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Box# 34 Folder# 655 World's Fair Corporation: Executive Committee Meeting Reports ( 13) Dec 20,1962

World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 1: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Box# 34

Folder# 655

World's Fair Corporation:

Executive Committee Meeting Reports ( 13)

Dec 20,1962

Page 2: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

' ' ., .... _ ------ ~·· ----.... /1 _ _....,..

\

MEMORANDUM FROM

PRESIDENT OF THE COUNCIL

..... 114

\

....

,. ' ,.: I ... '• ..

. . • \1

Page 3: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

·~·

UNI81'HIItl: •••••

• .

NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUSHINO 52. N.Y. • TELEPHONE·AIIEA CoDE 212· WF 4·1984 • CAlLE ADDIIr.:ts"WORLDSFAIR"

NAC& T~IIOU011 UNDCM~A"DINO

489 DAYS TO OPENING OF FAIR

AGENDA

E;XECUTIVE COMMITTEE MEETING

DECEMBER. 20, 1962

AGENDA ITEM 1. Presentation -United States Pavilion

AGENDA ITEM 2. Approval of minutes of Executive Committee meeting-November 13, 1962

AGENDA ITEM 3. Financial status (Reference memorandum)

!· Financial report

£. Fair notes

£.. Ticket sales

AGENDA ITEM 4. Industrial area

!· Ratification of executed agreements

1. RCA

a. Exhibit lease b. Closed Circuit TV agreement

2. Westinghouse

R08£AT MOSES l'ltliiDINf

Mr. Winston 11l'.Luckman

Mr.Spargo

Mr.Stone

3. Simmons Company amendment 11-29-62 (Change of site location)

4. Others

-..-.. @--... CAYS TO OPENING CAY

Page 4: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

.:Q. Status report (Reference memorandum)

AGENDA ITEM 5. Transportati~n area

!· Ratification of executed agreements

1. General Motors Corporation ~endr.nent 11-30-62

2. Others

b. Status report - (Reference memorandum)

c. Terrace Club report

AGENDA ITEM 6. International area

!· Ratification of executed agreements

1. Federation of Malaya 10-9-62

2. Chalet Suisse, s. A. oi Switzerland 12-5-62

3. Spain a. Termination of Dasir b. Agreement with ·Government

4 .. Committee for Christian Science Activities Amendment 11-27-62 (Additional space)

5. International Plaza

B. Others

b. Status report - (Reference memorandum)

- 2 -

Mr. Stone

Mr. Tozzoll

Mr. Robinson

Gov. Poletti

Page 5: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 7. State area

~· Ratification of executed agreements

1. Texas 12-5-82

2. Alabama Amendment 11-1-62

3. Others

.Q. Report on trip to Puerto Rico

c. Status report - (Reference memorandum)

AGENDA ITEM 8. Exhibits, concessions, operations

.!· Ratification of executed agreements

1. The Protestant Council of the City of New York- Amendment 11-21-62

2. Billy Graham Evangelistic Association 12-14-62

3. p-lnkerton's National Detective Agency, Inc. Amendment Lawrence St. Parking Lot 11-27-62

4. Brass Rail Food Service Organization Amendment No. 7. Additional space for table service 10-25-62

5. Greyhound at the World's Fair, Inc. Amendments

a. Hider Agreement No. 1 Exhibit and concession activities 11-23-62

b. RJder agreement No. 2 Cable ride and carveyor 11-23-82

- 3-

Gen. Potter

Mr. Moses Mr.Preusse

Gen. Potter

Mr. Constable

MORE ••••

Page 6: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

6. Louis & Manuel Walter (Wax musewn) 11-5-62

7. Maroda Enterprises, Inc. 11-20-62 (Boatride on Meadow Lake)

8. Sage Ventures, Inc. 11-21-62 (American Indian Pavilion)

9. Angus G. Wynne, Jr. and Compass Fair, Inc. 11-28-62 (Theatre Night Club)

10. San Mar, Inc. 12-7-62 (Replica of Santa Maria)

11. Aerial Ride and Waffle Restaurant {G. A. Vande Velde)

12. Chun King (Chinese restaurant)

13. United Press International (Official photographer-still photographs>.

14. Others

.Q. Authorization requested 1. Rescission of authorization

(11-13-62) for Strol-A-Matic, Inc. (Child strollers and wheel chairs)

{Reference memorandum)

2. Authorization to conclude and execute with MacDonald Bros., Inc. Howard R. Suslak jointly with RichardS. Robie (Baby strollers and wheel chairs)

(Reference memorandum)

3. Others

- 4-

Mr. Constable

Mr. Constable

Page 7: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

c. Amendment to Rules and Regulations

1. Reproductions of attractions at the Fair

d. StatuS report - (Reference memoranda

§_. Appointment of special policemen

James D. Caniano Edward J. Motta

AGENDA ITEM 9. Lake area

a. Status report - (Reference memorandum)

AGENDA ITEM 10. Fair Engineering and Construction

~· Authorization requested

1. Assignment of contracts with Clarke and Rapuar1o to Clarke and Rapuano, Inc. (Reference memorandurn)

.£. Amendment to Ru1es and Regulations (Reference memorandum) 1. Storm Dra.inage System

£· Status report (Reference memorandum

1. Awa:rd of contract Ticket booths and gates (Reference memorandum)

2. Awa:rd of contract Unisphere Foundation (Reference memorandum)

3. Awa:rd of temporary road contract (Reference memorandum)

- 5-

Mr. Constable

Judge Rosenman

Gen. Potter

Page 8: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 11. Expediting construction

a. Stat.us report - (Reference memorandum)

AGENDA ITEM 12. Department of Parks Engineering and Construction

a. Status report - (Reference memorandum)

AGENDA ITEM 13. Arterial contracts

a. Status report - (Reference memorandum)

AGENDA ITEM 14. Communications and Public Relations

!· Ratification of executed agreement J. Walter Thompson amendment

(Reference memorandum)

.Q. Status report (Reference memorandum)

AGENDA ITEM 15. Other business

AGENDA ITEM 16. Next meeting Executive Committee January 24, 1963, 9 A. M. (Preceding Annual Meeting of Members and Directors)

*************

James Dawson Seymour Potter

Mr.Andrews

Mr. Hodgkiss

Mr. Berns

NOTE: Gov. William W. Barron of West Virginia will unveil the design of the West Virginia Pavilion at the luncheon following the Executive Committee meeting.

- 6 -

Page 9: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

.-. ,·, ',.

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EXHIBITOR CONSTRl..fC

DATE: DECENll .. ·. ·: .. , .•:,

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Page 10: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

"""'"-""- HIB.ITO CONSTRUCTION PROGR E

DECEMBER 1962

Page 11: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 12: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 13: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 14: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 17: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 18: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 19: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 20: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 21: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

EACH SQUARE EQUALS 25,000 S.F.

C LEASE SIGNED t~. ALLOCATED

INDUSTRIAL RENTABLE AREA 3,800,0005.F

LEASE SIGNED 2,420,000SF. ALLOCATED I 9 0, 0 0 0 S.F.

TOTAL ALLOCATED 2,6 I 0,0005 F = 69%

RENTABLE AREA

LEASE SIGNED ALLOCATED

TOTAL ALLOCATED

RENTABLE AREA

LEASE SIGNED ALLOCATED

TOTAL ALLOCATED

1,700,0005.F.

1,020,000 5 F. 460,000 5.F.

1480,0005.F. = 87%

1,490,0005.F.

1,050,0005 F. 440,0005 F.

1,490,000S.F. = 100%

RENTABLE AREA 2, 130,0005 F.

LEASE SIGNED ALLOCATED

TOTAL ALLOCATED

I, 5 4 0, 0 0 0 5 F 220,000SF

I, 760,000 S. F.= 83%

:+:FLORIDA AND H~WAII AREAS INCLUDED IN FEDERAL 8 STATE

-g 19()1, 1'1)()} New 'for" 'I•Ofi<J \ ~OH 1964 1965 Corporoi1QM

Page 22: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

LAKE AREA RENTABLE AREA

LEASE SIGNED ALLOCATED

TOTAL ALLOCATED

600,000S.F. * 3 40,0 00 S.F. 200,000S.F. 540,000S.F. • 90%

Page 23: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

10. MISS HAIG OATEI DECEMBER 1 7, 1962

,.ROMr M. R. PENDER

SUIIJIECT: CONFORMITY COMMITTEE STA WS REPORTS

In accordance w.tth G~nera1 Potter's instructions, we are submitting herewith two memorandums outlining the progress of the Conformity Committee.for the information of the Executive Committee.

The first memorandum lists the actions of the Committee from its inception to October 31, 1962.

The second memorandum lists the actions of the Committee during the month of November 1962.

In both instances, the actions are listed by department number and by case number.

A report will be prepared for each subsequent Executive Committee meeting showing the actions of the Committee during the intervening period.

-~~ M. R. Pender

Page 24: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

Mr. Robert Moses

,ROM, General W. E. Potter

euiiJEcT: Conformity Committee Actions To October 31, 1962

DATE: December 5, 1962

INDUSTRlAL

Exhibitor Bell System, The Better Living Building Chase Manhattan Bank Coca Cola Company Continental Insurance Company duPont de Nemours & Co. (Inc), E. I. Eastman Kodak Company Electric Power & Light Exhibit, Inc.

Equitable Life Assurance Society First National City Bank Gas, Incorporated General Electric Company

Hall of Education International Business Machines Johnson & Son, Inc., s. C. National Cash Register Pavilion of American Interiors Simmons Company Travelers Insurance Company U. S. Steel Corporation (Unisphere) World of Food

Conformit:t Number C-117, C-151, C-161 C-102, C-103, C-105, C-110, C-112 C-114, C-167 C-123, C-195 C-155, C-181, C-182 C-104, C-222 C-131, C-138, C-147, C-208 C-101, C-108, C-113, C-116, C-136 C-218 C-177 C-158, C-179 C-107 C-127, C-U~B, C-129, C-130, C-140 C-141, C-162, C-197 C-172, C-196, C-228 C-173, C-198, C-211 C-185, C-229 C-143 C-111 C-109, C-124, C-126, C-204, C-217 C-122, C-139 C-189 C-119, C-120, C-121

Arch of the Americas Belgium China Colombia Haiti

INTERNATIONAL

C-142 C-193 C-192 C-234 C-168

Hong Kong India

C-169, C-170, C-171, C-201 C-231

Page 25: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: Mr. Robert Moses DATE: December 5, 1962

FROM: General W. E. Potter Page 2

suaJEcT: Conformity Committee Actions To October 31, 1962

IN'TERNATIONAL (Cont'd)

Exhibitor Japan Mexico Protestant Center Sierra Leone Sudan 'Thailand Tunisia u.s. s. R. United Arab Republic Vatican Pavilion Venezuela

C-239 C-191 C-166

Confgrmity Number

C-225, C-236 C-188 C-206, C-207 C-235 C-135 C-238 C-163, C-205, C212 C-194

United States of America Montana

FEDERAL/STATES

C-159, C-174 C-215

New England States New Jersey New York State Puerto Rico West Virginia

C-186, C-233 C-157 C-156, C-176, C-187, C-200 C-226 C-219

TRANSPORTATION

Ford Motor Company

General Motors Corporation Greyhound at the World's Fair, Inc. Port of New York Authority Sinclair Refining Company

Transportation & Travel Pavilion U. S. Rubber Company

C-106, C-133, C-134, C-137, C-145 C-146, C-152, C-178, C-203, C-214 C•132, C-148, C-175 C-153, C-154, C-184, C-210 C-160 C-144, C-180, C-190, C-199, C-202 C-209 C-118, C-224 C-149, C-164, C-230

Page 26: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOI Mr. Robert Moses DATE: December 5, 1962

P'ROM1 General W. E. Potter

.u..,acT: Conformity Committee Actions To October 31, 1962

AMUSEMENTS/CONCESSIONS

Exhibitor Brass Ra.U Restaurants Bulova Watch Company Carveyor Corporation Continental Circus, Inc. Greyhound at the World's Fair, Inc. Sinclair Service Station Television Information Building United States Post Office

WEP /WDJr /elk

Distribution: Executive Committee Mr. S. Constable Gov. C. Poletti Gen. Wm. Whipple Judge S. I. Rosenman Mr. M. Stone Mr. J. V. Thornton Mr. G. F. Tozzoli

Conformity Number C-223, C-237 C-150 C-115 C-216 C-183, C-213 C-227 C-125 C-165

(,{7t. ~:;: ... W. E. Potter

Note: In some instances it has been difficult to stipulate under which division of the Fair certain participants should be listed; namely, the religious groups, GreyhoWld, etc. Therefore, some duplicity may be found on the above lists.

Page 27: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TOt Mr. Robert Moses DATEt December 5, 1962

,Ro...,.: General W. E. Potter

suBJECT! Conformity Committee Actions November 1962

INDUSTRIAL

Exhibitor Conformity Number duPont de Nemours & Co. {Inc), E. I. Formica Corporation General Electric Company International Business Machines Johnson & Son, Inc. , s. C. Milmeapolis Honeywell Westinghouse Electric Corp.

Christian Science Exhibit France India Japan

JNTERNA TIONAL

Church of Jesus Christ of Latter Day Saints Pakistan Turkey

FEDERAL/STATES

West Virginia

TRANSPORTATION

C-258 C-254 C-248 C-246 C-260 C-242 C-245

C-247 C-250, C-255 C-244 C-239 C-253 C-259 C-251

C-252

Transportation & Travel Pavilion, Inc. C-241

Von Roll Cable Ride Wynne Theater

AMUSEMENTS/CONCESSIONS

C-257 C-261

Page 28: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: December 5, 1962

'ROM: General W. E. Potter

suBJECT: Conformity Committee AcUons November 1962

Exhibitor Conformity Number New York World's Fair Entrance C-256

Towers

WEP/\A!DJr/clk W. E. Potter

Distribution: Executive Committee 11 ·~..... C! t':onstable Gov. C. Po!t:t.W. Gen. Wm. Whipple Judge S. I. Rosenman Mr. M. Stone Mr. J. V. Thornton lJir. G. F. 'l'ozzoli

Page 29: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS

FROM AUGUST 18, 1959 TO DECEMBER 10, 1962

Receipts: Contributions Proceeds of bank loans (see contra) Proceeds of 6% World's Fair Notes* Rental from leases and licenses Admissions - Advance ticket sales Miscellaneous income

Total receipts

Disbursements: Repayment of bank loans (see contra) Construction cost Other pre-Fair expenses

Total disbursements

Cash and deposit balance December 10, 1962

$ 90,100.00 3,000,000.00

21,931,000 .oo 8,494,506.40

100,334.14 139,830.60

3,000,000.00 9,432,673.90

12,583,277.84

Distribution of balance: cash

Less - Unremitted withheld taxes Operating and construction deposits

$4,271,898.53 27,081.86 $4,244,816.67

4, 495,002.73

*Total subscribed Total pledged

$29,086,000 815,000

$29,901,000

AGENDA ITEM 3

$33,755,771.14

25,015 t 951 '74

$ 8,739,819.40

$ 8, 739,819.40

Page 30: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ri'EM 4b

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: December 10, 1962

FROM: Mr. Martin Stone

SUBJEC'n INDO'STRIAL SECTION - SU:MM.ARY OF SPACE Al#)CATIONS AND NEGOTIATIONS.

Tabulated below is the status of space to date in the Industrial Area under the jurisdiction of this Section. It does not, therefore, include space allocated to concessions or religious exhibits, both under the jurisdlctlon of Mr. Constable's department.

Total Rentable Area: 3, 245,006 sq. ft.

Leases Signed

Companies and Associations

American Cyanamid Co. (Formica Div) Bell System Exhibit~ The Coca-Cola Company, The Continental Insurance Company, The E. I. duPont de Nemours & Company, The Eastman Kodak Company Electric Power & Light Exhibit, Inc. Equitable Life Assurance Society of the US Festival of Gas General eigar Co. I Inc. Geneta.l Electric Company International Busin:ess Machines Corp. S. C. Johnson & Son, Inc. Liebmann Breweries Inc. (Rheinqold) National Cash Register Company Pepsi-Cola Company F. &. M. Schaefer Brewing Company, The Scott Paper Company Seven-Up Simmons Company, The Travelers Insurance Companies

Sg. Ft.

22,700 104,935 46,314 12,699 46,956 69,497 47,204 20,000 79,290 15,023 56,101 54,038 33,206 49,385 18,892 93,696 45,478 24,992 45,088 10,931 49,487

945,912

Page 31: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORA TidN

TO: Mr. Robert Moses DATE: December 10, 1962

FROM: Mr. Martin Stone

SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS AND NEGOTIA T!ONS.

page 2

Leases Signed (continued)

Multiple-Exhibitor Pavilions

Better LJ. ving Building Hall of Education House of Good Taste, Inc. , The Pavilion of American Interiors, Inc. Project '64 Company World of Food

Sq. Ft.

150,677 50,001 74,160 38,110 75,000 50,066

438,014

Total Leases Signed 1, 383,926

Page 32: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Page 3

INDUSTRIAL SECTION

PROGRESS REPORT {as of December 10, 1962)

I. Since our last Progress Report of November 7, 1962, we have made definite progress among the following companies:

(A) RADIO CORPORATION OF AMERICA on December 12, 1962 officially approved RCA participation at the Fair. All the details of the lease involving numerous complications have been resolved by Mr. Thornton and RCA's attorney. This has been a long and difficult negotiation and we are delighted that RCA is at last committed to exhibiting at the Fair.

(B) WESTlliGHOUSE ELECTRIC COMPANY Lease negotiations are in the final stages with certain variances still to be approved by the Legal Department and the Conformity Committee. Approxi­mately 22, 000 sq. ft. is involved in the Federal-State Section, the site of the 1939 Westinghouse Time Capsule (Block 41 -Lot 3).

(C) BROWN & WILLIAMSON TOBACCO CORPORATION Lease negotiations are in the final stages, covering 14, 684 sq. ft. 1n Block 21- Lot 1. Architects (Skidmore, Owings & Merrill) and builders (George A. Fuller Company), and interior designers (Teague Associates), have already been contracted for. We anticipate an attractive and substantial exhibit at this entrance to the Fair alongside the RCA Exhibit.

n. Favorable progress continues in the following situations:

(A) ARGUS INCORPORATED Mr. Herbert Leopold, President of the company, will be in New York on December 12th to discuss more specific plans for an exhibit involving approximately 10, 000 sq. ft.

(B) ART MUSEUM Mr. Charles Spalding, in conjunction with McGraw-Hill and Price Matthews Corporation, believes he has a sponsor who will support an art exhibit on a 40, 000 sq. :ft. plot (in all likelihood Block 9 - Lot 10). A $2, 000, 000 to

Page 33: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Page4

INDUSTRIAL SECTION

PROGRESS REPORT (as of December 10, 1962)

II. (B) ART MUSEUM (continued)

$3,000,000 expenditure is involved, probably with an entrance charge.

(C) GENERAL :MILLS, INC. General Rawlings, President of General Mills, and Nate Crabtree, Vice President in charge of Public Relations, have approved an exhibit plan for a site covering 20,000 sq. ft. We expect to visit Minneapolis shortly for more extensive talks where the prospects, for the first time in several months, seem to have been definitely revived.

(D) LADIES' HOME JOURNAL This division of the Curtis Publishing Company has asked for a site covering approximately 25,000 sq. ft. and has their staff actively worldng on a projected exhibit.

(E) P. LORlLLARD CO. A change in top management at Lorillard has reopened consideration of Fair participation. Mr. Morgen Cramer, now President, is a Fair enthusiast. Dan Ladd, Advertising Director, is arranging for a meeting with Mr. Cramer.

(F) MINNEAPOUS-HONEYWELL REGULATOR CO, Original concepts submitted by a designer of their own choice were rejected. A new model and drawings were sent to Mirmeapolis on December 7. We should receive an answer shortly. Interest remains active.

(G) PARKER PEN COMPANY Parker has requested that a representative of this Section be in Janesville on December 1'7. They now wish to discuss a prime exhibit area of 15, 000 sq. ft.

(H) REVLON Despite the fact that Charles Revson, President of Revlon, asked for a "hold" on 20, 000 sq. ft. (Block 11 - Lot 7) in a meeting attended by Mr. Deegan and myself, he continues to be unavailable for further talks on a concrete proposal.

Page 34: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Page 5

INDUSTRIAL SECTION

PROGRESS REPORT (as of r:ecember 10, 1962)

II. (H) REVLON (continued)

Mr. Mandel, Executive Vice President of Revlon, remains confident, however, that Mr. Revson wants to be in the Fair and continually needle~; him, on our insistence (and persistence).

(I) STANDARD BRANDS, INC. (Planters Peanuts) We continue to be unable to pin down a definite acceptance or rejection, but recent help from the Brass Rail with Mr. J. Paul Bryant, Vice President, and Mr. P. I. Eisenminger, Vice President of Standard Brands Sales Co. , has kept interest alive.

(J) Negotiations are also continuing with the following companies:

Schlitz Brewing Company Magna vox Philip Morris Lever Brothers Co. Brillium Metals Corporation National Coal Policy Council Sperry Rand -Univac Division Carling Breweries

all of these in preliminary discussions.

m. This past month has been a particularly discouraging and frustrating one for the Industrial Section because of a number of bitter disappointments:

(A) AMERICAN HOME PRODUCTS After several meetings, American Home Products has sent us a final decision of withdrawal of consideration of an exhibit.

(B) P. BALLANTINE & SONS Despite every evidence that Ballantine would sponsor the Assembly Arena on Block 35-A (111, 000 sq. ft.) we have been turned dovm. A major investment of $15,000,000 by Ballantine in brewery improvements was given as the reason.

Page 35: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Paqe8

INDUSTRIAL SECTION

PROGRESS REPORT (as of December 10, 1982)

m. (C) ELGIN NATIONAL WATCH CO. A meeting of Elgin's Board of Directors on November 18th found a proposal to lease 25, 000 sq. ft. too expensive. We have some hope of reviving a project of lesser dimensions and expense.

(D) H. J. HEINZ CO, At a special meeting on November 12th, attended by Mr. Heinz and Mr. Armour, an exhibit plan covering 20,000 sq. ft. on the Pool of Industry failed to meet approval. We will continue to pursue Heinz, but the prospects look dim despite previous optimism by everyone connected with this presentation.

(E) SINGER SEWING MACIIDJE CO, After consideration of a design submitted by us, Singer Sewing Machine Co. has rejected parti­cipation in the Fair.

(F) 20th CENTURY FOX An original estimate of $1,000,000 to $1, 500,000 for the cost of transporting the Cleopatra Barge to Flushing Meadow ultimately resulted, after considerable expense and study of costs, in an increased estimate of $2, 500, 000. The project has therefore been abandoned.

IV. Developments since the last Progress Report among the Multiple Exhibitors have been hectic and, typically, confusing:

(A) BETTER LIVING Edward Burdick has refused to marry with any other .multiple exhibitor. This decision was made after several days of negotiation. As late as the day this report is being sub­mitted, we were hopeful that California and Texas interests would be underwriting the Better Living building, but the very latest information is that the necessary financing will not be forthcoming. Prospects of Better Living being in the Fair, therefore, are bleak.

(B) Each of the Multiple Exhibitors has been given demands of strict compliance with the requirements of submission of preliminary plans and construction permits, plus building schedules.

Page 36: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Page 7

INDUSTRIAL SECTION

PROGRESS REPORT (as of December 10, 1962)

IV. (C) GRAPHIC ARTS' lease has been officially terminated (50, 001 sq. ft. on Block 8 - Lot 4, and 6, 000 sq. ft. on Block 8 -Lot 6).

(D) PROJECT '64 has 1mtil December 31, 1962, when the next lease payment of $90,000 is due. The likelihood of their success is minimal.

V. SPECIAL PROJECTS

(A) PAN AMERICAN EIGHWAY Dr. Bertram D. Talla.my is working in cooperation with this Section and a full presentation has been prepared on the use of Walt Disney's Circarama. A presentation will be made to Standard Oil Company of New Jersey by Dr. Tallamy and ourselves. Landon Thorne, Jr. of Bankers Trust Company has indicated an interest on the part of his bank in extending a loan for half of the cost of this project (approxi­mately $1,000,000 of a $2,000, 000 total cost) but this is being reserved for consideration by a less substantial company than ESSO and would involve the principle of an admission charge.

(B) REH.ABILiri'A TION CENTER Designs have been completed and costs determined for an exhibit by Dr. Rusk's Institute of Physical Medicine and Rehabilitation.

Presentations to a number of insurance companies are being held up pending return of Dr. Rusk from a trip to the Far East.

(C) AMERICAN MEDICAL ASSOCIATION Dr. Annis, the new President of the AM.A, and his Board of Directors have given approval of a concerted effort by the AMA to obtain the support of the Druq and Pharmaceutical companies for a Hall of Medicine. With Red Motley's help, what might otherwise have been a limited expenditure by AMAin a multiple exhibit building may now possibly be converted into a major exhibit at the Fair. At least hope still remains even at this late date.

Page 37: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

PageS

INDUSTRIAL SECTION

PROGR-ESS REPORT (as of December 10, 1962)

V. SPECIAL PROJECTS (continued)

(D) UNICEF Pepsi Cola Company has pledged its land free to Unicef and in addition a donation of $650, 000. We have been working with the U.S. Committee on plans for a major exhibit area on Pepsi Cola's 93, 693 sq. ft on Block 12- Lot 5.

-oOlOo-

Page 38: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM aD:.! ••••

• TO& C0111111ils:Loner Robert Moses, President, New York World's Pair PROM1 Guy P, tozzoli DATE• December 111 1962 8UIUICT1 raANSPCil'rAtiON SBCTION, WCIUJ) 1S FAIR - StHWlY 0'1 SPACE

AGENDA ITEM 5b a.ar•••

REUR Nora» TO DAft •v DAft

IMI&&Ai&k ALLOCAtiONS AND NBGOTIA'r!ONS IIITUIIN N ,. ... COPY TO•

tabulated below is the cuuent status of leases or agreements ligned, or under active negotiation in the Transportation Section:

Leases Signed or Participation · Asreements Signed

General Motors Pord Motor Company Marine C~mter Chrysler Corporation transportation & Travel Pavilion Greyhound Heliport Sinclair Refining Company U. S, Rubber Company Century Grill International 8KP Industries, Inc. Mobile Homes Mfgrs. Assn. Arlington Hat Company Brass Rail Concessions

t@asea Under Actiye Negotiation

Autorama Socony Mobil Oil C0111pany lastern Air Lines Aerospace Island Intercontinental Cuisine Auto Museum Mobile Care The Great Book Stroller Concession

Total Area -

Area (S ,I',)

367,006 304,998 130D000 254,021 112,509 84,643 60,263 15,152 15,000 11,001 7,770 6,000 7,000

64,481

Sub total 1,439,844

175,000 10,000 10,000

110,787 15,052 17 .ooo 10,000

Century Grill International (Additional space)

6,000 12,000 3.350

Sub total: 369,189

2,ooo,ooo s.r.

Total: 1,809,033 s.r. Other negotiations in progress are described in this report.

Page 39: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Commissioner Robert Moses -2- December 11, 1962

StATUS 0'1 NBGOXJATIONS

I. Leases under Active Negotiation

Ccppany Sg. Pt.

General Motors 62,086 (additional space)

Marine Center 130,000

Greyhound (exhibit area 85,000 included within operating and maintenance area)

Century Grill International 3,350

Autorama 175,000

The Great Book 6,000

Status

On November 30, General Motors signed a lease . supplement under which it assumed the obli• gation to landscape and maintain 62,086 sq. ft. of back area adjoining their exhibit •. In return for the substantial additional expenses that GM will incur, they will be permitted to install a lUDited number of outdoor exhibits on the new space.

Messrs. Briggs 6 Crane are continuing their plans on this project. Becauae of a lack of support from other firms in the industry, it now appears that the Outboard Marine Corpora­tion will play the major role in the Center. I believe this will reduce the size of this exhibit.

On November 23, Greyhound signed the leaae for their combination Bxhibit•Maintenance­Operations area in the Transportation Section.

Century Grill bas previously signed a lease for llp001 sq. ft. We have concluded nego• tiations for an additional strip of. approxi­mately 3,350 sq. ft. The exact amount of additional space needed and the execution of the lease supplement must await the completion! of prelUninary construction plans which will be filed in mid-December.

The Pair's legal staff is now preparing a lease draft. Meanwhile, the organizers of this project are going ahead rapidly with their planning. We expect to sign a lease in January.

We expect the lease signing for this con­cession in mid-January. Mr. Constable 1 s off· ice is handling negotiations.

Page 40: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Commissioner Robert Moses

Company

Stroller Concession

Baatern Air Lines

Mobile Care

International Cuisine

Auto Museum

Jewels of the World

II. ether Neaotiations

Socony Mob U Oil Canpany

Sq. Ft.

12.000

10,000

10,000

17,000

17,000

-3- December 11, 1962

Status

It finally appears that the stroller concession will become a reality. As a matter of fact, we now have two firm propos­als - one from Strol-A-Matic, Inc. and another from a syndicate headed by Mr. Rubie who is the largest stockholder in The Hertz Rent-A-Car Corporation.

After several months of inactivity, we have finally been able to get Eastern back on the track for the World 1s Fair. We should have a good deal more information for the next Executive Committee meeting.

We anticipate that in late December Mobile Care will sign a lease for 10,000 sq. ft. at the western end of Lot 50·19, Mobile Care is a charitable organization that will supply wheel chairs and other means of transportation to disabled visitors.

An Agreement had been reached in conjunction with Mr. Constable for leasing 15,052 sq. ft. for a luxury restaurant. The agreement calli for a sliding scale of percentage of gross revenues to be applied against the basic rental of $8.00 per sq. ft.

Subsequent to the above, all action has been deferred until Mr. Stone has settled his nego• tiations with this client for a large area in the Industrial Section.

We expect a final decision on this project in the near future.

Although the client has expressed a preferance: for 17,000 sq. ft. in Lot 50-19 in the Trans­portation Section, negotiations have been suspended pending the outcome of a proposed International Plaza in the International Section.

The promotion staff of the Mobil Oil Company, the domestic marketing arm of Socony Mobil, has recommended participation with a specific exhibit proposal. Higher manageme~t has the recommendation under consideration and we hope for a decision in the near future.

Page 41: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Commissioner Robert Moses

CO!!!panv

. Aerospace Island

American Petroleum Institute

Motoring Safety Center

Goodyear

GP'l:nb

,A. ...... .

Dec~ber llt 1962

Status

Following up my meeting with Mr. Webb of NASA on November 14:~ we have developed a new plan for Aerospace Island, which we have placed before all of the important firms in the industry. They are presently evaluating it and we expect to have their reaction by the end of this month.

Mr. McCollum, Chairman of the Board of API, has advised us that although the API was greatly impressed with the Disney naau of Presidents", the API Board of Directors have decided to reaffirm its earlier decision not to participate in the Fair. Despite this decision. we are now developing alternative exhibit ideas in the hope that this industry can be made to change its mind. The d:l.ffi· culty is that the Board of Directors objected to an admissions show and we were unable to dissuade them.

We have continued our efforts, in conjunction with District Attorney O'Connor's staff, to sell the idea of a Motoring Safety Center. The response to date has not been encouraging. However, there is a possibility that the two or three groups which still have the proposal under consideration• may sponsor this project.

After several months of detailed study, Good• year has advised that they do not have sufficient time to design and construct the Carveyor, I am not now hopeful that they will exhibit but we will keep trying.

~~· F. Tozzo~ector d Trade Department

Page 42: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 6b MEMORANDUM

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION

TO: Mr. Robert Moses DATE, December 11, 1962

FROM· Allen E. Beach

suaJEcT, Executive Committee Meeting-- Status of Participants in International Area

L Contracts have been signed by the following participants in the International Area:

Country Space Architect

Arqenttna 31,930 sq. ft. Austria 17,683 Belgium 164,811 yes Brazil 33,812 China., Republic of 24,529 yes Christian Science Pavilion 25,189 yes Colombia 9, 969 yes Ethiopia 25,600 yes France 77,846 yes Guinea 22,000 yes Hong Kong 9,011 yes India. 25,018 yes Indonesia 40,000 yes Ireland 12,203 yes Japan 49,983 yes Jordan 6,500 Korea 18,000 yes Kuwait 6,000 lebanon 10,000 Liberia 10,000 M.alaya 8, 898 yes Mali :~5, 000 yes Mexico 30,001 yes Pakistan 10,000 yes Panama 6,114 Peru 6,000 Philippines 15,000 yes Sierra Leone 6,498 yes Spain 22,986 yes Sudan 10,000 yes Th.a.1la.nd 12,000 yes TUnisia 23,000 yes Turkey 29,951 yes United Arab Republic 20,000 Uruguay 8,037 Vatican 52,778 yes Venezuela 20,000 yes

Page 43: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

To: Mr. Robert Moses DATE. :December 11, 1962 FROM. Allen E. Beach

suaJECT, Executive Committee Meeting

IL The followinq participants have selected a site and completed negotiations With the Fair; contracts are in the hands of appropriate officials for siqna.ture :

Arab States, Leaque of D:>minican Republic Guatemala International Plaza Italy Netherlands Ba.udi Arabia SWitzerland:

SWiss Chalet Watchmakers Federation

S yrlan Arab Republic Ta.nqanyika Trinidad-Tobaqo Union Africame et Ma.lgache

(12 .African nations); cameroun Central African Republic Chad Congo (Brazzaville) Dahomey Gabon Ivory Coast Malaqasy Republic :Mauritania Niger Senegal Upper Volta

8,000 6,000

10,000 80,000 50,000 24,081 6,000

9,970 5,152 6,000 6,000

11,000 48,790

yes

yes yes yes

yes yes

Page 44: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

.. MEMOFtANQYto1 ~ • I

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses oAu, December 11, 1962

FROM: Allen E. Beach

suBJEcT. Executive Committee Meeting

m. The following participants have reserved sites or announced intent to participate:

Algeria Arch of the Americas Bolivia Chile Germany Ghana Jamaica Kenya Libya Morocco Sweden Uganda UNICEF

6,000 13,000 6,000 6,000

50,000 10,000 6,000 6,000 6,000

21, 394 20,000 6,000

18,000

yes yes yes

yes yes

yes

Page 45: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA IIQ± 7c MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO, MR. ROBERT MOSES DATE DECEMBER 12, 1962

FROM, w. E. POTTER

SUBJECT .fEDERAL AND STATES AREA STATUS REPORT

A summary of the status of space allocation in the Federal and States Area is as follows:

I..ease Signed

Space Allocated {Intent Indicated)

Space Tentatively Reserved or Reauested

United States Puerto Rico Maryland Missouri New Jersey New York State West V1rginia New England States (6) F1orida Ulinois Hawaii Oklahoma Texas Four Concession Areas Bus Stations

Arkansas Delaware Georgia Heartlands (4) Louisiana

196, 349 sq. ft. 29,522 35,951 49,998 87,519

129,392 34,409 81, 518

114, 179 55,540

113,838 36,321 46,296 37,511

2,400

40, 000 sq. ft. 37,755 69,374 43,698 43,699 35,167 45,076

New Mexico Pennsylvania New York City Existing Building

Washington Minnesota Alaska Virgin Islands Tennessee

42, 000 sq. ft. 20,000 32,000 31,000

Space Requested

Total Total Federal and States Area

Percentage

1, 050, 7 43 sq. ft.

314, 769 sq. ft.

126, 000 sq. ft.

1, 490, 000 sq. ft. 1, 490, 000 sq. ft.

100%

Page 46: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MliMORANOVM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES OA.TE: DECEMBER 12, 1962

FROM: w. E. POTrER

SUBJECT: FEDERAL AND STATES AREA STATUS REPORT

Federal

Alabama

Alaska

california

Florida

Georgia

nlinois

Maryland

-2-

Ar.nouncement of the design of the exhibit, scheduled for December 161 was cancelled due to newspaper strike. Mr. Winston will make a presentation to Executive Committee at December 201 1962 meeting.

Commission was inactivated as of December 1. Mr. Up bam and 111'. Shortie are continuing efforts with Governor Patterson.

Governor Egan visited Fair on November 20 and indicated state would participate. Final decision will be made in January.

Presentation of Fair proposal to Governor Brown was postponed.

Design is proceeding rapidly. Authority met with citrus interests on December 5 to obtain commitment for $1 million. Construction of Pavilion Tower is expected to start in January.

Feasibility Committee has recommended to Governor-Elect Sanders that Georgia participate with $2 million exhibit, half by the state and half by industry.

Invitations have been issued to prospective Commission members. Commission expected to be named before the end of December.

Design of $1. 4 million exhibit was unveiled at Fair on November 9 by Governor Ta.wes. Construction is expected to start in January.

Page 47: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOr MR. ROBERT MOSES DATE: DECEMBER 12, 1962

FROM a W • E. PO 'ITER

suaJECTa FEDERAL AND STATES ARE1~ STATUS REPORT

New England

New Jersey

New Mexico

Puerto Rico

Pennsylvania

Tennessee

Texas

West Virginia

Bicis will be received around February 1, 1963 with construction scheduled to start in March.

Bicis will be r·eceived on December 20, 1962. Groundbre aking will be scheduled for early January.

Design concept submitted to state officials by Di.splayers, Inc. on November 30. Final decision is expected in January.

Mr. Moses and General Potter met with Governor Munoz-Marin on December 4. Efforts are being made to interest bank in financing exhibit.

Governor-Elect Scranton's staff are actively considering exrJ.bit and World's Fair Commission is expected to be named shortly.

Mr. Shortie will meet with Governor-Elect Clement before the end of December to discuss plans for a Fair eYJU.bit.

Texas World's Fair Commission signed agreement on November 29, 1962. .Ft.L."'lds are being raised for a feasibility study.

Governor Barron will unveil design of the pavilion at the Fair on December 20, 1962. Construction is t::xpected to start in February.

W.€.~ ......,.. W. E. Potter

Page 48: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM Bb l MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOI ROBERT MOSES DATE: DECEMBER 12, 1982

P'ROMs STUART CONSTABLE

eu .. uteT: RESCISSION OF AUTHORIZATION - BABY STROLLER AND WHEEL CHAJ.R CONCESSION

On November 13, 1962, the Executive Committee authorized the President to negotiate and execute an agreement of lease between

. the Fair Corporation and Strol-A-Matic, Inc. for the rental of child strollers and wheel chairs.

Since then, a proposal has been received from another group offering a higher percentage of gross receipts to the Fair and whose financial record is stronger. Details of that proposal are presented in a separate paper.

We therefore request rescission of the Executive Committee's authorization to execute this agreement with_ Strol-A-Matic, Inc.

---· ---~- -- =-:-IL-l . c:--> ~- ~)=';AAJ \ ~

Page 49: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA TI'EM 8b 2 MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: DECEMBER 11, 1962

FROM: STUART CONSTABLE

SUBJECT: BABY STROLLER CONCESSION

We have received from Howard R. &'uslak, President of MacDonald and Co., Inc. of Nnw York, Financial Consultants, acting as an individual, and Richard S. nobie of Boston, Massachusetts, Director and largest single shareholder of the Hertz Corporation, a proposal for the baby stroller and wheel chair concession. The terms are as follows:

1. Lease 12,000 sq. ft. in the Industrial Area and two units of 6, 000 sq. ft. each in the Transportation Area.

Pay $8. 00 per sq. ft. - $192, 000 - to apply against 10% of the gross income.

2. They want to have dignified advertising on the strollers. This would be subject to Fair Corporation approval.

3. The right to have vending machines in the 3 locations. The number of machines and food items sold would be subject to Fair Corporation approval.

4. The right to sell souvenirs and they would pay us 12% of such gross income. Fair Corporation would specify what souvenirs they could sell.

5. They expect to have construction manufacturers build 3 pre­fabricated types of buildings, subject to our approval.

The terms of this proposal are more advantageous to the Fair a.t;\d the individuals concerned are more financially responsible than the proposal received from Strol-A-Matic, Inc.

The staif has approved acceptance of thls proposal and I concur. Therefore, I request authorization from the Executive Committee to negotiate and conclude an agreement with Messrs. Suslak and Robie sub­stantially in accordance with the terms outlined above •

. _.----;·.·-c.·· ·····-n-~~ c__ __ .~ ~..('/f/L' -----

Page 50: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TO:

I' RON:

SUBJICT:

AGENDA ITEM Be 1 MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

e2~ 1L· DAm December 13, 19 J~

fJ'N ROBERT MOSES

Stuart Constable

Amendment of Article XX of the Fair Corporation's General Rules and Regulations

Article XX of the Fair Corporation 1 s General Regulations presently provides in substance that exhibits may not be copied or reproduced without consent of the exhibitor but that the . Fair Corporation may permit firms to copy or reproduce exterior views of exhibits. Interior views are subject to approval by the exhibitor.

I recomm~nd that Article XX be revised to make clear that although an exhibitor may copy or reproduce his own exhibit, he may not copy or reproduce other exhibits or permit others to copy or reproduce his exhibit without the consent of the Fair Corporation.

In addition, I believe that Article XX should make clear that the Fair Corporation's licensees will have the right to distribute and sell articles containing reproductions of exhibits.

The amended regulation would read as follows:

PROEIBITION OF REPRODUCTION

ARTICLE XX

(a) Unless otherwise provided in a participant 1 s agreement with the Fair Corporation, each participant, for his own promotional purposes, may take and use or arrange for the taking and use of pictures, both motion and still, depicting or relating to the building, exhibit, entertainment, attraction or activity of such participant at the Fair and which do not depict or relate to other buildings, exhibits, entertainments, attractions or activities at the Fair.

Page 51: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

TOI ROBERT MOSES OATE: December 13, 1962

trRoN: Stuart Constable

SU8JitCT:

- 2 -

(b) The Fair Corporation may grant to a firm or firms the right to photograph or otherwise reproduce and to describe exterior ViE~Ws of any buildings and exhibits at the Fair site as well as :he general panorama of the Fair. Such firm or firms shall also have the right to describe the interiors of exhibits, concessions, entertainments, attractions, or other activities at the Fair. Such firm or firms must, however, obtain the permission of participant to photograph or otherwise reproduce interior views of participant's exhibit, concession, entertainment, attraction or other activity at the Fair. Said firm or firms may like­wise arrange for the sale and distribution of said photographs, reproductions and descriptions and material containing same.

(c) Except as provided in (a) and (b} above, buildings, exhibits, entertainments, attractions and activities at the Fair site may not be copied, measured, photographed, or reproduced in any way without permission of the participant sponsoring same and of the Fair Corporation. The Fair Corporation, however, assumes no responsibility in the event the permission required from the participant is not obtained.

The primary purpose of amending the regulation is to provide protection for the Fair Corporation's licensing prog-.cam.

This revision has been approved by counsel as to form and the substance thereof has been cleared by the Staif, Judge Rosenman's office and our Licensing Agent.

<::- - ·------~/ 1\=d~-:).;

Page 52: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM Sd

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION

TO: ROBERT MOSES DATE: DECEMBER 12, 1962

PROM: STUART CONSTABLE

auiiJECT: AGENDA ITEMS - EXECUTIVE COMMITTEE MEETING - DECE:MBER 20, 1962

A. Ratification of executed agreements 1. Angus G. Wyrme, Jr. and Compass Fair, Inc.

(Theatre, Restaurant-Nightclub)

2. Sage Ventures, Inc. (American Indian Pavilion)

3. Maroda Enterprises, Inc. (Boat Ride concession - Meadow Lake)

4. Louis & Manuel Walter (Wax Museum)

5. Brass Rail (Amendment to agreement providing for 6 additional plots for table-service restaurants)

6. San Mar, Inc. (Santa Maria replica)

7. Greyhound at the World's Fair, Inc. {Rider Agreement :ff:l - Lease of premises for exhibit

and concession activities)

8. Greyhound at the World's Fair, Inc. (Rider Agreement :ff:2 - Cable Ride and Carveyor)

9. Aerial .Ride and Waf:fl.e Restaurant (G. A. Vande Velde)

10. Chun King (Chinese Restaurant)

11. United Press International (Official World's Fair Photographer for Still Photographs)

••. more •••

Page 53: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S F'AtR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: DECEMBER 12, 1962

I"IIOM: STUART CONSTABLE PAGE 2

euBJEcTr AGENDA ITEMS - EXECUTIVE COM!v1ITTEE MEETING - DECEMBER 20, 1962

B. Authorization to negotiate and execute

1. Rescission of authorization 10/10/62 for Strol-A-Matic, Inc.

2. Howard R. Suslak, :, ointly with Richard S. Robie (Baby Strollers and Wheel Chairs)

C. status Report

1. Concessions 2. Licenses

Page 54: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION

To: ROBERT MOSES DATE: December 12, 1962

I'ROM: STUART CONSTABLE

suBJECT: STATUS REPORT ON CONCESSIONS -Outside the Lake Area

CENTURY GRILL JNTERNATIONAL

They intend to increase the size of their plot by approximately 3, ;360 sq. ft. The exact increase will depend upon the'ir building desiqn which will be submitted to the Fair before December 31st.

MOBILE CARE AT THE WORLD'S FAIR, INC.

We are in substantial agreement with Mobile Care on terms of lease for Passenger Station Plot. Expect signed agreement by December 24th.

INTERCONTrnENTAL CUISJNE. INC.

Agreement for 15, 000 sq. ft. restaurant in Transportatio·n Axea will not be signed W1til Intercontinental's plans in the Industrial Area are finalized. We expect this to be resolved before December 31st.

THE GREAT BOOK

Agreement sent to four principals for signature on November 16th. We expect the signed agreement to be returned by December 24th.

CABLE CAR RIDE

A draft of the agreement was sent to the Von Roll Iron Works on December 3rd. Expect signed agreement by January 2, 1963.

HEARST METROTONE NEWS, lliC, (Official World's Fair Motion Picture Photographer)

Agreement sent to them for signature on October 18th. We expect signed agreement to be returned by December 24th.

(Continued)

Page 55: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOr ROBERT MOSES oATEl December 12, 1962

f'ROM: STUART CONSTABLE

•uBJI£cT: STATUS REPORT ON CONCESSIONS- Outside the Lake Area {Continued)

- 2-

POST OFFICE

Bourne Upham met on De.~ember lOth with Postmaster General Day, Mr. Bishop and Mr. Kelleher of the Post Office Department. Under no circumstance will the Post Office pay for the erection of a building on the Fair grounds. Mr. Day stated the Post Office would not be an exhibit nor a concession. It will be a direct service to exhibitors and b the public, and the Fair Corporation should provide a simple, inexpensive building for the operation.

If a Post Office is not located on the Fair grounds, no mail will be delivered to Exhibitors. It would have to be called for at the Flushing Post Office. Mr. Day will be glad to meet with Fair representatives at any time.

MEDO PHOTO SUPPLY CORP. (Photographic and Film Supplies)

Carol Lyttle is preparing a revised ag-reement to submit to Medo for signature. It should be signed after January 1st, 1963.

FIRST NATIONAL CITY BANK

We expect a decision shortly from First National City Bank as to how much additional space they will take, since they will be the only bank operating at the Fair.

Page 56: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

To: ROBERT MOSES DATE: December 12, 1962

f"RON: STUART CONSTABLE

•uaJIECT: STATUS REPORT- LICENSE AGREEMENTS (Estimated Revenue to the Fair less than $100, 000)

CIGARETTE LIGHTERS

We have authorized our Licensing Agent to conclude negotiations with Ebsco Industries. Our Licensing Agent will submit a 'draft of the agreement to the Fair Corp. for approval by December 17th. Expect signed agreement by January 8th. Advance payment $37, 500.

COLORING BOOK

We have authorized our Licensing Agent to conclude negotiations with Fernand & Spertus Publishers, Inc. Our Licensing Agent will submit a draft of the agreement to Fair Corp. for approval by December 17th. We expect a signed agreement by January 2, 1963. Advance payment $10, 000.

PUNCH-OUT BOOK AND ACTIVITY BOOK

We have authorized our Licensing Agent to conclude negotiations with Doubleday & Co. , Inc. Our Licensing Agent will submit a draft of the agree­ment to Fair Corp. for approval by December 17th. We expect a signed agreement by December 31st. Advance payment $10, 050.

FLAGS

Our Licensing Agent expects signed contracts for non-exclusive licenses with three flag manufacturers by December 31st. No advance payment.

SCARVES AND HANDKERCHIEFS

We have authorized our Licensing Agent to conclude negotiations with Vera, Inc. Our Licensing Agent will submit a draft of the agreement to the Fair Corp. for approval by December 17th. We expect a signed agreement by January 8, 1963. Advance payment $17, 500.

(Continued}

Page 57: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: December 12, 1962

P'RON: STUART CONSTABLE

suBJECT: STATUS .REPORT - UCENSE AGREEMENTS (Continued)

- 2 -

BALL POlliT PEN AND MECHANICAL PENCIL

This license is being held up pending a decision by Parker Pen Co. on eXhibit space at Fair. Industr:ial Department is hopeful that Parker Pen Co. will sign exhibit agreement by December 24th at which time license agreement would also be signed.

POSTER ST.AMPS

Our Licensing Agent is worldng with Fran Miller, Port Authority, for Poster Stamp promotion involving prospective Transportation exhibitors. Expect siqned agreement by January 14, 1963. Advance payment $25, 000.

COOKBOOK

Our Licensing Agent has submitted the agreement to Good House­keeping for signature. We expect signed agreement by December 18th. Advance payment $16, 000.

FLASHLIGHT NOVELTY ITEMS

Our Licensing Agent has submitted the agreement toP. R. Mallory for signature. We expect a signed agreement by December 24th. Advance payment $15,000.

PLA 'YlN G CARDS

License agreement has been submitted to stancrait Playing Card Co. for signature. Expect signed agreement by December 18th. Advance payment $3,900.

UNISPHERE REPLICAS

License agreement has been returned by Fair counsel to our Licensing Agent for submission to Topping, Inc. for signature. Expect signed agreement by December 24th. Advance payment $10,000.

(Continued)

Page 58: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S F"AIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: December 12, 1962

FROM: STUART CONSTABLE

sUBJECT: STATUS REPORT- LJCENSE AGREEMENTS (Continued)

- 3 -

PENNANTS

Lowell Toy Manufacturing Corp. signed agreement November 13th. Advance payment of $25, 000 received by our Licensing Agent.

Page 59: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AQJJJNDA fl'EM 8d ... IU'lMA.6.1tjQ"*

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TOt ROBERT MOSES DATE: NOVEMBER 16, 1962

f'ROM1 STUART CONSTABLE

su8JICT: PROPOSED LICENSE FOR WC>RLD'S FAIR FLASHLIGHT NOVELTY ITEMS

A category of souvenir products which have a place in a balanced merchandise program for New York World's Fair souvenir items involves battery-operated flashlight products. This would include pen-lights {fLashlights in the shape of fountain pens), key-chain lights, compact purse lights, and rechargeable fl.ashl ight sets that would'retail in the $1. 00 to $2. 00 category generally.

Such novelty flashlight products are not found generally in the lines of tile recognized national brand leaders in the battery field such as Eveready, Burgess and Ray-0-Vac. Media Enterprises, therefore., con­centrated on the companies with substantial manufacturing and national distribution facilities which now specialize in such items and whose range of manufacturing activities could result in the development of the imagi­native line of products they believe desirable in this field.

Proposals were obtained from two companies:

l. Bright Star Industries, Clifton, New Jersey 2. Mallory Battery Company, No. Tarrytown, New York

Bright Star Industries has been in business for over 50 years and lists among its established customers the leading retail chains and depart­ment stores in the country. It offered $10,000 advance payment against a 5% royalty.

The Mallory Battery Company is a division of P.R. Mallory and Company, Inc. with headquarters in Indianapolis, Indiana. This is a com­pany of both national and international stature in the cordless electricity field. It enjoyed gross sales of $85, 000, 000 in 1961 -- the result of the activities of its 11 divisions. lviallory Battery has been particularly aggressive in the consumer products field backing up its sales activities with national advertising campaigns in Life and other publications,

Mallory offered an advance of $15, 000 against a 5% royalty •

. . . more •••

Page 60: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

TOI ROBERT MOSES

,ROM1 STUART CONSTABLE

DATE: NOVEMBER 16, 1982

Page 2

IUIIJECT:

Both companies present no problem with respect to organized labor status.

Media recommends that the license be awa.rrl·'M lory Battery Company. The staff agrees with this recom da ··~ concur. In view of the fact that the estimated rave e o F be less than $100,000, I request your approval tom thls aw ·

Page 61: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TOI

I' RON:

AGENDA ITEM 8d MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

ROBERT MOSES /

STUART CONSTAB~ OAT£: NOVEMBER 13, 1962

suiJJt:cT: PROPOSED LICENSE FOR WORLD1S FAIR SCARVES AND HANDKERCHIEFS (Under $100, 000)

The category of women's, ·men's and children's handkerchiefs and women's scarves offers an attractive potential in revenue and in promotional value for the Fair Corporation's licen~ing program.

Media Enterprises, Inc. , our licensing agent, interviewed 13 companies in an effort to obtain the best proposal for this license. Of the 13 companies, proposals were submitted by the following:

1. Brian Fabrics Products 2. Durlacher and Company, Inc. 3. Victor B. Randal & Bro. , Inc. 4. Handcraft Mig. Co. 5. Herrmann-Herzman Inc. 6. Novelty Veiling Co., Inc. 7. I. Shalom & Co. 8. David E. Schwab & Company, Inc. 9. Vera, Inc •.

Victor B. Randal & Bro. offered an advance payment of $15, 000 to apply against a straight 5% royalty.

Herrmann-Herzman Inc. made the· same offer.

Vera, Inc. offered an advance of $17, 500 to apply against royalties as follows:

6% on the first $500,000 of sales, 7% on the next $200, 000, 8% on the next $200, 000, and 9% on all sales in excess of $900, 000.

In addition to making the best offer, Media believes Vera would be by all odds the most aggressive company in promoting offsite sales which would bring the greatest revenue return to the Fair as well as the most meaningful promotional benefits far in advance of the Fair's opening •

. • • more •••

Page 62: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MKMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: NOVEMBER 13, 1962

,ROM: STUART CONSTABLE PAGE 2

Vera has indicated a willingness to work with Brass Rail in granting them an effective disC'ount of 60% off retail, an arrangement which other companies do not offer, .

1 j.

Media recommends that the license be awarded , ~ The staff agrees with this recommendation and I cone • e the estimated revenue to the Fair will be less than $100, 0 't:iql}f'st A ~ your approval in granting to Vera, Inc. the license to oducy V~ World's Fair scarves and handkerchiefs.

Page 63: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 8d MEMORANDUM

NEW YORK WORLD'S F"AIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: DECEl\ffiER 3, 1962

fi'ROM1 STUART CONSTABLE

suiiJEcT: PROPOSED LICENSE FOR WORLD'S FAIR CBILDREN1S PUBLICA'I!ONS

The rights to reproduce likenesses of the various buildings and attractions of the Fair will lend themselves appropriately to the publica­tion and sale of children's books of both an entertainment and educational appeal. This includes coloring books, punch out books, activity books, comic books and story books. Media Enterprises dis­cussed such a license with the following six companies:

Doubleday and Company, Inc. -New York City Fernand and Spertus Publishers, Inc. -New York City Lowe, Inc. - Kenosha, Wisconsin The MacMillan Company - New York City Saalfield Publishing Company - Akron, Ohio Western Printing - Racine, Wisconsin

It developed that proposals were received from only two companies, Doubleday, and Fernand and Spertus.

The former offered an advance payment of $10,050 to apply against a 5% royalty on the gross sales.

11

It/ft.~ The latter offered $10,000 advance against a 5% royalty.

/-'7 (!7_ 'edia recommends that a license be granted to Doubleday and Com­pany for a punch out book and an activity book,

(~/<..' It recommends that a license be granted to Fernand and Spertus for a coloring book.

The staff agrees with Media's recommendation and I concur. In view of the fact that the total esti,mated revenue to the Fair will be less than $~0 ~ qo..o-, I request your a proval for these two licenses.

e( i L . --=· / ~/~ ~ ~ ~ ~ -

/ \..,..-"--.

Page 64: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENOA ITEM 8d MEMORANDUM

NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION

TOI ROBERT MOSES DATE: DECEMBER 12, 1962

PROM: STUART CONSTABLE

suiiJrrcT: PBQPOSED LICENSE FOR WORI.!D1S FAIR CIGAR,E.'ITE LIGHTERS

Cigarette lighters, bearing the "Unisphere" or reproductions of various bull dings of the Fair, should prove to be worthwhile additions to the Fair1s merchandise prog-.cam since ·they have both souvenir and functional value.

Media Enterprises, our licensing agent, interviewed the following five companies:

1. Ebsco Industries, Inc. , of Birmingham, Alabama 2. Jacques Kreisler Manufacturing Corporation, of

North Bergen, New Jersey 3. Ronson Corporation, of Woodbridge, New Jersey 4. Scripta, Inc. , of Atlanta, Georgia 5. Zippo Manufacturing Company, of New York City

Jacques Kreisler concluded that their product would be too high priced for the public attending the Fair.

The Ronson Corporation stated it was against company policy to pay royalties in connection with the sale of its lighters.

The Zippo Manufacturing Company did not elect to make a proposal.

The two proposals received were from Ebsco Industries, Inc. and Scripta, Inc.

Scripta markets items that retail at $3. 95 to $5. 00 but stated if it were granted the license, it would introduce a $1.98 lighter for sale at the Fair. They offered an advance payment of $15,000 to apply against a 8% royalty.

Scripto does not employ organized labor.

Ebsco was established in 1943 and has dealt in the volume importation of Japanese lighters under the Vulcan trade-name. In view of their well­established lighter business, Ebsco maintains a permanent buying office in

••• more •••

Page 65: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S fAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE: DECEMBER 12, 1962

FROM: STUART CONSTABLE PAGE 2

euBJEcT: PROPOSED LICENSE .FOR WORLD'S FAIR CIGARETTE LIGHTERS

Japan. Its line of lighters sell from $1. 00 to $15. 00 retail and it has been averaging $10, 000,000 in sales annually for all of its products. It sells each product with a life-time guarantee of repair at no cost to the purchaser. It has its own sales force of 120 men and maintains active accounts with some 4, 000 advertising specialty distributors throughout the country.

Ebsco offers an advance payment of $37, 500 to apply against a 10% royalty on its $1. 00 retail line and 12% on its higher priced line.

The Dun & Bradstreet report on Ebsco carries an AA 1 rating.

Ebsco can make no commitment regarding the labor status on per­sonnel preparing the product in Japan but the license would contain our customary provision regarding the union status of personnel making deliveries to the Fair site and sales at the Fair. Judge Maguire has been consulted in this matter and has no objection to our negotiating with Ebsco.

Media recommends that the license be awarded to Ebsco and the staff agrees. I concur and in view of the fact that the estimated income to the Fair will be less than $100, 000, I request your approval to 111ard the license to Ebsco.

'---

Page 66: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 9

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. ROBERT MOSES DATE: DECEMBER 11 1 1962

FROM: SAMUEL I. ROSENMAN

SUBJECT: LAKE AREA STATUS REPORT

1, Wax Museum - The lease covering 20,000 square feet was signed on November 15 1 1962,

2. Boats on Meadow Lake - The concession agreement for boat rides on Meadow Lake was signed November 201 1962.

3.

4,

5.

6.

American Indian Pavilion - The lease covering 35 1000 square reet was signed on November 21, 1962.

Wynne-Compass Fair Theatre - The lease covering 69,000 square reet was signed on November 28 1 1962. We have drafted and have sent to the lessee a modification agreement increasing the area by an additional 12,000 square feet at an increased rental of $96 1 000,

Santa Maria - The concession agreement for the exhibi­tion of a full-sized replica of the Santa Maria was signed December 7 1 1962.

Aerial Ride and ~laf'fle Restaurant - We have been ad­vised by tfie sponsor's attorney that the lease cover­ing 12,000 square feet has been signed by the sponsor and returned to the United States. We expect to re­ceive the signed copies today or Wednesday and have them executed by the Fair Corporation.

Chun King - The leases have been sent to the sponsor•s attorney in Duluth for execution. We have been advised that the sponsor will aign and return them on Wednesday, December 12.

Page 67: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

SUBJECT: LAKE AREA STATUS REPORT PAGE 2

8. Battleground, u.s.A. - The sponsor has withdrawn.

9. Bozo World - The people \'Tho were to finance Mr. Harmon have apparently withdravm and Mr. Harmon is again looking for financing.

10. Intercontinental Cuisine, Inc., Chinese Junk, Ameri­can Museum or Corned) - fie have nothing rurtfier to report on these pro ects.

11. Amphitheatre - An amendment to the lease has been prepared with respect to financing the construction of a roof. Subject to the Amphitheatre obtaining the necessary approvals and subject to the work being substantially completed by April 1, 1964, the Fair will allow the sponsor· to deduct from the rent a sum equal to one-third of the cost of the roof (the spon­sor and the City of New York ~aying the other two­thirds) but not in excess of ~100,000 as the Fair's contribution to the construction of the roof. There has been no progress completing this agreement since last month.

12. Monorail - We have spoken to two groups with respect to the installation of a monorail to be wholly con­tained i'lithin the Lake Area. These two groups are American Electric, Inc. and American Crane & Hoist Corp. American Electric is installing a monorail at the Seaquarium in Florida, and American Crane & Hoist has contracted to install a monorail at Palisades Amusement Park.

13. We have received a proposal from a sponsor interested in presenting an exhibit called 11 Dancing waters". This is comprised of fountains of water in various colors ~lith accompanying mus:1.c. One of the problems presented is the desire by the sponsor to have the exhibit in a fabric building. We are waiting for a decision from the Engineering Department as to whether or not this is feasible. No authorization is being requested at this time.

Page 68: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

SUBJECT: LAKE AREA STATUS REPORT PAGE 3

14. ~ic Show - we have received a proposal from Mr. ~G. Tiger for the presentation of a magic show

known as Dante's Inferno, Dante•s Wizard of Oz, Dante•s Magic Land of Oz and Dante with Alice in Wonderland. This sponsor also wishes to present his exhibit in a fabric building although he is prepared to put up a more conventional type of building. No authorization is being requested at this time.

Page 69: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TO:

SU8JIECT:

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

MR. ROBERT MOSES

W. E. POTTER

ENGINEERING AGREEMENT

DATE NOVEMBER 30, 1982

AGENDA ITEM lOa :

Clarke and Rapuano has requested permission to assign the agreements for engineering services to Clai•ke and Rapuano, Inc.

They would like to bill the Fair Corporation under this new corporation beginning September 1, 1962. General Whipple and Mr. Witt agree with this assignment.

Mr. Thornton advises there is no legal objection.

I, therefore, recommend approval of this transfer.

cc: Miss Haig Mr. Witt

Page 70: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TOI GEN. POTTER DATE: November 29, 1962

I"ROM: John V. Thornton

tUII..IEcT: Clarke and Rapuano, Inc.

Attached hereto is a letter dated November 19, 1962 which Mr. Witt turned over to me from Gilmore Clarke. The letter states that on July 1, 1962 the· partnership of Clarke and Rapuano transferred their professional activities to Clarke and Rapuano, Inc. Mr. Clarke requests permission to bill the Fair Corporation through Clarke and Rapuano, Inc. beginning September 1, 1962.

You will recall that a similar change from partnership to corporate activities was made in the case of Andrews and Clark a short while ago.

The significance of such a change lies principally in the fact that in the case of a corporate entity liability is limited to the assets of the corporation, whereas in the case of a partnership the individual partners are responsible for obligations of the partnership not only out of partnership assets but also out of their personal funds.

Inasmuch as a transfer was approved in the case of Andrews and Clark, we assume that you and Mr. Witt have no objection to this transfer.

If this is the case, we suggest that you send a memorandum to Mr. Moses somewhat along the lines of the attached memo which you sent under date of ~tober 4, 1962 concerning the Andrews and Clark situation. Upon approvd by Mr. Moses the matter should go before the Executive Committee as was done in the case of Andrews and Clark.

Attachment

cc: Mr. Witt Miss Haig

Page 71: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM lOb 1 MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: ROBERT MOSES DATE December 13, 1962

William Whipple

SUSJICTs f uJ.e d ,....,,, • C . st Dr • S t ,Amendment o R s an ReyY.Lations oncermng orm a.mage ys em

rn order to avoid unnecessary problems with respect to the drainage of storm water from participants' sites, it is desirable that the Fair Corporation's regulations be amended to provide generally for the drainaqe of storm water from the participant's leased site to the Fair Corporation's storm drainage system. Accordingly, I recommend the addition of a new Article 27 of Part 1 of the Fair Corporation's Special Regulations as follows:

27. STORM DRAINAGE SYSTEM

In order to adequately provide for the drainage of storm water from the participant's site to the Fair Corporation's storm drainage system, the participa.YJ.t shall be required to comply with the following conditions:

(a) The participant shall insure that all roof drains shall be connected directly to the Fair Corporation's storm drainage system. Connections shall be made at the catch basin or drain stub located at or adjacent to the participant's site, and, shall be made by means of a conduit manufactured from a material or materials approved under the provisions of the Fair Corporation's Building Code.

(b) The participant shall, by a method approved in writing by the Fair Corporation, provide all paved areas at his site with drainage inlets connected to the Fair Corporation's storm drainage system, or, in the alternative, shall cause all such paved areas to be drained into the adjacent streets in a manner satisfactory to the Fair Corporation. Participant will also be required to insl.l!'e that no concentrated flow of storm water from the participant's site is conducted into adjacent streets by means of curb cuts or surface pipe.

(c) The participant shall grade all landscaped areas at his site so that the pocketing of storm water may be prevented, and will design such grade so as to maintain the natural sheet flow of storm water. Whenever deemed necessary by the Fair Corporation, the participant shall provide piped outlets from such landscaped areas to the Fair Corporation's storm drainage system.

contd.

Page 72: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

ROBERT MOSES -2- December 13, 1962

{d) Whenever the elevation of the participant's site is such that the natural flow of storm water is from the participant's site to an adjacent site, participant must obtain the prior written approval of the Fair Corporation in order to permit such natural flow to continue. In the event the participant does not obtain such approval from the Fair Corporation, he shall cause such drainage to be piped directly to the storm sewer in the adjacent street.

This regulation was drawn up with the assistance and approval of Andrews and Clarke, our consultants, and also has been reviewed edited and approved by Legal Counsel. .

(if~iu·u~ Chief EngirJeel

Page 73: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM lOc MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO, Mr. Robert Moses DATE December 11, 1982

FROM: William Whipple, Jr.

susJrCT. Design and World's Fair Construction

Your approval is requested of the following report for presentation to the Executive Committee.

Final plans have just been received for the Pool of Industry (Fountain of the Planets) and for the Solar and Lunar Fountains. However, the Astral Fountain and the street lighting plans have been delayed over a month. On road and bridge items the major paving contract for ne>..i. year and the three parking fields have each been delayed by a month, and the two remaining bridges are also late. All of these road and bridge items are now due in fina.l form by the end of December. Plans for the information booths were delayed by a change in requirements, and plans for the covered assembly pavilion are held up by necessity of processing a variance through the Board of Standards and Appeals. None of these delays appears serious in itself, but at this time no delay is acceptable. We should still be able to get the last oi these items under contract by 1 April unless further slippages occur.

The 4160 volt electric system is now almost complete for the main exhibit area of the Fair. The interim maintenance arrangement will be terminated and the system turned over to Operations Division for maintenance on 5 January.

A minimum network of roads is now reasonably satisfactory for construction traffic throughout the main exhibit area. To supplement the paving under Park Department contracts, cinder roads have been shaped up to complete the network essential for winter traffic. A letter-size map has been prepared for contractors and suppliers indicating the roads to be used this winter, and the location of various exhibitors pa.villons with reference to the road system. Temporary street signs wlll be placed by the end of this month.

The Security Building is nearing completion but will not be ready for occupancy before 7 J"a.nua.ry, a delay of three weeks. The press building is closed in and is going ver1 well, and four of the five administrative and maintenance buildings now have steel erected.

continued ••..•...••....

Page 74: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Page No. 2 December 11, 1962

Two World's Fair contracts have been entered into, as authorized

A. The Unisphere foundation, to D. Fortunato, Inc. for $97, 804.00

B. Entrance ticket booths, to Taller-Cooper, Inc. for $228, 600. 66

Separate memoranda are submitted regarding these contracts.

One new exhibitors memorandum has been issued, governing precautions to be observed in temporary water connections to avoid freezing of hydrants during winter weather. ·

A total of ll. exhibitors have been issued permits to commence construction, of which about~ are actively at work. Among those most actively engaged, Ford and General Motors both have impressive frameworks of structural steel in place and are working on walls. The Bell System has all of its steel and wood piles in place· and is proceeding with the main slab. Travelers Insurance has all piles and pile caps in place and is working on outer walls. G. E. pavilion has walls and a la.rqe part of its superstructure in place. The New York State pavilion has completed eight of the sixteen reinforced concrete 100 ft. towers, utilizing the slip form method of construction. The completion of this difficult work during unfavorable weather indicates a recognitiOn of the importance of pushing conatruction now. EXhibitors plans and applications are now being processed in increasing numbers, still without appreciable delays.

The labor force again increased substantially in November. World's Fair and Park Department contracts now employ an average of 464, and exhibitors' contracts 845, or a total of 1109 on the World's Fair site. This compares with 856last month, a gain of about 30%. ·

WW/wr

Page 75: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

10 December 1962

STATUS OF EXHIBITOR CONSTRUCTION

EXHIBITOR

Argentina Bell System Exhibit (AT&T) Better Living Building Century Grill China Christian Science Exhibit Chrysler Corporation Church of Jesus Christ of Latter

Day Saints Coca-Cola Company Continental Insurance Company Du Pont de Nemours Eastman Kodak Company Electric Power & Light Exhibit Equitable Life Assurance Society

of the United States Festival of Gas First National City Bank Florida Formica House Ford Motor Company F:cance General Electric Company General Motors Corporation Greyhound at the World's Fair Hawaii Hong l{ong Indonesia International Business Machines Japan Johnson's Wax Liebmann Breweries Maryland Mexico Missouri National Cash Register New England States New Jersey Exhibit New York City Exhibit New York State Exhibit Pakistan Pavilion of American Interiors

ESTIMATED CONSTRUCTION START

February 1963 Started January 1963 February 1963 Started January 1963 January 1963

February 1963 Started January 1963

..Started Started Started

February 1963 Started December 1962 February 1963 January 1963 Started February 1963 Started Started Started January 1963 Started January 1963 Started January 1963 December 1962 January 1963 January 1963 February 1963 February 1963 December 1962 January 1963 December 1962 Started Started February 196~ Started

Page 76: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Status of Exhibitor Construction

Pepsi-Cola Philippines

EXHIBITOR

-2-

Port Authority Heliport & Exhibit Bldg. Project 164 Protestant Center Schaefer Brewing Company Scott Paper Company Seven-Up Company Simmons Beautyrest Center Sinclair Dine Land S. K. F. Industries Transportation and Travel Pavilion Travelers Insurance Exhibit Unisphere United States Pavilion United States Rubber Vatican Pavilion World of Food

10 December 1962

ESTIMATED CONSTRUCTION START

January 1963 February 1963 Started January 1963 December 1962 January 1963 January 1963 February 1963 started Started January 1963 Started Started January 1963 December 1962 December 1962 Started January 1963

Page 77: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TO:

FROMo

SUB.IECTo

MEMORANDUM

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION

:Mr. Robert Moses D4TE:: December ·10, 1962

WilUam Whipple, ·Jr.

Ticket Booths, Gate Houses and Related Incidental Work Contract No. 35. 2-62-01

AGENDA ITEM lOc 1

Three bids for Ticket Booths and Gate Houses were received on October 17,1962 of which Taller-Cooper, Inc. was the low bidder at $228, 600. 66. This compares with the budget amount of $317, BOO.

This contract was signed on October 25, 1962 and Notice to Proceed was qiven on November 28, 1962.

WW/WEG/mc

Page 78: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TO:

FROM:

SUBJECT,

AGENDA I'l'EM lOc 2 MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

Mr. Robert Moses DArE December 10, 1962

William Whipple, Jr.

Unisphere FoWldation - Contract No. 13. 1-62-01

The contract for the Unisphere FoWldation was successfully negotiated with D. Fortunato, Inc. and awarded to them in the amOWlt of $97, 804., as compared with the Engineer's estimate of $110, 000. The contract was signed on November 27, 1962.

Notice to Proceed was given on November 28, 1962 and the work is scheduled to be completed by April 1963.

WW/WEG/mc Chief Engineer

Page 79: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

10: Mr. Robert Moses December 12, 1962

I'IIIOMo William Wl)ipple, Jr.

SU8JECTo

In order to assure access roads to exhibitors plots during the coming winter, a contract bas been negotiated on a time and materials basis to provide temporary roads in areas which the present Slattery road contract will not cover or will be unable to complete.

This contract will be used as required to provide the minimum requirements for access roads as ordered by the Fair Corporation. The contract will terminate on 28 February 1963 and the maximum amount is $25,000. The contract was negotiated with M. Parisi & Sons, who appeared to be in the best position to provide this work at minimum cost.

WW/wr

AGENDA ITEM lOc 3

Page 80: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM lla MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: MR. MOSES DATE DECEMBER 12, 1962

FROM. JAMES A. DAWSON

SUB.IIECT:

Transcripts of the meetings of the Exhibitors' Construction Conference have been circulated among the exhibitors invited to the con­ference. Copies are being giver, to new architects and engineers as they are appointed.

....

The charts indicatinq the status of plans and construction operations shown at the November meeting of the Executive Committee ha. ve been revised, corrected, and brought up to date and are on exhibit for this meeting. A column showing action by the Conformity Committee has been added.

Foundation construction has been started by the Republic of China, The Vatican, s. C. Johnson, Simmons and United States Steel.

Our information is that four exhibitors in the Industrial area and one in Transportation area are in the final negotiation stage with contractors. Four of these should start in January. Six new architects have been appointed in these areas.

In the States area, Hawaii, Florida, New Jersey and Maryland should be ready to start in January. Delaware, The Heartlands States and New Mexico have appointed architects.

In the International area New York architects have been chosen by Italy and Liberia. A list of architects has been submitted to Ethiopia' for a choice. France has negotiated a contract and Christian Science, Indo­nesia, Mexico and Venezuela are about ready to ~-;tart negotiations.

Concessions reports appointments of al·chitect and contractor by Century Grill International and contractors by Adington Hats and Grey­hound. In the Special Exhibits the Protestant Center has negotiated a con-tract.

Ground-breakings by China, Protestant C en,·.er and the United States have taken place. Fifteen more are being negotiated.

Page 81: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

AGENDA ITEM 12a

ANOFlEWS a Cl..t-RK. INC

N.Y. WORLD1S FAIR 1964-1965 CORPORATION

EXECUTIVE COMMITTEE MEETING

December 20, 1962

Status of Park Department Construction Contracts

Bas1c Roads & Utilities Estimated Completion 94%

Electrical & Communication Conduits Estimated Completion 98%

Tide Gate & Dam Estimated Completion 99%

Relocate Queens Botanical Gardens Estimated Completion 84%

Tree Planting:- 1st Phase Estimated Completion 66%

Roosevelt Avenue Parking: Field Parldng field completed and in use.

IRT - LrnR Overpass Lawrence Street Over12ass Estimated Completion 49%

Tree Planting - 2nd Phase Estimated Completion 84%

Ground Cover Plantina & Seeding Estimated Completion 2%

Second Stage Roads & Utilities Estimated Completion 2%

Two Wells in Lake Area Estimated Completion 35%

Lake Area D.?velopment Estimated Completion 36%

City Share

$3,098,295

736,090

144,940

296,889

111,635

396,440

2, 179,387

138,039

195,615

559,828

117,830

279,484

Page 82: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

ANDREWS & CLARK. INC.

- 2 -

N, Y, WORLD'S FAIR 1964-1965 CORPORATIO:t:J

EXECUTIVE COMMITTEE 11EETlliG

December 20, 1962

Status of Park Department Const;ruction Contract§

13. Permanent Park Pools Estimated Completion 2%

14. Second Stage Electrical & Communication Svstems Estimated Completion 8%

15. Additional Planting Estimated Completion 1%

16. Pedestrian Overpass Ent;rance Building Additional appropriations have been approved and contracts were awarded Nov. 30

17. Alterations to Sewage Pumping Stations Contract approved at Board of Estimate meeting of Nov. 21, 1962. Contract will be awarded im­mediately after approval of additional appropriation.

18. Botanical Gardens Administration Building Estimated Completion 18%

19. Development of Arboretum Area Contract approved at Board of Estimate meeting of Nov. 21. Contract is being advertised from Dec. 5 to Dec. 17.

20. Additional Wells in Lake Area Contract plans referred to Budget Director at Board of Estimate meeting of Nov. 21; approval expected at meeting of Dec. 20. Contract is being advertised from Dec. 11 to Dec. 21.

TOTAL

Citv Sb8re

$2,367,282

1, 766,860

136,152

729,978

30,350

176, 231

297,000

150,000

$13, 898, 325

Page 83: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRIBOROUGH STATION. BOX 35

N E W Y 0 R K 3 5. N. Y.

TELEPHONE TRAFALGAR 6·9700 MEMBERS: dOBERT MOSES. CHAIRMAN

COPY

GEORGE E. SPARGO GENERAL MANAGER

GEORGE V. McLAUGHLIN. VICE CHAIRMAN

WILLIAM J. TRACY. VICE CHAIRMAN

December 14, 1962

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S. HODGKISS

Attached for the Executive Committee meeting on Thursday, December 20, 1962, is the latest semimonthly report on progress on the arterial highway construction in the vici11ity of the World1s Fair that I referred to in my memorandum of December 12, 1962. Copies of this report have been sent to the following:

Hon. Nelson A. Rockefeller Hon. Paul R. Screvane Hon. Edward F. Cavanagh, Jr. Hon. JohnT. Clancy Hon. J, Burch McMorran Mr. E. Burton Hughes Mr. Austin M. Sarr Mr. Charles F. Preusse Mr. John V. Thornton Mr. Lou Crandall Mr. Austin J. Tobin Mr. Guy Tozzoli Mr. William J. Donoghue Mr. Richard C. Guthridge Mr. W. Earle Andrews Mr. John F. Lucey Mr. Sidney M. Shapiro Mr. James M. Slattery Mr. Edward A. Tully Mr. Robert Bayard Mr. Thomas J. Deegan, Jr. Hon. Ralph J. Bunche Hon. James J. Delaney

ASH:F Attachment

Mr. Bernard F. Gimbel Mr. Wall ace K. Harrison Mrs. Albert D. Lasker Mr. Arthur H. Motley Hon, Richard c. Patterson, Jr. Ivlr. VJilliam E. Robinson Hon, Samuel I. Rosenman Gen. William Whipple, Jr. Gen. vVilliam Potter Gen. Harry E. Meyers Mr. Stuart Constable Hon. Charles Poletti Mr. William Berns Ivlr. :Martin Stone Mr. Spargo Mr. Vermaelen Mr. Caplan Mr. Lewis Mr. Scham Mr. Kaveny Mr. Curran Mr. Gray Mr. Barry

/s/ ARTHURS. HODGKISS ArthurS. Hodgkiss

Assistant General Manager

Page 84: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

COPY

December 14, 1962

MEMORANDUM TO ARTHUR S. HODGKISS

FROM JOHN T. O'NEILL

RE: Progress on Arterial Highway Construction in the Vicinity of the World's Fair

The onset of cold weather has caused an appreciable decrease in production. Generally, this will not affect the total progress on the highways because the contractors' schedules anticipated a slowdown during the winter months.

On Contract No. 6 (DeLillo) the parkway paving across the Utopia Parkway bridge has not been completed, which may hold the detour on the service road all winter.

On Contract No. 15 (Ottaviano) work has stopped on all concrete operations, which will delay opening the new bridge until probably June 1st with delays to the adjoining contracts. The contractor has been summoned to Albany for a showdown on December 18th.

JT01N:F Attachment

/s/ JOHN T. O'NEILL

Page 85: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

December 14, 1962

Arterial Highway Construction Progress in ___ ......:V:..:i:.;;:.c::in::i~tv. of World's Fair

Refer to map for contract locations.

On time. Pouring walls at Astoria Boulevard. Drainage and grading at 94th Street. Demolishing 94th Street bridge.

Slightly behind revised schedule. Driving piles at Roosevelt A venue and Long Island Rail Road bridges. Removing deck on bridge across Long Island E:~pressway. Grading at Long Island Expressway interchange. Completed pile driving for wall south of 72nd Road.

Two months behind schedule. Excavating and pouring concrete for walls west of Main Street. Drainage. Setting steel for temporary bridge at Union Turnpike,

Completed.

On time. Forming c~mtilcvers. Pouring walls and parapets, backfilling walls.

On time. Working on Utopia Parkway and 188th Street bridges. Drainage.

On time. ConstructiwJ sewers in Utcpia and Midland Parkways.

On time. Installing water mains and electrical.

Completed.

Page 86: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

No. 10

No, 11

No. 12

No. 13

No. 14

No. 15

No. 16

No. 17

-2-

On time. Driving piles at Jewel Avenue bridge and for sewer. Pouring concrete Park service road bridge and ramps at Jewel Avenue.

Three months behind schedule. Building cofferdams and driving piles for viaducts.

On time. Pouring concrete bents and erecting steel for viaducts. Drainage.

On time. Driving piles and pouring footings for Jewel Avenue bridge. Drainage.

On time. Grading. Draina.ge. Erecting steel on viaducts.

Four months behind schedule. All major work stopped for winter.

Three months behind schedule. Drainage. Erecting precast deck on Linden Street bridge. Concrete work at 14th and 20th Avenue bridges.

On time. Excavating at abandoned section of Grand Central Parkway. Drainage. Bell Eoulevard cpened to traffic.

Page 87: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 88: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

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Page 89: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRIBOROUGH STATION. BOX 35

N E W Y 0 R K 3 5 . N. Y.

TELEPHONE TRAFALGAR 6·9700 MEMBERS: ROBERT MOSES. CHAIRMAN

COPY

GEORGE E. SPARGO GENERA!. MANAGER

GEORGE V. McLAUGHLIN. VICE CHAIRMAN

WILLIAM J. TRACY, VICE CHAIRMAN

December 12, 1962

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S. HODGKISS

Re: Progress on Arterial Highway Construction in the Vicinit;£ of the World's Fair

All contracts are proceeding satisfactorily except for the following:

Contract No. 15 - Flushing River Bridge (Whitestone Expressway) -Ottaviano. Scheduled completion date for the new bridge January 1, 1963, for all remaining work January 1, 1964.

Ottaviano has shut down the job for the winter. This has been done in spite of direct orders from the Superintendent of Public Works that the work should continue during the winter months. Ottaviano has been called to Albany for a conference on Tuesday, December 18th. I will report to you on the result of this meeting.

The District Engineer has said that he would pay for additional detour facilities in order to permit Slattery to continue his work on North­ern Boulevard on schedule. However, up to this time we have been unable to secure any definite information about these arrangements and have no assurance that they will be carried out on a satisfactory basis. I will have a further report for you on this next Thursday.

Contract No. 2 - Grand Central Parkway- Northern Boulevard to Kew Gardens Interchange - Merritt Chapman-Mt. Vernon. Scheduled completion date January 1, 1964,

The basic work on this contract has improved alt!~cugh they are behind the revised schedule approved by the State.

Page 90: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Memorandum to Commissioner Moses -2- December 12, 1962

Contract No. 3 - Grand Central Parkway - Kew Gardens Interchange to 150th Street- Tully & DiNapoli. Scheduled completion date December 1963.

There has been no improvement in the progress of this work and it continues to be over two months behind schedule.

Contract No. 16 - Whitestone Expressway- Tully & DiNapoli. Scheduled completion date October 1963.

There has been no improvement on this job and it continues to be three months behind schedule.

Contract No. 11 - VanWyck Expressway Extension-Long Island Express­way Interchange - Johnson, Drake & Piper. Scheduled completion date October 1963.

Work continues to be three months behind schedule. The contractor plans to continue work on foundations and substructure during the winter months.

_ The semimonthly detailed report on all projects will be completed on Friday and will be forwarded to you immediately for distribution to the Executive Committee.

Copies of this memorandum have been sent to the following:

Hon. Nelson A. Rockefeller Hon. Paul R. Screvane Hon. Edward F. Cavanagh, Jr. Hon. John T. Clancy Hon. J. Burch McMorran Mr. E. Burton Hughes Mr. Austin M. Sarr Mr. Charles F. Preusse Mr. John V. Thornton lV.tr. Lou Crandall Mr. Austin J. Tobin Mr. Guy Tozzoli Mr. William J. Donoghue

Mr. Bernard F. Gimbel Mr. Wall ace K. Harrison Mrs. Albert D. Lasker Hon. Richard C. Patterson, Jr. Mr. William E. Robinson Hon. Samuel I. Rosenman Mr. Arthur H. Motley Gen. William Whipple, Jr. Gen. William Potter Gen. Harry E. Meyers Mr. Stuart Constable Hon. Charles Poletti Mr. William Berns

Page 91: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

..

Memorandum to Commissioner Moses

Mr. Richard c. Guthridge Mr. W. Earle Andrews Mr. John F. Lucey Mr. Sidney M. Shapiro Mr. James M. Slattery Mr. Edward A. Tully Mr. Robert Bayard Mr. Thomas J. Deegan, Jr. Hon. Ralph J. Bunche Hon. James J. Delaney

ASH:F

-3- December 12, 1962

Mr. Martin Stone Mr. Spargo Mr. Vermaelen Mr. Caplan Mr. Lewis Mr. Scham Mr. Curran Mr. O'Neill Mr. Kaveny Mr. Gray-Mr. Barry

/s/ A. S. H. Arthur S. nodgldss

Assistant General l\:anager

Page 92: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 14a

J WALTER THOMPSON CoMPANY

c 0 p y

120 LEXINGTON AVENUE

NEW YORK 17

August 21, 1962

New York World's Fair 1964-1965 Corporation

Flushing Meadow Park P, o. Box 270 Flushing 52, New York

Gentlemen:

In accordance with the arrangements between us as described in our letter to you dated August 16, 1960, you and we have been discussing an adjustment in the financial arrangements between us with respect only to our acting as your domestic advertising agency.

This will serve to confirm the agreement between us, effective June 1, 1962, as follows:

(1)

(2)

NEW YORK CHICAGO

You will continue to pay us a fee of $2,000 per month payable monthly as provided in our letter of August 16, 196o, We will continue to account to you at the end of each calendar year and will return to you at such time any cc~~ssions earned by us on your advertising during the calendar year in question up to a maximum amount of $24,ooo. Because the change in financial arrangements b~came effective June 1, 1962, we will account separately for the period January 1, 1962 through May 31, 1962 and the period June 1, 1962 through December 31, 1962.

In addition to the foregoing, you agree that if during the period from June 1, 1962 to and including October 31 196~, the total commissions earned by us on your adver­tising do not equal or exceed $205,000, then you shall pay us no later than December 31, 196~ the difference between the commissions so earned and $20~,000 less the amount, if any, of the foregoing $2 1000 monthly fees paid to us by you between June 1, 1962 and October 31, 1965 and which we have not returned to you in accordance with the provisions of paragraph (1) above.

DETROIT LOS ANOF.LES LONDON

Page 93: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

New York World's Fair 1964-1965 Corporation

J. WALTER THOMPSON COMPANY

-2-

August 21, 1962

(3) In the event of the termination of the relationship 'between us prior to October 31, 1965, then the amount specified in paragraph ( 2) hereof ( $205, 000) shall 'be reduced pro rata and we shall be paid upori the effective date of such termination such lesser amount, less the amount, if any, of the foregoing $2,000 monthly fees paid to us by you and which we have not returned to you in accordance with the provisions of paragraph (l) above.

Except as otherwise herein specifically provided, the relationship 'between us shall 'be as described in the aforesaid letter of August 16, 1960.

Veey truly yours,

J. WAI.II'ER THOMPSON COMPANY

Vi~~~ Howard D. Bru.nclage: fm

This is to confirm the understanding between your agency and our corporation as described above. ·

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

By ________________ _

Page 94: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 14a

J WALTER THOMPSON COMPANY

c 0 p y

t20 LEXJNOTON AVENUE

NEW YORK 17

August 21, 1962

New York World's Fair 1964-1965 Corporation

Flushing Meadow Park P, o. Box 270 Flushing 52, New York

Gentlemen:

In accordance with the ar-rangements beti-Teen us as described in our letter to you dated August 16, 1960, you and we have been discussing an adjustment in the financial arrangements between us with respect only to our acting as your domestic advertising agen~.

This will serve to confirm the agreement between us, effective June 1, 1962, as follows:

NEW YORK

(l) You will continue to pay us a fee of $2,000 per month payable monthly as provided in our letter of August 16, 1960. We will continue to account to you at the end of each calendar year and will return to you at such time any co~~ssions earned by us on your advertising during the calendar year in question up to a maximum amount of $24,000. Because the change in financial arrangements b~came effective June 1, 1962, we will account separately for the period January 1, 1962 through May 31, 1962 and the period June 1, 1962 through December 31, 1962.

(2) In addition to the foregoing, you agree that if during the period from June 1, 1962 to and including October 31 1965, the total commissions earned by us on your adver­tising do not equal or exceed $205,000,then you shall pay us no later than December 31, 1965 the difference between the commissions so earned and $205,000 less the amount, H any, of the foregoing $2,000 monthly fees paid to us by you between June 1, 1962 and October 31, 1965 and which we have not returned to you in accordance with the provisions of paragraph (1) above.

CHICAGO DETROIT LOS ANOEI.ES LONDON

Page 95: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

J, WALTEI\. THOMPSON CoMP/\NY

New York World's Fair 1964-1965 Corporation August 21, 1962

(3)

-2-

In the event of the termination of the relationship between us prior to October 31, 1965, then the amount specified in paragraph ( 2) hereof ( $205, 000) shall be reduced pro rata and we shall be paid upon the effective date of such termination such lesser amount, less the amount, if any, of the foregoing $2,000 monthly fees paid to us by you and which we have not returned to you in accordance with the provisions of paragraph (1) above.

Except as otherwise herein specifically provided, the relationship between us shall be as described in the aforesaid letter of August 16, 1960.

Very truly yours,

J. WALTER THOMPSON COMPANY

Vi~:\~ Howard D. Brunde.ge: fm

This is to confirm the understanding between your agency and our corporation as described above. ·

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

By ________________ _

Page 96: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

AGENDA ITEM 14b

MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

TO: Mr. Robert Moses DATE: December 7' 19 e2

FROM: Bill Berns

•u•JECT: Communications and Public Relations Status Report

(Consultants-- Thomas Deeg-rtn, William Donoghue, J. Walter Thompson)

1. Progress Report #7

Preprinting completed. Revised copy submitted by all Fair departments. All photos a.."ld art work submitted. Publication date, January 24, 1963.

2. Fair News

Issue Number 7 will be published December 20. This will be a special 8-page holiday issue.

3. Meetings

New York Convention and Visitors Bureau -- November 16: Full briefing for entire staif. Meeting to discuss mutual areas of interest, involving advance tickets, convention groups, pro­motional materials.

Fifth A venue Association -- December 6: Briefing and meeting to discuss advance ticket sales and tie-in promotion, involving all Fifth Avenue windows to promote the Fair.

4. Vatican Groundbreaking Brochure

Distribution to 110, 000 Catholic Parishes throughout the United States.

5. Vatican Film

A 12-1/2 minute film ·mll be available for world distribution by January lst, featuring the Vatican Groundbreaking (both in New York and in Rome}, plus the Pi eta ar1d the Vatican. Fair is pro­ducing through Jack Campbell Productions.

(more)

Page 97: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

M!". Robert Moses -2- December 7, 1962

6. _Qhina Groundbreakin_g

Communications Department coordinated press activities for the Chinese Groundbreaking ceremonies, November 29. This included distribution of one-minute news film to 200 television stations in the United States, and to 20 count1·ies around the world. In addition, 3, 500 groundbreaking brochures were dis­tributed throughout the world.

7. Television News Film

Arrangements have been madE: with Central Feature News to film and distribute a one-minute filmed event each month, for 12 months, to 200 television stations throughout the United States.

8. DisP,lavs

One thousand window-counter displays have been ordered, for distribution by the Fair, and purchase and distribution by exhibitors. These will be used by travel agents, banks, stores., and others primarily for ticket promotion. See attached photo.

Pan American Airways will feature a World's Fair Display in London, starting the first of the year.

United States Travel Service will feature a World's Fair Display in its newly opened Paris office, after the first of the year.

The Empire State Building, Observation Deck, will give the Fair free space for a display, which will be installed in two weeks. Traffic through this area is 1-l/2 million a yea:r.

Disneyland World's Fair Display will be operating by December 15. Traffic is 5 million a year.

9. Press Building

The Press Building will be in operation in March. The Deegan and Donoghue organizations are making final plans for the staffing and oper­ation of the building under World's Fair Communications and Public Relations supervision.

(more)

Page 98: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

Mr. Robert Moses -3- December 7, 1962

10. New Yorker Magazine

The New Yorker magazine will shortly institute an advertising campaign to encourage advertising in the magazine, connected with the World's Fair.

11. R. C. A.

A meeting was held by the Communications Department with the manager of the RCA exhibit at the Fair, James Toney, on November 27th. Preliminary discussions were held regarding the coordination of RCA and the Fair with the closed..circuit color television system which RCA will staff, and over which the Fair will broadcast regular news reports on activities at the Fair.

12. Sinclair Oil Calendar

Sinclair will distribute late in 19 63 a 12·month calendar with scenes of the Fair. This is distributed free to 700,000 people.

Page 99: World's Fair Corporation: Executive Committee Meeting Reports Dec 20,1962

~ I

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COME TO THE FAIR!

1964-1965

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