WORLD WITHOUT WASTEJenifer JessepDirector, Public Relations and Government AffairsSwire Coca-Cola, USAJune 10, 2019

“Businesses like The Coca-Cola Company can challenge ourselves to do more. To lead. To take risks. And to grow with conscience by doing business the right way, not just the easy way.”—James Quincey, CEO The Coca-Cola Company

“Businesses like The Coca-Cola Company can challenge ourselves to do more. To lead. To take risks. And to grow with conscience by doing business the right way, not just the easy way.”—James Quincey, CEO The Coca-Cola Company

A WORLD WITHOUT WASTE IS POSSIBLEBy 2030, our goals are to:

Make our bottles with an average of 50% recycled content.

Make all of our packaging 100% recyclable.

Help collect and recycle a bottle or can for every one we sell.

HOW WE WILL DO IT

Increase Recycling

Data

Invest in Recycling

Infrastructure

Improve Recycling Education

Partner with Experts

Drive Demand for rPET Products

• Collect Data to measure where we start, how much we collect and what we need to do differently.

• Invest in recycling infrastructure to improve access to effective recycling platforms.

• Develop and deploy messaging that encourages correct recycling behaviors

• Partner with experts and community organizations that do it well.

• Drive demand for rPET products through procurement of supplies made from rPET materials

MODEL MARKET DENVER

Curbside Recycling• $250,000 grant from

the Coca-Cola Foundation

• Partnering with The Recycling Partnership and the City and County of Denver

• Focused on recycling education, quality and contamination

End Use• Teaming up with

Denver Zoo, Denver Arts & Venues & G&G Outfitters to drive demand for end use products, including apparel, swag, etc.

• Prioritizing rPET/recycled products in procurement

Capture• Leading the industry

in raising the bar with ambitious goals

• Building programs with key customers to establish and augment recycling

• Partnering with Recycle Colorado to advance broader efforts in the community

THANK YOU!