance to policy, preferred

    supplier usage, as well as savings and benchmarking data.

    Once meetings demand is channeled, and managementinformation provides aggregate data on spend, a corporation

    is in a much stronger position to track purchasing, enforce

    compliance, leverage its volume and negotiate with suppliers

    in both its meetings and transient programs.

    II. Benefits of a Well-Managed Program

    In addition to the benefits of aggregating spend and

    improving leverage in negotiations, a well-managed

    meetings expense program can help reduce risk and

    liability through enhanced contract management. Aneffective program also supports destinations consistent

    with the corporate travel policy, promotes preferred airline

    and hotel suppliers, provides compliance reporting,

    establishes best practices, streamlines event registration

    and attendee management, and delivers savings and

    benchmarking data.

    During the initial phase of creating a meetings expense

    management program, companies often learn that

    rank-and-file employees are signing contracts that are

    worth, in many cases, hundreds of thousands of dollars.

    In addition, these employees, who are not approved

    signatories of the company, are committing their

    organizations to costly contract-related cancellation and

    attrition penalties. By centralizing the contract review

    process, hundreds of thousands or even millions of

    dollars in potential spend can be avoided.

    Similarly, many corporations can take advantage of

    opportunities to support their corporate travel programs

    by encouraging meeting owners to select destinations,

    airlines and meeting sites that leverage the companys

    existing preferred supplier relationships, and perhaps

    more importantly, do not undermine them.

    HOW MEETINGS PROCUREMENT CAN SUPPORT

    THE TRANSIENT PROGRAM . . .

    A Sales Trip to Dallas An Example

    A vice president of marketing for Rexport, Inc. (head

    office near Newark), planned a national sales event for

    staff. Not being aware of Rexports preferred programs

    and destinations, he chose Dallas as the destination.

    As a result, the attendees flew on a non-preferred carrier

    at full fare, and Rexports corporate travel manager missed

    a volume threshold for airline deals he had negotiated for

    travel to Houston. The cost to the company: several hundred

    thousand dollars. Conclusion: centralizing procurement

    and linking the purchasing of meeting travel to corporatetravel policy not only delivers savings, but increases

    purchasing power and supports post-program tracking.

    Data is one of the key factors in building a successful

    program, and the main goal of a well-managed program

    is to centralize sourcing, booking, registration and

    payment in order to consolidate volume and track spend

    information. The capture of meetings expense data

    provides ammunition needed for improved supplier

    negotiations, as well as opportunities to manage

    compliance, track savings and benchmark programperformance.

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    III. Components of a Well-ManagedMeetings Program

    Corporate meetings expense management requires

    the same disciplined approached as transient travel

    management. To achieve the most effective results

    in managing a meetings program, companies should

    implement the full measure of best practices, technology

    and innovation that many have adopted to manage

    transient travel. This includes spending policies and

    booking/registration procedures, preferred supplier

    programs, payment and reconciliation platforms,

    spend and compliance reporting, as well as a variety

    of automated tools. Exhibit 2 (below) shows the key

    components of a well-managed travel program and

    their meetings management corollaries.

    These components are inter-related and work together to

    achieve the desired end result. If implemented separately,

    as sometimes happens while developing a new meetings

    management program, the result will be less than complete,

    as missing components will allow for program leakage.

    We will explore each component below.

    COMPONENT 1Policy and Change Management

    Meetings policy, and the change management approach

    developed to implement it, are two critical success factors

    when creating a meetings expense management program.

    Not all corporations have reached the point where they

    are willing or able to enact a meetings policy. But even

    in a non-mandated environment, purchasing guidance

    can be offered. However, the most successful programs,

    in which success is defined as achieving savings, control

    and consistency, as well as reaching satisfaction goals,

    are those that have enlisted executive leadership to

    support implementation of an enterprise-wide policy.

    From a content perspective, policy or guidelines should

    contain, at a minimum, the following elements:

    Definitions of both industry and policy terms

    Policy requirements, including:

    Procurement authorization guidelines

    Information on using preferred suppliers (both indirect

    and direct)

    Information on payment mechanisms, such as a

    preferred corporate card for meetings

    Consequences for non-compliance

    Rules by meeting type, including guidance on frequency

    of events, length, size and spend per person

    Explanation of roles and responsibilities for end-to-end

    management of meeting expenditures

    Such elements should then be communicated to all involved

    in some way with meetings expense management, including

    those within the corporation (e.g. event owners, cost center

    owners, formal and informal meeting planners), and, if

    appropriate, to the corporations third-party meeting planning

    supplier. Each segment should be treated differently, with

    messages customized to address the needs and interests

    of each constituent.

    Policy

    Compliance Management

    Change Management

    Preferred Supplier Programs

    Payment Platform

    Data Consolidation

    Benchmarking

    Technology

    Policy

    Compliance Management

    Change Management

    Preferred Supplier Programs

    Payment Platform

    Data Consolidation

    Benchmarking

    Technology

    Policy

    Compliance Management

    Change Management

    Preferred Supplier Programs

    Payment Platform

    Data Consolidation

    Benchmarking

    Technology

    TRAVEL MANAGEMENT MEETINGS MANAGEMENT

    Exhibit 2: Discipline of Travel & Meetings Management

    3

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    COMPONENT 2

    Compliance Management

    Actively managing compliance is the key to modifying

    employees purchasing behavior. For both mandated and

    non-mandated environments, it is important to regularly

    review adherence to the following policy/guidance areas:

    Conforming to meeting planning principles, policies and

    procedures

    Compliance to preferred supplier programs

    Use of acceptable payment platforms

    Contract signed by authorized signatories

    Following guidance concerning frequency, length, and

    spend per person

    After review, additional steps should be taken, such as

    following-up with those violating or ignoring policy, with

    the escalation of consequences (if appropriate to the

    corporate culture).

    COMPONENT 3Preferred Supplier Programs

    Corporate expense managers can support their companys

    existing preferred airline, hotel and purchasing card supplier

    programs, along with third-party planning companies,

    when consolidating volume under a meetings expense

    management program. Additional opportunities exist to

    negotiate volume discounts with national or regional

    audio/visual suppliers, event production firms, destination

    management companies and ground transport vendors.

    Air Implementing a meetings management programenables corporations to support and possibly expand

    existing negotiated city-pair volume commitments. By

    ensuring that meetings are held in destination cities

    that support the air program, T&E or procurement

    managers are able to leverage the incremental spend

    and more easily hit their volume thresholds. Additionally,

    a strategic meetings program can direct meeting-related

    air travel to a companys online booking platform, thereby

    supporting initiatives to increase use of the tool and

    enhancing the ability to capture data on group air

    volume.

    Hotel American Express estimates that approximately

    90% of all meeting spend is for hotel-related expenses.

    See Exhibit 3 for a break-down of non-air meetings

    spend. Numerous opportunities exist to consolidate and

    leverage this spend in conjunction with the corporations

    transient hotel program. While linking the transient and

    group programs is just emerging as an industry option,

    the opportunities are very exciting. They include:

    Honoring negotiated transient rates as the highest

    rate that the corporation will pay for meetings

    Applying group volume to overall room commitments

    with a chain

    Applying non-room spend (food and beverage, meeting

    space, A/V, etc.) to the corporations annual hotel

    volume commitments

    HOW THE COMPONENTS WORK TOGETHER . . .

    Policy and Change Management

    Developing a meetings policy is a crucial first step in

    consolidating a meetings program. However, if your

    policy is not communicated as part of an effective

    change-management initiative, and your end-users

    never read it and/or the policy is not endorsed by

    senior management, its likely your company will not

    reach its expense management goals.

    Change Management and Compliance Management

    While effective communication of your meetings policy

    is a critical tactic, its also important to ensure that

    end-users are complying with it.

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    Card Leveraging incremental spend with card suppliers

    affords access to high quality, properly itemized spend

    data distinct from other T&E spend that can be

    leveraged in negotiations with meetings suppliers.

    Third-Party Meeting Planning Companies Aside

    from creating high-performance meetings and events,

    third-party planning companies can work within a

    corporations purchasing guidelines, consolidating

    spend and helping to drive significant hard-dollar

    and cost-avoidance savings. In addition, third-parties

    can often leverage their industry position and buying

    power for the benefit of their customers. If a company

    must cancel an event, third-party meeting planning

    firms can network to find other clients to take over

    cancelled space, thereby reducing cancellation penalties.

    Additionally, by utilizing a single outsourcer for

    planning, companies can realize even greater savings

    through reduced management fees.

    COMPONENT 4Payment Platform

    The standardization of a payment platform is a key way to

    identify and consolidate meetings spend, with the ultimate

    goal being the insertion of new controls, leveraging spend

    in vendor negotiations, and managing compliance with

    policy and preferred supplier programs.

    Meetings spend can be tracked in a number of ways,

    including data capture via a corporations financial system

    (by establishing meetings-specific fields), reports from

    suppliers, or from corporate card vendors. Cards, however,offer additional benefits beyond tracking capabilities,

    including efficiencies and savings in the procurement-to-

    payment cycle, as well as sourcing savings with suppliers.

    By using a designated payment card for meetings, companies

    can separate meeting expenses from other transient travel

    expenses. This is a task otherwise difficult to accomplish.

    Furthermore, a card offers detailed meeting expense reports

    that can be broken down at the industry level, property

    level, and card member level. With this improved expense

    monitoring capability, companies can more easily identify

    vendor consolidation opportunities, as well as identify

    opportunities to negotiate better rates.

    Another opportunity for savings is centered on the processes

    involved in settling meeting expenses with vendors. The

    most common method used today is for vendors to direct-

    bill corporations, and for corporations to then cut a check

    to each vendor. This can result in a billing process of up to

    four to six months. On the other hand, a card platform can

    help reduce billing cycle time to one month, and reduce

    costs by eliminating the need to cut multiple checks.

    Food and Beverage

    Meeting Space

    Audio/Visual

    Ground Transportation

    Entertainment /Recreation

    SPEND CATEGORY INDUSTRY AVERAGE

    47%

    33%

    2%

    7%

    1%

    2%

    Cancellation/Attrition

    Hotel Accommodations

    Total 100%

    1%

    7%Other

    Exhibit 3: Non-Air Meetings Spend Allocation

    Source: Clients who have centralized meetings procurement with

    American Express Business Travel's Advisory Services Meeting

    Solutions.

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    COMPONENT 5Data Consolidation

    Data truly is key to a well-managed program. There are

    several ways data can be collected, including through

    corporate financial systems, cards and online meetings

    software. The primary types of data to be collected and

    studied include:

    Final spend data at the event, division and corporate level

    Savings data to measure the value of the enterprise

    meetings program

    Budgeting data to compare budgets versus actual spend

    Preferred supplier usage

    Compliance to both policy and preferred supplier programs

    Benchmarking data to determine program success

    COMPONENT 6

    Benchmarking

    Benchmarking plays a central role in any meetings

    management program, as it allows the meetings programmanager to evaluate and communicate program successes.

    It also enables the corporation to remain competitive.

    There are five primary types of benchmarking that can be

    undertaken. Each answers a different set of questions:

    Industry Benchmarks - What are the trends in the industry?

    Includes general benchmarks such as average spend

    per attendee, length of meeting by event type, average

    spend by expense type, etc.

    Profile Benchmarks - Are we undertaking the same

    initiatives as others? Includes benchmarks for comparison with other firms

    on items such as the existence of meetings policy and

    preferred supplier programs, use of technology solutions

    and payment platforms, and internal charge-backs to

    offset program costs

    Savings Benchmarks - Are we saving as much as others?

    Includes benchmarks on savings compared to like-sized

    companies or competitors. Savings measurements can

    be both overall and within specific expense categories,

    such as room, food and beverage, audio/visual and

    production expenditures

    Snapshot Benchmarks - What did we do in the past?

    Includes high level period-over-period benchmarks on

    variables such as number of meetings operated and

    cancelled, number of attendees, spend per attendee,

    average length of meetings, etc.

    Actionable Benchmarks - What can we do in the future

    to improve our program?

    These are less specific, but in many ways, more

    impactful types of benchmarks, focusing on recognizing

    opportunities that become apparent when reviewing

    the data.

    COMPONENT 7

    Technology

    There are numerous technology tools that support a meeting

    management program and which can play a key role in

    introducing process efficiencies, supporting preferred

    supplier strategy, tracking spend data, reducing costs

    and improving the servicing of your meeting programs.

    Technology should be considered an enabler it will not

    create strategy, but will support your program goals.

    Technology modules can address the following areas of the

    meetings management process at the enterprise level:

    Standardize processes across an organization

    Facilitate meetings procurement through online site

    selection and RFPs

    Support and enforce policy

    Influence buying decisions by highlighting preferred

    suppliers

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    Consolidate data across operations for negotiation

    purposes

    Technology also offers advantages for on-staff meeting

    arrangers. Examples include:

    Budgeting tools to establish, track and report on event-

    level spend

    Tools to facilitate collaboration on meeting planning

    activities. For example, a centralized corporate

    calendar of meetings allows meeting organizers to

    view enterprise-wide events in one location

    A central repository of cancelled space

    Help in channeling attendees to preferred suppliers,

    for example, via automated attendee registration

    Access to accurate and timely attendee data to make

    cost-effective, real-time decisions

    IV. Case Study Implementation of aCentralized Meetings Program atAmerican Express

    While adherence to travel policy was mandated years ago

    at American Express, greater oversight of meetings has

    only recently emerged as a new opportunity to control

    costs, leverage spend and drive savings. Over a period of

    three years, American Express implemented a comprehensive

    end-to-end meetings expense management program,

    comprising many of the best practices listed above. An

    established meetings policy is the backbone of the program,

    and a mandate that requires employees to follow guidelines

    addressing venue selection, registration, payment and

    other key meetings-related procedures provides the critical

    leverage needed to achieve savings and efficiencies.

    The success of the American Express program relies on

    three primary components:

    Policy the guidelines and procedures put in place to

    modify purchasing behavior. Compliance with policy is

    facilitated through the use of an online attendee

    registration system, a data management tool and the

    use of a designated meeting planning provider.

    Payment Platform used to support the program by

    providing spend data at both the event and card member

    levels. The card is coupled with an expense reimbursement

    system that allocates charges and taxes to the appropriate

    corporate cost centers.

    Data Aggregation - information management.

    Consolidated data on meetings spend is used for

    negotiation purposes and for tracking of compliance

    to policy and preferred suppliers.

    The phases of the three-year program are described

    below, followed by a more in-depth review of the

    primary components of the program:

    THE IMPLEMENTATION PROCESS

    Pre-Initiative

    American Express identified the need to place greater controls

    around corporate meeting expenditures, and a dedicated

    management position within the Purchasing Services Group

    was assigned to build a meetings expense managementprogram. The first step consisted of designating American

    Express Business Travel's Advisory Services Meeting

    Solutions as the preferred meetings management supplier.

    At the time, there was no mandate at American Express to

    arrange meetings and events through Advisory Services

    Meeting Solutions. Another initiative, the selection of

    online hotel procurement and attendee management tools,

    was planned.

    Year One

    In year one, the transition to a best-in-class meetings

    management program was launched. Beta tests of hotel

    procurement and attendee registration tools were

    completed and implemented. A preliminary meetings

    policy was released as part of the T&E policy, stating that all

    meeting expenses must be charged to the American Express

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    Corporate Card. Guidelines were published on how to execute

    American Express meetings.

    In partnership with Accounts Payable alternative methods of

    payment (e.g. check and wire transfer) were no longer allowed.

    That directive immediately drove expenses, and therefore data,

    to the Corporate Card.

    It was mandated that large meetings be centrally procured

    through American Express meeting management department

    with updated addenda stipulating that vendors must accept

    the Corporate Card as the form of payment for all meetings.

    Purchasing Services held training forums and seminars,

    enabling key users to give feedback on the new tools and

    processes being implemented. Additionally, the compliance

    education process allowed one-on-one educational discussions

    to take place with policy offenders who were identified by card

    data.

    Year Two

    An internal process audit was undertaken in year two, the

    results of which were presented to the Global Leadership

    Team during the second quarter of that year. A management

    action plan was created to execute the audit recommendations.Areas of focus included meeting policy, reporting, bypass/

    compliance, enlisting participation company wide, and the

    definition of roles and responsibilities. As a result, American

    Express purchased a data management tool after a six-month

    review of the companys existing purchasing tool. A separate

    general ledger line was created for meetings. Meanwhile,

    Global Payments configured the companys expense reporting

    tool to allow submission of meeting charges, as well as to

    ensure that the taxes on meetings charges would be

    categorized correctly. Discussions began around a consolidated

    North American hotel procurement solution to leveragevolume and track spend. On the supplier front, transient and

    group spend were both included in the American Express

    Company Employee Travel RFP with successful results.

    Additional strategies were created to drive spend to the

    Corporate Card.

    Meanwhile, Purchasing Services continued to focus on

    communication and education as part of its change

    management strategy. The group continued to offer key

    users seminars on the new tools and processes, along

    with continued one-on-one training.

    Year Three

    In the first quarter of year three, American Express

    implemented a formal, written policy for meetings that

    was separate from its overall T&E policy. Released by the

    CFO, the policy defines roles and responsibilities, clarifies

    approval processes and institutes central reporting. It classifiesthree tiers of meetings, substructured by meeting type (e.g.

    off-site, on-site, sales, incentive, training, etc.). General

    policy requirements were outlined for each tier. In addition,

    the company has set maximums that govern frequency,

    length, and spend per-person for the different meeting types.

    In American Express meeting tier categorization, all

    larger/high level or Tier III meetings and their budgets

    must now be approved annually by the CFO.

    MEETING TIERS . . .

    Tier I Meetings

    On-site meetings, including Department, Region, Direct

    Report, Unit, Staff, Small Strategic, Project, Training, Town

    Hall, Day meetings and other.

    Tier II Meetings

    Off-site meetings, including Region, Customer, Departmenta

    Strategic, Board, off-site Training, Business Unit Day, off-

    site Town Halls and other. Business Unit CFO strategically

    approved.

    Tier III Meetings

    Off-site meetings, including CEO, National, Business Uni

    Strategic, Sales and Incentives Meetings. Budgets approved

    by CFO on annual basis.

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    In the second quarter of year three, American Express

    consolidated all hotel procurement in North America.

    Processes were developed to support the mandate for all

    Tier III meetings spend to be placed on a separate commercial

    card, the American Express Corporate Meeting Card, further

    improving the companys ability to track meeting spend,

    enforce policy and improve leverage with vendors.

    In order to ensure senior executives had hands-on involvement

    in the program, the new corporate meetings policy was rolled

    out by the corporate CFO to Vice Presidents and above, who

    then communicated the policy to their respective business

    units. Purchasing Services had direct discussions with criticalusers of the policy during the first and second quarters.

    Simultaneously, American Express implemented enforcement

    strategies for those who bypassed the policy. The implementa-

    tion of the data management tool in the fourth quarter

    required targeted training seminars for meeting owners

    to ensure a smooth roll out.

    Year Four and Beyond

    As American Express Company's strategic meetings man-

    agement program continues to grow and change, results

    remain strong. Critical milestones have been established

    for all Tier III meetings. A strategic staffing plan has been

    implemented. The data management tool has been fully

    implemented, with meeting approval required at the CFO

    level. The Company continues to focus on driving double-

    digit savings and data collection, elevating service levels,

    expanding the global focus and streamlining efficiencies.

    Looking to the future, the Company plans to update the

    meeting policy to include new scope into small meeting

    spend, as well as a meetings matrix that addresses the

    needs of individual global markets.

    COMPONENTS OF THE AMERICAN EXPRESSPROGRAM

    Policy

    The stated purpose of the American Express meetings policy,

    which is managed by Purchasing Services, is to achieve

    measurable cost savings though leveraged buying, control

    spend and provide reporting to Senior Leadership. The policy

    outlines requirements for the procurement and planning of

    company-sponsored off-site programs for employees and

    external customers with 20 or more attendees. Direction is

    given to organizers of groups of under 20 to arrange meetings

    at a company preferred property and comply with the T&E

    policy.

    The meetings policy is structured into six main areas

    including: (1) definitions, (2) policy requirements, (3)

    roles and responsibilities, (4) contacts, (5) meetings

    matrix, and (6) frequently asked questions (FAQs).

    According to the policy:

    Pre-authorization is mandatory for all meetings more

    than 20 attendees with overnight stays.

    Hotel procurement is consolidated for North America

    and through key contacts globally.

    Payment must be via a card product, with the American

    Express Corporate Meeting Card mandated for large

    meetings.

    Preferred suppliers must be utilized for all services.

    Meetings with more than 100 attendees will be planned

    by the designated meeting planning provider.

    Online attendee registration must be used for groups

    of more than 100.

    Critical to the success of the meeting policy are the

    authorizations or approvals assigned to specified meeting

    tiers (see Exhibit 4) . For all large/high visibility (Tier III)

    meetings, it is necessary for the business unit CFO to

    approve the meeting prior to the commencement of sourc-

    ing or planning initiatives. For Tier II meetings, the business

    unit CFO is responsible for approving all meetings over 20

    attendees. For Tier I meetings of under 20 attendees, the use

    of on-site facilities is strongly recommended.

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    The policy clarifies roles and responsibilities for everyone

    associated with a meeting, and assigns responsibility for

    policy compliance with the key meeting owner. Detailed

    definitions are included for each role, from CFO to meeting

    attendee.

    Payment Platform

    Maximizing use of the card payment platform is one of

    the key success factors in the American Express program.

    Initially, several parallel actions were taken to promote card

    usage. In partnership with Accounts Payable, requests for

    payment via invoice were returned to the requestor with adecline message. Requestors were then directed to Purchasing

    Services for information on the proper payment type.

    Additionally, supplier contract addenda were updated to

    require that vendors process payments via a card.

    Purchasing Services identified users with over $60,000 per

    year in meeting spend as candidates to receive Corporate

    Meeting Cards. Some of these users, with spend outside of

    the defined meeting tiers, also utilize the Corporate Meeting

    Card to cover meeting related expenses.

    Data Aggregation

    With virtually all meeting spend now on some type of

    American Express Card, Purchasing Services is able to

    analyze clean, complete spend data. On a monthly basis,

    meeting data is generated and reviewed. While hotel spend

    is often the main focus for reviewing risk and controls,

    industry-specific reports can also be produced, for example,

    categorized by Restaurant and Transportation.

    Compliance control is one of the central benefits of information

    management. Data on spend that bypasses policy requirements

    is reviewed, and maverick spenders are contacted to explaincharges. Quarterly bypass reporting, identifying those in

    breech of policy, is also provided to the CFO.

    All Tier II Meetingser II Meetings

    Business Unit - off-site

    Business Unit/Staff Group CFO

    or Global Market Controller

    strategically approves

    BU CFO submits to Global

    Procurement

    American Express designated

    meeting planning department

    to procure

    Overnight meetings with more

    than 100 attendees must be

    planned by the designated

    meeting planning department

    American Express Corporate Card to

    be utilized for payment of expenses

    Meeting host to be held accountable

    to budget

    Meeting Authorization Form required

    Frequency: BU CFO submits

    to Purchasing Services

    Maximum Length: x days/x nights

    Maximum Cost: USD $x per day,

    per attendee

    POLICY REQUIREMENTS

    TYPE OF TIER II MEETINGS

    Exhibit 4: Sample Meetings Matrix

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    Card data is also analyzed to improve supplier leverage.

    With spend channeled to Cards, American Express can analyze

    hotel-and chain-specific reporting, which it utilizes to enhance

    negotiations with suppliers. Purchasing Services not only

    sees which suppliers are being used, but also monitors how

    much is being spent with individual suppliers, and by whom.

    Monitoring the spend is now done in conjunction with the

    Companys transient corporate travel spend.

    SUCCESSES

    Over the first three years, the meetings expense management

    program achieved a number of significant successes, including:

    Process improvements leading to consistency in

    procedures and service delivery

    Elimination of 10 to 30 invoices per meeting

    Policy compliance rate of 95%

    Savings of 16% of total spend (for large meetings) in its

    third year

    Following year three, American Express continues to achieve

    double-digit cost avoidance for consolidated meetings.

    Additional successes include:

    Streamlined billing process based on the Meeting Card

    platform, with reduced cycle time

    Policy compliance rate of 99%, monitored weekly

    Transient and meeting spend leveraged with suppliers

    V. Summary and Next Steps For Your OwnProgram

    There is no one solution that is right for every company,

    as varying corporate cultures and unique requirements

    are the key drivers in shaping a program. This white paper

    describes a tightly-managed, highly successful program

    that addresses the primary goals of American Express to

    rationalize spend, lower the cost of meetings and deliver

    consistency across the procurement of meetings. The

    steps involved in creating a comprehensive meetings

    management program include assessing the current state

    of your meetings procurement process, developing and

    rolling out a meetings policy, selecting direct and indirect

    vendors for the preferred supplier program, implementing

    a payment platform and processes, and putting reporting

    tools in place to drive control and compliance. The changes

    in processes, procedures, and purchasing rules, coupled

    with compliance management have resulted in considerable

    savings and control for American Express.

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    For more information on how we can help you optimize your air, car, hotel and meetings spend,

    contact your American Express Business Travel representative or visit one of our Web sites above.

    About American Express Business Travel

    American Express Business Travel, a division of the American

    Express Company, is dedicated to providing peace of mind

    to clients as they achieve the greatest possible value from

    their investment in travel through in-creased cost savings,

    outstanding customer service and greater spend control.

    For small businesses, medium-sized enterprises and

    multinational corporations, American Express Business

    Travel provides a combination of industry-leading booking

    technology, travel management consulting expertise,

    strategic sourcing and supplier negotiation support, andcustomer service available around the world, around the

    clock, online and offline.

    American Express operates one of the worlds largest travel

    agency networks with over 2,200 travel service locations in

    over 140 countries and territories worldwide. The Company

    processed over $21.8 billion in global travel sales in 2006.

    American Express Company is a diversified worldwide

    travel, financial and network services company founded

    in 1850. It is a world leader in charge and credit cards,

    Travelers Cheques, travel, business services and

    international banking.

    Regional American Express Headquarters

    North America

    American Express

    200 Vesey Street

    New York, NY 10285

    www.americanexpress.com/businesstravel

    Europe, Middle East and Africa

    American Express Services Europe Ltd.

    Belgrave House

    76 Buckingham Palace Road

    London SW1W 9TQ

    www.americanexpress.co.uk/businesstravel

    Japan, Asia Pacific and Australia

    American Express International, Inc.

    175 Liverpool Street

    Sydney NSW 2000

    www.americanexpress.com.au/businesstravel

    Latin America & the Caribbean

    American Express

    Patriotismo 635

    Col. Ciudad de los Deportes

    CP 03710

    Mexico DF

    Mexico

    www.americanexpress.com.mx/businesstravel