13
World’s most advanced technique in hair restoration

World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

World’s most advanced technique in hair restoration

Page 2: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

• Leader in hair restoration technology since 1970

– Introduced Follicular Unit Extraction (FUE) method of hair transplant in 2003

– Innovated Single Hair Follicle technique in 2005

No. 1 trusted brand in the world

With over 40 years of expertise in hair restoration, DHI has the largest and the most experienced medical team in this field globally

– Innovated Single Hair Follicle technique in 2005

– Introduced DHI Total Care System in 2009, a comprehensive system ensuring perfect results every time

• 35+ locations worldwide spread across Europe, Middle East and Asia

• Sessions performed by certified DHI Specialists using state-of-the-art DHI System

• Compliant to strict protocols based on UK CQC, ISO and internal certification system by DHI Global

| 2

Page 3: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

• DHI’s Total Care System combines DHI’s proprietary research, diagnostics and portfolio of treatment options to ensure superior lifetime support to its clients

• DHI techniques use a scar and pain free, minimally invasive technology

Trusted by 100,000+ satisfied customers worldwide

Natural guaranteed results, every time!

• Trusted by 100,000+ customers including many celebrities – film stars, sports personalities, television presenters, etc.

• ‘We feel how you feel’ – over 25 members of the team are DHI customers

• Academic recognition with over 50 research papers, many awards and several patents

| 3

Page 4: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Best-in-class technology capability

Strip Follicular Unit Extraction DHI No Touch

Archaic technology using

small strips of hair for

transplantation

Simple yet highly invasive

procedure, requires suturing

Follicular units are

extracted one-by-one

Less invasive & yields

more natural results

as compared to strip

Most advanced technology

introduced in 2009

Minimally invasive, uses

blend of surgical & artistic

skillsprocedure, requires suturing

of donor area

Can result in unnatural

results

Causes permanent scars

as compared to strip

May or may not result

in scarring dependent

on surgeon’s expertise

skills

Guaranteed natural

results focuses on depth,

angle & direction of every

follicle

Superior tools ensure no

pain or scarringThe world is here

We are here

| 4

Page 5: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Superior process capability

Well-defined, industry-leading processes have been put in place for best results

Various stages of DHI results

PILLARS OF DHI: No harm, 100% natural results and maximum density per session

Page 6: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Robust brandDHI is the world’s most trusted brand in hair restoration technology today

with a well defined and a sharp brand positioning

• Strong brand identity as the worldwide leader in hair restoration technology

• Rigorous brand support built through pioneering innovations for 40+ years and serving 100,000+ customers across 40 centers globally

DHI has high brand equity globally

| 6

customers across 40 centers globally

• Brand promise to deliver 100% natural hair through a minimally invasive, painless and scar-free procedure

• Brand values that instills security, confidence, and joy of living life to its customers

Page 7: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Extensive geographic footprint

Over 35 DHI centers across the world

Locations

Bulgaria

Channel IslandsDubaiFranceGermanyGlasgow

| 7

GreeceHong KongIndiaIrelandLebanonMontegnegroPakistanQatarSaudi ArabiaSerbiaSlovakiaSwitzerlandTurkeyUK

• Recent developments - Finalised franchise partners in San Francisco and San Diego

• In discussion with several partners in Italy, Germany, Singapore, Malaysia, China, Scandinavia and Russia

Page 8: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

DHI programs are customised to deliver maximum results as per the needs of every customer

Offer customized services

Category Mega Regular Small

| 8

Average hair implanted per session

3,000 2,000 1,000

Duration (in hrs) 6 - 7 4 - 5 3 - 4

Fees charged (€‘000)

8 - 10 5 - 7 4 – 5

Page 9: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Overweight, 26.8%

Bad complexion,

15.6%

Crooked teeth, 10.5%

Global market opportunity

Hair loss: The most disturbing physical attribute*

Hair restoration services industry is estimated to be US$ 2bn worldwide

Feelings manifested upon hair loss*

Less Self-conscious,

Older, 21%

Less confident,

17% It doesn't bother me, 5%

Noticeable hair loss,

47.0%

• As per international surveys, 57% males suffer from hair loss of whom, 95% suffer from ill-feelings as a consequence

• No. of beneficiaries taking advantage of hair restoration services in 2010 have more than doubled since 2004

• Target market is 20 - 55yrs old with male customers comprising a large majority of the clientele

• Main drivers for undergoing this procedure include -- Lack of confidence, feeling less attractive and self conscious, threat of competition

from younger or more attractive peers* Source: Report published by International Society of Hair Restoration Surgery - 2010

Less attractive,

29%

Self-conscious, 28%

| 9

Page 10: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Franchising terms

• DHI will provide:

- The DHI know how and DHI Total Care System procedures

- Certified DHI personnel to carry out the procedures (doctors and nurses)

- Training, salary, incentives and other related cost of DHI personnel

- Instruments required for procedures

- Ongoing research and development in the field of hair restoration and

marketing contribution

- Access and usage of DHI’s global website www.dhiglobal.com and

leads to clients in respective territories

-Access to DHI Academy for training

- Use of DHI software for managing the business

Page 11: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Franchising terms

• Franchise partner will:

- Open a fully equipped and duly licensed medical centre in the assigned

territory to perform DHI procedures

- The centre will be as per DHI’s global standards

- Provide signage, in-centre branding and advertising materials as per DHI’s

standard guidelines and requirement

- Follow the standard operating procedures of DHI including periodic

reporting, database management, usage of DHI prescribed

software, participating in DHI training and programs, etc.

Page 12: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Franchising terms

• Financial Terms:

- € 50k upfront fee per centre

- 50% fee to DHI which will cover cost of doctors and nurses, cost of instruments, use of DHI’s trademarks and DHI’s profit

• 5 year term, renewable for additional term of 5 years• 5 year term, renewable for additional term of 5 years

Page 13: World’s most advanced technique in hair restoration March_ 1_2012.pdf · DHI is the world’s most trusted brand in hair restoration technology today with a well defined and a sharp

Proforma P&L

Per month Annual

Number of sessions 25 300

Average Fee/session (€) 7,000 7,000

Total Revenue 175,000 2,100,000

Cost estimates

- Salaries and benefits (centre staff) 16,667 200,000

- Facility 16,667 200,000

- Marketing @ 5% 8,750 105,000

- Fees to DHI @ 50% for use of trademark

87,500 1,050,000

Cash Profit 45,417 545,000

Estimated investment in one centre - € 400k

ROI – 136%